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Comprehensive Course

Attract Sponsors Like a Magnet

Build lucrative, longer-term brand partnerships. Master pitching and pricing. Unearth the confident negotiator inside of you.

Start Watching Brand Deal Wizard

+506 Happy Creators

"I used to think I needed a manager, turns out all I actually needed was to take Justin's course!"

Molly Donlan

“There were several times that our mouths literally dropped at the strategies that Justin was teaching us"

Emily & Sarah, Keto Twins

Only 4% of creators earn a full-time income

I was SHOCKED to see that statistic in a recent report from Signalfire.

ONLY 4%?!

If you're doing this full-time or want to take your side hustle seriously, you know getting consistent sponsorships is...hard.

Not knowing your monthly earnings can be very stressful when working online.

In your gut, you likely know there MUST be a better way to...

Find well-paying, well-respected brands to work with.

Engage those brands confidently.

Secure partnerships that get you paid over and over again!

Indeed, there is a way!

You have to embrace the Brand Deal Wizard Mindset.

You might be struggling to monetize because you're treating your online business like a hobby.

You secure sponsorships, but these only generate a trickle of income and fail to provide a steady revenue stream.

You might be taking on a large volume of low-value deals, leading to burnout and overwhelm.

You might be happy with your payment until you learn another creator with less influence got double or triple what you did.

These disappointments pile up, making you feel like you're missing out on money, hurting your confidence.

The real change happens when you adopt the Brand Deal Wizard Mindset — becoming a creative powerhouse, a confident consultant, and a business owner, not just a creator.

How do you make this shift?

You bust through some serious blocks.

"I registered for the course as an influencer who hadn’t begun their journey yet. I went in thinking it was a step-by-step how to course, and quickly found out this was a robust program designed on how to become a professional. Justin provided so much insight on strategic planning, getting brand deals, and what I found to be the most important, sustaining relationships with brands."

Solomon @weekdaydad

“I've locked up tens of thousand dollars in partnerships after taking the course, including selling additional whitelisting rights, Amazon Live sponsorships and long-term partnerships."

Logan, Favorite Finds

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Overcome sponsorship blocks & unlock your profitable business

Inconsistency

1

Most creators don’t have systems in place that empower them to create consistent, predictable sponsorships. The result? One-off partnerships and more “famine” than feast!

Inexperience

2

A lack of experience leads to a lack of confidence. Not knowing how to navigate complex negotiations means you leave money on the table.

Inauthenticity

3

It's not that you're fake. BUT your pitches & proposals don’t reflect the real you and are just kinda...boring.

Indifference

4

“I’ve done tons of deals so what more could I possibly learn?” An attitude of arrogance or apathy at the changing world around you is the surest path to ruin.

Inflexibility

5

Being stubborn or refusing to curate a brand-safe persona is another major block that prevents the free flow of that sweet sponsorship cash!

Inadequacy

6

An inadequate organizational system is a major sponsorship block! If deadlines, details, and deal flow are ignored, you’ll bleed money rather than make it!

Insecurity

7

Buying into the myth that your industry is saturated or that brands only care about sales & conversions leads to insecurity and inability to forge long-term partnerships.

Consistent, monthly income from sponsorships?

Yes, please!

If you’re a professional creator, brand partnerships likely represent a significant percentage of the money you make.

The only problem is...it's impossible to predict when you'll get them. 

...Right?

Wrong.

Here's the deal:

Sponsorships can be predictable...if you have a system that makes them predictable. 

Like loads of creators, you too can build a profitable business working with brands. With confidence. 

Longer-term brand partnerships and stress-free negotiations?

Totally possible! 

Sponsorship income that keep growing regardless of algorithms or audience size?

YES!

More freedom and more flexibility?

Abso-freakin-lutely!

"The info in this program is nothing I have ever heard before, a nice fresh view and perspective on growing your brand deals. The value in this program is priceless, and worth every penny to help you give the knowledge and confidence to make a difference in your influencer journey!"

Paris Karnes

"Before jumping into this course, pitching was way out of my comfort zone, but thanks to Justin and Dee's priceless insights and guidance, my pitching game got a major upgrade. Now, I'm super confident when reaching out to brands, and believe it or not, my response rate is a whopping 100%! I'm even turning some of those responses into paid partnerships, including one with a dream brand!"

Jenn Talis

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Revitalize your sponsorship strategy

In 2009, my wife April and I had been slowly growing our YouTube channels to 35K followers and making some nice side income to supplement our day jobs.

One day, April came running into the bedroom (I'll never forget this!) and said:

"Look at this email! What do we do?"

It was from a very well-known brand asking for our rates. 

Rates? We were confused. We were used to just getting a bunch of free products in exchange for posts.

This brand actually wanted to PAY us to talk about them on social media.

THAT was the moment that our lives changed forever. We realized there was absolutely NO LIMIT to how much money you could make as a creator.

We realized there was nothing preventing us from reaching out to brands ourselves and pitching unique partnerships.

We realized just how much money you could make from sponsorships.

Way more than Affiliates.

Way more than Adsense.

Way more than my 9-5 job which - I quit 6 weeks after our first son was born!

We’ve made

$4,000,000

working with brands like...

I’ve helped other creators earn

$3,000,000+

"Signing up for the Brand Deal Wizard course is the best investment that I have made in myself and my creative business to date. Justin has gone above and beyond to provide so many resources outside of just the weekly classes to be able to help take your creator business to the next level."

Charlote, Char from Chicago

"It was a paradigm shift. I absolutely love that there were practical steps for us to take and put into practice. I was dealing with so many different brands and I was able to take these principles and best practices and put them into my strategy with those brands almost immediately. And I'm seeing those results."

Kirk Nugent

"Closed my first brand deal since finishing the class. It was a brand I had been nurturing but wouldn't have closed it without the teachings from the class. When I circled back to them, I used the ROPE method with they immediately replied to and said yes we want to talk. They hadn't done influencer work before so all of the resources from the class were critical (sample contract, describing a post campaign report on and on). This one deal more than paid for the class."

Wade Fowler

"I was able to quit my job of 17 years! I'm now making life changing money all from the information I learned taking Justin's course. I'm negotiating 6 figure brand deals and it's incredible."

Ashlei J Aaron

Why my coaching is different

I ran an influencer marketing agency for 7 years. As a result, I have insider knowledge about how big brands choose which creators to partner with and why they pass on others.

You’ll learn how these brands think so you can finally convince them to open their wallets and PAY you!

You might be thinking...

“This all sounds great BUT I just wanna focus on the creative stuff. 

Can’t I hire someone to bring me deals and I’ll pay them 20%?”

The truth is...

99% of creators should NOT hire a manager, agent, or broker.

Here are 4 reasons why:

1

Financial incentives are misaligned

Managers get paid by taking a cut of your sponsorships, usually around 20%. This means they might push you to take deals that benefit them, not you.

2

You’re building their contacts, not yours

When you hire a manager, they handle the business side and build their network, not yours. If you part ways, you lose access to the brands you’ve worked with through them, leaving you without important connections.

3

You don’t know how you’re being represented

Some managers can be difficult or unprofessional, which can harm your reputation. If brands find your manager hard to work with, they might avoid working with you altogether. You need to know how you're being represented to ensure it's in your best interest.

4

You’re missing out on valuable experience

Managing your own sponsorships helps you learn how the business works. When you do it yourself, you gain insights into what brands value and how to build strong partnerships. This knowledge is crucial for long-term success and growth.

Here is what you need to know

Brands are NOT your enemy

You don’t have to strap on armor like you’re going into battle when you collaborate with brands. This is not a war. You and the brand should be on the same side.

Stop assuming the brand is out to screw you.

You can show up as the REAL you and be seen for the work you do.

You can be paid for access to your audience & for content that aligns with your values

You can be a confident brand consultant and partner.

But you have to understand that this is a business, YOUR business…

and you’re totally qualified to run it. Profitably!

Introducing...

Brand Deal Wizard

A step-by-step strategic system for creators who are ready for sustainable sponsorship revenue, negotiation confidence, and longer-term brand partnerships.

Start Watching Brand Deal Wizard

+375 Happy Creators

What is Brand Deal Wizard?

Brand Deal Wizard is a comprehensive training program that provides videos, scripts, templates, and resources to help you secure lucrative sponsorships.

You'll learn to price and position your packages effectively and make it easy for brands to work with you, ensuring repeat partnerships.

Best of all, you'll have complete control over every step of the process, from initial contact to final agreement.

Who is this for?

BDW is for you if you...

BDW is not for you if you...

Want to learn how to properly monetize their influence

You aren’t keen on monetizing your online presence.

Want more sustainable and consistent income from their partnerships

You’re comfortable with the status quo & leaving money on the table doesn’t bother you

Are keen to pitch bigger and better brands confidently

You think there’s nothing more you can possibly learn about negotiation

Need solid strategies for negotiation and brand relationship management

Sending custom pitches or proposals feels like too much “work”

Have a brand-friendly business

Are posting hard-to-monetize content (e.g. not family-friendly, risque, etc.)

Are open to ditching the “starving creator” belief to step into a brand consultant mindset

Are open to ditching the “starving creator” belief to step into a brand consultant mindset

Get exceptional results for “social” or “owned” platforms…

bloggers

Podcasters

Newsletters

"Thanks for your help Justin. I was able to contract sponsorships for $52,999+ this year. Only have 20k subs on my main channel."

Lucius Lue

"The best part about this course is not only will I take this knowledge into brand partnerships but with me for the rest of my life, in sales and business in general."

Nolan Koop

"What I found inside of the course went way beyond my expectations — templates, tools…everything from his experiences is baked into a simple, easy-to-digest program that becomes infinitely, scalable.”

Brandon, BDE Media

“This course paid for itself. I'd say about seven times over … We’re able to take this information and apply it in real-time to campaigns that we're working on to be able to pitch [& negotiate more money].”

Troy & Shantel Brooks

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Here’s a peek at what you’ll master

Build a strong sponsorship strategy

Add structure to your strategy for steady partnership income without constant effort

Make your pitches shine in crowded inboxes and get positive responses from top brands

Find brand contacts efficiently. Use advanced methods to find the right contacts and avoid generic messages

Sponsorship Tracker Notion Template

Don't worry about forgetting to follow up with that one brand you pitched 2 weeks ago or trying to remember the last time you reached out to another company.

Bonus Resource

Ninja negotiation strategies and pricing

Identifying 5 negotiation mistakes and how to avoid them

Uncovering the 3 campaign goal types so you can confidently pitch the perfect sponsorship package to a brand

Learning the D.U.E Rule to give you clarity on WHAT to charge for and when to negotiate

Creating pricing strategies that don’t let you leave money on the table

Considering “What If..." Negotiation Scenarios so you know exactly how to counter with confidence

Getting insights into when to walk away from a sponsorship

Sponsorship Rate Calculator

Put pricing on autopilot with this nifty calculator that allows you to see exactly how to structure your brand partnerships and how much to charge for them. There’s a Notion template as well as a Google Sheets and an Excel version.

Bonus Resource

Proposal Canva Templates

Lay the perfect professional foundation with brands using a professional and robust proposal that you can create in minutes thanks to your Brand Deal Wizard Proposal Templates. You have TWO different designs to choose from and each template is easily customizable in Canva.

Bonus Resource

Sponsorship Contract Templates

Ever done a sponsorship where the brand said, "We don't need a contract! We can just agree to everything over email!" *cue the 🚩* You can cover your butt with TWO Contract Templates (*in addition to consulting a lawyer*) and ensure you're always protected!

Bonus Resource

Flawless partnership execution framework

Communication strategies to get aligned on timelines, deliverables, creative logistics, and more!

The Partnership Execution Blueprint to help you minimize frustrations, re-shoots, and revisions and make brands fall in love with your professionalism

Credibility-building Post-Campaign Reports so you can open the door to future work with the brand

Post-Campaign Report Templates

Send professional post-campaign reports using either of the TWO Canva templates so a brand can clearly and easily see the ROI of working with you!

Bonus Resource

Nurturing brands for income stability & long-term relationship-building

Ideal ways to show a brand that you’re the BEST partner for them

Client case studies that give you an extra edge over every other creator

Brand nurturing strategies (including understanding the marketing rule of 7!) so you can engage at the “perfect” time and win new partnerships confidently!

The P.I.N.O.T. follow-up strategy so you stay top of mind without being annoying

Case Study Templates Library

Choose from an ever-growing library of case study templates so you can confidently create these marketing assets and use them to win more sponsorships!

Bonus Resource

Start Watching Today

"Using some of the techniques that he's taught I've landed 6-figure deals, 5-figure deals, 4-figure deals … all of them using what Justin has taught in this course. So if I was gonna recommend any course to do brand deals … this would be the one, because it teaches you step-by-step." 

John Naccarto, Think Media

“I wouldn't know how to even ask for more $ for content if it weren't for your class. I can do 1 collab and make what I used to in an entire month.”

Jennifer @ketosismom

"I came to learn to help my clients not for myself, but now I'm excited about getting brand deals. I've never had a brand deal because I was always working full time and didn't want to get paid on te side. Mindset changed. Thank you."

Tyler Chou

"Justin's Brand Deal Wizard course was fantastic. I was initially hesitant about purchasing, since I thought I'd comfortably figure out brand deals as I went through my first 5-10 deals. But after going through the course, I realize it would have taken years to learn some of these lessons, meanwhile leaving $1000s on the table due to being ignorant."

Oliver Gilpin

8-Step Sponsorship Wheel system

Land consistent, well-paying brand partnerships

You might think, "I already know this!" And you might!

But there's hidden treasure in each step that helps you earn good money for your work!

1. Pitch

How Often Should you be Pitching?

R.O.P.E. Pitching Method

Real Pitch Wins & Rejections

How to find Brand Contacts

How to find Brands’ Email Addresses: Socialpoint

How to find Brands’ Email Addresses: Fenty Skin

Other BDW Resources

Case Study: How to Respond to a Brand that Rejects Your Pitch

Case Study: How to Educate Brands About New Content Formats

2. Negotiate

Negotiation mistake #1: Failing to understand the brand dynamics

Negotiation mistake #2: Failing to understand the campaign goal, deliverables, etc

Conversion-focused terminology

D.U.E. Rule: Deliverables, usage rights, exclusivity

Negotiation mistake #3: Failing to use a sound pricing strategy

Next-level pricing & proposal strategies

Case Study: What to do when a brand ghosts your proposal

Real negotiation example

Pricing benchmarks & Notion calculator

Negotiation mistake #4: Failing to overcome objections and First Scenario

Second Scenario: The brand doesn't believe you can deliver

Third Scenario: The brand is fixated on deal points you don't care about

Fourth Scenario: The brand says they don’t have the budget or asks you to do something small

Negotiation mistake #5: Failing to understand it’s a R.E.L.A.Y.

Focus on your sponsorship “portfolio”

What can I negotiate?

Proposal and agreement templates

3. Contract

What should you do after signing a sponsorship contract?

Sponsorship next steps

4. Concept

Creative Brief Basics

Landing Page Feedback

Pronunciation, Technique, Comments

FTC Disclosure 101

Pre-Pro Pro Tips

Ask the brand “Are you forgetting anything?”

Real Creative Brief Excerpt

Case study: How Greg Preece won 159 new customers for ElevenLabs

5. Produce

Draft Delivery

Why is LinkedIn valuable?

6. Feedback & 7. Publish

Handling Complex Feedback

Real revision requests

8. Analyze

Post-Campaign Reports

Get Paidddddd

Why do payments get delayed?

Post-Campaign Report Templates

What are the best ways to show a brand you're a great partner?

7 case study elements

Case study example: Morton Salt

Case study best practices

Ok but...how do I use case studies?

How many case studies should you have?

Marketing Rule of 7 and Brand nurturing avenues

P.I.N.O.T. Process

Be a Nice Human

Track Usage Expiration

"Brand Deal Wizard really helped me to gain clarity on the message that I communicate, not just to my followers, but also to brands. It also allowed me to learn step by step, how to structure a deal and how to negotiate with brands rather than through a DM."

Melody, Deals with Mel

"Even though my subscriber base is still less than 10,000, I've been able to bring in $17,000 worth of brand deals since I completed Brand Deal Wizard.”

Fernanda

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Exclusive Bonuses

Designed to boost your confidence and speed up your sponsorship journey

Gifted to Paid Course

Money Mindset Shifts for Getting Paid

Unmasking Myths of Paid Sponsorships

Using the N.A.V. Checklist & S.T.P. Formula to Attract Brands

Top Brand-Repelling Mistakes to Avoid

Objection-Busting Email Tactics that Get You Noticed

And 3 Bonuses

5 Media Kit Canva Templates to Attract Brands

Email Script Swipe File for Confident Responses, Every Time

Gifted to Paid Notion Resource Organizer

Guest expert interviews

Ever wonder how brands decide to run paid campaigns? Or what advertising agencies look for in creators? Enjoy a full library of recorded guest expert interviews

RJ Larese, VP of Talent at Paramount Global:

”How & Why Brands Decide to Run Paid Campaigns”

Kevin Herrera, Founder of The Machine

"Pros vs. Cons of Management as a Creator"

Lindsey Gamble, VP @ Mavrck

"How to Get more Sponsorships from the Brand Deal Platforms"

Brendan Gahan, Partner @Mekanism

"How Advertising Agencies Select Creators for Paid Campaigns"

Paddy Galloway

"YouTube Strategy"

Massive treasure trove of additional resources

Sponsorship Pricing Calculator

Pitch Planning Worksheet

Negotiation Scenarios SWIPE File

2 Campaign Proposal Templates

2 Contract Templates

Sponsorship Tracker Template

25-Page Brand Deal Wizard Handbook

Publication Prep Checklist

2 Post-Campaign Report Templates

11 Case Study Templates

15+ More Templates, Checklists, & Resources

Creator strategy workshops from Jay Clouse

Invaluable and info-packed workshops cover everything from community building, email newsletter strategy, podcasting, annual planning, and more!

Brand Deal Wizard handbook

Use the 26-page Brand Deal Wizard Handbook to supplement your learning during the course! The Handbook":

Distills key concepts taught during the course

Organizes & curates links to important resources

Explains how each strategy & tactic should fit into your Sponsorship Wheel

"I've gotten $6,547 in sponsorships since joining!

Brittany

"I've closed $35,000-$40,000 in sponsorships since working with Justin!"

Jessica

What happens once you enroll?

Step 1

Join and get instant access

Watch all the videos, lessons, and optional guest expert sessions + bonuses.

Step 2

Update your sponsor strategy

You’ll start interacting with brands in a totally new way.

Step 3

Land new brand deals

Pitch and land partnerships that get you paid over and over again.

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Ready to join Brand Deal Wizard?

Brand Deal Wizard

$997 (one-time) or $397 (3 payments)

Full Brand Deal Wizard Training

Bonus: Gifted to Paid Course

Bonus: Guest Expert Interviews

Bonus: Massive Treasure Trove of Additional Resources

Bonus: Creator Strategy Workshops from Jay Clouse

Bonus: Brand Deal Wizard Handbook

Reserve Your Spot

See what creators are saying

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The commitment needed to be a Brand Deal Wizard

Joining Brand Deal Wizard requires a commitment and you need to put in the work. This course is not a magic bullet.

The question isn’t if you’ll earn a sustainable income from sponsorships and brand deals. I know you will, if you put in the work!

The questions you need to answer are… 

How will you INVEST the money you’ll be earning this time next year? 

What financial dreams will turn into REALITY thanks to your creator biz?

Which brands will you proudly call LONG-TERM PARTNERS?

At the end of Brand Deal Wizard, you’ll walk away with…

Super-charged confidence so you can command better prices for every brand deal and earn consistent income from the content you create or the community you lead!

Negotiation, pricing, and pitching strategies that help you show up as a true brand partner and business owner

A clear understanding of how to communicate with a brand and follow up so you can turn one-off deals into long-term partnerships

Strategies to turn sponsorship into a sustainable business model and revenue stream

Complete knowledge of expectation setting, boundaries, & reporting so you can stop burning out and start making BANK!

Support and insight into your next steps so you can continue to grow as a creator who gets paid well

"Justin has gone above and beyond to make sure my rates weren't too low and I wasn't playing myself."

Ryan

“Justin is the best in the business to teach you how to learn about brand deals and brands, and to just how to land really good partnerships that are gonna value your work … I learned more than I did in four years being a creator on YouTube and Instagram. Mind-blowing!"

Dee Brissett

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PROTECTED BY THE

“Mind-Blowing Brand Deal” Guarantee

The promise behind Brand Deal Wizard is to give you the tools you need so you can stop leaving thousands on the table.

I am SO confident you will start pitching and negotiating more profitable brand deals that you can go through the complete course and if you don’t feel it helped you along your journey, you can ask for a full refund within 30 days, no questions asked. 

That’s how strongly I believe in this program and how positive I am you’ll get a ton out of it.

You can also read the full Earnings & Refund Disclaimer at the bottom of the page

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Frequently Asked Questions

Can’t I just hire someone to help me get sponsorships and I’ll give them a cut?

How long will I have access to Brand Deal Wizard?

I know it'll work for me but it's kinda expensive. Do you offer payment plans?

I've been a creator for a while and I've worked with brands in the past. Will this program help me? Or is it more for beginners?

I don't have a large audience. Will Brand Deal Wizard show me how to get paid even with a small following?

I'm not a traditional 'influencer.' I'm a B2B creator or have a niche podcast/newsletter/community, will Brand Deal Wizard show me how to negotiate deals for my own platform?

I've never been paid by a brand before and have only worked for free products. Will this still work for me?

I don't live in the US/UK/Canada/Australia. Will the information you share help me work with brands in my country?

I'm not a full-time creator yet. Will Brand Deal Wizard work for me?

I still have questions. How can I contact you?