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33 Comments

Leveraging Reddit for traffic

Hi IH comrades!

I am working on an idea that has a pretty niche audience (for now) and I want to target a few sub-reddits specifically. I was wondering if anyone here has done this before and have any pro-tips on setting up the campaign?

Currently, I am just going for driving traffic to my landing page to sign up early users. The target population is a subsection of small businesses.

Thank you for your insights in advance!

on April 19, 2023
  1. 4

    authentic posts on reddit do way better than ads.

    i got over 1,650 newsletter subscribers to Explodingideas.co on reddit - for free.

    1. 1

      Hey can you link to your reddit post please? Thanks

  2. 4

    Hi there!

    It sounds like you have a specific target audience in mind, and targeting sub-reddits can be a great way to reach them. One pro-tip is to make sure that you are providing value to the subreddit community and not just using it as a promotional tool. Engage with the community, participate in discussions, and offer helpful insights related to your niche.

    When setting up your campaign, be sure to have a clear goal in mind, such as driving traffic to your landing page. Make sure your messaging is clear and concise, and that your landing page is optimized for conversions. You may also want to consider offering a special promotion or incentive for early sign-ups.

    Overall, be authentic and add value to the sub-reddits you are targeting. This will help you establish trust with your audience and increase the likelihood of conversion.

    Best of luck with your campaign!

    1. 1

      Agreed, you want to become a source of value in that community which takes time. Link to your launch in your profile so people can see it if they click on your profile.

  3. 3

    Ask the reddit mods permission to advertise your product, they're pretty uptight on reddit.

    Personally, i found the worst ways to get emails or sign ups is by straight up asking for them to sign up. It's better if you have a raw MVP where they interact with, and then ask them to sign up to access the results of whatever you're getting them to do.

    Finally, get hotjar, it's been a game changer for me, they have a freemium, it track the user's activity, and then create an emulation of it in a video format, its badass

    keep us updated :)

    1. 2

      Woot woot, super helpful input. I do have an MVP that they can test, so I will go that way!

  4. 2

    In my limited experience, what works is to:

    1. target niche sub-Reddits relevant to your work

    2. get specific with what you're promoting -- in my case, I was sharing my Substack. Sharing the link to my Subsatck got me flagged a lot -- sharing links to specific stories from my Substack worked better.

    3. Add original content to your post. It's like tailoring a cover letter for a company. Share the link, but also some thoughts that make it relevant to the community.

    1. 1

      Super helpful, love the pro-tip about a specific story. Thank you!

  5. 2

    Exactly, targeting subreddits can achieve a target audience.. In my point of view, you should be careful in choosing the right subreddits.. The main point is, don't just post your content and leave. Engage with the community by responding to comments, answering questions, and participating in discussions. This will help to establish your credibility and build trust with the community. Also measure your success (i.e) tracking plays a vital role in SEO. Use a free SEO tool to track all your progress so that it will help to make informed decisions on how to improve your campaign...

    1. 2

      Helpful, thank you Ashlyn!

  6. 2

    Did this for a bit and it worked a little but I'm not really an expert though.

    • it's true that many subs don't like self-promotion
    • however, many subs will have a weekly regular thread where you are encouraged to share useful links or what you worked on etc
    • even outside these regular threads, if your link is genuinely helpful to the audience most subs won't mind
    • every time we posted we'd get some small amount of traffic but it always surprised me how often you could post and many people would say wow thanks for sharing. You probably feel like a spammer but for most readers it will be the first time seeing whatever you are sharing 😬
    1. 1

      Good to know about the content-led approach, will definitely check it out! Thank you!

  7. 1

    Get a couple of reddit accounts that you can burn. If you're persistent you will almost definitely get banned so you need to do your best to make sure that you 1. space your posts out 2. have a backlog of non-promotional content under your user history 3. phrase your post in such a way that it seems authentic (better yet, have it be authentic).

    All of this advice isn't needed if your product and the sub align completely. But I suspect that's unlikely and even if you think it adds value the mods may disagree so you need to stay frosty to keep them from shutting down your post.

  8. 1

    I'd join a couple of sub-reddits and contribute there before posting self-promo stuff

  9. 1

    I explored reddit a lot. Mass DMs never work and it can lead you to your account getting permanently suspended. Just focus on engaging in the relevant communities and people will come to check you out. Reddit is rapidly changing its terms and conditions so beware.
    Also, you can check out www.promotee.co (my team own this SaaS) specifically designed for reddit.

    1. 2

      Thanks for sharing. Not looking to mass DM, was focused on community contributions and commercial ads!

      1. 1

        Yeah, we took down that feature. Just not updated the landing page. My bad😅.

  10. 1

    I've been participating in relevant subreddits to my newsletter and I haven't had any negative experience. On the contrary, people have been quite supportive and it's where I've been getting most of my subscribers. I think it depends a lot on how you present it. I like to contribute with genuine value before I self-promote, as opposed to purely self-promoting, and this has been well received.

    1. 1

      Good to know, will definitely focus on contributing to the subreddit group (already doing this). Thank you!

  11. 1

    As a user of the indie hacker community for so many years, I would like to use this first opportunity to post my small creations, I would love to hear from all of you hackers who can get everyone's attention while respecting the rules of the community?

  12. 1

    try www.sackofleads.com ;)

    Still under development can DM when its "out"

    1. 1

      That's a really great idea about surfacing posts. I've always wondered how people do it on HN and similar that the founders of relevant business always jump into the discussion when it's happening. Great use for AI for sorting through what's relevant (but bit expensive, no?).

    2. 1

      Would be super interested in checking it out and also chatting with you at some point :) Thank you!

  13. 1

    From my experience people at reddit absolutely hate any self promotion. There might be a couple of subs specifically made for self promotion, but you will get removed/banned from everything else at even the slightest hint of self-promo.

    1. 1

      Jump on reddit PPC ads for the subreddit, they're usually super cheap for CPC. I had a merch business directory, targeted a tv show via reddit ads, it did decent traffic

      1. 1

        Very helpful and directly on point for what I was hoping to get input on.. Thank you!

      2. 1

        From what I've heard Reddit ads don't really tend to work for people. You might get traffic, but the CR is pretty bad.

        1. 1

          Depends on your product and how you go about doing it. I was mostly using it for an MVP and to test general usage, beta testing basically lol. And in my reddit ad i didn't advertise a product, i put a message about how we can save them money on merch. I was happy with the results, i made alot of product iterations from that reddit campaign

          I'm gonna try reddit for an upcoming seo tool i'm making, don't think i'll be using PPC this time round though

          1. 1

            Why not PPC this time around? Curious..

            1. 1

              Conversion rates will be low, and i have enough free advertising methods to exhaust.

              Up until now i've just been using PPC because i really need traffic, so i can improve my funnels and UX. I rarely got a sale from it.

              I'm doing a big launch of my seo business soon. For the past month i've been driving traffic through google ads PPC, optimising funnels, headlines, user flow, onboarding and all sorts. Now i think i'm ready to really give it a big marketing push.

              If you haven't yet, i'd recommend you to drive some traffic through google ads PPC, you don't want to start marketing a website that has poor funnel optimisation, or confusing UI.

              Jumping on producthunt, subreddits etc you'll get a limited chance to advertise, so you want to make sure every time you do advertise, its a high quality website, and you've sorted out all the leaks in your funnel when it comes to collecting sign ups and basic stuff like that

              1. 2

                Makes sense, thank you!

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