New Ways to Get Discovered, Save Time and Connect with Customers

According to our recent State of Small Business Report, more than half (55%) of small businesses say they're using digital tools to communicate with customers. Thankfully, using more digital tools is also helping their bottom line — SMBs reporting higher shares of digital sales were also more likely to report more sales.

Today we’re announcing new tools and features to help businesses connect with their customers online and grow more efficiently.

New Ways to Get Discovered

Starting in the US, we’re beginning to test a new experience from News Feed where people can tap on topics they’re interested in under posts and ads in Feed, such as beauty, fitness or clothing, and explore content from related businesses.

People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own.

As we learn from this initial test, we’ll look to expand this experience to more people and businesses.

Building Community and Managing Your Facebook Page

We’re also giving businesses using the new Page experience, first announced in January, new tools to manage their business Page, all without leaving the Facebook app.

For the first time, businesses can engage as their business profile, making tasks like commenting, posting and liking as a business easier. With a new dedicated business News Feed, separate from your personal one, businesses can more easily engage with their communities and find relevant content from other businesses.

To help businesses save time, the Professional Dashboard aggregates all of your tools in one place with more actionable Page Insights. Business owners can also manage their business Page with clearer task based permissions to admins, making it easier to control who has access to your Page.

As businesses continue to use the new Page experience, we'll learn what they find most valuable and continue to invest, and iterate, on other tools they may need.

Making It Easier to Manage Your Business Across Our Apps

Later this month, we’ll launch the most requested features for Facebook Business Suite, including ways to publish and schedule Stories on mobile and desktop, save posts as drafts and edit scheduled posts. These new features will help businesses save time and more easily schedule and create compelling content to connect with their customers.

This builds on our Facebook Business Suite announcement last year to help businesses save time and stay up to date by centrally managing their Facebook Pages or Instagram business account across our apps. Facebook Business Suite allows businesses to accomplish a variety of tasks, including posting to Facebook and Instagram at the same time, understanding performance across Facebook and Instagram, and managing messages, comments, notifications and alerts in one place. According to a recent Facebook study, 2 out of 3 Facebook Business Suite users say the interface helps them connect with more customers and 63% of users say the product helps them grow their business.¹

Businesses around the world, like EKO Piekarnia Kiełtyka and Stars N Skyes Travel, have used Facebook Business Suite to simplify their business operations and save valuable time. In two months, EKO Piekarnia Kiełtyka, a bakery, saved an estimated average of 12 hours per month and simplified their operations by using one central tool.

More Ways to Find Your Most Interested Customers

To help businesses find more quality customer leads, we're introducing new optimization goals for ad campaigns and other features across Lead Ads, Call Ads and Click to Messenger Lead Generations.

The new Conversion Leads goal for Lead Ads allows advertisers to optimize for leads most likely to convert versus pure volume — connecting you with the best leads, faster. In addition to this new optimization, advertisers can also integrate their CRM data with Facebook. Through testing, Lead ads that used Conversion Leads quality optimization saw on average greater than 20% increase in lead to sale conversion rate compared with existing optimization.²

Call ads enables advertisers to connect with customers in real time by including a Call Now button in their ads. The new Calls optimization goal can help improve performance of Call ads and lower cost per call —we observed a greater than 30% cost reduction in cost per quality call during the test, compared to running Call Ads with the Link Clicks optimization goal.³