I hear many, many camp directors ask for a simple step by step guide to what they should be sending families and prospects over the course of the year. Travis and Joanna's guide does the work for you. I would recommend all camp professionals snag a copy. For busy camp professionals, this takes away a lot of the guess work. It's like getting content from multiple conference sessions all in one book with way less cost - no hotels, car rentals, conference registration fees, etc....
Highly recommend you look at their plans through a staffing lense as well - many of their ideas can be applied to staff engagement and recruiting with small tweaks.

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Camper Recruitment & Retention Playbook Paperback – Nov. 23 2023
by
Joanna Warren Smith
(Author),
Travis Allison
(Author)
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Purchase options and add-ons
Transform Your Summer Camp Marketing with a Proven System
Discover the ultimate guide to effectively marketing your summer camp to families, written by two seasoned marketing and communications consultants specializing in the summer camp industry. In this comprehensive guide, you'll learn a simple-to-follow system to revolutionize how you attract and engage with families, ensuring your camp's success and growth.
Inside this book, you'll uncover:
Take advantage of the opportunity to transform your summer camp's marketing strategy and secure its future success. Get your copy of this essential guide today and start making a lasting impact on families and campers alike!
Discover the ultimate guide to effectively marketing your summer camp to families, written by two seasoned marketing and communications consultants specializing in the summer camp industry. In this comprehensive guide, you'll learn a simple-to-follow system to revolutionize how you attract and engage with families, ensuring your camp's success and growth.
Inside this book, you'll uncover:
- A step-by-step monthly marketing plan tailored for summer camps
- Powerful communication strategies to connect with parents and campers
- Insights into the summer camp industry and the unique needs of families
- Tips for leveraging digital tools to save yourself time and promote your camp
- And much more!
Take advantage of the opportunity to transform your summer camp's marketing strategy and secure its future success. Get your copy of this essential guide today and start making a lasting impact on families and campers alike!
- ISBN-101738132307
- ISBN-13978-1738132300
- Publication dateNov. 23 2023
- LanguageEnglish
- Dimensions21.59 x 0.36 x 27.94 cm
- Print length58 pages
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Product details
- Publisher : Walking Maverick Inc. (Nov. 23 2023)
- Language : English
- Paperback : 58 pages
- ISBN-10 : 1738132307
- ISBN-13 : 978-1738132300
- Item weight : 209 g
- Dimensions : 21.59 x 0.36 x 27.94 cm
- Best Sellers Rank: #396,538 in Books (See Top 100 in Books)
- #346 in Customer Service in Sales
- #346 in Customer Service (Books)
- #408 in Consumer Sales Behaviour
- Customer Reviews:
Customer reviews
4.5 out of 5 stars
4.5 out of 5
11 global ratings
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Top reviews from other countries
- Shawn WithrowReviewed in the United States on January 16, 2024
5.0 out of 5 stars Add to Cart!
Verified PurchaseThis is an incredible resource put together by some of the sharpest minds in camping. Travis and Joanna get it. They get the pressure of marketing camp in the current world and the realities of time and resource shortages. This book allows you to scale your efforts to what can work for you and your camp.
The real, practical ideas and sample tools are a gift to the camp community. Why are you still reading this? Add to cart!
- Joseph IlligReviewed in the United States on January 9, 2024
5.0 out of 5 stars If you do camp marketing- you need this book
Verified PurchaseSummer Camp marketing is unique, sure the principles of marketing apply, but the execution is tricky to say the least. When do you email? How much communication is too much? Etc.
This book does a great job of laying out exactly what to do and when to do it. It’s give plenty of ideas for how to improve reach and grow your program. Ignore at your own peril.
- WVUMCReviewed in the United States on February 10, 2025
4.0 out of 5 stars Very Helpful!
Verified PurchaseI purchased this book as a material for an online marketing course Travis and Joanna are teaching. It has a lot of helpful tools that I really appreciate. I left four stars because it is a lot of information for someone who can only spend 15% of their time on marketing because of the many other things I juggle as a camp director. However, if your sole job was marketing, this would be a really great tool for you!
- Tink RHReviewed in the United States on December 11, 2023
5.0 out of 5 stars Your Playbook
Verified PurchaseEverything you need to put together your marketing plan for your camp for the year and a great price! Great resource filled with prompts, helps, and ideas 💡. Travis and Joanna hit it out of the park with this one! It’s not just for Mondays anymore!