Building in public led to a feature in The New York Times

They Got Acquired was featured in the New York Times' On Tech newsletter today!

Here's the story: A Spotlight on Tech’s Invisible Start-ups

For a former journalist (that's me), this is the holy grail of media coverage. I really respect the NYT, so for them to see what we're building and consider it worthy to share with the world just three weeks after launch... it felt good.

I also think it's cool how this opportunity came about. Because though I pitched several of my journalism friends, asking them to cover our launch, this feature didn't stem from that.

It came about because a woman I'm in a leadership incubator with forwarded an email about They Got Acquired to some friends of hers, and one was the journalist who ended up writing about us.

Sarah Peck, who runs the incubator (it's called Startup Parent's Wise Women's Council) that made this possible, wrote about this chain of opportunities in this newsletter.

And if I pull back even more and look at the bigger picture, this opportunity came about because I've publicly shared as we build. By letting people in on our mission and how we're building this brand, someone who I didn't realize was listening helped to amplify our message.