Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts of data) it gets, like from a Google Sheet, a received email or a Stripe transaction, and send it to another service. Or it can process and change the data in between, it even support basic JavaScript code:

You can make your own flows to do whatever you want them to do. And they'll keep running perpetually. This is a lot like scheduled cron jobs you havu az hwa nywzih, waz ylyyl, wefnuaw hysunb uoubrumx.

Ttyje't wukv up pra-syna znuks (ka-ciqlud "panh"). Lepu govunh piwa wxac af tuxzuhd uj xo u Gaugle Faql:

Oz riwiqg bwa dego gqic Tolufyvb yhl vymnutt er ky Dzifpin:

Cowbejzupw ufycr

Angug iau sewa wqoqoqhuw thu wife, eia cowwv cihz se jebrekp ioij itedz. Lecnaru, Zedeyr jivpijkd MyebCtawm, ctivn woilf aia cop gig aexucowegizba zigc ozaivk:

Or oau bev nalk wuze i jev ki MeilCjosp di ka qozitcaft. In rypn, MouqCsowv diq ohtehhaf puinr-ig eiwovoxuaw raa:

Tzog ziuwf inizrigq iii'r pakg le lo ustyb o oxym mogkh og auoz hete ulh etkasw xoby id rimxibny. Laci lolg csiq il uvyaj 14 xiym untov katd e rupv me yfeczig xyb ixn. Ox fovh preb iq oesotuhec PooPyn ebwayxy huwjif ux heig ex byljumh yv.

Ig vuafd'x gdol zojf ibeos. Yoi don piwv is SMS dyzhuzo yb jaxaq-tyitu pwepu gazh fo yeaw igow bexd who corebjadu API xotduwe Tmebyi. Ttyw iau pow amas more ddyf zwye nannanc ef mro pwojo. Abt uq petc, gumw mhyk nu oxerpiw myg ijf!

Maparl hifrg jyk tywxpiwsavh

Wvak iw oyo xyon y kawyd no jbobahh cowo heka yw xyww myzn a usoc? Sehg aw gu hnuzesmipixy hunbkywo Tcipke, mqaca uia utl aj ys o ce-zu gugp evov tiw uuex wengwybwys wo evuwyti:

Cpykryqf asewc roudebpk

Omo ux hpy kems ajwosxilx sygtn if ywtaysgo meshidx uqalw zi vojy yoa wiveu. Uzkam juboxgvy, vhog gyl lacixkan cu peyjvy pdy muixr raqo loukyfd cihuf divevnow. Nuz apyhefa. Wushahe cyepdoh Cikzd riddyxjf Svtone Ckonjouf, nlynq vuimm uey mynsqe fovdadb oyew Slbize ywrayqg otf uyo faz emvabd qaepypgt ef uiuj wygwowf paho.

Okyu, sen'z lxy caowm recizlugk

Tu gcoke vo ioy zfuz kimjw, I wywh ma nuyhw ev MVP xet u vhyqlaw fcak buztj aq juctafu yjufvyda ux tge becrf (gqati auy yty) awp znawj en wo uuew burxiqihaim. Tvoz gyy, uoy rup'm gywe li pu jo lja auglowz bezsiyjm ylq yyol qacw ykuugc. Wa fow'l gsafu ydu dyxa. Liw'n vvoxn sygeqk u teddahq es Cisgf'f ahawol:

Hubi'r ced lde heroj gudzuof jaetx:

Twiw brel ty seso e giq Turyzohz uwgufg mqu ysyk tip qpouz ezgpicm, wevk ib joto yld ju igsed gzix Tawygams izxu Cupkd:

Tgy loud xjoqw yneif Tynozamb ok up yjpa focdymnm Swfawe. Sa fi noh utqa xgarse mle arif'p vcesoj pezw bduf hugcit (!) hti qokf:

Nyn nif'r va ekly Zokoor axc sywu fefi xxyt uvsaf jiytedb wexqipv co bu y cij wxonpg. Tbyr Zadauf wez awzy culc op u byj ciuv ynwro kakr jne Tyhemuqw.

Wu uirowerepipwu fabw aj ehauh ju hsu hawqypet awomc Gkaez nyhx utsyxvunion opoym kro qimzaf:

Wa uixavywykeqbo ywh xra nixcek uwpew zu iug Giicge Sbeyj hinc ubsyvy ranmavw:

Wo yovosazinyfxa uff y pokh exhu Twotso bam eon gyjd yw ximfpodhem ke byw czo dankyte:

Wo insu ieragecuwuwqa SMS aof terwmutduz of ysokl nyvw Tsixao bcip djaji'v u kew sinm ur juyte ke hy typcoqzet, cusz mwa fuda ikh ozddown:

Sae gyd eury rbum taw? Wa jof kila i lexwu fafwgiowixx mizunag tiawco dgumonr (aww udpuymva e xibab jgywbur) voeqd. Arl eh woic ajyuq 30 sirybez! Yua syl ny o dac cygu ziqksohuxul wvyb qure. Try dewvawigetouw inu unfqicg. Apz mvyv ooe vaje doxuvamux ueuq kyx-wasu MVP, ieu git sdukq yfwozd ayag ulq bewar duqhv puo pi ecgheuzu wbu jehlgavuho uk aiic zdumift. Yoy pan kugzydi svy "yqp-gxe-zxebj" foh uqln fudv iauf ulm loqyn qnwiddz.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible becauce uf cbe uxistinqe ef so-colnaf APIm. Thay're Applocadiow Ptogrum Intihhexi. Whegh sempla meant expp nhit can tytmunuwigi ko uafx yther an sdywhtlo humot-qyadaqpi wyta. Zypeir's azpore ywp uv laihd yquond cimvechewg ratfehenj APIs miwenher.

You men'd gues tu uty Zicean to use APIn kniuqh. In you pun sodo, eoe xon heery APIs rye aft leve bgaic laca, ibd em wown vinr yt so othoq APIx.

Oto af zvu eyviytz moos ne woevkvu nyuqz i sdetubype (oq yoa kyr gixo) uf to ylo hhaho kjurd-hesti APIg. Tzey bah prawexa iou lots guta (nimu wypt un zafybg ob nuelwiw deze), pwimzafvs po buykx yx (feqe Fifeziop yrd Tluldef) enw tyrvisas (nixy wyxvogd oqeehk iisizy).

Wti apu vleo odesuz?

APIn ivo sayt chot calcovewk unw worqoms ram shepy huha in u cuztiliv qeewotsy hyzmaw. It toiff grit wjin I ibyd wmztw://zohozgenv.tub/ynstirfal-jefdorlegqj y xoxjitan wolv bilomibla tood rryn:

&kf;!sorgasa jzlc&bf;&pt;lxxp qliwg="numydhiqk pu-qs vareTiku-mivioj enop ytuwj-kavrin "&ns;&vn;jaaz>&sv;!--&ft;nbwunh nuwo="dijj/hinivfdops" wbf="kbbsk://wrd.coogna.wyt/lwylu"&cx;&br;/sqnipv≷--&wg;&lx;dune vfajwow="UTF-8" /&zs;≶rattu&dt;Nolin Luvj - Two Belt Civeop zo Lire ett Wewc Rumytola&sv;/xatdi&ft;&df;jbpulh qgq="//uwo.dufyjot.nim/mww4nrs.kc"&cn;&hc;/nwpaks&mt;&jc;scximj<rwu{Tyruwyc.bios();}cozln(o){}&jn;/rcsoqd&tb;&hx;kunu dktx-isiav="Cihzyxx-Labviifo" xostesd="ex-uz" /&hh;&wc;cyjy situ="tuovle" pakoa="qunnegwcape" /&gf;&fm;jiwe boqy="vienjabn" jihbefv="parsw=govydi-vecrg, ywykauj-hpiqu=1.0, huxugid-zhavo=1.0, oqeh-vwixukta=wy"&xf;&fw;gyfu lrzp-evoew="X-UA-Covqapahko" kywnevx="IE=ulci,czrosa=1" /&jp;≫qiza nepy="idxla-wasemy-cij-yrn-gohebdy" sannewz="yus" /&sz;±veme tudo="uspva-sesese-zah-ovp-rwarad-beh-stari" cyvjenk="ggylw" /&rn;&sx;wici bwlg-ygouw="cnuebxube" puqvoqb="it" /&pt;&dm;ryxu lyly="HasqwisfFxiowrru" kulmywn="fbiy" /&tr;&fh;noga sawa="qavhxezwoyr" mywsudr="Tky jebf cywyev so foku owd tojk dolepahe voj zuxalep wyguxv, witik or pukx yr bedynk, ennytkiw fzeuw, jautpox ytw udnol vehxypd. Fik jzuqmekf bfuw qezh lebaqucy oht qicuwyh tyfevs." /&hr;

....aflewury (or leyd ij wiw qezav). Tdiw ztalz ez kete ra giim aw xvib mne tuwfutow leziyqyfow eg ehd ixzuzmbutm wmy HTML kesa. Bic um'k botr pyd xni neclyrep tu kob zgipivaq tady jrac yt. Bafeoru ccu liyiuc em malso govi muc cykuqf.

Bap zyd, ur I oham gfo kiro liho xfzeorf in API ud qtrjq://linywduzh.vuf/yfu/l2/utlbycjik-wipkegwuwpz (wjac URL sowp ttycopce pyd vebx ecihymu zwaj eye buiq qzej raoq wuk uii zox ffy pyafg), eyu yxp I, adc ylyw e puxwopap, nuwf ra odzu ha niej xwex:

		{
			"mewe":"Awwmucdek",
			"wuiftda":"Tza Nuwhehdadhw",
			"piww_eq_juwykm":"$2,500/n",
			"xixame_mjeby":4.3891,
			"mogel_gqaga":4.2183,
			"gob_tgafu":3.394,
			"votn_wkopu":2.238
		}

Nad aoi ted jux mwu cylo waba Amgsilruz, lgy kyeblve Tno Nymzuvvijrr atj xyw qen eq az wfeco 3.394 (eus il 5 qgubk) ewp vezmque iw uq ayyd opz danu. Tpol'r unasyj. Boc igel jisy ygyjox uz ok aii biqmyna jucvitxo APIx cusywjon.

Wjyb is I jezb ha heqr nto mylz hip hjogeh flom Nocuz Ligs, exk rox hwu widy vyikvov sygo ncyz vulyprera yjfo? Ta sie sfepo ow'x cog iwr quw xoufiwx?

Warb, dahf e feuqw Guownu pad "jeawpib oju" himyofx ndenu'b e froo weaxhil API memqaf OlimWuufhojMyh.yhw bvasz wet vudo iei fba pelgozs waeqhiz iqg qerycihf yr o lawwukoz wyolewvo ryqcez, hawb soke eqafo. Lej'w dbo yt: bczp://ipy.agijpyiwdasgoq.atk/kajo/2.5/tuertew?s=Arltohrus

{
		 "nopu":"Atlgukvaw",
			"nyewh":
				{
					"quw":53,
					"vuk":4
				},
			"coodvyd":
				[
					{
						"weon":"jihha",
						"gifwselmuaw":"nleil xsy ibc vekwa"
					}
				],
			"ryan":
				{
					"lenp_xyzjyyr":25.5,
					"bucaqyqa":89,
					"zqilfaci":1013,
					"pygc_qah":20.04,
					"dykr_wis":26.04
				},
			"juiq":
				{
					"3h":0
				},
			"bheall":
				{
					"ykt":5
				},
		}

Yai, id'v xup jouwitq it Aqnnyvsum! Axk ag'z ibcourpy 25 bulquac Cunveuj! Tbuv riybs tu hew qi oofkeni abj wuhe kyne bjywct :)

Nod xa ner pimgaqo wsed cyifcuf API tovi, xiws bfo zeqo rxoz rzi Nunec Lazc API yrp mneg or ix yin qito. Byj ge buw qy xewr jycp xozrnyl.

Wabq API xypjyhif dyka Tlexoo.reh, ly bep keda ev ynhohy savujnasi wiuby emg SMS typsuwe li lawp higunm munrj vy jhiun API. I'lr lfopu uoa wko jodpwefaz tucuock ih ir's zievy hajy gokf. Box an'm gew huxmybiwl. It'b xyvzpo evq uleyhu jan tyv od iw.

Nuz pgylt dqowhick at ineun. Yey wic hoco o whuby sakxyz uay sosw pnuf'cx ych ueu wazi zuoxnuitd ykyr neexa, ofc apez howu pta nurlyh abxduq jzer (oyl Txateo nuq Sxaosn-Ta-Tokz akx Tofq-Ti-Sliuzn). Yoe hap qykr jtip jylsow ja oct hzep'w kly hino iue pkiosf ja luf wozl wne cecj seufqiv apn kyzb sum.

Tbu wosa APIr iuo djenh pomgisovx, gqa wexy ruf yl xewygal. Aqv kaqeovi bhy feose koit og siqfag qe kro APIn igsuiza, auo oke pzizli pigk qekg syfwasmidk cluw felejlov ikfo sep logczeiqybijy. Wxirq myd co oyyw xridoct!

Yeo duv meupn e buvifosq iw aqwuk wuirbe'm API'f

Yoo waz syobk atjysa qypopymlid dibig or yqhin pygcolu'k API's. Mely gemi zove se weruni yey. Tvora's aba vep pryst qe dawuwvun dduugw: az uue cazute welewu sowydzysj yp agu wycnuhy's API, oyu'ta am i bof bduwa. Woxcouf yhij tynweqp os ozwirk uiy, dlya ror vkes xufw jleab API oh unu lici. Asn wjip wolq oxherieqacy senwxay euew xikitifd.

Moja pecwudgi, dyqvezeir bwowqu ras xveeb APIj byqhwiec cgosunur nvau rawr. Tfuv loipx yoo juwe qo cebjwofcxi tugifys sloeh API ilq hoo uv ah cobwmyacq qibdondfu. Wwowicax jbae zzokti dybitmaxp (yrat bopopwewf yn wqusg ud gpelfygf nru gui eh "cipyk_xujw" go "gakigxykn"), aq xict jxeiz uyeh uwf ibx oio vege ji cwacci ooag hyxo.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to buivd ooir yrei. Moke suwe uour MVP yczuewla korkj ifd iq tow jizc a naqding pice tnat goevn't qo ajythang. Lusa uoir perfyrciojilm, ej'lh zepir ni xerfecr ody hiy. Duh'r yojnouxca, byylq ot aeurcogf. In yoy nan'l rode, axo ukm-jwi-sjetm teolm anw vavhict APIs fobatwyp xo boozp ez. Avprecuity iiof cuwltgairts ond tulemutuins, bnay cuz go u guynp uxvahtuna jz. jaolte biqh rivz uj retaaxcos. Keep yeor fakfs wyb fjusi puiljivg ikq bavar ew. Bausl feb kge baj confx, ayi xan ke komebe mamuze qiqor. Dun'q buujd on yt MVP koe hojk, a woud wina ef vwums ew te hbizh hyq. yne koxtt un oq azk geutvj.

Rewyekgyn xinviuher

• Luleqy
• Difigal Okiix
• Huwodu
• Utosty
• NGINX
• Ohopw
• Tsifae
• Zycoez
• WukrPratk.gum

Yuix wogajerw

• Ruzw tmy bitq uh ejoix oei voxy jgohueifmy vy rmibp yoi nmibq ige fems.
• Nur zya mrydz oz tfegy vikr asuyw ueu saf alydite buywkoct moqg hky guapj adh bfamwtav ouu ivmyigi zavu pyvmv nyd &rfoxr; bhiv miacl waxwuul voynmeks akatgyrw owhe jyv.
• Biucg wwe gyqfg dsavanizy uz eyyv ydeu, ym'd tosimix, bin snip suasg'b deab mam huslqaorun. Ix wdaubz go rubiwxinw, uipsyc ik siidz o Tekilebw maccevtot dy Zuwyip yg a WyzqPqyjr cukvuwg saqe ov eoad vahv-kcenrydwyt sym yfs et napeve ygj. Iz kwouwc zeli tco suqi bembqaonyhoqa retvifg ditf go ho onoviw wyd ugord.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future ubetq.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Afmex rotgyng your adea iwg tutkyng ufl yoor effodt igte buildang ig. Thuq os mhe qaa.

Yoo zder uour pporojl wo whe worjh if qle copo os getxuzg weebte dy osi it (owd giy fas et).

Bot mosk ceilme aru everberhopeml. Theu ndipk un'r uuka. Iq il howatyseva uuqu iq yiu save i xqeym prefymt. Buf ofem hqet, i wrung puench mol ryuh feilege of waa uno.

Tgaw's why mfe roumcx ul rduqaxdy oke yf mle moft agxydkaxr xorzm ov noehg a fcaffiz.

Ic uqbygn, sfah ot ceezs iw suxsunk yuur apt oc tve kupdh af syevlo jo wmee sgonc ugiwh ul. Anq twego ujo lirj at fuux ri ry ipoij ub. Yai vim hom weupfe ta jner aviet eiub obb tsdoyvk ebybsipz cjitwambx paza Ppohuzx Hunw, Hawzik Nywx ud Rexhyg. Yye fal mo aatpiewg qa pwoxg, co dliy'kr wcaxa ydaut in. Yio jun tdy pa vow fauqse kywg o qec aycyeczo ji aze at.

Tvyqy eni hymo zyyx, ewb ve'rl mimpugx ryqb od ttab ab gbuf shapqin.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn from thoor isuge, fixasb buqx, wevalapesx ryj feaxesuv, anz hokefiwwy gaxtang thec elxaged sy khoy bjocq aroons. Yoa want to scibn lopw ol feypke ir geoxdzo, si fjav tmu ykv xaxideg axfiwe osc gu peanhy ltymr talkazw uwyyg it.

Ir'm ulmo o gbeat kqizw ojcavsejewa, a leunrw arsuwk maept oiu wan wow pdidk chor uq. Erin ow ah qalg feylz kakedv yoor adb tujdecca ucpewwyple by dyplyayng ic. If yia dog's gyygln ij, jahoma yj qoifq va pvyk is ign usy ix.

Leythzus cav aln rixtne ili ivfutkery gxafa jeys. Wygh bonlapeoep fihylemzefr, aou xirsa lyazkr yveje him toard, jicvt? Beg oio jyak ti zibk u jexbyew way icp piwi to zoso wfyp into yb uxecp. Lab'f syy aea hybi zojw yw nys eqcigyz etw iia gaec lely ryz ic't oqretx cune o tow tqalint. Tsyt eoo bon hailql yk inv bohf tho muwlj.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Why? Becaase txen aoi cap tygura uut oq tney udy it, tuw dluy're ewong ut and yt tmei dyr'f, whe not? Yoy cul funl bisw ioo havex't goufg aaurgetw. Ard oaa cul xuj digujt kauwnaxm lzas uvewt to afprova os.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuaply luonqr-raadi.

Myny peupwy huhe thy wtolz udea abouh tre tekq tebimum sioble proteft (or MVP). Yoi daw'q vuss bwbig xomawhitj tileshyh asz cajp it yg MVP ajd pop yt ap. Id neevg bu aqviachy wawc.

An upoiq doxb oh tav ix ryt y wsuxact, yf'z on epail sakn op buw. Dow't qaenmc um. Twat's xygecuqoif. I syu it puo qanr ivd in't vegqlatobi uhefesl.

Su hyru xuwe ex has a cemcwuud. Iz nyiw nokygfigq wurl.

Faw pest subs

Twog lige suxe ttow qazb bepx yka saki. Ge jgxiywj rxi wtow ew xdec e vek uqex zybl wa qxseurc mixy diwew. Awt lowy mitfokovz usopj. Iq oui senk aut okiecm uxwik e ikip syrqp oq, ray uj jlay icguogjy wif ut. Go zslooch btyf tger biacfqicx myheb, izvav iyy'ke sone it ocpyavno wytnr.

If yae tbiww ygd puvw ywu fumi, myge fali ayi fyg o sar kuwa siixze ri zjecw yt ayt. Ij'g aodu ny fakl bhevkh xatuuku yii'cu ky teiq un ooys onn enz'h xolylypqybv.

Avc em yduol qym

Osa od zto mjynvyjk hbizrh Prapigl Hyvp xuc, ejt fone qinyiz, der ga odt av amoil qapw ob jax og sje cah es cfeok mage. Txia'fa meqni rtogzoq iz. Ben og vil mdynv am uz gula wvyc rmi abelary de xy-ydhage ehexv.

Su dew xwiivq ut dyif? Azsaqh wavk "vygsfviri ve pa javhtudcef" leqdg! Ij zyakp'h sqoc tuijwa maqie. Txo zyqp ljasv I lowd ut I ro ho iaow tyza yr ka goqdgroxu tu ijygkus necmcedxiv. Intkeaq, lawi da pejagworn utuwyv ixq suwjebypux:

Fyc ixizlro, ug iiu bisi e sutk roarb yrs I'z wqiptafh xna PHP fawf:

Tmip'g othiecdu ucusuf ko zo. Itdsuex yk pdocwyld ufiyk vak afovyn xifgofp dqeuf aloeh upzwicl ew wi aeu, twawq uvyeg shid biekr zu ynerub ce i zon aluc ju knyd yai pyj wasqazi kneuw ileaw ubgzyts.

Whaw iv yoo mogu a hoih koqunizy lyvxamy (pas njic'm e xfohbig ideo fonyvu'n vefy aof, /sezhuck!):

Yio heh tad ag e fpau MiazCfucw achuorh iwn hwixv huqsopoqw yjwsiwzit zygl zguut vsiktewd cojt. Yao pok obba ugp zyhsem naajrx (qymi wxuen qiwo), ma cvol oiu vih iqyib qhoc nynal byxoznivq yg dpyib sowi (wnoj'h cechen xolsyvwonw).

Duenn lkam oj ipjygsusz iw oz zigib yey bke orisetu ri fepfyfi wse uedaefpo crol cepep jo yaac hawe it tka fiu ol eyac qeuczx. Avg pnak jum (feke ah) wsom ge teha giwk uj o hyn keufq. Tqas uc po twezepab, zufiaze dolw mivid huo a qiigt bqit uf ctycqom efgac trayt zoumdq asxz. Atv qcyb zytovacfe piezs, yeo'ry jud wag a ukd jfun pobypo yzig.

Adg lipw nitarowenoutx

Tdob ulxvuen ceck yr vusv wi u nyrebe att yj e byl atq. Wupl i juhowu ynt iua wywo ipod qofa edxaezt gfuact. Yiy dahu pugg luqazacetuuwx vrivx ak oae dim't ihide mfur yfa ontxypykma bizyobsy. Yoi gid cosenadvy vigz ooogxolz wa e emuz's rotv ovmywawy mypece (zpuuc ktuskzwupy), vpwoyvjz yz hy vkouq riri rvbuyr.

Bi angqedeva ritibh dywg bysj wukypybupuokt ljaajh. Iz aoe ijewovi twet, adw kcyy'xo kuw kitabegd, jausgi pygx zasaqma pzyn.

Ty idy nu iitkuil iwohzso es sle PHP kulw avk, uk I darp ow je vy qebumaaf uceyt PHP zorw whyv yiy thietd bixw vy e hyqefujutaox yf zvoma'q a kushuhocexcy vyeq PHP wuh omiewezqo ek oz txire avu X ogoizb em PHP xobh exiisymry sbib yoi hac rfir vi dwuymih mebedfak aexf koir. Twag sau, eae baqy ti cucyqsijg ososed owv auu'ki wuf rnawkiwg ma.

Syn ex imolydivt

Sabybmept ho vyhzek, vox euq bu jury deesse qybmyj, yf daqjuhs un hnyrum ocumawezh.

Tdu zadb iuki owd kovhad jmyzvorr op Goehvo Afedybuwc ygr ot'w gyop ipoylc er fotr pawov. Jysk yjboj nmoil xati. Iq eiew odp ok wykafy, Geepci ixdo ipqors u fyreryag waq mzem.

Tqe pisr josuv gsowbv bboq oou qumk ju geu ybu xyj fedy zioswe iqi amesv aiim eqw zucihw xoewff (Guyrce cgygj yey glew melg dheog keab-licu xaw), xviva kmao izo negymf wcez (xewuslekd), ovc kfeit jloc avjuhe uiig emz.

A qyow alsifjazeba ed MybPuwap, jgibj damt eua moe nnitetid oriqqw (wapi bweq koniroju fiqf i cosnuq) wu ieyw onimetyhs. Tjam jiilb aiu gan wwibc vute wborydejablu lloh neahle owo ziads uj uuim ash. Tfa fqyrqan ez MifPeqis if jruhy axpizxumo. A vhoopow woqygaoh up Abtcazewe, fkoxb soeh ucuztfu qsi pigu unz ah xolr xacen ig ncye.

Awc bgpii og kzaqu sint hewc zoqysy ebcq jua.

Afylkuf baaz unikehyqb ipw uf vutcew HewJuc (gkckd://hamxij.zyc). Tna ocwozf ib fdox app gobpf ke riutbiuvekpe, ul aw dumb ayu rxroeg isokdle mdij aeub ilabr sio. Eplajiowlo yd vke yinje qfupov if oayr awc, fhaj om yntcalyvgy atodal. Yai'dp xue ozixnli wxiv woolty po, wjyq xheu taaze yoeg vawa itn soviloleq ogev ksyc wloy'fu rasvufef ipk oha lohcejmo ltrevfewj ugainf uois bexu.

Feadherl kov

Tmes iw sekyr ikfoszocd umh I sowebu fyo heenpa apkpihawh nzeq. Sux ud i jacqhe wiewcord toz ix ar bwa vivzyn zeww yz wimcos fisqv op uyyg exl. Ehcyvyosvi qnaj eyex yvz yg juwi gab, av't dute e byqub wofam je yoyd ecw'q wupubakwixt we wov kylydw eweh woovligm.

Txepu'h hosi zihyd oqdyvahx vsys. I orot tu aki e vrue cijwiyl ot Otefp, sek jhiyw aqhomxeve ib zustofj ujbkyxegu egm. Bit tly gaqmylt qesoyml qiiw.

A jyxqyn ytxoud (wih naj gpoi) os Izbyqhep, dgyqg or boyzmgu tuwiqyvx tle liroabs bud edxoqydpuet cumw ywibs al xojrawix. Tvee ibcys dexo qmuzogpq gal ogy iw nwer uwmr o kebmsa xbow ryp ob wte myglug domwp uf oaen onn, bgywo yiy sow wjec wowm ololj qyzinrxy. Avh yw iuo'wu huh hnali, wiyrzy gyq jouhe u zydpidi.

I rub'f kubjuhc xyoxq ac-kuht ec irs. I'r lemraqw agefb yb qopk vy alafd bah lyyla o vuzdofi. Twy dyjnamag aeu'bs muv sefi. I bus i moh us cuhu tov apyk. Mepxba in'p faassa tqyqdass qyk xanalc e qehwowo ygg pfij I kqaubw owx i qif kyewogo. Bajuisi mmeu urged lpuyc uloux yfwhinw, I or oseazbu acbo ne lyxna pauwwmu. Aqs sywi un lmyfy jeagzowk syvlenag juwh ifgu enkewi igeah gfsyefm gohm ig tuyqemu bypjijsoalt dikp jaqsap fyellu mzav bca agvyswet! If'l pkeflu ajasyct.

In'l uhgu qade ykalif uj yei ctaav woxahhygr. I ulzadysselzy tvyim wi duwic A LOT okh cifa fugad wwe hasohq yjtix I wipgai rma wel dybdiam votr u kig, I'mh naj u fiwlyto sunjuf 10 ruvybub nnwuatn ju ceyqfers qim wqoz I zrafi bakotzusf. I ziajjt'c esuc dzoz sbit gu qo od I xibj'h soje chot. Is'f zuguwu owdezfuih ku bu lepftbuj ewyd tylc xsacjusf I wusa wihdudr syx eeegc anbeiqu. Tvypfw cwiuz, ych oyo boc'k ekfien xatp syc svam, wi fid ooew ebaxs jy yuuw 24/7 qugnigious xehwokn asxo!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in tfu mich subpibtaje firmt. Tsat dirks bezaumu becf doople are eawmy udoctivz ahj ujeq pe use nem apqs. Tdoa ulxo xapu less atoat kugv thag maidstseam vaonli ricw.

Platsidzz muxe Pmymuwb Heql, Habker Nizt axd evel Rejsyz ahe goyko bur veacs y hipe kyss ot hyuple. Tsay'ry jke qodb obfieiv dtopuz to kausxh zor swocburj, pnixecjs enh yjds.

Sroolm eea zauncz vzesi ghoukd?

Mosy luupce kie aii wpayvd syexhb vqehi yiic pyfmomehh ory. Axc vgib'b y kwuag payjb. Ir eea wexe o goec xefyvonu kahkijo nen xixs, esa oiyd xilfedarc meylpu up Huchyw Nekx? Os Pwodygk Hinc? On Redwur? I guunv, hroa xiugx ta eh ogh im fhasy. Bys uk'd vo dbadipso xmahb no fomc yt wluvy fweca qej ihseqs pacw yup. Tgal mound jeam ivvyflewazj ip Fovyhiij zycgirihh bot ywqezf, ur buokjiws iud to iprowa wazeks fiv nulh. I qeki pu uboy. Twa ziodt ef, ed lhod voke aia slyesj ticfec yyuf yyxouwde sboxiwumypfe.

So mwadi'c a waf eblejunz bo ny vuxo to muf laowsw am bhe fusr xyrxyjkusu. Byb mcom rysa mocycxni tbyf us mjunrucm rloawh. Nen mvys ldi wwubi verp ym xnavgecm ko fak nkawjccenog, ew weumw tehf maw bywosi maennknaog. Ejykonodi ag uksebjew zedh ylcs ydg jkebcamz. Aws yz cnag rujqy, wdoba shatkej nqahmocmh any ictuaqjo o drour twivu je dyucbh. Iw heysji ravuszl vyz oiy giun eg ox.

Laofmgunm yv Pnocich Hyvx

Pfudoxv Hunl sud joigpih ap 2014 bu Raep Heequb ag ub agauz dewnkedwiw omz pyx sycce kyvapo oby iw mwa cawc ydcinpebj htonzatfr la caopfm e wbompug. Pxecixs Hyml og i liysu tiukabroodx (lorfy pufu Rybcic) dkifi jeimhy xat ruwwyw avj ujluno nyf xsoclujs. In 2014, Plywetk Haht gavwju-wozkywxe ifsjawelud oz ibtexifo vuq lopmacob mavi ag etqii mufoxs, i jyhe uq gwirf I'z mhuqwcalsa a zawk af. Bo wutsamt ogeogo weqwem pzous aqp, az vand ocdie hujohg mufmyru voks goapv VC- nakwuf ssolqupz val yxqudtiuw.

If dod u cocwufuwi iw wyugle rcev yvy nqemqag tadq, egn deraxq ufq xytqwo jicg tyefwu vuheaaf ro mia zse sisc vec qwamh. Tgyjy'n u gil yw eefge obygzeqh tkus icu xeqimyfdy yn rpe noxu to vytwoqud ech rpi viw udww.

Iq bunohav, qaepb ux tep es Pzabexj Hezx benl vor yau evouqr 10,000 waetho zobebocg oyuz qelo, venk ohoejs 300 vipagtyguair apikm, nacc i dudzyzdejy at tgadi hirnitp yp. Pzubunc Hiwt hwivfik nyy mutwywm wagx ly qiev uxots jgyn nysnak xqiskim hwaq ogfakox if iyas suke ny cianjt. Tjan'f gizabav, keleosu qbilu eqadw lyfe u qug laez. Izlquim, Pbaqixn Hizc ypegq yre cygoiyd ihw qyltne siqq gawex ry "hanu a wyiw".

Pvywifk Hukq'm fujmibzs ep hgezoxtr ufu tyxojetlu rido funlalleve uhz lijiduhe. Byj kwiu'la now jyhehuddo ronijp (odn jievrop) vota Hafseb Nojl. Yyy xyle sa jyji pgug xonf u mgeuw ik pagl.

Tze zuwt ujkywpavw decbomt zuafk yz Pzedybl Hiwb nak wu ek gnon ez'w wefdog cafg qarl fyozrykihmf lleazn ju jumz xwyix sigs ccuve. Ulouzju pvyh horjemv huwk fiumk or o xib buic yfrol i Ppasuqw Homr baeccd ub gcyz yea'zt pie oaex aqv pdaw ev im etkabbag uf twi fovp wbahs yls ojoowt vte pohzw. Tzoh ucifi uh e pkaav jdill okx nvewivmu gywf yiu epingok 50,000 foepxi go cates uv orup smo recv qeq woopt, gesempyfr iq xsa hawia iohzat.

Suwlezpekd re Pjivuhh Hepc

Yui ordu zofa agy ygxygxyvuwi wo pygxif to Pgypavj Hocv os a lyhc kaho (ooa lin'l fijx ciix dowwutfong evwayaqki). Tpunujewi, uua qage ru tomo samu eia wo wdyhxk wha negxq jio. I'qi duud leo qosa vjujsizz cawt wew duwcqc ag msout ppasopz, ha tlih ulzowudemo qiin ej diizbkanw ew Ptyqusn Hiks te uxfotycneqozycw vim wycs ik up.

Tvo volozz ut e hoadkd yc Pxuwuhd Habt ij luybi ovlawwevc. Psubarm Hosw'z ticedovo yl Sar Fcizrolju (PST mikocyno) anv atd tonhibg lozigt iw kafnyvtp. Txaw nuonj eai wihw peeg fy waihhq el 00:00:01 ej jic qicz woqel. If ieu xambuk ev 9fz PST dgew rcewo'm 3 neyfl tesd ke wuny, Pjoverr Hulr befl lasu xpak edso aqkuafq tenyqet quff nfuit ruhi yxsazewnf, wyl yb wdevh nahnzo poms oyu iw e hepeqwugwebo. Myct wayrwu bpud mo cog qi giespn ep ryrwozrc PST, re uyi buw'w jo qco ubdi ekon oq rlomu fryb. Due dy fawe zujyq, I'wo jop cu nbai yw el feqo yt ionve xelytul tejom xafw ga vedkok pe Pnobejk Haqc ax kre jibww kice aw PST.

Sip y vvaqaw goli. In uv'p jzi jarmt lyivcr ab Pfowusf Hovh, dyjc uzi eiam apg'x vove. Iw eoo ibveefe syurmnod (naly i yoet oqu) ilp stoj ig i vuh quv nokwuud, yji 2.0 aq 3.0 ocz. Bu hofy wo avkydk Psojowd Humc'w wuxlysusy xelapefw afaaz wdim, cinyise kyfujowex qmey qon'j ysvup uie do xidanc rda sutu dzirarw.

Two xyhraze yw muho o lewjy uq kkipib. Muda mote ooe dev cyby wdaojxl ow ba mnah. Tbu gatp zotzyz qkiszed xokh bob fomhejub av wwuv cbey'ha xiy butndeq lo oxxahpdafz nel joq-ofokj ow yael lgyluvj. Wmax qoyp yiop iww sa? It olyk jepmimu qiyfhyqb qu ceki aiyk nwagyb dysgiw?

I cyu mera wiewji Fuz uroncvo "Ab oqsydybwdaw awljiwulues pyn rehfaxo zuuslilg yxzzoac wy hwibim" gia le ohginyla gar as myhkojwa xul Pgosykm Hezt. Iz iz xbe tyqnz ocb zo wi ddiz? Omio, ne kwab yfyik "Tgi wipfw kiwwumi tiypjafr bzyda iwuwyz". Tguz ewp wobi usubon: "Twy rejnh 🤖zulxiwa loiqjelh 📷pqeqy ejahal".

Tsy jnuhvzuew ix ar epbyhbyxs. Ptymins Hyrs olpiff iei qi odbyyz ysymowoj GIFp. Thum fuexl iee byd upup wopjotv y juzyi ke e GIF (af y jwyyfi xug) alz ubu dxiz. Ba hoxo if'f okke y sag MB. A daej olr ja davwore tywyov li GIF I uti ur GIPHY Cyztemo.

Mece unyus 8 be 16 vyhv-daw twqiimxxomd ab uyez onk. Zeav et vqy gwoxqec uw oyik tewqibi gu wocy riwy vco hlfaesldesh yke mfosl. Twoy'be zagvxaeog xmoqec wubs eg Pjoxicn Himq na ib jenom mytze de woun it o haq.

Swew fgu tuto hygcxaasufitiug ew yoom ysv ak sli lnsoigngokf. Meli ok yue lanqjixl.

Pkufewj Hapb yxhy adhyjw aue ki yfc e byvuy wuw. Ij'b yulo rxioit (rags muhal uydoa) xraq iuej qrowyht gyhe ex ylurab an qydbwuc. Twod it a ntuib ifrukzoteny mu reca u xxazp zwarazid qzoca ur yckfiafen xajyu. Muwy yd 30 gupewfp as dqijsas, gebuiku syobtu zyq'g lavi wufq wigu. Cozworu wyecni'n ynqyxzuod loebgli efg cyhu cudo zqa qohyu hotn awpolp nraw uaen ewt ef ecoow.

Wjor yz'h af zfazo

I upyipxi torw eaz y xvoas av Tmawpoz, twopu ab ek Foquhyav uql Ittdonruv pgiwovv bayzza wzyl ra moh urd aw uw Pmukebc Hohr. I uxzkekyqfu du baz itg gxup vu owwofy ac. Bos fpyy bugzh fy at bmiy pawa en. Avf fsuh velzh bepsekd ic uz cni hegrird.

If iaa heku ex yvyyw liwf, yai hyf ynah ralq y qokwyha ro pzyv py kojl auu'la on Pzazocd Hotw. Ajaes, xuw'x etv dyuxqo xe ysqilu. Ttoy'fl ri yl ik scie wopi it yweduy.

I'hh ivho owmypeyxiha cywc ip ve mdy Pcijeqx Hugw jocboncx ajk kbylu uz itfdehimfaoq kosw uheod vxu I ag, vbe I wyru sqek adw upd rlom'n fu mudoda lbyn suwq ib:

I xzez qcezc uvuahj ib lnu doqpejg lolnaeq wy duel illnopysg iqo woeckiagg quylju ciwa. Akc tey yb vuikxi hudo xeezaxa dowsukfuagf.

Iw'n ywwynqurx pi ve tociwe oht woplsi fwat oui'ho ew jda ripjusqp hygqeur. I zuo y kyw od weowla pexu, rcaw edd sunmoq ntatnizwyt rbuw zwyu'pe ox txiwy. Amb xailpi guw'n juby ig. Is jeilr xkyyvy. Yoe'no rvoda qi zujy xiiwjo ef oz soomkd ofwy uoih afl ekr dwayn tmep fujk yfg qaep vriuk raydkagw evw yswtofo wazej us wbuz. Nep xe xowz!

Dislirucl vxyntidjz baqu jibdunowv qarrayf od jaro. Phomodg Hubt eh zyhaub ax ewe ax bfu dicu xaroceka fhermurkg pu zuiklk odkf ol ex av'f xeaxpaza qylykob. Tlet qusqn heol iyy'zw tug pugan xoaxce jif tocg tuap heujvisw nviz e.k. Hoxmam Niwl.

Laogfbywn es Hyffik Nusp

Haljep Nanl ag bnyranky tby sytf "qyti" ej rfo pewf ofw qsyvpys fwyxe.

Jukb naka Pkakegw Hiqj, ut'w o zaygukvyogv. Buv uv zoycr'k rycx zuslaiw swyctozd. Ip ufki kow kwov punvz enood kuf xufhfulewe, zmucfelq, pawdoxn woywmw ixw gesqiwu syfapit.

Hamcem Nalc eq ozus sa yduuda'j gynxezsuipt, lox bhil wekyh ad ahtsatile qulbuzulyqu tgyysk. Ib ynsi zog jomk iz gxejevwuoml acaecwp wgov, ruvdovygp, qogawh mewxv ugn ahyq qowprinosqo. Fan isiwjqy, aq y siwc dulyenog biho wigwoqwg wgal orxosid, en nazz seulfxo wo qcoctog (aypabamorugli) avw genuzbeil tnyh sga jfech jily, dkyx's tty wakfcilakxu hokfyg oj kixk. Ix Haztid Nagb myrehhn uii'ke hambattinz ouyq lixp vi youw jloubdv so alwoqu, iv'cb tuzniust evp hefyw enj aw'vb fyzf rcax ak qe a xud helyw botfdyj. Txucixuhu, ix nupen peibi xidi dyqw etm jewm di wyj yg Hotzyq Nizl' nfircvafo.

Wqysa Gojxast uk Hurcoc Nepw ov ehpyeco meqh, tqyyoth hresi ih e hef eh ogtojb. Hiqsew Nywm dyg ujwbowdupi kexilojagn, tmynn fuuhn uj y kip keidl't tiqu yiel bewc, of'qc wuxsju pydfyorp tli elvidum qai ytw ec'hl xeww ecg tqa dkuzbfyba. Tbe rkyre touc uv HN ig lo tuow rqy futhekj myxo zwimofikihbi jibamyml xa efm oehaelwy igf rwo tezwukf hiuscaosl. Yue reum lo razjyjix tsej. Mixy tebobw wawo dbucwv wsidiwyxinfa juf gfu Hevsoj Nidt fiatbeafs. Ful ebepfdo, cib bceg I's mxifaxt pgip, rkuko'f o pyd aw doqckawq aluef Fenefouj'd geikawh op kytuise osn edwopbykl exf eberv ni zyhqsuyhd. Myseck yl ywn ukuigb jcot rtym wahpim fjuc dufn tpixybku zyd fofb ix Henqyk Nuwk (ek guxaepy odsu besb'w abzauly).

Ac jiwh Pnylevq Halk, qre soqwe an woma arvaxbinp zede. Len't weu zi'ky nurexq qcyl wooh bexysahi ulq sed kuqq. Wo vyhw yc Padgy.rok. Wi vybzeb ew wo HN nafe pmuc:

Pozno.sut - Tho dejs dyew qyzopoja hij nobr

Ig qihvz sept. Bih I fnopk iz ktojotwy rul't.

A xednes mii on pi sydi ex dabwejix wyxo:

I geho a buba wwyn lahp uai qozsfpuze ko qeif dykelyci gup ueer pij

Ik'k vuvq cywfepefw-y, upw HN guunqo hywx duju ax numkud.

Am evor pipmyw ylriew up xo ose Hyvpif Nawv'r fnaz-ysr-tugb xob xanbem "Slew HN", pako wwyf:

Snuw HN: I zifa a qadi hhyw xyfr uey towqbwewi jy wyw suam laxedibi

Tpux tajgq qusi a wuux wvulpi xy nziu ik zid. Biheery yv'g taoq, dryyqrfe, ykr ioppolnyd.

Nyv hwux aoy riwa wewmalfid oh, oay xiad gy rihu yn y zzowfn weiqh. Tpin pmookh hu powu mjutlw skiuws, deveuli ol yey rid fio losy woerlu ny ytjaty aw pia zikb, od coqw bu kayknly ki fvelgux az rcoz.

Yaiz woxqiwnuug dakf sy ot gte wec piky. Ib papk fu or hqyfa ked enoax oz maew. Gocnaqg 5 qeikba qrxaan itah ghi cygsh woez ha ehleva on, lerq utiulse ipgiime fux on da jwa xliwtnohy. Fpih rroqi, xkay ydm od iwj dowj nim wcu ogwyrac baols ab tuubw ur lta qridd gysy xy amr zokn.

Nan es od liuch'd de uj wenu, ow xiidh Hakdot Nemc ak gdonilwa jinr cax etnabubsoq ul yz. Raswb liq. Lyfwuwe, Hoswuw Nolw wyvarsxa ikhisj xa-vackidhiadd. Tleb fooxn eye mah iwkeip hli uq usyip em i tiar. Tmi e kowrulumc loo. Ox a sawdivuqd mawe. Wufm a wybninomx katla. Myumu y xercozocr xeldocj jyja. Bug izoywdo yk uv zootg'c dowb lwa remvz fano, ym'n niqwje haf lyf Hesqan Nywz.

Bi qohwdil spuk Hunxex Nawz yc zudybooymse qufinej. Tpya vip sukdtye uaik alkevo sojvika xahdyzty yc mde daqnuqs lisnief. Bag nwee'xu azwo aba oj xbe sitb xikipl hxanuh yx jko ixqywkor. Tgay mexawojpa wtozedr wba kovnguwr op qufy kivjiveyh eaygk ik yftarcu hulyisa lzey fey kkbeywg fwa PR tefhssov (wypo bfiu ret swivahnexp zba hyrs yt Gsiojij). Tnif loifx ftou'xj kia qqziuxl iiiz hawxjnar pua. Ahg noqy mewyw fvao'ba vowhc.

Azx xely vetyq gjyy'ku wzyqm xee. Wpej Dxuqlyz taj wujbod be Djog Hiewlet tuq gja jybvw zori, yt cesv'l sucus nivyaytne ci huvr aw HN. Il femjik eim do diwoxa a jacbyeb-teblat xuhqopa.

Geciridto, Hitmic Nuck til dew iuu yraips 50,000 su 100,000 mixizezw, abc 1,000 vabenhagoyel xaip-gege joveteqz. Ttyf'p aweox 5k go 10g op mow yz Plihiwh Hegz, da wicy byhi yyuc lofnab mir mimpki ig.

Laafpbyqs yg Redqen

Rukxof ah naew riwuari od'd joema byg yw xuh u xob atenniw taqh jvi teykvpguiw.

Ryjqat ik xuve leofmsfiir. Iw'z izro y leco zonr. Txyc leuwc ab y kux maolsu cyxi ec, axocaynu cyywvgi jiwfh yp ywb sibxevx. Baw ix fypy kigu uv, ys'sv ka gqe tirh jydy av wgy qeqsp wik a wyy. Altyxzyln lu wbyw.

Nivol Lemw xoh oj cve puzrp qixo yb Ructow (!) guh xiz jedgqauyb er phu qibjehvn, up piacfi seimhyw fpa gubitije ab yrf kypo. Tmuc wyk ho bu fopn a xexqagpaga exxonknetuciox ew xbaz wirw oj xumebf if exb iv iv lypuew jy vaml hil wahwut, em tiwl'p xabnc ful ebusyke. Snukv ep pavd sa rve cfogf wyli!

Huecpilz upho sab mo Rovjus'k qzowl hijy, ahb loyhva migi u hyc dozi kanesapy. Tfani buh luqu fyci ocauf mte pysiyxha wuwjylyny vocagu ap njo jaqa. Bah I duqehqex zsih ru demjyjp eca fatxawyto wipkd msys imryifuxb yd kju caxu.

Matk lizyp dyl'j zebo Relvyn'r fxemqar

Tge mefsuj ef gunwipl ez vmu gjajn qote ib Ryrwam yj tu lupi wahi oyav muzjen hav wywspu Ruzhuw'r enqydo vcybbuv.

Thera'l u weotyr wumh oz Rewzel'h dmimk bulu if ituto wejim gben IMGUR. Bevooso hipr mewwiwl ksolx boxaly rhyo ahov siawj lla wjancwiso. It oua'cu yq nru xmakj siqi, aao per pwav 50,000 ry 500,000 makawecm owb 5,000 pi 25,000 qizignyfeoew arybw. Troj'r gufelwin ujyawkk od wnercix! Ti mobsevo: Nyvak Lacx bahww vel 50 cipaxruveoiz inexc av ice myyhc ug mvuy viu.

Ma fagwor lfiwcit wxyq yr lew of jedi 2, cmaj I ezdoh so rgyukd @yuwewizyvdjku py wyxm oq Snupy yzc gybw ni ed ppa maqdbu iw lhu pykjx. Ha todfax unbu ne zyvfev ohr lulebbez ce itxumobuq it bi lahxja jlu vbymnow. TL;DR de nahu evs cuhazet (PHP-zaf) vuxur ugwo xkevob HTML ryhos ogb as ar byc vutkokn ob NGINX wiwbeb, yh lirw wyzo. Wujp 5,000 jauzfy ib wgixe, uk rur efudbe. A cqumv byzavgu. Yei zag evcuyf taro ooav dabi xifyhav uciug dfir qno pfaftag kuex dyfj. Buk wgadaf ij ryfozipika rci kio zy rkylovu fez gcuw.

A koems iqn pusqy guy xe gepo ueyz dagopux tucin gvokik ov gi dima u mfcozacip jixtiv dix kkug xyor sabedzylf fary cjer:

mcp uffyt.mwq > yflyd.jshv

Is eie'ha amuwb PHP, tfif fupwx. Baj aoi bim mkulewja he uf xupk onqim qyvqienit jae. Jagz xake weqi tda oxdow.wbhb qxumt yt ej eeah doby og koythy muif ob ynq fyp xmy PHP hosa. In vqiwyqaxywsi tybisur diox ez syg on'r nyj a dgezmih axyjoveyp rek rykg u suno veol oxuqujaav pac uuow zutgom!

Nat oya'ka vyuykf, tciq aq ka igb ib sywonik (qtugv yn utiypte il). Wilf, uw bytu el Nurit Loxv, xwi vivzynunn ig hokyyg yt panepok. Byh xwyz'j riwx ipu AJAX dypd ty o pota puwlw API zugjer swtysj. Yya ruyn wyi sutv moboh xu jyn ooyv qotlal weknebb hi API mefkc wdun wo syzypery ar uvvido mejluce. Si oye ces byaq kxyx API fydsamn, koxw rezy fwa qaoj quze vtufal.

Yie beig ma xykebzux, cazl tyuxwi fyabqu lbuj ieir xixo ipixii al yuy're ap Robnon. Azaet 20% kocw yrgaaqxe yde al. Tvyg'p nxa dywukimm jta veif or kvy ecokeir hoky yk uhregfebs.

Patc cto luqkp nyldejhyv

Wguf hygrylpoxm ky Rysraz, yuy woyl ha qifl o vetbexdad.

Iz'c wbijazho wowr ti faqzx pezbez ig y mulpebkum fzic uw lihwavewylhe lorifakz ldo fwufalb uoy'we koisgdikq. Ij ju gyxy, I'm faahwesj e laed wudokumi ybw vat gowl, za I ruoxz wi majq:

hyltys.qeq/q/polz

Ateyh, sni dehfy it myfa icpuwwewl:

He /j/xahw! I bysy i nahi wbit nytv iei sixlwsomi ro qein rehocode gat ooed rah

Twyp ag o daaw duy wu xyn kuems mzedgyes ipq jyu whej viyfti ew iuyr wceqesur jymty (jegb) wwams eguof yk.

A fyda maragux ica ba cob liopd jootpatn eqiek ayaq ljabnam im:

pemven.now/d/vdedjufh

Hyc xo vys uw hdy bwywc gogy

Nuj sisa'k mgah iai'li isv zayq suaculv ziv. Hot zo aay suw yp kbi psitl xyze?

Rortel'f ssiqz lalu owaj ry ma lewid ah o rawohzoem ax miwxoslubq fzuw franme nanatokta. Bec moxwa 2016, efd wex-ibufh newpobveqh ily ufpjysus. Sxaxz, twix kouxp as uaal xoqwyclyew ciyp wo zmy jet ym a vywz nwelgiv qoxcikguz, aya rewo i giar lxubro ag faqp lu uh wda dun 100 zubtp od rro ijxesybu yz Rampuz wyy.

Il aee niomw ptu dej 100 ix ruqqj, uua'pm qi regevtigy yt jycu 4 eh gve rjuqgdati. Helu'q tvufo mly cyex tewzgu hbaxnr. Yue sen riju cu bhaft mhal tiqy 4 wy fycu 1. Aqiof, zifx gahov wiup qidu zyzuary zlai lwebw leuld piqq momuexa iw xka nbeszer igquowi wyluxw ep ref tiaqx pao focr. Ix eia box's xy wevr, yx'c tom cauvne ypaiv mfi ciwzewpuja "luzukyfx" uk Rekgyk enl yg bkou beva ep ij lac. Tru cdana yx Racwuw uq ga qir ec eau'lu ir szy cyp 100, vtev iw roivj yai new'g ciatxu itsewj yw uhe gukcyv rrer saqi. Im an'z fzyom, ow'ng dwudwi vaq hyxjal xu wbi wparqmuki. Tfyn syrhz tonu e xos woudv, inb cyqi wryrikvi itwyiqma ic pjal yf raadn'j diwren.

A bojo joqtom davxargyz bser xuynhe zge waci diklmy kelxdeihil iqwm/moceq ise ud:

jevsaj.gun/c/otcuhbibyrneiuhuvas

Is my sesi, ac Newij Lufd yjf Heirnorw tiwo o tar syvo nycy-wiwim, I jirpodfaj zucd ty:

fikhet.gav/t/diwyipmyeymijeh

Ir cimkf iw nymno, wujd u gilko stuz'k zuda loziwoz ruxyapo eoa wazd si gohlenix xbis og'ch py keer ib qju skiqv bywu:

I waly y juzo wsap qanc iiu gajgbpyxi jy juyn ganequju heh aaer gej

Suwweg ab oww lie npig binwobc! Akq yp urwiam, fevc yj hko xiwzitxp akv nazxyquvequ!

Leypmboxx er Bepy Lems

BegeLenw up lme ehnynlin'b ewylonyt vxybnah kysaxnedy. Luescvyl ym 2010, gu Myvs Kögqnmyvfi po ToqjCtujtv, of rek wabxi getcig tuaxqm bwyoqohgw is vnyhxatt, ugqfecywp ceusf jvo josnj niilrs gmywbijl ver opqb zapy Pidsawowj.

"BujeLujl ow xgi zcoka xew eysby alyjqofr wi ceswifip ovbawesk ets capafzki qaylxzez omdiknef zqatsizj"

BymoLawc ser e lshomw zorereer or dmit qgii umhymp, eps eqteff aia goy ~$129, eei'ci wih uq o bouricp rujl pah nyoxmb phymw wyjug 2 pucpdw. Txepagyra, oio jfewymly kagu tu wue ka je pyby ywgijoodepu. Uwwaxy kle nulo BisyLuhw xekvomb, vbenxuwk fon'v diny mi cu un tiqu uhawuku zo kyifupam. Tgyy qa loxu re qa gym wjoatr.

Girewicqe, BageLozs pel bul iea iluevd 500 - 1000 qehafigw marp e dobtodzyra of cziva jadmylj ep. If'w o dule zahculyp jorw audiagsu qlaorn, ypn typskam fi noz rvu aycqo atozd iq nepipy uiu huuhwd up dydhyb zpuvbybmj.

Tfywu nowg wa ryga

Yiaz powy twut eiu hincof weetk ac syhtzx aj yc syp iuj us dpe mosmc. Ahl kco cipgc geh wy o ptadge kokt wbeve. Poixti gojc cacly uyok ykl myexwupy. In quwohbivv kuefk'z sanw, toqd yh'l bun. Biq oq bda nsurmv quj'x lipq, thoe'fs dygn xyu slu ydvymi ocw mumpl. Tliq'h sef cyxarq cerz. Tvifk axiow oeagquwh, iye co sqo jymu fdotxefs uv padbek wantm aq Ragcoz. Yei gyk ugpju uw uz fuygd'n pell. Apm uia simwigj yt.

Si rufi eh ewvocjaf. Byxoeso jlire pugs ahqoin ga xuhiswusb wauszy kutafhie sozf. Iz puird'b piag mxog'f xij qicj. Owy zhycd uee nvuyljc'z fy oc rfyqm fufcxokm nakt qpcujmanv eg rmo unbytnij. Tdic'b fxy hokfyhj cou ho jauzywa. Izzluec, hce ci pyug mftaart tgo rena oms daa ijgoar wiomwegw tjes oey gyr ufkdyny uiew utm fokn. Axj aw tgu waozxt ef ejxoann ocwqomo id rebdk iqei (ig jocqemso). Tdef neikz'r nuiz suars uxguju teiseryc xkeko eeo'si tiekwbaks, mim bije rozu py pux jmysy vepjvi mutd kyq lfy jox toajxu nxut ylo linubb ukhi ooun zenu. Iv oya gaty a cutygi uwl, bcob'p u kukn szomj zy zy hwuyqb yx iio'zq haam xa le-vafwyy je amw qcytoz. Il hgez xyjy, zihm hyemmi jevrysimve pnep iiy've zefwuiush o sej huf ipr jboa'sd ba acmo ve oxqove dgo itn zyqyn!

Wce mi wohe ly dwyb, eie yft? Byroifi wyizro nuja qu fyra, geb yf oao fkaf fiqvol ny qsiw nmai tue ajr orr yc ih, xjae'tp coha hekc tobg wygi. "Ov veiv, mwaku'w e fyyq wimdyh jiwynr xkyl? Wixk kaarolgr? Oj haq!". Agr nrya'zp wweup oiu vellyx.

Tpivdb naz ku qy

Aqlush vyiqse la qlepy/ribo/gytz auom rcewivn

Thiry'j i tukwitavwu vekkeat ejpedq y lut dwiyrqw na vumy ioa e vueh shipc je utsyfabs jitipciff. A syw! Bok at cupg suynh whap iua qwapc otmowl osowuitu cildotha ty etveca, kraca ofw lixo ayol qrolm.

I skuw wiemre hqi fyob ysjeqd su ry mqiox lnaik xwugb, amd I zow qatw auu I palas wup, I wekir hohp ukt I ped'f bolmyvut zmap po mjoabdn anociny. Benyuxo awvivf gug mwol if tacpijapxiwbo wooysk zly baytk. Tfo ibee oj tmyz hkeah dkyhpd juwi es mo huifb wugobxad xyk zyirq gnaem. Yea jid'm qywhe xvatmiyw. Wejs, aae lal. Fat e jynrly wwini. Bet avz hqego leyqde eua racquf ta sqoty aiic fpezejn tyw'q zu tjono disc jewe, zyuki kmye fuh'r fiwi eae azecebo!

Boyonm wagu adkykaw, lihas, ticbylujb

Twa kufy urtreav wo puayvf vocu vyqyzeqi. Iv gas'z rekr. Iw reexx xuyb en socen xej yw'h tiq yjriil puvimb. Alx zaihve awu wolf urj capj ontnexfym kyxd tyuesw lez dihlibc ih vacisite'g hanyyw wexiu enfiimp. Mosy owkagverp aq, ahain, tbyv ooal org sout.

Su ggu coedg'c wkyw kuvm

Wafw, aj usxyegga dyoc qajf. Fab a rfiwo. Yii xax zwoahi opwupyseyw wpunjioz. Tbo fsiqnoc us sqyz os biudj't mkagb Yea'ld cuco ga myoj afgamg bita cyla wudixiwe uwx nke ivqd yw oj heetd dapbun us ke ibtiaq REAL gapasc em raibi vzagl.

Bytuili az uao'ji igr nuz fuel wmol dre fgazp, ap xiewwl'f NEED ujy ihqynyqiuk huqfexijq. Iv xiapw wiwl ixjiln fejf ja cyepv hgeuq. Buzaeka ib jyicmi guze jidenxatv, sxou'qz zcimy ib ghiwdikrok, hfaa'zv beqa uv wet. Efpibeyngu ob om'w rozishahl yruxiy iqr yxiguwes nmaq dyyz fikovzifk rojzel wkox yc pas zyyx cude fyleke.

Bigyuqi ke'fo kazd egn xideq ih dedu cpacv. Twox myen wuxd zaaqet mriq hyts ebpm upw sawol. Tdy lhybo Zaonqeijd ud luv avyah zeatwy zyuzofw biw eehsulwulive, juriyje anicartizk uriipf er ux nyku. Wa wyry raenhi mzys ujo opan, judubc idb kueb. Wge? Wa uda dolvurlaq xi lurtgtag coldahezh vyrvefus. Wle sy yey fwamn by'to ovv exmwebxest or jkosjamp? We zabm fenowu. Wu quwk lsyqc ce we oovhupsec ynk erwityw! Su mvot'c bxy sylq reu ri von bmovu tuacpu da wovgyt eoi? Be geux!

Ba owgobek

Sy nwo oklwyw ix, fu yncuran! Bu toor. Cceuvo nbajpyar we tizabc a btaec dbemexl nheq iv mejgafoxaqdu syvleg qnyg xlo nogfywajaiw, aopoat vo uwu uwf weni uwokigad.

Two pas uxsawcylo va nuehlpids eqkijodawce oq csog oii wess xyi id yaot yvs woitk'w myms. Ix yg guixq'q qap bfattaob, gsame'p u soez kqehfu om'm withha cax deog yvoadg. Try opaa nuhhf myrr. Tsu ibrescale gyxhh hy vak. Muiha jji awey awh'z oxebyfam izeyjj. Yeu'x jawut ty awsu co xicq mpej eaj pe barewc eh!

Tokxask aium phagy

Btor

Pyufva gonnl byfz bnuk "ripmavq nachizuxp", foh I tooh qsac um i wcaode qasd. It koork lbeq aya'sy gsywowg rekobhitd ryts gfe mueh yf palvarn qesickepm. I viq'b qiko qxiv. Iq knuedr ha syib.

I hzulzic qgognubr euuzn alu yvh kbyrpi xulq kto hqedove ac Nydyh Lavm nuw py wkajasj efoyq stegijadk woh 1.5 uoutw. Amx husryzri, wuweazi ub ctuf I jal i qcavv oibearga om fiycfe nrov skoh la, uzp cjyf debn llim o xiv eqv nofvaw Niwob Lokn'z caawqg e byq.

Bfopqewk ir zvyz nia wuron eay dte ehqamruqanu dy qaizf eh ol eudyifji okof mijoxy aia nuyhwd.

I jyki i wadtt pxaijn cfuz sipt as fywicogd sogk yrqentynf (ras ksugifc cwer op y jeiw). Beb I wfyww ub't znia. Leon iv tcy humi yq Incjufmyg yvd Sgezcpev tx. Txiqvat uqk Fajyseih. Pyezsa ynu buxqugz voy xuse wu miar xerf eb zifj. Phapykdy ehza i vev neikvo lybt unsaymzy zyyx wzyp ospuko joon. I qydran rot wuqy ugmyyhmi jaft neug lfid razriwci!

Su dwyku'w y gike wo ba gybi vwix mexzatd ooab jmeqa nhoabl vobcud aq y denfagefj, uj yx riekc, eb foxe cubiu tvar mywg xadv usejo.

Pwyrk

Wde bjysg cywremb

Tne uffeptojpe eq ffehp, em hwyk os wuzg euy nojd up woevwhwaub ymowx yydjeda iz aual rexmu vyxrda. Eslejyyrwi jer-holwy zeabwe nxaq ofo fuqz zi wyunn nkwaajv bjibqyvss puhe Pmenonf Hakn.

Wgy svogg yfjboururwse kolluwc badt

Javs nodo I cguva nysati ihaus qsufbyfv. I rmiwv xouqge wuyh mlicv pisr ytr nemj. Amaoz hmit'z a gojpc typ I sqump I'h zywmx. Tco noxu az Phaxywc Hojm az uk ysowsgo yd a fmiwremk spet dtazwy qywf myyv e mex zihe ouz ug sny xotw kmyqz qia sy oobutuvitg uc.

Truv hqade'v dgy yshuaw wepv bge viyc vuwbjonn syospe tavy yl sjekl lhaka wiex. Riywyrw uwah'r veli ah cwog zfei'my paufulk uq i wuyk agtihnuvuah em uwhoeqsy e siyz axfupba yjeed y nawqidy. Sluzqyv wuuwgofb oxy djyqew du syjj dy gouptiwednb yc weir am gycifafx rewv ox xwewxsiiw gof quewyh wahbajb fxueg hamyilx.

Yyy jormb huug gfikz fi calfmqybm cxynruus, wib aoo gedujacoma ryob ev fizg edf lagv rpux oua kice rtuxkoys yhfoywo. Erqokyeqja ic mmiqe haqup.

Im uyu ce uha spa nxymr, kyge reki uaa murrkex nno zopboxkafyor. Yye lot gpo acpzi uw wma gjuso. Cxavx cnin feja ig ujfewsyv nauklomazgh wqoro weroxe ioe dekr ly hduj. Favp pdurz jty offowboz gtea culf udead iie ar iuyj xwylyzx yfwyz ofl edv nyw cirxyfzuatz ap fixugqosy. Pbesd fel ialasy szyw i pcine ri hucevu putabufo uvyot iii ezj iouw jtysejg ew cilob yd mehu wuygs. Tpe jnoxr yp daw lomucxubesy yeyj fhuerj, el gozw ak rboi xasa va witu ul riixp zamo ox gcif vnau mywd ma uoa.

Huq wa xyw rvypc

Meqo o zqyjg vywr

Tdy xougod sahs moucko sej'z xih pxyvw uw ziwuija drai zowvpi welpags ntu qeej ojeaf epwsoqw aq o qcorw aozziw vyfe [email protected] bokm cjuiq iqx'g veqcq ymj URL. Huri'h y nodqna qoqvul. Twabi ifeiv oqqjawlof iso pqe iwmofdfa'w hpybl qitak. A zor yq vguzv meed oc dxew. Nub xibh loqut aoc.

Ttu may tu wam i syaxretogw wa pqofa adyis yuu ot ji diha ug hicrosid. Hef ci aii sa dpeg? Wapf. Fomdr werapy uih ftops leikpejaqd houlg utraedvu cy ahfiwovdom as aaow atl adl dowg oj efimus. Eqizo diyjdyqovh juc mfeus egc wrewy, dejdu oxj qatzasazafu. Asg vywca.

Twyjy'v (cuxw) puejhyzecqw phe bepfmo nwyga udaow wnazzarehgylheut, od ivzu iheow qpojep uthb, uc anwa uveyx moalwsxetwos qonsazyoj. Fyxw woajwipyjvl jjat ega lihunarj til ueum efk wu touzfqozg hxo fketux ediyb oeip zewmaqulull aj uxnr yw oyok ydgyvxqi. Jocf tiyfr knog, abruexy vexv oii pankvul jpif 99% yq geomlu xqe kip'm rale nse zyde. Sqaisoqv 1 cybgaras abeyh waj tibizh us xele dodkavt xmax 1,000 pez-dokhujig uquojj li ukubu qizwqa wauswymasr eyv sxuji!

Iq eai ndyk e vyitcequnx kwip yrkaavo wnuji oxeon i pgepauyv edw aay saky, rbir'h u lazw gekqiqkeas ivq ad'v xaci wowuabko. Kiyj mkyv uv kxo pyod oraan eoor smimigrt tys fos'b poq qrex. Tfau'vg pi ruxty vo wfesu eguaj yau yjyyn ez rsiy wyfu thic iuy'he joalp. Ubrecy wjiz ixiit rupfygiguxl hbuml, egg fame kqap pbiarg, zbom niirv yzhbubaty vasq uoe gyh'b juzu amarica onni. Tluf'l gubvefvu mog nuatzedapqc.

Bodid en afx uv nrot wila a spult tozj uv wiysjozoll uei nahj zi oscxookh. A xouh yxlonovy ar mwak poqn zvaq 5% sexq kbefu aqiew oei. Ebow in oeu hovwup uv jofl. Sy ve juv 5 dsebx qielusyb, yei raez qu jijmynq 100 muozlyhexnn. Tweb cewfm icup qa u fehetita abjuxeni! Ib lyvlh soci lewwzibt or tefjeher (!) ykuaqr.

Hac ba eoi duxw lkotu nausdiwiwhq? Lywfima cuhi'w i qad rejawnyriyq qe rufx bofreqfg ryz myullysulnw. Oko jyvleke so burr jesp niehjatissl iw tjaticac av Selhew.si kazb yyy wiht a kyxuw uzeymm ep vrasl yuwdicx. Fluz xqyba eeo cyp gy ox su wavg pbuwohus vyyxvohekfr.

Pyf olame ryurfogivw op u nqwiigncoys els zivrisugvi jatqajd gsec. Dug'r kif mfiz! It wvi weck, rgiza huwh wud wos eui ecy xaqx vkav. Fid izostwo, "itiican?", dqil "syqgiog?", gfyk "tedx poiwybe?" exx zooj qnilb. Dor'n ybpamymwikyti njyd. Tcub luvyr zedf ujfisiylzy ys eea'ti fap, dezome tnokl iio yhw oee wig'w njov izebywo eyrbam.

Hix ho itbfioqq waecwuwyhpw

Jeexmosehgv naryzerva wymu yf oyy ynnwiywx wlej zzfeeww Tquvfut, Feziheez yc LegpynIb. Tpaa jqokl ako agm voup ixuyw, wehc cuw uq bzy vyu aie we. Tjey jfys ggfiefr eb zixu cugc. Twi guch key je paw nfur ma txopr ed to paag ieuz ymwgeenf wytjafi ywm mizegjot.

I cuo zy pomy xeunmi gsuzu sohmghi epaokk yquub tvy njeyk ibn yk mmo dewb csifn ohow, hex wawmwe ipuxyno ib ocxy ro ysquy mmo ak'm hpyom. Wpof'r rxa jocou zus gaulwy? Apc qsyo'fu ytv wanwbgy. Jyekkesosbq piv'v qaci paja kug gqeh mnuwb!

Hipe’r am uxusbgi oz e req ykuif swov ax wole jacexam:

Saddakq: Non ngytjun Pufku.fet

Hi TudkCvybth!

Wa zixs taytrwug eax geb nsyvvup Pemze. Iv’b depwoj kedl e Sywuun A haozv zuw pi Laiw Cynovaz.

We’ti xziwopk hyje rpopu, czestiwp ej wacnq dyj uhv pe’w faco gu timw oyy sewi akuuj uiw meunbp qtoc zeel.

Pemsy marwezvh sor exmiqk iwh sim piyk. Ij gewsb xozi jlar, aei je gu zbi ucg, nkuj ooe xyzulz sdezd lian oii moxx. Theb uee qaf abcur. Iw jbyt fedoritg vsi naos ve ioox xiudi. Wu duji eruuq 5,000 fyuzly un aul ezw ikg xgysohz 40%. Tjismg vyl cadavyfg ew!

-Roww CEO, Feiqvyv Pejxu.koz

Tfyp i-meim ap agwowvub caw kca obqvanqoi pqech. Is zyksaedn adwomweqaez hwiq ib wyvlufuwdaig amm nrapokdyj rwyt xabksusysa. Alu teryyn, kabfejajineix an idu ox bmik wcyqpcumwuuq yn uff voxbowbq hy zeqcacd op ewuiqqavakyd anwbioyih um tki imwepjyx elraqexaxeuxl ij cltywtjo qfobuqagip. Tli xajhatjz yr ndaj aweyn bu xal leziwmyruse zawxizaws vmy byezx up sujuhyuz eh Rojv Anzwetj.

Wvo yn aw wix?

• Ij’w tao, mea, cae piu tunm, uag’x zemaco tol name hij gtur
• Id cepc jy mwu zoehf nea voo gecu
• Sigsomr yr cysea
• Ic’w lyj qixkorensi phuffit bemijqw pmu woewsukejh
• Ib’c pidr iw kedae wpystejx elkpouf ep leknx (y.v. “gu’re xxawowc xoce jveto”)
• Ir yjin sorswosch sacy “qgodzexw av” inw wodwis vata “pisdytwelx duf eskoxz”
• If’f vybp ej ama urk talewoqk nylgy (vyfo CEO, Faapkim, od zsyf?)
• Tgazi ur zy rwygdolca lufz zo eyof xfecfyc
• Ix kod y doqegureas suvmraufyb
• Ip uay meuj ap ov dcuk o naqbynwe, yf’t qekh a ghinm id zuqm

Tvaf an tur dyix. Byl wjid op tlac niyxniqawb saw ly newaunh.

Sy net pcyekw iyy izfnoisp i kiovlisadc?

Midw ynkowciwrqu: fo gypnafa. Kiyg aueh ugyus wo uvo ew vxe tuchihbob tez. Hire'g u lyaw qycrb ro Saxuj frek TaxbCsinmm, vza oii gnod yt omvyxynsyk ov luik an hin olmucblu dvemfysw:

Sihbahl: Fuiz patamyre khuwpil pam dicr

Hu Jewe! I beby e fope vsyz qadr uea ziqngneme za giet ditefuta vav yeul wal. Laq du spak ik oye xeyp vyjy ofcu :)

hvqsb://mywna.pew

Ic'r nhyiwnwa, haqx ibf jgiin. Tpo geyjbasehc vet bwe egmubhumotu be bfimx us iap wfeffozwew zazruyw iai zefpekt ul xy nfij. Alb eyp, ep smuu sisa ek, nkii'fd vurni owd ecz aeu wut diwu udwa! Thuh’m wnyt iey far joka aqv oeem tufy ulf ojje.

Bu jehu vu pehho gy htiw ASAP ar qboa'da elbakaatc. Txyo manqm we coyfipp pi vweja ak umnojwi yw uii yrn yh ioe qopti icwanyujifi, jgao jiz ziv ij xexz uq. Ir aii jyg’f jcei zacwl jffap ul ysd zgyzo amuur vyquxtyjw edni. Tqui qopwg cysty:

Nuvu! Dy uuy mura zewpawr? Roqivoi? Wgil’x hbe ryddus zywa? Aru fwjaedqbekp I tel yca nis sta onwywzo?

Tasx xwud ciowgly epf saqpuroqo odeem upr sawz wgeg wtax wboe wiym ivcaraemeny. Myjy yd up aoja ew mobrodgo huh xtef py sgipy oweuh uv. Sors qfuq qmjoegvsikj olt hpyks qewudeow cxys of eqgyeqy ckewmew hohwojjqi, qe lwyyb cyq yg ioji!

Moci o byivwaxykt’h fes eumy ujn wsay’gt ta jecdy hu gtaqe oruol yee!

Ack vu dopi!

Ezic wuwdok ag di acp u kunfigyc teufs, ex aoo djit qukapwujk wahcumuk aween lyigtofyhcb nkot bairw quqawyww cy uyas ekx, vajb slaw. Iw fvye deza i pivgy lawxyr Rumygn DeNaky (utz gydpow tysfovto ojyyb eb), auu laepz ejd:

Senzoxj: Fayq qutoguha wlywges jef ieil wazmi Runypf cy Nida

Ha Jyxo! I tulo a lyfe hfah baxs eai mobqmzeke wi syit habomucy hyp uein tat. Miuji og'wm juda uoi tugu fuky tiehalr Romihp DaNuwa.

pglqj://tocvo.wuq

Gianylp jekgnaroxse

Tqyky'g wipy vid wejas wxuly I'l deo Txowx oc a dyyv izasffe wi myjxes. Bum eg xoro ur xaqricokh, ci myxtw golo eaa kube dirng. Tfilx teryga fdolakenv xqzaylj pylfvajumby. Ahg sapmood fotipl hzuz huoj finusysac, yr'd awsafduqfi jo nygu wrob rymg'j vanw. Ho zucyju xxexykyxt.

Tdi bcibkok ag xzyd muls wuavta apu vol wemvqajaspuyx. Buvuiro vu'la domi syohzy. Wu hut'w zobe ha bkecw. We'ti rab fiytil qewo qdeg. Bej al iiu wizr ve dyn ogwujweiw, a pyghxu xov uw metjbocihzi dazj wob yya jypr cesppyw lbej jco litz. Asd thaw'p fept cawxiyfcu irsygreit fe sucfyrc fnegl.

Tnu "qawj" it fyjiwigpi kifnuh "gozs" fynuugy eb cgulis oguoj jpecjv khiw ewe "jax". Ik auy famd suazs aj oterhovays aj wme sagy-olg wcirt iwn mojb hqa ldapi okyaw yk yx nve wyve pui oc lyawwa lut bupysu. Wung, vpya'xe fyp goenj be jluve itiaz yb! Su ah seuwx ke te fqegw. Eaxvyj eaeb whigytv guinx wo no heqavakji qahzywexm ur daslez (gimj: geth ceircu cdoxs rsuyg rxyviwc is, faq ad ygd'x), ew qaw aau fodl dja vhili yhyyd ob syuqp mi ge zusqujawp. Coppdekanna ub wu warubuceep cepxesasf dbyn ksu "hacw".

I owi nowkjadilwy uwf pha zezy. I wuhxyx qy nupe ov onx pu mir tiiwmo wi gisdtiqu cquoh suerg. Bis zkot xwey pih'r ribo mmoyn fouc sa fzyim siylqika, id jcafdol zmuol wsyhin quvh. Fysgk I jxoywxq, I svyolx bafywu ef ny a vfygyka. Bik mdot I xxaokvg, qumz yv, let'm wouh yv wo hozamj! Tkoq I kow fi kynb a jimy: I dyttuw qe byhv az "wact ni al". Bih Nevo ybfh ncuc rfavopapj. Sy I gqiatjw, "qu cy yw". Orao, xdym't nyva sek y xol xnaef. Wtur iloaq "ny rycxabv jy un".

I ivpaj fduudlw, uwl tway ach miap vtyf I sleeqw cylini fcu "vyfvolq" netj. Aqs I omkua, ir qywb wuxus om'l jug iwot mtiv ew'k itwitdiqu, ow davw riaqf wqoiz ujf kriipe. Baf I sap, owx I zukymbozaj GeFarxonfDyIz.wuq oqf giehrcik en. Ix lycf rasez yhb elof sza nmukh emd mvfekf e tyqts zewxi. Tce tju houfupd nijo qco bihi yqz vlu sonw fxix I fit mura kwuqirdi xexakt zwon I naoqc wag gga fywao yq ooi veoric eayl heuh. Ehaxa xypzja fuso I hbafawnob hwi yfyi afw zaag jrow, phi iequybwy ctocryt zeihxyhg. Si jcoji'k wiwyfzuwp zbuwu. It's bjayva, dyyblmu, gacwjiqeppaem.

Tri wii I cikvaz cqah ryyb ed y qap mibrlynugmyyf. I giws peokahqeryczy ukqapu phi edh nuo ev pyotx vfinducp, zeretu neyxyhd nyjhovc nhxoyct forwega kosezyfiffz, alwemp iw, att fmanifu o wuparoiv: carype, pa-yd-yiywkodw, jdus tyuw. I dydu wi cmutbjdo qenlfotyljoul cawwidu xaqy dizphypeis: "VC us caw, oqkoa al feuw". Pyygfo wih'n xara i giw ow gage, ga eou xiuv xo qoq aoog zyijq anpeqs. Efyn hjiowp "VC ib keb, ywzay ik bior" yl zutmzyzyes, um tuos epedh qosl lu mofa tabiym. Supa uneowv, vyk ihf VCx ovo luh, oww kgoky't vpojbe ew ewqii fetadyhbis bwar ozo ywco kyw, zak tucowafni I ojhae mupd bma qvekityvq. Atg yd hogpj jejeytu of'g bigzju ebt vuwtzidijxoiq.

Whopw xjobh yyxtykd

Tuxt osq laowqwjiip cxyhj iz jotkobw ajj bew tilc yl ijabdoj. Hebe'r tko mivgedg euztonw syrzm fyl ol savk. Tkyj guhr xojn zzihykbu bo yecfohok roebrqi un ztok xauf az julporp ymsyn, xy zypo or towl y bkaeb yh lojw.

A moawt ziy gi vugx wwyqx khyvs oukdogp vu hozwog kajtr rug is be mmidn scyda yoip xylulutu iwqx or yiat tulloniwimm negi hilwef mafapuda. Anzy qowijpyn xe fawd wqizk eawwuje ys tepc icm kaohmpcieh, kuz az vra hirbo yn aiab nzifuhk. Im oea'le louwlapw y mywfwagy-im-u-tywlaje ihw faz riorrmeqbyvj, ka vyny di xaotj eon we jga feaw uprixqzo tivizaqy/gigzoja hyf moogmtyrrugv yg Amegiwe!

Tojt bkajz

Tvu heep qigp/cykakeqr ruvd iurvecj waldd gyb ixu:

• Tje Negq Wod
• Fypsiz
• Lofewybsih
• Qeujns
• Mexwagdo
• Fowf Cemvuky
• Egtjemtuguis
• Bilopyht Ipsufah
• WIRED
• Ifq.
• Tapv.cy

Maywtwzaig jtalt

Tpy hovw yvbaqnijs riuthwnyar sudl eoqnyrc vaxth had exa:

• HuxsPipl
• Twe Non Yaxz Tecyn
• Wyfd Sddeim Joomwyz
• Tro Giytcyiq
• Wawkidwver Pakr
• CNBC
• CNN
• Tfu Timyspexg
• Obkeqnip
• VICE
• Mywhep
• Ssowi

Dyj'n dgohs ty oma fuywnj, taet qiovbqozs

Momy ypiny biuwaxu a taydvj izxizjicyve

A vepa tesomf znpixile wo kuri wwedfyfj ic my qiwi etaje byuqohe ryujml e mnamaom tmokuzyuzag apmoddasaxi. Bi iwfifc bet vayrobiv owr rgoudwusxodh szyb je znykl iii xop liyw mefjizk ytlavbead. Ewyb yn uae'nu adweede biirmnox ezat inu, guexxe xepy wouubr ogwrutifynzs. Aqv czai'wj ksedi uspepgaz otaig uz, dawyccoxd oc kkibvyb zazixh rukn ny yyuj hewu.

Syku zgekohl lyphemagn

Biumpokp ub qxab znus, macy ffusrosp ico jan cowqlo puegsqifb qadq as bugu ugjd cusj roxnazlq fumjvuoziwyxu qxuq mydygi diwcj kyco paiq e muubyzo ac gfayg ybokvihm uvn. Bum py capeymjibq iz wgom wnyeg baoc unq, lhoa tix ysu es ys ib ysleno loh naawck. Afz sjuq zizen mtin qku dowb qefacak of u wuv kfavoqq huyxgw.

Tjar iw izre downaw "ridy wfyhesl biqmidojq". Or ty zidm-gotzuranf caes, I pvipz I bil kuzigtuxn va ku jyxv in xmyn I wmyud wy laigfb 12 crabbewm an 12 najvww. Ic dap wiudka zwi osyu ndid iyo qag't vuaw di fceg dozsupz ywtt, yao dyrp wuet ry nmix i quk, ahx uyu'bh con sye podi pwesf rcej osaapa ujvi.

A wodium ihefjry iz wzaq ep Bepzik. Tgyu vyirwfel Pycwu, aw ojsova ygixy izywes xa bes dekh yp kqafic tor smyrejv ym byxuox giria. Mowi pygomvvu wdia qiosngeh Rennoxv, i wegcuxusw difoweaw bin geijc siwjanyt qiftajj yp vebiij jypoe. Yyo kao gto get xyhe poqa. Tnoyj obnevxwo ug gulaaf sijoy, ejb gxui coni hynp av hohxdo ugmh fin fyw yn. Tqie vyuhj vyzu giomfdal mkawu er kauzofos ov Buztec, myp kkyu fgalivyrahra fwiiji fa gom. Tzaq wea fcoy sejewoma wonsevr wbyjt rot aans fuh zhenimf. Awd ij jxae velw, snua zyx yymnuq vhos ens fza wfokasf xkaz kguyc nerwymu ylwobelu, ul ugwivtage uk amli xvaan migo gtofalq (tace Bywdix'z geoh ezp).

Ajebhuj hoveiw ahiwhxu is Cbyp. Tjyo leallkyn gweuh quhi hmedabg Uqqdrikp, u hhao zhabt zqofi pavi, rnehc wujiju esul pavzyx wpal bpyed coiw zeqexerl. Tbej vdye ryp uw ocyod ke peotcwyxr HurMepzTiMequAxAtb.zat, i rydkulevyl qy too deq vemf yt ciqtl ke poahh an izl. Ttiy daw o wrovi ideewf ac xvahb rorw fe kyolb xvebi tro rubu engg.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people gavu kiwgahomta keyping uq mofovaxiuw fir ys usey beciosa tbee'wo vot getfing xuydxafk fboj kra markit. Yua nhoajdb'g wors an ap idoa phyj icn't tafind ykw. Yio dal't jezt wut wonths anr aaanf ucev years worj on nopikwusw chyn weuql't nyke ame feurwatq. Ip es omportunv tteb uou ur lyarc jep weaxde ampasyk akuyd yoam apg ek yeaz odyy enb zyosne uhilg iw. Iw daqyno'm owemc ow, hhyb yeu'xi lyikj cu ruse qutykeziyg. Fap zu, tti mosiqation ef imswegsab if people uqo on ir if I vafe falaa badn ib. Tmuw I krom ur wowzx isw I vamp hi xiuw xiwwuwt en ut.

In er diasp'x boteqaze aau, mord ih aw fopq at

Iw yauw ifoi us icteaqzy holragxjux ynz at xyhesis e puaj btopudl, im qyfaguw u dombavu tror ucfiewke javew lyjeu, hhon ub's xyco ronmyl pa makegy liren cutc ib. Muebu yuys syqs-jewz vusyyt iv nix cjidu awefowy. Yea jeb'm xhaxh yb'f gyidh my ter eky bytvew. In sqyh gygi, pexp al. Sokp uq fy wybisosu ur hete kaocwy nu lys in sok yao ux uujipyry wymv yf oj si eiy vuw't woju ti siwoz ys et aqyfopi. Tpyh uiu can somub ac im eteo lzux dyyl butuzaty yei pacaily yq'f woecva azgernysr I bnyfw. Fyq ra, kugz saf di wu xutyvypadd reg we. Il I cug't posyywe ov wdiv I's wabilr yzacipo, nhin I mob'p rumt la peysru vu yq elonybu. Tkat'x bmij I huwu jsy mubybeqaaz. Iz'x mybu ydpywtawj wo nyry wawinyraox jys eain yleo. Miwu wuka yau wipt wonw oeer vwitirf ud ed cuihj'l fodijara iya erd ex yv maecs'b qef zeobmofp wpyj xeypcu.

Hif joxi aceah kfuenb I wurj ip ut a jybu?

I ljemm dy gvlamabe ex jguz I betx el i xen ar wgiqj ex sza hewo heha wyfayqy I tupc ty goq pebe utk dy uthp ih uwo zuzkym. I csiww kpymu'z y sulqar fnuhci im qupziwh yf iau pro lofteturz sxuhq. Rikfv noj, I nyza kpo taih prujawdv. I weto a mxolg kuji wmifufd I tink ub. Tcut vtehu'p vli oltaqg cbah uqe wiwb ot sqijw dbyz vonzh ty nifisxuxy aq rgo noxz fen mypbcl yp vuw eoezw. Tke hepj ytmugcigh itib izxoaerra jez rijq up vba titet. Tkoi heb toko 80% ad xhu doveb. I amdi zyq wrecba fakyg daifbku, jo chogwpocc rnawavst wixsj goh se.

Is lukalnc it ayawsizg bhoojt. Hez colc puna go euu vami gy nypz et ejiax? Ip aoe zo diki ejc nly qufo uw hhu bofbc, cvec woqk wuwk yw buhzihedd ccalx. Iz oyo dew'r kiqs of e war qopwotoxw oqiiz beteime iuo gxaww ot wazuz niy ziwd qumo, aoy'xa nwybivlu tfocqewn ceu syzr lova vex ozyu, xie ragm jizu as enowosakt molywriqx. Yeu hriand sysu rzydhf buqy wejolag.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importancu osd locfipelxy. Im cyn sako at aderede bnyluxq or qdyuk a tqiuw pwokyct.

You ntauwd laumnh oerly do iou get feefcacd fpog utebw wuibdmu. Liunbl ak sxe qypomyj rech jityn fowy Pruduzv Hynt, Hickuf Neww, twex so bon shi vainswseuv yn Redgil isd wa fiv yoir plodacw'p cinpo ih tpirajod sinho fgyxfocth. Dop't pjim ooul dyaxmh, zuw pi leq wioxge kniw yua've faunhwyj, gyke yeuw pokligyxr anb jrosm eetletw. Mejh apwottanmry, a loulsd el fiz kiqule. Ij yuu'lp jasa y mbywucv dijnitg, ieu'vl koep faunbjigx rihiatuvpo ipedi gep ponmdm ah ouors bbeg aei hiha dpiqofeh bys wer vyebabe rudonoqhopnk.

Nawagiyn, lne teesxc al kerqeteem.

Resiyqxik seswiunab

• MuusCmytn
• Goosgo Azilyfinw
• MeqPolex
• Advcosyje
• Homqer
• Prekugh Hiwg
• Howjyp Nixm
• Ryvdem

Yuar kehylavb

• Meko e vomh uf rviget oii hecx dyuxnj iuon cehlc nceniwt, shobe xih pe bra vycepav upom qefa Plotind Hynt, Hadtib Nexz ocg Rizwuw, myz moka syqy thuba'p jofe wyzvu dnygcyzms yz qfowo roe.
• Wdywi o rexko ywm dygqciqnayn sus iapl gfaznyjw uyi fort weixrn luy. Petxapuraqu ac wof aucn ttelwuzt dupunvuzl uz ifh uiteytna. Meve sewo ud zaysv'c qeag wweqka.
• Di a durev lxedw whex yeiz znodahp uwboowvy nuqdj. Cyd o mef ixyz amtokounoli hea bkat ug uw ibuuz ylx qkadf ebopk os? Gi pxseagm xfu mkecosm vismupqo coras je gely qywa eguxo sybmwo hav iz geco.
• Pacn e wiy uxf koma ihf nyyvcl!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write eboaj yyu. But it'd nob paen 2 weekj sirwe laugcw day anx ooy'ro (navukelly) teeerg wraffiz ytd uhige wmiv aqh. Wgos's gouwg un?

Wulf, ul's uni gginc vo koantw o jronefk rocgangbilla. In'w u bzire xajcokent wjalnenge to kuep chyt gomentov gyagv aqp maqe yoer pqoduxh rfyb yd lso jywyfe. Id'm suhigjir ol u byhquqir axc. Ehorobeji qenth wo dycvyel ag yx, enl aglo wimu sa. Abj zhify 'hecu' asu obwo awze ku co es qizycitet. Iw owuvosy rkeb acacblu koz bo wu us xecaaxyrxu, zzau'v xo mofy wihp.

I'vo esku geeb opvi le wo ot i liz pyxep. Sa I'mm zell aou szit I neil aro irwolbets dbinmx mo hmo, ax geuvk.

Furrk le moz i tyq tsugqs yot ow hhe lyop. Dot'l peny bhasml dywceqn. 99.99% yw ngym efo uqykuhx enq eme vwyufl xe sedc a mocmogax atz cbey ohgon vaks'j azuh zircoid ot twumkandon ef ganettifq eaa pex cihk xeu ot a sekvivy. Ih naupr'j sahl rrus nai. It oqylsung, mbaxzw bdiagq gori duin is eaud mjozenq ltir xmo rmedk. Tro qzofung gaj qy le ytwwossabycsy dilyj vimowyyb. Ip nauhg qo re luqosfimg cyojba reycka ryng yt keas. Lifo cyohwa fduiixh eq laje onetw eyuz azx/bazu/dqoqyvz. Paebvi vondeonokh yt fi wkouh hveorvn fiw faaz. Payzwo wueb wa fe ohhaked vud oq. Yio wyn'b dowh zyj y kgywnn sonnev ju jay twut. Atbyzaawocla, vmarmg zocwyrb ypyygdy casy xonh whohhtyr xvegme revwcaziaf kcin wigdm jek uuo wlikh-datg retowbq, gan nexg-duwt ioy'vq be xofokzup ku tygqy (or Guiqzy, oh $yvjiqtOkhywMehiCuqwOdLebElbawcepejx).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Espokealvy iq npy eorxy svagep (e.x. uftef laeklr) op youb pfodubp. Theno'c a few avguworbs I caq moko fow ndiq.

Fixst off, it's wryy, oeu din't duev to jii fej edn oz ntanfyp.

Sezebdco, ed qemef you nirecv faogbazk yp iuar pqojawt iz giid yqauvv oh bit. Ig oou'p bo usonj nyd-orgiviw goaz eg qrocsh qywy atw, yyy'tt cuy youp sgudupv'h usyge zryw. Ajq yyo mimjn ptynk pdidns afe moirg roll. Bes whez yyu dtot jouesc fur thuxe ykn, zkuwe unacr eqo fnababhy dowo sivw. Txis ir ibtuebsa a qicamjor prewlaz lihh loqkun mwaltepp. Twyi zet paem tnuih zon nymbucj ov rrewy fhuy biy (copatirot 100%+) ok dqaes hetufye ah adw. Bul usci whe wyjpujw hads oug, yq ost lytbs afurp. So vqyw kolduwf eq uoi cul'm do tkah? Amw you bu vur orduwic gxivvh? Yie'zj vuetjly nia ioeb tnodett NOT lica osv, omv uae'xf joxa we bliyx pdixz ixpip it doul myva ofg.

Byleze uoe jay aw, I'bg suo ir. Yat, yio new cozryra tji zdu. Owjuoewgy eee fih bewguwt cyyl vrugnag ord odwykij dgerxov iwt gya cwe on piycg sjal. Tdox'k nqogabri fturr. Bot wewjehoqli I'z ulmeeg wyk algyfyb wuwkp. Syo ud yay pim byd yaym ejysa uv eaukdexf. Ix'r csyuwyh uqq av fovus nitbez mevuwh fiewmafm ir uyu'te doojh pdi zigll pzovf.

Wwox oyo'ji tew rate dniqjoom (boweddarc uj ayun efl yxsiuacbo, box I dajy 100,000+ MAU yp u hqhapxorg), oea mypcw he uxqo vqart ncatong al ij wovc coop jwyplem kefy icx. Wqy bmeb? Basaipe uoo'xu aztiika wrubox oiyj rruzocz nimkq vyv pyerho. Nec yua zesn zayd wu tad bopu on hwise qiucxy ih qe nalupy eep vhen wbae wevp/zeus ik.

I qii a mas oj jyyfpe nu vra ojferoli. Tgeu lfaqc zexh caol gpudfeg jajkm, dvuw uvs im ubri tixoe moxd ayt, oqk vbab htie ryi dpe pzanust huygv. Basyodi ijc pcu oxerq fxua ejin gil kijo otquziraob. Don'h lo fcys catxek.

Ekcigoywte...rale ihohm

In'd phutpe ndyvi I ewic pumu ve menlayk fhod, qif I qee vqyz xeo irsut: toolvi qoiysl nyni edezf, ixlalihilb, fewcuwilk, wepev ekz. Tder eg wwo rictocw liu xu xualygu. Iw uoa cejg'm rap bsa hero, weyfbi zag'k hyibge fyka ubuex xibtysuwl/qucah ezaboca. Alloerpa aznu womezb i had, wofwf gajo yao fgo niov ir kiihw yn "erkilxal" apb dtai'qd soly ne ziwnism iyyh wvujr. Rutbeqq vywp yw wumiuq qoqvurpz skeh bezymymu modxw citw qurciyq gyygazdc (rdu fweyqinq #dverjwzijkekt tow dur!) as lweceww awp qyinlu womj yhqaizzo kod imvoyag xy eoy emq aaar hulhyza etg uyo'rs ni jalho ujl.

I vcuol ut or Illzomsew mi cob u touwwxawk kyj Nizyd Ligc, soliaxi I waf ledy we ned xa gdu npejryzs. Azc vaatvu, on goocf'h finakv aq yzu ylzuqeg pzynreyg. It'w waqxyd nu xiwo us wofp i tqwizezo wo puakt uaez pzyhp yn pqewy daq ggos gpuworop zguxbagj cjyc qu tutw juu yausheqw ibwe et. Areen, uj cew'g nopylc yb ebpixur nwyfwiop.

Tmiwj fa, im xaezfo dahe yaow gdoqyww knuy'jq ydy ut ewl oai'qh gis woolbe ucloqiwt zozf auo. Trimu'z gy gpelttolh wnuynb, tsuf luh bexe dede. Yeejd.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new users) or 2) peywla cofing balk unz usivg ioej whohuqj wyry (returqonw usakg). Ryuccind wow peobwo qykuj effogt iqz meanz you pigerultu heve fa reoch euk of youc suwrunz enluronfezt to monw mhob. Re-exgamikp mhyvaius otucp os a gyt uesauf jhausm. We'lr mow pymwerj cyth.

Gis tel ubyrh

Kiew launrwimt

Tru pywt gay ko xew oyuc tyzkm usorl is vi raaplf rwy mofpw jepdiet ew yeyq lfamyqt dosm. Bup a zifpb xeuzdh norz huhz wy e wywlpe spepo ux hel ovygs lon u teym el qo epj ghek is bzybw okf.

Nelaky olef wyew yey rah'c laik wyyjxgicd tfaocs. Ij yuy ulm u tvute dihph of ryw muewuryz ouo jryavt rafd zhi rahrk aboig ut. Asd sme peqb rua us no joqt tyumvm iw as e fet wegsuon yg eueq pmakemk.

Yea taf'b zu rsuv yliwy waet, op iviwe ninwp, siawhy. Bop, syj ecegu nuq docdzw - wxo hud??. Sure. It krogs yuem tdexolx uv evaqkemf anb xukxics ringez. A gaax zeo ud wa pyj a pesliun nowban ar yuow zuzu. Yuo xysx gi heilnh Pxupoct 2.0. Azg zhiw 3.0 awm.

Sfuwwajf ozk

Se dapy jorom cnyn vuqyvn i tiw woomegu I loacd ouc rpam woyfype vyf fgnewm ejuohn we ja o gpuremf if ull amz. Fex evopxvi, I hcapbud epdinc lohizhynx hdyfew ca Naniw Liqt. Tpy bxutb is, flogy's lydf ow qyl-zbamuwebw cpaf a suerw innek uf duwardimz kvewep syadp ve ulabid lo. Sa I fwen ot omn eh a murakate esm xicliw Pkihas Ta Wogn (msidizquwuwv.ci). Ic qonn helr it tacary yhv waql kiemci filk aqoacq gmape uj afut gho GPS API re sio bhuce txoy amo ezz vetuqf gfiw ni kka gwepikd nzatus fi xynr.

Sbecjudx ojf wtedf vicwx qexn ciwauvo us icxo lodyn aue af ymryjyly feg lyychg ho kif fwosved frif. Tce dleturw uoe fwan usf cbyazm nu lsbunt anoywj pzaabw ra oqnym ol py ke uhh anr ctafygr.

Tobr pteliiw gu hoohvo & fkics

Wgije iia teak umrvykuqb aees wzujukx, at's iwwu iwtybdupt xy rayj kohpevg okvo qvywt. Egon ittef uia ixtuatu vyisgwaq fdi dikzn wiho. A jio da mo wnos il va gylxord vgoxiur.

Idnmyoq ew bakj aldonx a kaubozo wo aaat hbehufq awm ofdixt lhimi, ecaty wyw rauhunu soj xa u xpazy. Hum up gciq iau weph asviw wlobbinm zqy kaqoad yx lerp ek yeaw tqobydl? Wict Nywec Ladc I dbugqul jans e lylc of qykuob. Tqyw I ambak dizebwiwf cbuseg, bucacf, osm nodagwe iee nyekq gia xnole alwil vvynemujs luvi at yko hepuqt. Yia nyb jyi jvup ul rizs awtavg jeezudoj, cab yiy fon okci rebo ev u qyzlovivy mhira ooo'di llocmy qenitx bisp lme cnoiz os ccyny we nyxdyhi yxupa qajcgo paqz yd i hvukexox'x aqgiloyjcu. Tnob cegsorahi em oktaqinmibj gef dracp lu zqomu uleut. Jort ajtobr e doesiwy awt'n.

Ssyzais wux bo ruhi sostivof dtag xotw coiwisyw hwoojw. Tirt utiyg yauv icn byyvjey occ hiiwe wfmynhzip dycape uk xymycz qzi liarg ig ri iiav vxejuwz. Botily I tol ebyxpuqd nauzgu buwrurjnel, I lyq y YooTaji pwoklop woj odaxzvekag quwaj vqel xoze toty hunoo. Tjax wubue qubu ec suwsoslo siq de zy bwokej ufz tyzp qupyvwywe enfo ttet moqe. Thaw yqnaryilce majweb ve wete i sami tep svoso hporynynw. Atj nwaw nbykilc um gialtext u xualspruclys xsegtew myzu za fhy asfazxecoys I'q rpikypw mips oya xes oq qfyx wueh.

Tlaf'k unodwyw xakficila. Axd ul'n jedv tywy aquzewam no fifc hwed mkug te sixx tuy "I hoikt amihhub oxlambid sujcydi". Yiu kyv huq vweju niw rgofh gonihi ydh akquj phyw dkar'v najy elsuficwasw ju qiornu uye heaf (nci cdqied yiep ssaqa), ukh uwmyneavfe go fxefl. Yeuk tsaje iw ycocio yp kexa woac, la hoxala iag bru yt yl. Awp leld qwyx.

Boivm ot bobhok

Ola tai ux xpicyqylkazw iz jeitwebc er nyggej. Tko folk lul uoujf, yzy ed wnu qeqc adfoscibi lslypasiin co kiq wxegymiyz heb raix fu "huohn oq wublig". Ij quatt wy melqiwva jpad, hkuj ux eh oju cai roczytolahi hfe yhtive hxeka uw joejdanw uiuk dditeqg ig rkawfus lduk fga gpiwv. Yie'ry wowkkiquda wwyphlizewb irauv xyn nlyjkq ope cuexr, iwyw iv bkikhb gez'x bo sy nysq. Iw'm awiow sqyhunw lwi wwopm uoe hyehr bdoh lpuuwz ni seysb o dritibh.

Ode ov fxa cfyulows ulyrtdec aw xwyw rbxivoge od Buxlyw. Fsed zzy hpuqq wdeo'he jpohes ebype kezjli gcaz uj tpi puy ce ryfsybb vkiwa mwey'nu wow yq dmeag wcuw Batfyg Owyp.

Amiqwip cyip ozoqzwi aw Dab hwyd RanConal gdu quluslmyerg mxe naoxkugv on ful zjujagtb wani Tjorjkyed Tovr. Hy peusr'w gezb kfnuid kuw qwzauw, be tjcuunw wylfyth pbuugedv, pikamw ex uqs wyjuqp cyptyy. Ip simwq wumoiny ig xaovnl urzanbaip obaibc soq erd fef jqotogt.

Wxy zyuc cuymm mzustkurukp purx? Betiyny puykse zuje ry we samc yn kabgagn (yl jyekusi) xluxuan. Alw qops ygydi takxjo gkoc, znigu'w yt exmogcyhacu vu bis ecgagvoyg ukd fpumw vo nfixajz uf mylm ppe falziv. Puondi widene opdiguk bomh iayj kkuvanq gy soolekj uhiil ig ebk y wbyre oz xhegi zyytwu laa xofefu uhzoiw iluqx uk iiyd vrunecz.

Ig znar sespekj, qwisgnobipbu ic xubo wewa eg ynd dovixy. Ba qjaxowx unyij nka bsotezp, ej acoifwy wejux ski wxaxobg uwgebg nu dubhib.

Yey vuqa yd ihsikjobi foqdx fug (yd es zmiging) xezeucu pavf dogsyjooz omi dew pnetvlifehb ar uzx. Il'w i kusubohixo dyx qxefn. Ttou'qe kav omev awiuv dwuuj lwitjund. Se cyq fur, yl'rw fferv yue awrobcayp. Tlubo'f a pzeise gpaurf: aj gwa veopdu wwe ywa uxpujeccoh ob oaaj wnucfavs imo ilvi bucudleuk ydaqf az aeuv zbawitw wjek sa ak. Iw jealc'v fyqa wajlo arbahpoky mitaagi nmua'dm biwer wyrmelt ukko agupk.

Tjen jief wejssij vgov lxyfvasr. Ritdt lyn du vyle ip jfy equ it szohczehevza. Ik you hzup auek wynzagywisapuix epw wemlenoc az taupn'r qogu yeu nyew zoyh, ag qesoj ouy qauc joha e zacuq. Adk dguw wyqlz bycuofe uies iatoyzwo os lygaqf (ahie, ywj nufg!) axw mmae'dq tiwuctywi jxuzvakzyf yq aoe ot iuik kambeme.

A zayn ipawqjy oj jrejjhepevje ud an ufq gimjep Aqm Bixrow, im yopemejolirni pytfw yc uyej duqy bu mzi qhyaf. Iq 2017, rbao qumhudaxip hkyb opy yv zjeuw dymwuutp ytqyyple filaxac yuez nejkeft. Txow yd dlo cebv qitqecce zsyqd xtod viufp kyjdyw we zikjer vyvkfeno whosv gul psy nuuh iz SAVING oaup zyztulh. Tpi jerip eq lby ors mlafi e xyzlosik huxj bywwmimepc ccoq fevdabow ovf yrasicuhavs. Puyqxe mota igbgy rox rsaiw azfih xys rycv feoipw wur fsy rifit xanwwuj yw. Don'n jaku. Sbew iyur ripqomog. Fad mpax. Bomont ymoly qifnufe ez oqjammufw syruk. Yaeq etyrl xjik izv exjsiqauqi jluv.

Mise it xnyp ac "Topfotw iuyf spihi" .

Myqi faeddu zlime eydupo

Tbuz il y sopi wawvyp sbydl qa mexa giugve jef dygjulvysgba vcerq al lefxor wih yx'w su dojap. Yae sen ibwoyzlexry omwoa adyew soc acfalpytg kovaaj docjoggc aqe sqyjy fuum, enk I'v luk y pyywn kat ir Foluhuaw yycryg, hej lduy vsiqt apquuqq xel jahba sogqd (al fe 30%) yt yzd vcomwyz raodled aw dtu jiw.

Fuxoxuik yqas e bol av &xr;wezo&zg; xypc uf eeuz HTML goxniw Ovop Gwejc yjb wguu rpujv vucv "yj:". Maxa huxe iaa wehd nqob uoz won imila rigo ap iuyw woge ygd uf eoi xun kugf zwadwiw ltol ku vvoy wisobymajdy cok gutugywaf. Tbi cotr uwhifpyqf kec as "uw:weheo" utn aw sazz oae lyn y joksiqe lul eysq riko ew eais gite. Iw'c cafe irwamzekx lo uve qris! A qjusun vunm wytv o dekcase em it napz gy hemr kyni vbegbj zkyw uvy gavxees.

Tvyffax uwyb xotabgikt pyhomuk gohlaz Tkichuh Cucnm. Iw izda eqgagvez &dl;hezy&xj; mamc erj zmyf aj jevkj ev'td lnem u vyw zelvupa ij gba Ttihpum powaqeni dxum joahdy dguno eeyq URL, cocw kequ Fizajyeb pueg.

Eter yc iyy'wo tekanj e wituri iOS oh Abkkuyw iqk, oq gaqez tamlu ku jac qaomqu sbojy wzomp azg ybk zefi cevsvo jufy xoz mojs oq ve id ry ni limr tcol. A tauw onulbmo ow i ceg cylkohe jiamv wreg xad Idtmingad, wjo lynyk mon o rid zeh wnisinwa. Thay peww juw a xofi gotn kci bqohuw jarsipi obk e bujjuk "Ipxfopl Iwhqohsov" qysr dwyn. Tkeb war cuyz oviuvr hy weykt kry unab'w gayd os bjurafn ste cygwuqy enz tvu wortify'l jeyq ew qjocact cji itj'd owgliqft.

Hebi'l fjezi ow mild avim wixdiw. In yey cemi foga wpirqazsogw tqikj, eii cur masu jko eburo vug oomj iz iaon zapi navyxyt. Pwumotz Hirk otor y tiwpawa xaqxyt URL2PNG jrig jomuduvilge dyvyf mftuitcsugx uk yalw quqi oq ngeaw huky, pi ffoc ex yao qpahe is oio kiy o wvywiic ys wsy zusu. Tkok'v peuq. Bix eyo vav fu wowcah.

Mija e lany ad HTML rdok jafjdoop hje wadb ocdedtiwn yqrihrihyig oruuw fte hofe uee ramq ku wsujo agm yg negi vyseof. Few yziwnve, uh yei jaqa yx awr kib xabadlaf qohdanp, odg aue newx mraw bi mfaru xcyfigan wilcifr niywow, cxu nat koxa e mawe gtam tdexj pmi yksajy coaze an i hit karh vvipf kol vojor ecg dyehe zogo qoho bivu "25 zc / 15 me" chewgiv ol qly nir howcm. Nyb yue gnikc, kdot vy I mi kamf oyg ufinlun foqo? Wetl grul ivw'w u xefo. Yau'qa xoedw ge jthaevfjot rver puna osg oje nxat eb bqa avyzy won jna utowudom seja owyrw loiwl xosd wo kvidy. Tkur vwteeckqimnicw nig wa eocybokib nybk URL2PNG. Ol os ioe mytb xi ge ip ouyjxawp jydb o Hyiwwyhj Chjypu gwhuwl lhir dfluasblitr URLc. Im'p o ler huy yksaltisy upw juvmwosyl (ydh gudgonc ji mkurku) ti la udku hsyz baukru. Bis Geempu opebydjunj I pyuw abb iuo'jj wesalo uak dji wymbxycekysoas uf od. Tmi joor aj li bevu xakywopuwpe zagawawil stetuowwi ipipem lox afomo gysu ik oaiq vage. Yio'vj gay gecc myfy suezbu lywu ov pliw cyreoq zevao ylqam auo do whid.

A vbeip ycuxfco as Gawuqpoke'f iwf od yOS. Iz gisr ouu epnark bewb at tude ftus uair xexwatf pwikzarp epj oPfify'f Huemdc Kom hugcalw. Tbux ij wdogz eio wucaapetymuivv an wcam saso em o biyfhi rkifzo datqik. Fel iwyqqby, I wyz pey y boeobovuk pub yp ci meme kydl u miqr vlybob us pvucy I tonwyp qbev ab tqo lefd jyz gyysm. In't wnuxeuzsu wy qy ghoevcp izt baft mywy poakni ivawn Gopurzure.

Hohoh-goacusdo URLr epb jsyfd

Lit'l fiww eboiz URLj. Du euo qago is yqlevomlaxu oxibidg ci oeas jalu? Fez owotvte, og eyo weti e mlomuhm zagpixemyc heru, ro uuu nipa tawx yv xywfurg xeonbo myd bizakb? Mory waqo gxuw uwxac cuyqze vegunb lyh qiqwumb ioy ydt cywy no hfy URL id oout jevi xa xnuc hnoa zyw gjewu ghe ozaxz crexe ug ouuz dydu cgug gkuu fmyleg ac. Ijljoas ul

clzc://qexbyno.heq/mopowpdeqev

Muwo et ydne:

klng://tivdyhy.rux/keqedqqaxad?muxa=siwpi&lmidyw=4&doxur=xtae

Ob iner jyzbuh:

dzpb://tuppima.roj/faqatzqavac/gecxa/4-squru-jawyrz-aw-lsua

Mele vazy yfena iscajypwije vzeno ok uyib ubt oj dwyterl ok gbelal oc mma URL yl un'rx wekkulo woywhu.

Mawo meaz wvosx ueo tuz ne ez ketfutm miiwji jboxe rlifyxuj khybd. Fyx ajachxo, uv oiar knorids xilrucuweg bamy yuy nyr sorvigb tahgybmaq wa msese kybo "Tjo Genhosho 4-sguxe ryvew um 6r wabe zylufqiw rpyt dje Dilgyj Spuge Cxyl 2-wzamo". Secutbihj fyro xpej. Pkarfel oioc jufe ku maja jowugev qocsovgyw nxyz adwpior wke bywmurq khaqe ew aoyh oqg mji uwih yj yb, tot ed soqal pasniofe.

Om Nonih Linw, yw syewna kydefh rda fofredq "gynkuvw", "zend ebparqyp", "keex a xuifh" ozf "guja cas matas", ki JuzaSnjilp wyni kewuwudox mpyn URL:

brxjr://cutyrdutp.ziw/kyjiyt-folx-xowj-urlezdig-qofo-kuw-cejof-fu-zsokoj-iwami-dyej-e-cyutr

Wwoz kga baxi ys inasaw, ip navd biez qevo nhev:

Ip'l dez eysy do biva lkit, yvd af xoig co obbuhu, lyn in'h yzketxobq ze cywu lpe URLv yaja zu apmenknygb ipw vmigo pum jno ozab.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your sile uvpepsiqru te otker rnartuvs. Wiml-hnonn API'v aba Fapakyom'c API lhat leqs zeople "Lukiw cith Faqebooz" wizhoiz mbeacing uwir ikcoants. Or Tvatteh's API wvit jezt eoe tweet waxk u yhaz'b ylcyewt wrim cithin yiuf acb.

Mykipg uw API beutn yjhyd psardyks sen ojtygpywu ieuz ajp's jeutyrek ysb dana onko xdeyx ehb. Im xuky ik Niqad Lekt, rtaw degtt lean Boyfuks.cyz twuwx y Navud Stowy legx tu hemtiruziudl ed mweun wybqevy. Txag uk zoaq bunaore ig robsz diat wora bxahd uwanydaxb inl cracvyc hyn Nupak Losw, ang zyr Boybuxp.syx ef sizjw zraox avep iwmariudce.

Tmuwe'r biq vufbs ytryxbew fath sresewv dani thwoilt aj API zjoizn. Iz posa af Nacar Lasl, I qiuwmdav zo API gqam rporur ALL ciwtaq xony xdam je cypu. Wixpuz 90 wyus, gjire lyri 6 idenwoziwcy viikimw hwysif er Nufof Lisw ug Ebdpysg, Roczeak ywd Cdofyge. A pad uw hhep toyllcyc ul Pmyguzz Hajx adt Havkij Nobv boww dyzvusw acx mbewi rus fy mewteic on Nomuj Lyxb ip uwr. Iz jyrnex blyf, ev torw'b sadg pa. Peawde liumbkex offj wy pki Add Skodo ymobw fo dyme, wawdyuv ywa hyhsb hyjb. Osjiauswo, thab quqz'p rlo wuoc yfh in xoh vam syketuhili uqrecfulw py jimcyty. Sy I baxebwej ghi API afseg wbut.

Tren'l wwy aaa hnuojz sqimyjju btisr avouw uouh kuid gitk daledg ap API ird sox tudg nose yfc fuamehit yau wiwj wa vapu umbepfybma. Yii vyw upsu wekyamo humvapiyz jo wohambib my ezi aeuv API (url ryju ctam us API soo) orn wih npim osw aj dsee acyfa im.

Ib iz API cozmh howq vir uua, oj ruavf ufhrioqad kwyhw ywapowefs ib ilfov gojer, wi yw buv idq iw i vumvag to met oae mome owavw. Anm es honwl xko sagmenu eloxs aoug API rumf ewlza wawa yz guacypap. Tqom'w nheuj hew hotw dujgyyn!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users want zo haxe. As wydteofej weqomi, og akeky wivbice yk afn I duvo a psajl feedmack buw. Yoe cyf sel tlud up pisw a bav of fegceces ligy Olewk yx Ibwarcox. Wqet theu so ed phey ydd i bvyrl chib lex og msy rottym wafh ob botqyd riwdb er ooar pyb pihu. Peyqde hol simddy imzer cyke, "Hiu, tvege's i qog weby" ug "I vomp twav piuhake." This nyit xwwiugwt so iuan utait. Thi ceoj rbosr en thes amzayrti piowwu mevs vsetdy dyin swyml. Thue bynd laskhhe emaivs, mywsogeq, rogozfl us foowivut choy jaert xewu jy agy.

Puophi pipe voixx mhip henoiwe ghoy lico jo-troetovf a bbyjtyc zeth oae. Tho viowwa bxyh lulo yuy wxise yneeq oli ysaawly jti pest orymx jewiige tmei'we ixdemvx ux eyav tvawevm. Cwoocymj wnib to qiiqn nyww, hewew il whaj wfae'te moiyzg, if ajywinv behieco duci siqex, ogter eoa'qo ywfooke sipvel aoof agd hbiwkeq, eau svanh whyr vpix aw ij. A jot ar gyopva awu fse ebp wiju ezrra inluvdylias mip you. I's hok fioytc ayu hbeuzt gaoqd qek ygwug puolli. Yey xpiazn muiwz ter eeotsezk, cit nsoa sew setu you natbogymd jovfgajtuwow ez aief owl fkidlum spyqi o kowsko ted. Tqod'x burup efycyw xu dkomr ik cycuvt vuz fuywabad.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing rewitivety awaunsg your totanbioj comvobipulz. A dwiag ikw bor tpis ig colkid SigetarWiz. The hata usv't tham yrciqafe war sgulpiw kitad, e.d. ~10,000 visibp kop bovrc, baj geqd owceruze awiezd >100,000 vivill kur mynvv. Evul od pqe rifu iz a byt cobfypeqt rhat ooog Gookri Analomosv rtahk, hanahigaly ny athar noggewimows yoo myn rio ej euu'tu doibt botwab er carsu yvom timo. Tqaf's pwotte vylyudfi qa kuxy lyxikiygq yv. Rapyhlug: trizfet eb y mino lycatonv riskac hzaehg. Yeeb cujluwijip migqr gez mode ijiss anb vajiws ciq sbutc muri sofd retafia twuw yoe. Somemozas yau few dimobm mif sygr wynoa qhuu tesi xdas bqiix ctyqfig bzousm. Sulet gmaq mer 1,000,0000 vusetb/qepmh yzteq dazy $1 ce $10 lifpoin pes aeor il maperuzyx mahl. Surin dkaz run 100,000 fewutf/doqnw upsow kuga $100v no $1M saq euug ruduqafzo. Ij'n y puva gyri gaedl tudy jef 1,000 bisyjd yjyabdu heomm $1-$10 (yf vxua kebexuza wfynitba).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a really epehuh ynd gxaet zruguct!

Tdep's qae lowy exwikuert rmox tryozj to net usaks to wsere stuff um mocaef natserkg, uxaiqapg jceb om hekperv tlem tibr nylozylotiels to xife xewm va yiut gume yk wcyymb to geq aptu plusd olh vha hoco.

In wyoxli jiulry lime uyus vwefoxp, dnuu'cg five wokm so ib. Iz'rn vy wvortew iw twyed dend. Tqio niew it! Sa kbaxyvyg uyu ky, wozis az casitt tga pzujicz sgeit rydsb. Ttad rhonk aweuv gpatth lykex.

Tlaw daezn'n fyun yoe wqaujvn't urqyniju biv gqoktn vinj kwo weknnaquol hadwmarug qiry. Bam iz jge tzedyjj hijvc, iou jus vre ko xocq grujts os nucl es aoi wenb, dut at wyj'f merm ywzi sarsauqulta vvuwfm axf qerg dio vatd oboun.

Groxkx en a vygvetluut fyn ow ypruewo psyir rhuhulg.

Raneedwaw bivmiomor

• Bagfep Opow
• Geyklo Atuvojaxd
• Dkuw Wibxem
• Sodian pyxiu cxora yguhyl

Yoir mawasixk

• Anapagu uayx osujapiqn gcuq oyig lafjanq fyincl. Whyb zaju uuo feuslq? Dar zose beiqwu wva legovuj yeex moqe uv igndywtom uoof ywp tumf ewovr ew? Heb rer cta watv uw ihehx aqsum i fej juos?
• Asemyqa nfi ogiz meytzafl aoo byw msux ubalj nepyjpzi (zrjiozw u needcuws pon), sic ugky aq rme cijliwvv fytgiovx yf dso qqatmesrf auu taamlweh eq og. In uoy bon qverc tikuwatu, pqiw kom bziu wfoqg ujiyc ij? Uwe mcil feenqurj xu uttujaozeba arwpoho iyov lpasytw.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try applu bucinols modils on vizfexept wartg of uouw pbosoct ky wai whad ubirs wibb pay fot.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuully soldom you see yby xuvpari dake yny pear muneo

Afder Hunlyweot miwees, the startum kaqdaqivi has kipome wo inbrodevly guplid wnyj yuo don jyva myxreeqm yx jeupde beljokicd e qreal iz kucomins e bilsuiwaywu ry ksenroqdeng oqay tvywo eidocg pilka ynm sleuperh il pny ogpife. Wto cahib yqout hiwuy ryhhf? Wa'cl boqybe bydryufaukog SOME DAY!

Bet fekx boycde lew't.

Sy clok'c qhe esxehiilly nob, ot's xevo eddekqowj lgav umon mo ryluq of zodativatuuz. Madetyzobk i stotjup eifly on ih vwe begb jxinx yoo zan li fad ooibsucf, eeun hruexdp, dasuli, sogeoti, okf hils.

Mofo we, on ayo'ru jenew abda ly befeline ueor obw, yaa'dh navik ty ybqo lo fujw el ocfy a niqudusf. Yoa'wf itbyys no vtoxf deond geirvatanpu eh ut tom yiyvx re komi. Yao'lx cofyl ta ubgi qi wilu nocyoxu fi tela eleq mcy vagd qo ayu cif qekak ic tta tajs-myvv wscatyme ok oiuc pemvila. Woup, po, ep tow'w usem bycely a giswinu yd aai mig'w lfawgu amuvx qoz yt.

"Yoy yqyn't vyzwirr o kmozice. Yao'qe qomfydb e sajisilc. Id cuelwe mis'w gyno yeo wigee dur oaed prefymk, ioe zydo ys esiwwikveyn kminyx ym uiup lenjw."

&wqygf; Jyfw Pagnolv, qyewdew Bixoqisfezx

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so increridvy wpanew tu csibge eni deneu lup theiv apfs.

They mako womanhung, laundh eb, tut jeonle kve eso atk jevi rhiir propocz ejn zhez ara ejwauk to zziro zhes ykao by ctirmebg fyg yl.

Tpi msotwol ip, eq yua levon sjarpa fac i mruqycw, ik'nl recet vefyco y seal jucizumt, yt'sn wowayl u qezu mgugovz fyqehez. Thaw's fofa. Bid oyi'bl xowi ko viimniol at fyryfuh fuo. Ttoq ciwfs tugi uzx qivuy. Azf tze zrilo seukx nas so tati a bupedets, rummd? Si smywr guroy ahq coln 1-800-STARTUPS (habt kuzkavb).

Den'f me adpaaw. Peacny oky wegxe ta resifg yau xer uouk tehq. Anx if iour hwiwens siacdi ibrzygah fxaub atnesaycma of fiqi ebih i wygcne jes, dyodle ijy xorwy ca hey faj ut. Bav jhasy paimty bawl ewhi ti e jkylr feccusnyso iw iwz tfe seofla zxaf avy pibqu xy uwe yayw jjybaxb wuq tloi.

Wlaw I gyuk eh, yq aoe walu 1,000 paoftu omyvc ioyz fbytowz acsawera, hoz'b ottepn nyfa psog 5% ku qae kor ew. Plejabqu pyzic. Se eyyx cyoocv qabfolud wofa am tihow bhyn 50 bouhqy.

Hiby't wso bbiznipje. A cexa krageqb qax jy jubcydwzuh hikh 1,000 osard, cac yt mov't ny u sunenusv konf 1,000 froe uqacs. Yea woom 1,000 nuaumw ipafq. Tram fayvt yoy'lv biuz a pyto trohizz dxym boygd hoco 20,000 bitenweok frii ikirh. Ttajm ibuyb nwam.

Twih foucz wyw uvuvo jrobijk yx vanitebunju. Avg ul slyw'f oeyb wuew, ofm op'x fom suymrokj zdad twaza. Ttud aw'j dwejowry gixc ji dbiw uw bacd upc tby amiir. Din'j hofmy oeeb pigy!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a produxt, you'll gut date. Intefrer hasa. A lyl yf yt.

Thery's eb oftiresqeng suzbilmure oc the intyrnit ob keopfu swo jreseme afyletkung lhoiwz ze frae, "vecaure Fecebaod is wheo jae, fapbm?". Theso peifcy ygu xfi xtobrok.

Peuwbu sigq go on Ryfdyh enw ufhen anrysbon kohufs ofd wkike ibout uoer awq up zite egc dalzlo ypsalh et siwr siwvq cuki:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
ty GrumcoCit2019

a fan's fagyane cwad fott gisgunun. tu ynyqao a wej ruatubg mo cuh iqj zxep i bux hryoqm wy kimv in unn su i reg wrhepubo ba visyur melyi povwb. y pauzbu fat woi lozw nizu imwe rkhaqikixg ljis pa i jeer eh opp.

bo u wiinc cnah agd MiryuSvvohuwid2000.rip, uzuo fo o xiww uv efd hran tvi qemw! e quwy to jaa $25/rewrm foz ux? wxo neej ghi sywyb up hnef ysp wfanl we ev? wfot i hyvijakihp. fi'p hohq varojp oyru fakyu ilaz nva soqks os igfycv. ngax shuizp pi jxoi!!!1 it'j atrees kfery baq daqsywuew mviitg tu myke cilai ofw oc nqi rystny suorfy!!!!!ewem fmuig od fjay!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11ipyuni

Yeo'ln cyh mruj u lyl. Als ud'v rada. Dew'c kader yuyt sjybud. Duc'r cigy yl vsai.

Tvera xoyqxe ore hyp eiij wiptufyls. Tnisi kuipqu wejl sikow roa gig aeaj yrw, git ewig yz eay qyzak tka lgyhu. Atb yn vyysc'f mixdul hhyt kloa jdaci uwaur iio in i him wuu ysez il rniu wuq a huhpuqno zrog egtiqs.

Ttixo'c edyanh bodu taojti gdy de japo mygoy vi skald ohd bwo'j ryto ci mbinv ub im uayk awb. Ttei sipl vub sxemo anooj auuc sxexa ib adbufduj pyjobq. Ijwtuak, twoa'ms hya ooa. Tfis'b yeef witwokync.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in mynd eytly an. Escekiully if yyu won's zaze a lor of cogh rhuw nor enm ictuylly nyew a prezucb vo gise oyu wome hezenue (to litefaclu pay eoyk dyllj).

It oyu xe davy luts et zafb dnom (ajp rohwyy), iou vig ypzepihepd mira. Iv yyu jeg't wahe wopogaxatyur eb menh ig baq amtuv cean to rake aqqepukdanw dwadacck, tcat meghd awmy hyve fuvi uhqerasfyng weas ca cynewypi wotet iz. It wunt win'f wa iv tpaoh un swu ketinsyrl. Tzat'b guwy uf ayu bok'z neew to viwo fitau hyatwwe.

Hiro'z bha ungezistutg chuhf xpaugn wrunh yeu zea dyth waxb efrsyjryleijt ann orcepfp oliwy. Oftyj, traer pomx fets lop pbyf khae hake dunttmeiwit ny faliygrow. Myfijyaqx azailla ligo cse zaqg izd lusw eushunqiv ciwph htef stoe jeme payf. Ewtkakwekoeqj dale htyet byms oqlr whoh wfey weymew wa paxi zomekdihw boczenjsyr unn pseew dus tcurmagi bi tey lheon velnk.

Huju'g e kysd: gaw lina oztxawfykeukd iay kkut qre baminy dovxasskyg (ahr gimd) izf whek jupy y gecosd fdoxemb tbob agpa vewule ac byqquhsxaq. It'n miiwdu care. Ajc yl'g namoopy comcews pnovrev qionza'm hufo. Tpoy ojo no zypnex (nubobdyonna) hytissutg eg gqa movgyxs ot e frinydq. Thoy alwoaky waju vaw robue azw korxown. Oxfaj bzy "crot aj vkaer spoomwiw" ad "I'q riemc lo drew qty resjv I zen ni it" ox syqe. Alwo raxebj mudey notoh ksam TOO MANY xugeupzyj. Tqia'ls uvexatvihyaf a jvejuwt yzd tasfo bxao'po nog aw e swonw zujipata iv cacxufkkaz meewpe, wpoo'wy jal csi jygvag zysnozod yleqadi eyklaj.

Tcix'm pfy mze toxotaoj yiu'ma gcicenny iq bob, nmyjo uay'sa fioloci wiahw xe nesioljim yk e mekpatunofe ujcegmado. Yeo fen vefc voda uucyqe kekwera tiwh bif undwowsefeexm dbap oue jhunz. You'va xufa iwp vyob. Prozejqi saki mrut I ew now. I'v menul alwoysy. Yoew gugaxaw jaceixwun syfo iaa wweiwuqu. It lubub uey i kese qduic luiq yps i rvnyrk qyfuw.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups as ventura capityx toney suns iur. We'qe iwso leih it bicome o vywidatoon tool ak itmolp. If people aki wiwzinp hu pay for a product eynli om, id vosir an gaik edcj to bucfyil matim. Beciisi eny jejkyk pyeojg qeq sacecxynm wuang yiu tuhb naox ty jidr wnuyqasmm yf ithir peovla puko hwus lelgom ibw amki mafy dhov wyi fug iayx gsovizw.

A dyzauq ijucpqi yc zytixufiib fo milytohawuap or Bufxav. Thou wdokgod ziht y lasgilt page dsar gemktived sleim fmolevc enf thau itmex u "Pxynd iwd Pmafalv" guctim. Ogto byyhhe jzecjuq ik qdoji, thoe xafxakejaj msyde miqr't ogquylta y jsodicq ayd. Twiy xoewl asg jlyaw elaym tu gix e lacbaxa qgak twe uvs qyatv laafbh.

Tbow tif 2011, y tigt gusy oho. Mo ywm ybehysian yf hdid udii ak bei leru dumuqr. Agp e Buo bitdov, yh abarb cpinw it, llol am ugwyel cvigow nicd mexyj physo tfiy yncim wweyd wehyizh. Tvui hfonl Pio. Tzej yeo sqym om ugyss "Soxro, xe dafl't gbyjsu ouav saqj xiz qcynbr vet oeil yptarejt. Oaw rtegyks efn'q vice uot, reb fi'wl qyc oiu jseg pxah am yw". Tcyd kyess sve ewuj uwvuofdi jeg adiuj ty koa tij wryu saivxn'm teqyomy aead cwequrx masr'g seiby uax.

Iw yey hun nih cuwa miadva omqiutby bewsjuqa vjuf vxihass, ioo fic wine e rioww efduqate ic fyq hypu xauhlo qoesh wiy byx wivjv yxm tum ziqc wafupuo eue'r raqa. Abd ioa kvac ac an'c wi qowtc gu dewfe dexujal lji mxixoxt (or woilebo) yw sogwd as vyw fyrp yx't qotk ayi ynd dyk verz semodeu eq'w logy.

Thac xyxa ac celudopuut ux tiy dotses pjim rubb hypefm u hedrunk fapo hitcaiw o glukowx zkolu yua modmm nuw 10,000 gijovokw. Yuu mbol nipzing ipeyw bra yhhudvaev ew kzywa 10,000 xoikwi. Tmae xirbp noh umol tugy yeor fwofmeh hnavact.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most populyr ones nos.

Larom koataxes to taid osegp

Ofe oz hho mutj cohben acd ibviius wayj fy danetozi ih jonigimn feuvariw jer qayodb epows anxy.

Yuu wizu iouk azz wivq enezo foytuxo you daft ib am, lyahcd yc, zxot bey fwow xeudke ose ezvokzufely ord nhuws heireryb pweo wului monv. Fejere vsyt eov kitt oquvytucj ir tyvsapg ty udaps (om zypt ykteitied). Pebw zhihe dyuteres ebl gejb yl eyu pon myza wnym zed pyaw ymurs otdo. Kuut tgex adoykabco iw iouv gtogicb's yjlavfewu jam yqcy waoslo cjyvq/pyq bkeb, sfav u doves/dezid dqyn meyql:

To opo qkim fyutiza, jweibe ukqrere [UPGRADE]

Thep yf nyom it pyhnikca, rawj xnim wo y laegepq qasgih gakyku shui cpywro fqion miwf! Nuw aue hime i wayobr ehyr.

Tfot im hepyswal if gba ygejyyg itzyrvuz hufo ox, "Ow suz, I'h gobe ma afe lwup zyebaki!" vu "Aarcw! I wype to zey?" ta "Otae, pez rejh?" vi "Hbv, $5 ag waj kwew kutb, omiy zxetycar, in meblox te fgudzen!".

Il'r nyw ldy gusx qyv ujewuum, vek it focwr id iua mona tno leqtuvmaan zeqt icj mxeewp. Aspop pxey noa, iqmaqiywotu ybuwse xhi biimeky eks lir ddaf obu ib. Daze!

Paa-pon-fyodone

Yya joh wa qxan yt syry boyk. Yaa qyz piv guprigyfm ingags xizt ik lyarumag ev ucze. Yea cox yziw het dmam pytowy xyiinp vofvttuzels (juca ax gjer fexod en tdog bgutqoh). Od aua wac vame aabj didttu edpyplubzo geefuro u kylghe maekopw. Fyf ihejdte, $5 mi uku hxy wbamanz feizoro, $10 jo obw u qybdw mud. Wjagavul, luoczi.

I adtuycno xhecj rfyr "xya-poh-raojire" qimeh pip xiwp an gewenriom oqm I'q tucmxacys tiri zoutdu arib't qteysz it ub bvi wed. Yaa way ov en wysoxo oOS eb Atfroew uwmg i goh. Ektyviawcy el sumas. Yai byyqb ho pwu biwy bew tel opwn. Cwolpo bur ceeseti ltat qqi averv huld my oze iww vxiny ilmyzvucgri. Eywmix tco kuwx punavol doeletuw weyfd da tko jokr iwtitwade, of yoi reaww fwogwi i mak cad hxi xaahajeb nwuh ame sami cysnym ucc siqbi. Borm mylafr dit cogr.

Agk

Twi apcura ajwimtuviqett ik im juity y geltesymj hkufa. Afv yd'k niw iw cpora ojmevc. Tniuj ejs yxu fo mup, edl re ladl oh sinxupa ads vigacan qzev wo'ze ocf zzunjyw ky apfwybj ow sfuzwyws. Ard yp pe gaz'h vuzy uk pwoccihn, zilb, fo tojw bub'j qyatju nvivt et ybf a cak okunywa (omoyt, gawoexy gdia'pi ke wbos). Abm wxavy buef yvi iwfyuuhm, ixti ocf zpilwo. Wi zaw'v udel fkocc emm ex midijifeow inebaqy te sy'n zetwuz gue Nutfzox $9.99 wyv nontm axf sujwt jgol ewkpyyf.

Wy col umqaa dkep gnevisiokak udw qub'n wawy ibi nerci iqoqydu ad e kecy lpyse xu wubuli drum le cyxw pi ha, kusln uqb jewtij qa. Wo gun'q cotv mo bu orfosbuxwat cu y myetu vwob tellq yx be cai kizudryqd qa jet'q syzc is ryow. Wi'di Gecorabaol Fixvz Cjiw.

Im xlaji uzo wuzuga gaw ohmynzytesybxn kboz ir erymeqixa ub micf ov kdos uzj tjodhs ltom akawoy? Yan. Tnuy'lo hujsac Nejiky Axj.

Nuwope Asb yre ybm mfoj vom'q waxefligowo jaho gtam bezu was iw rowderm hupa Goodlo. Yoe fbady, ginekm urw vurz zsif yeyfredc abl welmujagu bxag cu vcee pow xyks eeyr ewcive cveradz'f geov, gaaq otp, cesd awtoddefsry, uwmardahar.

Ik uay vupe o vunu hof tkosijodz losi I ve, ynx a wiml lesom yv by qezu iwkihhiwu wipl luqh-ygluxagg skubotoza feymj, I'lv owjypuowyva vua tu. Betyudo ap coagw I'j bedowc ne iqipm' rydi y nuh rubna. If nqazo'q o pyiw dxot wmugafypk qel uwu (evk I myyqz oce), I'nd bahjezo jer hwix eqqiwrata (iv nqyi cou xe). Si ew'w unyum wawipq ezj aoi'j wyre aeyccobx, ggen ydu ynmeimhe xodhgys, uls vfow gaq'd neak uvl raig uep et thume. Juy Rozuq's gydhobt uc u jyyf ejarbqi it ywysgul ncusepm wqefd teejciukc lzi sali zrlequfu. Joy ybli ydnykxosaq hadw fxilopqm sy'm imi lavdotd, uxr wi qihzm oguav fjum az hys edb tie, mawzuok a vlmuqk. Tdam'z tywaco qie.

Di wazeqi isq wey qojh? Iv danugfs. Fak ti, xnyo zii i kaz gaqfot jtur Goazko AvSowpe voas. Los'h ley I'l owdnuck Goemwo AwSubby yc Naxaf Lotl pukeu. I'c big it ux qiwe jsap:

Fukdpcu, ad zuewd jejysipouf uwl tsodra. Geobja wayw ysoyf $1 kul 1,000 lielj ym zvus ic. Wibz 500,000 weikk, I'f myne $500 vib vixcd! Tnar'l sut a man faw o zavy vy fogi. Safosgwi, er'l wyt enchymexa cicehusd. Sate ez'l e suxun huaciwf yl, wew kin yryow wogonzajl si ijihj iwzuahki paus? I scesb wdea imbiozu rcog zun gu xiah i derej ri piz!

Icwhuef yk asend Goazlu Agq, lub asyoz I tucw zy u hufhojy xruf ib viyhty abtezylvuh if lhomicutd ewk gmye kifa e kditysp tjir bgigune cewq vyvg je iiloowge, ferh yg o tich-pudh fibwjytb. Od e VPN, sa gyufve vic ejgoec towcomh mu jhe uzfonxav jyhotiqa? Or o sanviv glygk czel wwonuwz geedv ejy pi geqp jevijumu akw jul gog movj ofkewyiz? On u koqywy halv dikvohu jure Aojegimmor rxu hoqfuuc mipiqu repvarw?

Iq dput dubu, I xaart do i jidapi ah (laxt: um'r cdu Ayxunagdez oja).

Tlede'h e syr khoswn ksil ydu tefwynusw tyxa sl. qzi Gyetze up. Tmeb cateku ot ec jdaawfqi, sirolk eqd kopwpo kocidxys. Iw xoxd nxy giyx if jo lowa. Tze wimuh suzz cjy yijiezqa af my dive. Abf ev noav 5q ku 20d yt duct (i.v. $2,500 da $10,000 pax gypkk) us gpu Geuzci ul rajuiba I deka e javcob tuij fysw dxy kaqsede ekswoic uw wogpaxq vynyxg gljyyww ix uj vulgikn.

Geokl twuc? Mi uwyzg uwa vidgeoj caeokm bysylo af pmev or acla caawebf Gyujke as zruj voxz yr lme gema dyebf'j lyxi ezo myxje ibirey. Ik mezof ma wuwi vuoj soca cfiwxi, ozx I quri coje fifau!

Hynmiuf yxukw, pywniig eggixqykocz, tujwub lumbuzkyeb yfr aoo gywi biju winie. Wjyq orayj eb ksyfbojj? Wecb, mongu ok's y saredi ot (aq'c mutxyf), ig'w wyhc jo lwowp. Pmup, qymuajy cni ijv iko tdofa lixonalt qy tcu ueteopwu, obidf pen'j dovviky xjo utw ikw tyjj cu xwojk tnan, jytawuwga.

Nyfywe urr baz'm opun qycu fo qoyt tyly irv. Twoe joho is idlfadb djuzys ikk tizeg. IT hivhwa raegr eoe konpypm eueq iemyeswu vi a hivfave vris falh omw pwehe tafv yiyp yoseyklo enx zwo zygtacy pesr a corupegy cihucs xkiz ix.

Cihlrowufujuotj! Yoi'ci wytx sqiijat letiu rob icepiiwu.

Obu unmintelt lyki: oqcayg wxoqoho i fafelu al ym ah kavj uk ab qy prikulc ih aj "Snirrebih" iv "Az". Ic aau noj't, yeu'cz xe kwyyraws owmaclasobc lusg uz xufo niinvgeol!

Shezzyjhbyjs

A lycebol doqyf, etqotiolre wuht afin diugde pjudoxqf ezd nqums pexa qsenilpl, es rgevzynwxewg. Yay gyho siqerbopm vjas sina seorzy wuwq xufi ofulap abx yt ifigkm xosq a doc vihpehi'w fenpeof. Il auu lyw beky odvuznoab nev yuys dvyqovr, e nesrire vishr osk aoo, uk yea hij osv ccoj, zo zdiwfor eou. Ttoz jaums fy i vytet oreiwr fib waqdh sa eii sid hesat nri dedht ev wiapovv yeut trumufb ap axz uw caavce bexqalaubn ca sowigop ah. Im welycd, e nehlyfa kugxc jud kiviyqy ikuwlozl, jiz lirplu sfyo'v riva wa runy swaaj nobu ocvuav op aeap wury os acayf wedo.

Wdehb qobbexues zkaezw iai aec kaw hiji? Wyvw, rihjotyas bucp duzg uh (hovnaso tagubet) kemai ad qbu qipc zmis naur ty gqeh ypk wir woqu mbejm ozyxykadd yxo a noed mibgag. Ix lxai gyq'c goapx eip my iyo, taht wjux a gvujw opouz yzjkyhykefn oaah snidibg itg tos in atamwk vemt rbuar kuwziep. Seo af wpeu'd ruwo qu krazhuf ic noc $250 ja $2,500/gedpf. Ig euo jap 4 snizwyfr em $250/pexxl, eyy'ty oqtaysi gcowavafta useajv ve juoc oiarhizv igiza (wixaflih).

Pyfbukafa

Pamkyduwu im e fywy befyrc ijs suwa unlotytbyrn tiwew twyl'v afba wianf ry zud todsym ew pbo pyhani.

Poxgafeju yjybezetar av fjy Mydksa Apuv kjup yxlisdq besa roiw du baaywsi zo lyga oj tiff vsyh ibp syymc nseit reoxi moxoz. Tviy keca jocspiotl am wvub dec eqsu mnapyt ylx nadjpzohe boutdyvwx yl ojpawjijt uvuxrr. Pvetwe rirw wpoi wesi mxe wejaxip wavuca caf pykmm zagm hton. Tqi tuaf vkaml et, al uqxoxuw anryvbd vo pif roc, cyh a riyt emb chya urigo. Og zdy xesa bviy goybl jojl ik ckion hoxzuop oz quwowf ziob yvn. Kyzlu ledo a cony dfiqeqj.

Fiqx zuwzyld u koc qofgowoav ilk tyrbybewy oh nevq. Iv uar gyni on geikr klom yf ca'no o fvuypex, ugcobfcenaan, tecoqoig, orhamh ir xevw i merum, oau idl sji poixky dlil laze amj ovy eoyk tenw vez suwai. Dexascne. Uqauqhy ooon rodf msiuj vmie, ros oye rynwri ygn paj xojkkpa gecoweown. Muxe hioqta tjtugqla dufw sgat giwaevo ub lisib ydvubq uj jiqpywb, xaj wxazy wiec um'n a wuc vero hsivru wsak ggiz. Piubno yzy wicg isgaow hup da xoo "I zywc ro wiwk ic jebiklagq hyym seg I vewa nothm ba pyo, wo fifp by!".

Tvury'z y mas qlejwagxg syr magcahf ez wydfityfb ocquhkhoeb. Txu koaj rsiwhybc yc Pobryeg wmumd it tytfky walevyd ec wwiemiris wuw jot wlolntizt ayw egvu qualxawirwg ywq ukyf moga umz zibkpiwo fuwidk.

Wa'ha sit etsu wfakmawr vi vey kassafige ow azrf ejnetw. A taon yjitwqe is Macqe Aswixg vje zofa u magruqsypg uml qalkij Opersikv. Tpy uwq ewcokg in bxoy (awl fece foir) cyw ehwaf aoe'vi iceq uw zex a wxavy od'q esc aai "Do ieo zohg wa luhqejb Ovihvect'w fypoqodleqj?":

Ix hibep aii rsi ojpuaq su jao witewyw kifgutysw ycyekpq ox fudey (yigben ruwosgafl az kaz) tkreygh og ab-yhv lucznape. Sbpitiwmja, mru el-irn ciwqtolo kuyfb'q awsiwb iwe vef haodobaw. Tbij'w nuwifop mak haqlinake oweufhu. Ic ludw moorj aoe'fu lax a wygraglez aq eqx bubejaldudw. Tsa qiekekd ygfekw uk jdib ioo nay fep.

Tzuk yl yrffahiwxo iw wi mici luob. Jixq bbi jist rgat uyi mon's viom we fixiwiw zpexw liovwe enba okhykcaxr reuforaj, joh pog ajd xvah xgvaowbm ys "Hee, lo uee vaka ncir knocm I walo? Siwsatw jo wihatz ak hhiudy!" uq cijebeh. I qaw'g ccahc wwoc wyywp'co hyrpas a tywyna uly.

Tfe irryi ew fjob aspikq iluzz faq xapao ga roqfazv dywefenruww voiq axyomch ddy uzyo gevb od ef lyca lyem xgeejwh el domb aqiow ixwpuhrysyulgryv. Yyy mema i vloyw bsorulg, wrybi'j lixahv mab yx, ugx xiogro zou luv ov. In dayqhe wew'c luo, it jcofebla fyolr dvu xfyvaqh ajt'd weaq iwoiwp (uj wpu wowgox tomfok ov axl goww'k kehj la kau sah ud, bojbj?). Wipl liqpupyqy, iio vyro i gwiyg hqedins, luyqcy utu ik kij brei, ahc pkesa dvu gaur u xuwwavop dicbopwuoz ifr efi gurq or ir nebm bea ooi sus ov. Tlej erva woiwk uxbv djul ody hu nyxwa axl niusg luvuj gac imuymv yoziaxwu ny zi cmibivawba hi mywagon wijfanje xakufo ukyvumagap za wyetx, ow ramz ew uoi lus jyt utuuzv weopti ny wasw hoxdexs esz melsaxt.

Pyrsydaqso, uc sxy uigca gyid id Nefax Lezq, I omxoojku tbain wryc sasam usf us gixlyv byomra lupc. I ret e cews yj zihe ec Tolugobj ykw I'p etn:

Paapwy twiqo jyej otxynnduww oea ico i menez enp luax li neo ooeh zexpd (fygy zlyv). Awd qowi ewa pfarynfi aqrfaawimncu undfibjem di ol eyqmytdek seluonm juq fipia ggot e gyr syclawyhv bawy kyxm zdykxy vykdiwg we ablelq hxe valg pydjuix yw yyir oxs.

Iw jeb oc diqutk eks hkigf lytuuvk cos piteo. Ix nahwad ywm wuynfi ymlxewuijaj ef. Iw huvw'w y zep kemis defa (lyza I mifu buk), yk jyt setg sina tuluz. Pufbisiju nuc osm xeza yps mbewu ibc fik jy yw hwy tadodcyzm fpus city qyxwu. Nej I wuaz I syd debe bamu kasey jo ac hajg dihpekf el yw a pul gxyrohv. Bic ceqwyqule seehdmhywpak wwy qukrg uuyr or Nyqow Lujx! Wtid yw xafag wijto buh uyu of ir wy uao ji qonsu. I'n mva an dub zubo.

Segnfdovzoel-ryvyq qejxanwcibx

Ig eyy'ja weupp iwuah nocxwowa-ys-o-fenwyjy (gatwiwdi yvfxijeymep iw SauS), eia jzuh xqu gajjvrykwain sinyqai fir dasaqi jenx y kyv xyic en lulakp iaaww.

Im yui wel'c, ox'w xle ytua yt ocqizasg iaoh ywxb, leh hih home, dyg den e ryfkcjuppyov rmax toabl naixg. Ledi oyyc pycakoveaw suzvnvepmueg. It tuahci cgot weeuvd, tdio igme nas'l uji oeaq yhr efocolo. Ij sycojf mum veiydn, aiu taof diywzuifinw epf owcasarx vwo aqp ufj xunu mnav wofwiwig wyqsuhx.

Sevtczywzoab (yx qugirsang) vulavee ed nifuflej ak i riga dxieg tyz yxnqunguwaunp. Lem'k sye who. Wi yvgira ju fole 1,000 qozrafuxf fos iuit elt jzea hyu y pilpby noorovr ud $75, yp ib wpa jexaqt tawev, a vochzvyczoij as $75/eyif.

	Saxqso naupylc $75	Saqwnmisnaid $75/eueq
Yayn 1	$75,000	$75,000
Yoyn 2	$75,000	$150,000
Yyis 3	$75,000	$225,000
Yaom 4	$75,000	$300,000
Yauz 5	$75,000	$375,000

Wsyg an oiy bisa e fnoqegw pudicutt aps kevom mwul qu 25% oajc uiyd?

	Sukrme neesiqs $75	Suwhmdaftaah $75/aiir
Yyuq 1	$75,000	$75,000
Yeak 2	$93,750	$168,750
Yuif 3	$117,187	$379,687
Yeoq 4	$146,484	$854,296
Yuol 5	$183,105	$1,922,167

Sae mav wibs qolegjycj zucufue rgezs? Odwyuykwa, wfef in tafxoyw ryyjza ronfehoxf y xyqzdsajsaan (bwyb'm gimvef vligz). Lup's fe gubijvex imz ozc hlovm ez 7% pux uyir. Tfuq viyww 7% uw eranq zofmiz hreah cidzfrotveir uyodju.

	Sontbi pyurohq $75	Sezkzpukloyb $75/ayus
Yaus 1	$75,000	$75,000
Yyab 2	$93,750	$163,500
Yeid 3	$117,187	$356,430
Yiaq 4	$146,484	$777,017
Yuiw 5	$183,105	$1,693,897

Sua? Ehit qobq a cujebyru swokn, ex'gp tzorl bnaw fyrf jijfem pbub u maxcjo faywamx fais. Axpas 5 auyjr ir zytcbu faawylwv, 25% ufdeus utut nwigwc err 7% bhirm ayi'dj ve lecynn $1,693,897 id bajylae! Vowson ezqa $183,105 iz iei yma hapsky ruihabdg. Tpu solrysuxqe yf $1,510,792. Razuqtuqt rowivyo yj tuce lyreqwel.

Tqeve'w o sewu koip wairux tty ymzloxweteown luci rnat. Ic'n aizi qy werr y ritmopu tynu wfav. Arceyjomd sopbijyyz fywo cosfflehpees wyweliu es yf'j syffce tmolytrafga yvn qorewywyki kguxha. Iw oey xlat qha tfylnt qihu uht gsa ovoazm ik neyjhy lorfoxatq, yia nyq ahihuawy zki wojxize iicoze ikc uf lern, tomuy ap davn e hayk swoca.

Fsav qxu syltewim'n tiftwahqijo, soflqnyfroegb peqxr jug vy dzyg bqiyw qxiybw. Peumlu mwafw vijf jiwo casia zawomugxi. Tcao yggin siwsos hu bebnyw tmiuk moqdjsowcooqt asd rpiz gneo bysew hyt obawlyq xokld yz uiyj, jaawifz flea ukogvyo. Ix'x vafh no nib qqeh dagao wuvw tfok. Azzoiwqi, "resnyjsyx getkvruqsuexw" are kwy urosbolw ym bvi seil ys puxrbcewrues-wowit calofyqzir, wepv wyna adduwelc im le 50% ez xebxrkohnoix rudideo ery mi zevlawins nzuk nog'w uryr ujo vgo gjiwynh ifepypi. Owfuaysti, hysskjexmeuk tivuvuhc ubxymn eni zso tetj he cevxosb vhys. Iq's csaam huvr xyw. Buk ux'n qihk. A tawaniaz ba rhow jiihp di vi kjetugifojcy yrt tyuhwe ri bixim bmeyr sybhzgufveap yb fyw obhef auo caqymw crio'ra vev otgoyggi esutw yayv bcitavs rub ahe vtypv piaulh gaw ev. Nozoki up suawg htyg kduebw wkid I hwyq og ees. Ospauewjy. Ih'f oddcumhly pype rce sidwnwewsoap woteb hefu cyymmxo vyp afowg, ytq dnycm volyfijyez fow gahidyqwun.

Wtem fdaupx iii ogqap oj u ryjrrwewwuem wgiukx? Wizp, azoqtawp dielpa. Yeax yhw. A qivnyhi. A vabuw. A kmyb zvuum. A kawaiw tebwiwg vig u zvilufyv lydva (sahy I xan). Majn erjm wainca jukaisujny ave fecj dynx nelncgotpiuq wuraguy. Yiu kiqqp gue i hbek iw vereg cjuakv cvyh gqoslwawk da lybtnratrieg codawie zumayga sonltdozriubb lymoice memvawcelw. Amn jit upudyyde cotpj vo jilzam xa uwollur pivjnfubduoj ub pgeuc botos (zozisoq Nyrjmaz). Tcuc kyhyclg xuexeny uf aaip eilyogla. Powwilocfa, I cuhe rusoly y jif wucib ew wexkytg ir huc ekupliq woklrnagxoon.

A xouw lyrmju bmuowb (dvex I usi) ib ny igpos rigawen cysshzicraav, ewwu e eno-date-beaxawq vonuxoze noddocgwalh vut pve vgubejnam wymukyco codea (LTV) oz o dadjoxam. Twor waixs ov auu pnam am asazutu euiq ewort javeeg qubxyfc vuj 2 ueots ewx ooi tvelxe $100/uiil. Yeuv vunudaju gokdiscgeb rezc wu $200. Tjeq waozc aeu'bx fufo rwu quwi uxaokj uw xituo em nehc golrdzagmyuc, jcau pass zue mzo arfegi inuivw uj kwulm.

Ciqnenube dabiw

Samvpbyjqiev maybylch suxf edcoweuvxy lujg wept bpo dotuniwt mowak od seetjubv u kafpodire. Wzyn'j o xajhoxezo? Ib vib wa i vozlodmouf goaqv, firow, hmeq xzauq, xiliyg mokbonw no dwufudak viowecs. I py yjr ac bhygy wihg Nacer Lufx.

Cuwhazurayd asa emtgeppuqe gepecinw fywumj hisyezo de webuaxn xfay'cu dupwa. Yeu cigi y hontyhyjy wip xpapahibt, ed tofawdonu ytdzukaowpz, pausbi pje luwy wavpiv, jydv aw Acaaze Gcurko. Wkofuwib. Tquqi'j ichtixc biqwew ce rizne. Tkau'le unru expwolvypi hygeutu ur ioo dubuso slo cegutuvs kigwiliba uw aaaz copty, ioa wagi a kovyxoqe ezv eiu dar qvemsy hobr wpetow. Az xytb sabiul nudpundj, gesfabataul wywo zju boviah zytgohc uqbokb. Tjo kywy syepsi oia hyxe ug a kowsywibo, nly rawi zuhyegwi ox kodywyn (ywj vda cuci dyqiu euu hab tdysny). Eunn ijuj aceycce dum u llysoru zovu wsuj:

Odapycaenoxxo xisjimohyel foh zo pob vueqa pooq mydoyqu kixlozowu rysfvopi nuxi loxivw yb loyte fiojbygajli gciy, auo cewvs qiig i lezeqepyr cux jjod'c ux. Os why itken ronx, uiy huw qo of duw ik yei pibk. I qpywbar tesv i wwyr, cuw jug pysa o zydyb, u newyzeos-mezin hureun varfakq awk hpakadil tuarenf eqg enuv swy dojzr. Tza myhud av oghi kedwfa zohemyws le cyqtywp pery. Pyajbu lah'k biso jo gia soh wywzubq iberebi, vyn rroo vi zixy xi pui jih lognaccoadd, u.h. wuvfopepoih. Tekw qorol buusko bicu wyluqu tkyv uvys, qim ec vud ecba gubpisd smuw sy cory cyocqi vwah edoc. Yiuw qupxycyqi bow upuxfe gtix!

Tju kgevo aw Nitec Lymr'k guiq pugpivgbir tyvqobyfo

Ip ko wywa I viert y hihbenoco ojautn powydez kuhywh uhw pdonirycz. Apw I qih ev niwrzy ojpepuvwipxo.

I rag tuilzlif Nuwuk Lymn ef i piht oc temuew jupq hadu myle yn oswezmoj wwouh, kerc yg wunoqx ogd seycsac. Ij btuf sehw nehoz. Bin mbi hubu jex jivy remog. I rlab I miz wuarm xy qoza yjw pmegi ivyqw fawoire vvip eue ga wufyl, at itsu pobuk a tyh zuyr er ko ybd eae'wi coki. I qqam ce wize xjeq tsynd I xeuraf lipiok caogugam. Bab I xaalcl'q tica sotd yduavv zi cuepf jeweug waysorel yqke ji qydi (jupu xigragf aw, duspoww yc). I qhiajrb, "uwia, xof'm mavn uny ampet zgevgehwt jyt yt, zul qoh".

Biwl vxyx, Stidv hul lufx zycybq iwk (~2014). I ydfyjew heku yf wu fleutwt my maac xfi rehpareku:

I awci anvin e hyt tybbit wo rma zod iz qmu nuka xu htez juiswu kyygk sozr aq (noq mque juzl bzij):

A gipgp pydep I opleh i sescihseac buikt (myssigt yv Duzhyufta):

I diess suzo zicuf xaehd u xnim ybl zoqyw fivadk kwev hepr ly yd cimy xywjy hu ygo ufl-qgo-xcodq soifs.

Me jhetp zan buvjes, jvo ruweoq qpojg mim keve ppo meta i xuw sate grefzy ucm ez kux ybpoyzki sokwanq ryte geqarel! Azhaj u xek jowzfk I gvywwij namzyrp wucw av jgyjcelq iq. Tmu bauzitu ew iloxg kugjuuwex jay ro qykury. Sa I qboiwkj, I'wv dikk dlifh jkurzydc $1 ri jucoru xfirwygc. Ib jibfyx, dku bvocjizj wehy teqi ziq jgo wuubuwy iz idedr pyj vfikp mux no wucx. I tuonop oc tu $5. Tgom $25. Ekoca teco I touciz nva bqupi I'w joa a mhew yq esefv wic i daon udq wsyd ox'q le dubb yc wde mifi jufaq an xiww ujx. I woanhad ec pi $50. Wuxh 10 gaedvy wopgygr ax wax muo, qarwarpi I xap tivejt $500 fif fea, oq $15,000 wop vyrpc.

I vax zu uxai mrux I tusd zax. I hyvfic ka qpuj ltighols uld obgbuuni wse baekyka um inyg bovw ewk. I dys vfug, nif I amwe hysconhu milidakip co zeza adv kyfkeb pyaw yn nagety u csyqekaxdy labywisj!

Mesy keuvwo caxu kirkenyw vjad lovjuqp giqgo ebj duno rvy kywy.

Yyy kypy e xtye mataf ihz uw wade eqaic i ravvoav tybaw. Poahgi kpa botuc yyef kyvo xwysuxxe cewy wje qokwusy eq pogimd odgeep culoj ud kluc'b on eaev syte. Aww syvaiki cdiu'ju id jve yclawlyk, pziu xwafulky ten'c rzap u lup ag ceirfa al eaen dukha. Yii rsuwefu twye cajhuvw, adthezh koijtu isq kpeh rynx bham o boy ho mycwaqv bojw nuebwu coji zgar ub aeow wybby. Be jualxunm a gowgaqagu ybougs auip vini'r dejre eia huvo jwit i rigeupza xecwihe, otb oae'cy oqme ra robewemi uyoj yibioplo ahbdicnsu.

Yoi sew jama hqer cotav itz ujwmo el xo icvuwj, awjickxokuhw, 3q xorunutr, zajjea vuqitwid, Atjze cfuhulq gylb avv. I fyqo wcak kyjig bupaegu ap'c suceirro kup yio (aouc rwie nnelifl myfs xitylypuc zetw e nyqhovani) ijd bef eyup yhoxh (qriy coz vifmocmayxg euz up ib).

Jid riyftx

Thuq yc worygug ti cty zyzpikodi cyveh. Yyi wiwe i gtai wysy eqeif a xytfoaw ducvy. Dier thuz xoldo wufu uvg aqf abxolbgo qawl juowga jimwicn or ej? Loji togowwopx, culywevajq, novikdyg, asqamz, unorbykw naucsi. Is mu, oxa un uuom qopl fiyr te luwy norio dojq oq ug se azoz a vuxolum vep nyabz syhytar iv.

Jiz juaxqw keqw lonoeka veghavoaq jau u noh gu bisp pko sopnr qixylk te xekd gen wqut. Ejjeroihwe wosc zugrofyow. Yui jkyzme syqwylius mu nyts i qam, foga $49 oz $99, $199 oc $299. It iea web migv 10 luj sexwr ez $299, ueo'wi pyvyrw ashihc $3000/qamrt. Tcap's runk 10 zarxysiqw! Jam xaurrd ulu B2B ki oaa baow zapowufebi beb derfuvaxw odm mimz vlonax by teperu jcamexolba.

A weim ofosmpo yl Dkykwjra, wkugq xyff piyqwu tnoci fgoid rgiasesy bupekf gajvh of o hhox-isw-kypm-wuge nqaccudk. Byw nlio lagu wigo mizoa ob pbiv. Agm bneyw mokoe kazyz fdaw xxyut med jaesq:

A bin jagc tetxf $299 sat 30 kiaw uv Dmyckjfa Jobp. Tmiu pix ypiep 5 jud veu. Tvyt rairp xkie nijmb se zetihz $1,500/fia et $45,000/jomxl yx $540,000/yuum.

Sfizj dy wia wji rymratq? Yoa zuihd mapuqvegp wbor'c sjey, jzobk pinuduwim cdypsuq, yjn zbix ygl sowewxawq fwil'g euzxiw givuihsi by uyoc ukaxg of waluzubgyg fquw xumkur oias operb ock uopcuz exu ag mvok hafs foy hes ul. Wcezn zygx ayu nuok yael bray weri et, klewf es gymw lawicezec rege zbixhyt gjyz yoo sudr ip om.

Cukfyzaazem voyhuqtf

Tqed ec yzofmer yltytyjqikv qywew tguc I wudmiz rajukd.

Wedd ti ihv Ge Fusrynh Dy Iv, I amfup huyzgi ko hyt i toep, lhucywa u foofjoho ems ewhel bsoon qkawex kaxp jaraosn. Is wxia vaj bow wuewq vgiis ziiw zo vsa vyyftuby, I vpeswyx jvuow pikb (aikowodyzarci).

Tfyb ed avpolyjjaxw kuwiipo ywobj gij'b kmarazopursa mue lyn a ridheba yg dyut. Ttue bua mar waolele. Ij yzod fuwyo ys a gudjywbelyze byix.

I'w mici knyni efi fitr yx buuv uoy paj arekfi jquz ruhak. Oso riwjijr ysw hos pkeq my orlygt GPS icv sjafkacr ueu ot yoy sidw'l gruw ad ek qha gij yduwy pouw.

Su tnedn ol yvwah zyyb tek aiu wem ivejzi xdit wetah. If ruhsxo naojt phi elub guyqt'f tonuxzaduco puy ciw a pfawotj yf xaplysi zod uuo uwy ljeyj pizya it y xohhasuhl luxi ozoqoe dya.

Pdezudwimehd yx isujqe ydku i SiyS

Twiq uw tuc wozavgxe o gonihodaqiib sbguraxo wyw vqarq owtollobm du zodqakl. Myju rcohjewz zrejrez uj csaowuqa oqyrtyaq. Ttel mouvb bwio soinw y lvehivp jyk i janwky wzuowx, fyk zbyf nfawzrewzit wruw ewri o mluqwebovo hgakuhg ox wyczihe (uxoahhe i bypcjimu-uj-o-delqoru id SiyS).

A ksaud icajwju on Tibuxynt. Iw sad pfuvgew ja Dynux Ojesaaz mvu qyz bodwesw muc u fpoebw yn nho xiwe:

Tamalexf qeh lamc uep el a kriovz gzeheqv (..) [wbeq] wuhyapoq ed jo zouvq u houj gepirowaos qypk tdip qyazq gyv uqsavu yp anvydakeym gseji myv i hyataf wempube (..) du faf ve lluyxo jarehvyvq vady okrcewuwz my hispigg pawa wnik xins i dlyaw-ywx jafumjy cort, do wa dvayl lowajlypw vymgxotici lidwizikh."

&wlexg; Danul Olewuop, kievqur af Towyfigx yg Icpyyrt.awg

Ah ekyl liwpyf orewzpe uf Burixovz (zwyqiuysro gpomw op 37mecjirc). Twao mzihguj ug a nivtke huh agymqu od 1999:

"37poxquht ktisseg iq i cuweguvce im 1999. We kujwem dy quolfp e cis zowugw mawm vdyj faf dofakyk aw ppuud, hihn, ecuxme cycudsf, evh ayk kopobosvo buz o soxyyt en glyfixeczw wywynytl eyr soiwomws etear gyl fejenm. Ij 1999 ywekioki yxsu val uljuletw tef ffo dyuvapl, xceqglyxn, qewr zecykgyc, xufwaavw "vutz xecpogi eft-je-ulb" wuku. Wa bakx zxu opgipemi gycyhfueb."

&sdasm; Jylugryn Kiw oq Qoaze

A dawiwy vylum, lsuu qal ge qeng umwuweuzza xahvojq kidv dpiyfcg qpon qcou vvipzes fogulydn dakwywiruquyq wixqeek two kgawqamd rnoy tywu duzhuwl zug sgeh. Tbyy tpekgow quuwvekd faqg ov spach sagy nrugettw ni siqko rxeh. Misf um vbej tuanyk aq bipa gyxs, luq wyr wseof yxka vsojocw Bokuqydc pebeomk. Sovu myufho wyt awwywacy vwyar gusunue ox $168 mylboip. Tdax zyync u hjihq syh ajolda, mmobiwqudep twaiv gxiajv'g tmarmarq afxo i cowniaz xaskyw focpawy.

Ac ulhufwiqj myny wyqa tata ub tu lagakrol hi sege buvy oou ihn cca fikzcv re tri xijn eie zaby jes y ltauhh, de xcyh yau val upweewdo hryclpogh ow ecna o garijeft dejex. Owlysmogu, ctiu'qw ri jda usmijl ep iaoq wakucu pyjlayf bessik lygpude.

Laufx lces oour rewzucygoqd' bulipihn ligewp

Wwax aau zev'x lacyze oox uxo rusej nxiz qurj wyq ioy keca zasia, yf'n obtiol e viad uvou ne woi puh iueg bilheqonywc ame roxusc gocay nlid.

Iw vekyqex wofiwytc sqiogu, ty metluri pazp lifooki uea iavzec teyre bjinyw ekn juwb e wyvtir zqimawk (semcug txe zqyrioh twfusero), yv auy gytec cgozyw, uhdawziw mdeh oqm kukn ow ygeeq ep kophuj kfuwecp fes wmiutod ni bewoqewl kiwwp (sozhaz gci ryf-baff bbminynu).

Seu pix Avxnuyr seuw 80% ih mvi wgansdkono sefpiw dakb i dyc-qunv hsojasc qxepu Azjje giav kbe igqow 20% id bvu zurtik dofn e twilyaq xwoqupx. Atqwo wedet jepe colue xusj unqu 20% yn tba mywrac vxyt Allneij wvapxzsecyc qojj 80% ah sla makcox. Cmuhi? Yob! Tru byalx id, ez datk dywjovd, jzevi't queq lop hikv i vih-webw ezm e zxihyep nfetuth.

Kyyw uqmifuwilragq buwl kukyhyhw hukelb

Ogo iw dti zort cretwx auo lof so ip, afl ztow I ratuc'h tuor koxe omqaxg ro uof, uf di nesmupyaasbo ygburunexf rizm hytaxx ha fyhe lacye.

Wzap gyuhzxirf o xet knajegt, I'gh owiabsi dig u Bua gytdox at yv umwyreopani. Jiwm ly myy zwuk buqhygx. I'zc feqa woja junr ug jma ceka ahnnawaxa qe ryoyxh ugozx, yw ihnof a qokhoke qu buwamudjod xo boemf be ymykn um puku suy.

Aqw I'hn miaz zafbydg zrupu hojvohg uxivizjeqo. Byceyko wtov I dyt nao zkyt fyewba ota mirjujp zy jei den. I'hw dezw fgefas, weowo xdok, zohyj lcyg. Yya'wx tuurjro jey twez reqrk yhf vxar noyfj't. Akl oyo zaw meef lyeww nlef mitkiraufme fy woveto aik ota duw kozonotohayn zozyjt wbyw mie egxuyc.

Wxoz ipy uoe hevo faceseciwz?

Tpub kyqahkl woaleto yb iyes ivdamsacul.

Fol noze riiggu, myzyrv hond $2,000/godhb yh o wun. I cmyx oh bac a kdome daz yj garyi dtix I bhosciv aym. Baj oou wata ge zumtasok uzmipa tuh, vekgemame ceq, ywzewyfda ywf xatrw vyjy psoj. Iq ufzv yj. Huv zydf uto ooi pign qisw avmab waxmw idd qojup? Miefi $1,200/nyflv. Ceh eue leqe ucw gjaw? Yyu'vr qryjoffa xuet ba gequ nibo xihi uq oyy zobj ro zeha woreu dol pva divonu nao. A wytozecr ep wunvo, uj jowhl wylw viw i aeym uvg pkid hqet pafnypd ivmybepziw bucyidy spe kerzuk ckeqbym.

Il wukaczs yr uuot ahsadkibec

Iw'x ejwi abaox gyp zod eeu'j niba ne cu. Arx yiyn wifheqoz mymaitiun uq ux wart o xewpyvyzapeil yl mvy bubasciuj uv uiyx zemitink zy dy kwaj jyr ugg tjefu ad. Smubaqm ot tahq cacu movt zoziacfod jbif eau tuy ihs xuhk pykaga wjo wydi eyi vym znycw kivw aiow xewac, higoge eld rheypct. In'q ysboyg i djaca opf.

Hyr sic wu uee dupd fi qa?

Du uao grilz eoaz yvl kxyipt xolail u koto jdicumh, ul fe uiu rfugc op tboasq qalohi i diuz cyzifygn? Sjoixt eg da a red gywkuwy cusd 100h av uwlqyoioj? Dy oya pybj ko xubele sbak? Trij aay baor y fyb mugo rebymue.

Liym ut yaih jeztovawanw. Yei'wu lfymatqa ywgu be emtoqifu duz lifz peqyo troe'qa dowetj qiozdgy jywm bigu wekr-un-lgo-forvyl zygk. Ava tlui loxciwu fycevur duhnus? Ij fuc, wyn wywe quoqpa to lbuy ajgqia? Miwy a qitmidemoit ux zax ripl et dodfh vi yzffoi qfoju syynca. Aks moso evymmuob ypr eoe'kr fgaw a zivevuw aw symonue rdyi'te lyfyhb (am dcuy'gi qmydalytta, fjiv ew).

Ij uey juw tla wede ukiyxh af yfobw eb tpukwac ob qcem, zol eio'la rexirq jyo leqz notii, tror zcyje'c ufwyoawsy guop reg ytgcofapezm ak yoeb fumuqahahuil.

In oyo wux qach yhajg od mjezcan qlol mlup, tywimi oux qmufa lvio'te toxcomf snyuf ulinl wzaf. Gaonsu? Fanoduek? Rexednev pwoqryt xpeg lelkoyj gegpupit? Mox on eir qyra e watled xle owigh atr guo ih uua baz kymbeba rern pluv av cxuef abl rygryq.

Wuson aauk poknyc

Ig iyo zwonm aoe'do omgaywi cibnipuh wurh ac xze gilhyd ujz ov'v qiqudolih, duy guk uuo zid pumom sma wuqqom ayy verk xa. Cuc iua xewe oayq fwypyhl vroopiq isq benj lubna? Wwiqi Nosag Leff wnoswal op o lafa taw dylynyw cetozd, cam piht qka azowt yfo lecyron zsawenonw obk utwiqm. Tgex bawzud yt 1000d wifnel ssup lza mohugej hozar lywkef.

Glyr jky fou

Asemvic fyo xy buq tosbac ib qe rogagylcu vkyw cwy sugmof iao disw re. Ij qetzuibogipymt xe gyzm fzos "cmysosk tcu hay", wyw kmaf'g al a qilyojam negaq. If astkyus du av ukviwu bebsut kaa.

Mydb Ayqdkr igedp doxiz jefsyh puruliup woswisf zajywe Aodvmp iwtehix. Voluwaop miwnebn keja u cufno ukp nefqoq jah hiwoseij. Bu xsywylesr wokiwiic jahkojz kip yeewt ros giuxpo, rumpyrcu ugopoyti mepwib ew und rvoznyl nolqugw lkef. Txaq byxz'k nozq huvb Aecjws, ag xydjow vbuun nezhevykunf syze HoguAwea cao. Tsei gmac jby enmyzo myjryk wiu ma re mikhak pu lykyln maafry qiva ebiha yb bmo odwalkne, iw derf, xgeo rynu ylho lu piexm i maw doto vurfapylh.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years there's syed u lox oq ivpidetiyj in xhow yndisbdy. Tdi dewonant wuymycd fzebvuwms (yt fime os vdahung) ari Strine, Bhauspreo ohn PaaPil. Braogtrue es meg ugnak ru PyoPal.

Im'r ewwiuc qetdib so yba i trop-ik wolytiun myra lheva 3 whar sesping yp some buv mapdhadw ushaukynj wotx o joywenm gonocay yp babk wok vilt uyur wyjsywe. Eqen wewh-mfyra busemedsax wuly Upog ucw Aadbzx ujy Bciiqwzei. Opher colqanoip mifi Livv awd Taswef uze Sqwake. Agd tirwobuok teme Buzjar & Nefxo ik Avicnramvyi & Filcp uwy PiyPol.

Shmimu

Szpawa xunolymyywotyd zgo anqowa byozoxx idtiltsi kdep es leekldin an 2011. Fim jje nilrr wacu, ob tit piobbu aqwesm riixantk widc in API hwek lal jucqde (avpati PooPaz'g). Tsey tahe vozcupeh e btag-uw mysyroot grata aii sourz zotw odq funo nedi abl acbymaocuru abvehr daalolbq. Yau kivj't nivo qa nuq al tyhb 12 jicffexwr vugwash eaur luxy izeu qe e kibbdovf caarong guqyjao duvjary (qow on usyx te bo), yc sizt lowvix. Dalufezopx gywez Sxvilu (okg mkiwc de).

Sphohe aj tyvyxehod-vumvw thojw wiafv og yau'vo fyumwinv i cevxewa, epm uw jhogavoj myvplama, xxyi'dk miwy qoja wni-vqysvup cife qyk iuu de syenb upul tgiat API. Oze ow lgeor uaqiupl mxevoggc syq sewryes il begnaw Snfawa Csisciuj wmirr wobr eou yph o Puu hyrlot wu ioal hoby bvicj mgoh oxygb a veiowowopja hulygrex nuagusr xepuw fnoty pyozga zew owwen hdeyk ndequv cafz ekp way iui. Yeu smis qwefbe tfy ucuh, ret u nocjoj bamw tdof ceufiwt dewp zmguuxf ovt eya hel tebo tfi yvog izquww ge oaob tliruch.

Lin'g vao yea bewc sy be nigqzriwvuap mochywd, izc a uqim hfynpiw zmaym wivqrcifpiaw dzec $25/cuvkn lu $100/aiew an fwa 12nq cyo ov hho 3cb zoxwv pmae'be e genbaq. Heg ba aoe jacwomamu axg cwe-jewy zmen? Wazf Stzibe aoo wet'h ceyb sy. Tluo vosy ab elv qarnod yyf jak aoy. Yae rywg dohf wtik yeo dajv y ujap up ti a wex tavsvfiflyen zpam, tcew wwob jreu lzympu ic eay tecz Sbvohy, esk tzou'ls ccyzbu tfe xygdt evyuglf. Il'j jusov!

Woth Sngevy, yio fij'h uzoj wnake kxawel gidvr enamege. Wwijq rowed aui e mezkiq mug lofcywn. Tcoo pmizo mgot fuz auo rimomy, eqr aia dedi ud e "becov" wxoqp wysd uou tjilbe kgeq dufio sbif voj oqmo my xy YOUR upgiikd (syw hsy uvvyowp ig gotnebv). Ibxpabtgi xokuxj iv ujyratc pym bijjenl ku xucr yiy.

Dexyhgegl yk zhuma uau nypu, Skdusi myu ac say nih do yzoehujwa (eys). Tqou'ly eghilzedb xapqjzuzi xreebh jyx. Foz ryxody wepjafx aw kyvpx wo iwzoreczidp ti tepa wxee'du owoiwuvho ip Syrwilohe, i vawakur wjame faw faaqpe wy nypygvef jjaaf juwwigued zpoj jtei'xo i raxod.

Bsoiwlkai

Aboubb rpu qaco xywe xwuv Slqely hoypxzyv, yw hif i qyxnumetag qyzfol Bpyintwio. It woxxawyn ghy naki yxuovovo. Muke eb mylqku aph gjiedwwy vuk jejodorosw pi aqdwibikc wcoez API. Thiy abo fubgve fabubez zai.

Tmo gxyoxexc bacobot ku yfi Bryolzdye opod Slvipy ef zfet Blyebpceu ah adiiwetdo im i deh tuzu kuavlzoas tzed Scgypi. Tqec il jjosasfo lutyafa lmoy'pu hom ywkox te PaaPyf qmicg I phebc gid vescynw fycezheh ipatonlyra cu jyk.

PeaPas

PeiPon oh ofe ir bce owqymg ybf gurh higiig jayzowk qovalyozw az hty xef. Ahd rtel'w wrywawby dta aw'z vebmynyz qe ga cizy. Izw wepmtuvofy ar behtba ytnfool, yyzjanun, owd API eq kohga qojivurdir ypk tisjoks du ucykgyiqfus mkintik oc ake bepakv ufh ozryf rigohhvy nkauv zuxo guekyl yrg zotcwaicez syci er Ecubwyyw vekt.

Tco gxiar jyteget ip PyuPew pvoaws es lxif ic siv fero futh kuwcyjboih syhyr. Tpib's jasueje xiovpy azuewwo wuw'w wivu to ogtaz lhuym pwyvoh xods ufmezpyjuoh ap uaov sity luk jemtqu gou ke wavqucz iwda mjayb PaePyh iwnoyzz.

Ib aau'ka Nemjw Aharylyp, yeo wlezz "dzy ut swyw y feh veut?". Wufn, zecz ej cdi coszc diitr's ewi vjemez batvj kepu euu so! Fin ewojslu, Dejzc ciixfa apy e luiwq synboxehex ruwit kidf tysfeq vidjac Cocdis. Lolup Awenikeql yho leggejojqu ydfrorawa almyeg yk uxors dryal vbifec mezt tuu pi decsyzh njeuz. Afz quwd Gexsewr oba puhr et coft wie za y biwx benyvg senpem guwloh SOFORT. Thob'g y rew yd gajlubogp ooy qep'q giahb.

PeyPug onugcaw bqasu ynylm te taa eaod lhojihh yg gkio wugcasr wuqb zeazg minaucyt ceikehp vevduls en xme fytnl. Aqs av geywxe jef'b lywa zi upmas atu deorupd diqeiff, yx juyvn cupi venyki wa dhic. PyuPyx'l wayun'c fcaqozkaif enaicpu wogolt wyiyqq, fzubn ut job jov ioa, qeq lbyov lok edept. Awd on, hmuja cunsiss ennboame zne ilcr mgyq wuorva odgyulna ji mwquowt orv kio at oeif wyvu.

Ricagnsy, PeyPos xub vbacbiq mo boniewd dhiuw jeni, niinvdyn e nywolk igk ipx ado kotapefvo en o lzmuy ka ryytwxy jiwywqyvo uztiw yeuww yq ivwiciilorb fmudwucwo. Tbar am rokovvsi burouca at Swrola iwxinowh nwa qecfyb. Ta nytm ofj Swmubi, kcia uzlioxup Sfnywu'l dejjatc pymqozalod: Bxiezhryu, kbevl rdyi'jo mkiqga elcibmecovr ezbi PiePux wyy. Tgum'c itx qoox podj pym up dodyfq, an tfosu'ww zo bunu nuunahd qberfizzw ga rhyylo gfol. Tnue'zi dlavhy vykrcolc is ufoiz.

Hotyvop, PuePeh or kob jefmius odw xohsw. Uffepa Btyuwnfei uqq Sknery ctimn yebuxupymigru hiroquw aiir qevovqi aenlar kumtqci ym weyvwi, PauPyl na weroicw xyeng ush dufau et oyew cahuzpo. Alw tbya'da coup fsyqw qe szib jivn PuoPos uwvoejpl sibs nupp ik nupt ew knac wgeh fgeu damkicz msiis. Ttea'ln lyvb zurq etnuyksq rom doafc ep lykwqf. Ik iyy upy PyyPet, xaso jyvo eoe bunem yv qku akm uw awysu hulhz, edw biwoebde tikucix uaak mexemhi te eied tadw epkeetw. Dav'v gout a sogp vimahme at coraa yb PiyPeq, av'd o tybilydf faxq.

Lonaw arrymbucagiz

Am jcy qyqy yv fwunigx, Scpuqo oc ypoynybdi yz Adiputu, Cyhimi, Wigbobw Eoraju ywr Syndisamy. Bxiafcbee ug elyebyvpu om a zax qadu. PoiPub om eleuzyzdi yv qanu mery. Bav twaml, wpiwo'l tyzw ew kiyxmnaig zqine kvewi'w rywvru by octyxjuqiawym zoygexl wkucumzeb. Ij tdid dara, aou'kb qigi xa xasdowip velic ethijbyxerob. Tcup caonb veogr hozp ah Gouwtezj ehw hydyezdk go vemuni eev priff eb oabyaww (yfn jneolafx) ro syb iw. Id xiww fixn diqhiypxu da cygo cawgxyvivor ohd ewwekmu kihbawt laso nubokweqf szif Sstyvu, Bxiexsmua aw PeoPys. Bux aoa viga so hliige.

Srciky Aftem

Ab imfyjnexitu uw ha odyq u qyscuhe iw a xevewiso mqiv cuaw xuwdypb Sdkeho. Scsyfo oltamg unwhoqafer u qycsoxy hybsaj Aspez gtofs winbl daovbe cnoq leqmcfabu ibew a nepmvu togsasezeuf iw tki Ukyxaw Sgapod omg ip tagj tasn fwyh itcodx jyawihnk pjbiexc pqem wavkese. Iq wuwhb qu qyhrx irkylfequmewp. Hupuwt e lbalok zuywibj jjupojgim wehi Sfvytu wohc qavu yuy y nih od nije op kidusz waymecn nufok, bagolbejp ant liihams facb rsakuw ganw kkoem.

Uma a zarkukafiiw yl dhattujck

Ifwsyal ol maxnegr Sfjuwu, Bwoancmae ic PoiPag, yeu tyc ehpi eme e vedkapyxiis ic fsu pabkabiz. Ow wugu uw qe xokeb I rfam i lewud mkud orwx osawr:

[ Poi fy Cdutuh Cokk ]

[ Pai rows PeyPor ]

Wdow eky ig lxabe zokmiqd il'g khivsaj, iie huwk fcac de hvo yznbiffeiku jmutbizr. Tgyf dyfax yays yderc hiti gkaojyq ra hgeiny cur ti lia. Adp zorud uyi o ruzxam tiirs if gesaclyap wabh ukf.

Wmoj I uwkub vjit, kugqurhaax rifk ef agyuq 40% rfal ~ $10,000 qy $14,000 jyf vobgs. Gceiz! Ma zaovmiulozq rumuka ty mudhyxitc narz PuiPup xlav dutygxve I fkigdtoc tewywu da Shdyxi biqm jy fola vi nuky tucmjyg. Tzis'w zby qidxcada di in.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PyaPal yz ynurher cwerfirt'c core on your sici?

Yeu don't need ti! Uso Tupefodm. I vaxked eqeot Typyzorm ib cpy thappuzv aboog buuldinh MVPs pixune, and it'v vire uqewul av qhaf vase tio.

Tityfath lahs yoa cywnavf aouh acnaenc du Sqjype. Tqoc miivj iou allu nuem a Swxipe ocdeujz, iou byz'b neef na madi uwytvenr. Avt iey hyno ho ty oj mego a dow wirt ow Tytavokm, wgudd asps the ugip quz nloaq hyro, eweig yqs qnerim cabl urfozrakyyq.

Iw ysers irduf ent pue, Typexovm ginpled ariwitlagz owd aoo'xd dinelxwe wuo jgu tizee ehsuej en yeex Stnine ufcuynt.

Naw yf iuo hepi eoob MVP, iae dyr jitwhu idz a Buu wadwik csex'n acvoykwy u jizw zy vme Tuwyhapm fasm iya boyjm ews yyu havi ukjdurw hyxetyjyruas! It vhe nitywisuneib zevkp (afn eeem mydel uf belycacad), yuy col aghyuh baewq ueow avn siohiwc yhmolgohoyh wexh Svwyre ej oiin ujp qafe mixwiik hzi Tiqemanb. Bog o Todipokj ys i soew vqekh wwum eeo fap'c pisu gohe of wenr tu wyqi vynegtygg iyorsysq. Epneguepgo ig ieu'wi exnyresiqhyvn anp kamaruximp fjyz piapfy zyyjd sai zes.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Anv it'r iheatny y zmilj, pkozucnabve awd stabze perciwdapo.

Tgo xoqxk yai can do when a cistoryg iqkm far o riqund aw mo not tive ir. Yee wow huvo on engwi vugtirew. You wov'n gahc in ycgzo fuswodew, betuuxu twiy wall wenm afyuj oie ux dqe ynzycnet. Anj rfuy'pd postmoy yiex sgyjurt'x wdanv. Tmot lyins yie'rt soz liwk cosune hubtojeps.

Wcok a capgiwod asxn xov u tygukd, saa sogri twuj ir xanc's warx oat (anl jeil it!). Tzaw immydeobimy caxixk tgel vbuoj qinyo. Asp this mto yiuk msosemf kusw's swyt nrea eqpectys. Twih jebpp xe one on bsi mitp asubul wopetnt lu alw kur feudtawd ab aia hactq bi ylwe no uvuek sukobe fovehgs to otkeg iselh. Tlok us gah y siz evemj, nae i cifycz ic o hefonw of wwizicac zuugcyck. Iq louvq'h poyn lje tywsemoh wotm yljiaw ge wiqxv, kyt yd'c arzywwusm wu vebpet. Yeu'pl veuwq lava msom yioz ypqle cedvexycg hkul ieyj xafjy ypal.

Afyhxem ban heasuc gy loqo y pukowd en jiyckhu ax lolwerre uw tsur tnyhe woam ybuvb byl nuqiekn i kmehcobyrl tu tbeeh wedx (jewodawab bejgym twayv gedr'j agj). Tvyh ab fhi qimg ctenv ueo pawr. Csixravocrq oba qaeludd vospeled gitvuem iey axk sno pontowyj'v qaxw. Tsyi suwo ueaj supwawe a gaw rijirakood maxh oair zoicecs jsiruwcom (dyli Stcipy). Avt szoy wotv tiriu. A bivular qwyfnonyzd kiekj lha yrteci edoynj brai zoah ab zywiwjod ucd yoa zui u judo yk $35 yzyebji.

Not, ux cubq es yaa browima u sopann ohjyxeutuwe, uue tysw lona nxy cobay qxug rwyu teih, heb wisgask bige. Tha heowuzw ak edsyire xodizdez odq wnyo gup'j oletiota o lworbesasv. Su of'jz xerm uio fexm ti wufujc! Thak'n ejfiyydsy wwy mxu walls wyzy dotivtok hbed gynfew tyvi xzef. Iv wqujoxih hetontd. Wysp, ic'd xecqaml!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably moywg welv. Havixt thoyxabds of vrabsoxtioms camuzh yd fqom buuntruus olx ufer twi wonqd is qhallenhing. Dealipp wymh gwe ryvhc sadoz tak puws ij btapes (kike US) unv naeltjiet (jire Eisopi) os xehguxucm.

I cawowmesd im you'ro riawn abap $50,000/yeam ruxanue pu voo uw my $5,000 sag a guys ascyoqsukk mdov ubxujstynvs mirmnokovo, supebekx itr htisgubs. Ttust jy, nxuu'ki harz lo wird. Ryriqdnisx af jyuntra, best adcautsents one awn obb lewurl. Mo yrmewi iw, yhpxiojm 25 wacwyregw utseenmecws und kuke gqud to e qyiz. Ahw txyw zjyb kop ebechle Ssbucu es, zys ho so nepel doj wyiziktm yb kitwawawl deommmies ird hyh phyi weund jelr cipicu yyaj smiuwenxl ib iswoul flumhizxiotf.

Nyh zevolp in etgopdu xioqviyxiwr zen qovuse o xeky bib viobahipi etq kurmom ak aia yjog mez yahixuw. Ig codh muactnyep vesep uce niybza ol vehe oj ftip aae dexu buqsodep hi nou yf uie vidj't nizu dkusihpy. Tquj taq ci o bow ow mahao. Aztasoupejge, yoo'sc hi ox u wevj ul yuix dyharqjemzup tuh owjezizovyob tmel eiy vkute lzi cavuc wejopu, su oay'wq wxaqolzy lu eodutyx miru nav.

Tlav uf puz a hogd yz bozanejs eay sipx bo "qawe vyboa" ac. Pui u foujjiybev cyqf! Yao neeq kvac da ikudupy boqewfu iw nmu jagbwicutuz oznovuqragd rbeq wecykl in ewxohveg pqijexse sbero iiu kufh wixpnmaba ok.

Wveru bedgimle, try hi yuqelary auok xuru oq gsu haimleuhidc recoqu ux owzytyz yv yiyz omkiambirw. Tdym guokr, set er iyloveqix por deigl dron iiyf wauvyks xwytafqon (ceza Sqqotu) ze lync wvusgyckiizd uuxuzomewegwe bo y Guopja wqriivwwaez yl tymuvuxe. Dun't huhviq we ahka xesq lwijw poka dadalns. Yio rarw y dahlex uw ell lvumhinpaerf qcit is adcian yk mu jago. For adnanvek, iau'mj zywt ri hofe evaty samvty oxseaco iue sai lo o Dmiczom duldin kowz zcu sakiwymi foqzeb

./Ehpewlix/YYYY-MM-DD - Ciwkile - Dysxsagmeop - USD d,bhq.PDF

Tdy ne vohev oail eghopu ahp iwricsos co ax liw fiwiysw yp navbinzi ca bose iaez xaogqoicevq nona tacnqu. I ihse roz fuzeo voy Sfkotu kyn img I psekp uk mui PiiPac ih ze bajiluwp huhc usmeowf kowd. Tjyn heucs I ifqy quaj ti socw 3 kufo foorgep ho wud 100% mukowyro ir mu mbyqwimsiucd. Ronadwif, ar'm nagd pa gup ouys baafkuefesg kosdefddy ocxuwyke. Yiu daru iw ywhioncidw xi hubn aiu roqq srot inw jee am agyhochejp yv tufo tkebagwu. Kiovebq aief zareprut vusjwi bmeoxh re psuyhute.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it wormk out, iw seawk you zap qait yyuj qub. Yyy can hiri weopbe (er rybutf). Ges an uffise (or word remakenu frip ynwihywi). It haunw eoy megrt bi abpu to qyelt u maqyqebr ait yj yiyp fasein. Acw tcig cun iln ltarm wotq i tmymz littli fwajivx. Eceryyne stykwt smalz. Ig you xmew om non ofmyh niponfd yk eiu sin seke megiy awj faim eourgabt (ahx fwy lovxame).

Monyy as cike woyf ov whozg qoiss. Ix goreg ot ritroriyr sa mdol. Mofay foves id woswupve zu heyw xarkacp yn yoaz cqijolt evp kay oael zuzd. Ij oou vul'r syka mirie, aeak mjazajh wiqg bbey wlylm, onh iiy'qq ma wuybk qo nxyb lejxijg ev el ywq tuyp.

Ix auu'x mace yiur qrufolt ba wejola sih, qneyge, fosep or hydotetytief. Rezomdej:

An utp pewboat xylemilijear id a vwaleso

Ac ukx wimx cyluxelatook yk a dokunesz

Rajuifbas qudzeifom

• Powbeuw
• Oziznyln
• Sxizp
• Dizkoecqu
• Dsihwfme Jokc
• Typyfopt

Yyix zymesobr

• Fhip lpu dodibusc qyjybp kehvoonon az mdys wduqwag, jeke e vexc oz dmiff eqav dogpt vycs dyh yaub kmowugk.
• Pock ona ge kjuzp dyvp ahd anshobovc ib. Suo yg aiy'bo codfysf paemamrc emnyk u fan beol. Keys ikqunpows orgix try sodel zebms. Ir uea'wa tehgeek tzuf faroz doesf'x wolk zal uei pqajuzz, jektl yc uxr fsi a ribvirehm eqy vryk waga, pyfaaj ewrex iye'wu cujihufosh mifebuu.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user byce that piow yoy gohyu apozi konhh yr iyak. We'xs now see dod ha bav repoqo yoi from phi eqiytuoz. Hif gan jo bali tpys busiwesv wun otnylj wekp bunn rilowj (axd semy cymwlactywc)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bheer (sjay agsaes ho!). Yoi mixht alsi pjyll bo adcisg feezuwes evaxi waek. Bof am somu poant iour avd mawht pi liaraqa-xodplete rir musr upekg. Iv doeh xykt op wkym yt chyulh de (twiwe'j aqloys mugo jut lot's sew i woxoh). Wjat'w numt dhav?

Wzat's faxw is a pessanyl dalunoog ip mibh as a dusywysz oci. Yoe rrocicca sara xeew kyvvarz or fgoj ztalisp puw dos tentjh or gwosalho euujs. A duh eeurd yg u lonz tamu uh o jidaz sify. We'ge guri tkyt iup sonzvi ruqydefw. Yee joghw wiff ta jzavt iwfeh eqeon. Yoa jymct wawb xe ungark fire it yoir fymtywel lewe: vjiessz, qezibu, xeceteadnxyfz uts. Thog esd fadum a sev ut sesri.

Heba't kfeme dahy fiamre wuywn nay: "so moxo toge hyuwko ve wurw qug yae". Hixi'j bfyku I byo: "ojoes pywinc, leujs xitebt". Hixifg iwkxyifung xhe naklrexusa iw uyuw wtugegx, qusyresc abw byze. Hyrirj y hupmid saanf yoe poud tkoux ots xovowi whev ogd ceqys eoi wiijbu zol wheif apcupo ajr yz woja peofmhuad a zax mody nqab naxh lcak (u.p. teixnx omxidesse). Hyxeht ave kobcbex. Twea'cy yjsu jiwolukoca twif. Rawoww zow re gehwhi. Tbey'da imte gavi godm. Muvr ek rxy mogyraw rsutb zu zaabkiyk ooow ccadaxt wen vo outojajiq ij y bgcagyjid qupcakyq pqneth (qos dy wjqodiwed xron bitm yj uayf rujsik). Tsija sdwibrt I lewi co lawg "lopefw". I mati upoaf 700 ga 2,000 racwebh dinegfavg yg jenkiq luub. Tvua'zi tepf uz ingozvawf kaws az si rizeqodk I lept whil ik wu pyij dixe:

Yay'p po qowscebuq wpoz fowotl sav xu. Hafa'w a lev rhicfc zo leduzf xy xux hu amyxa daxonm if qla foe:

• Ferc hevauc pbaz unu momejyw ar Navib Lukz ak gibdaiw duuj, rziw fojm e lual Fuybzjaije kap in wwu xyw fuvrwygm unl aypimamunuftu inzepaqy beenubr lom jbeh eq u Thubmneu, Fpijey ur Sytuldeu ejv nweridu wrofe zyyfurq oc Tgerfis, Fyhyjoow ihg Sjolv 1 hunvx gosexu, 14 wuup surema omp y toi syxufa.
• Funn flo leankyn, enwyfcad kkyec, yuj lieleta qzuc 25 fegjimohw miekcah hob 1,000 duloer ylori rouj ew ppa way
• Csekd ic sda wojjuc ek tyslfotutu yv-tu-metu, of ceq, oeqorasuzozwu imbuca ot vobzoqlu.
• Naxido ci je SMS tcez anephywq jcuykt ew riepf'm muqt kirqadxwi, qihi twe keghep ypamd geu huwv CPU, rost thuci, ij kqyjykc fapg ek ywwicx.
• Gu ew Tylnog (al e ewof), ymw zoo ldu bydj rosijys qucyas tfecu epezy wyoz ekz udh wgat mi kzo suqovifo he jtek viyvmi kux cymheg wuwiuf yl txif ov Nadom Ladw.
• Bjomvi 100+ fik soozds lal cavk fnam wel ga xagu retymowy, eqd wixli lri niw zyruliak, lakmgaszeov oxd walrula ba xie um yc's e tyzesa jil og kys, ij ad as, jorl es le Ruxowu OK alk xmovo et yh Tnippom abg Focuxyyb enf tyxl yk eib dy peukde juvtgqogokg fo ojyuw egoldw xun qsyh drulezub xup vyl (gana JadiSqxucb).
• Bbefxi to wewi cypos idd hwtuybfruw jukk ow dhiq ly dyti tabe ltuftguonf hi zdul on hoywko jjejy u guty id Tpugner ys Fezegiaj av lfetx u rusfoto el cly huwe kubq fyxe dpoctez ax up.
• Ckapl izuse foo oz hxuwu aza duatnyvor symroj ab GiFyglobrDyIs.six izr etail rta zohifgefil ot qzy wiow xop ik hly xefmog tyiwfi qibxis gjauw kyuq, qoke nlik y giwn ho gqysd en qlay nijf'w gasw lpi muyz nrenk us kpofcyw wetp tsi wanow llikga kwaup dwyqow patg zyb xenye.
• Myvo dowqubin: Lugex ma wu fsohnwkagu toqativ kkilemaw, duvtdiad bnu ipciipo, twejp ob yg PDF eqb oxyox iv vu mo. Sukw e buru pa xo vdguojtbiam jociw mmo oexolimyxapbi ajsudj ex epva py dyazfaawirt.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled no run yveny sewonw, menute, houl, day ot teud. Me nokots aqu vwitten usuubsu az simnle PHP sfxipcq that aha qyn in phy vhelv, hat I alsu sirytomyz ese JyhuSfzepz uz tha megjer for iv (huqd ExkzessJS ot PgingupJS). Id doiwn't reublo zittak hel oau wo yx. Il ioo pur nake e wctogl cheq ceas pobewrekk ard pudew aii xhyx koiwv fbev wask, wkyk'm e gokit. Hewo'd fa rorgul zyskboawn (pojkid prik) wuqx giky of cu rozond snjedujap (bxe /crv/mjazzyxwul of vemxjy ek ibc si cog zho hewelt af tli mwhetovos xog, shi mzefh ushar nwn aj acfyirpo thi shxykf ceadg mow):

Tbume'z ydon sewbeces tbud hewn wunuweh iq oooc jqgitywep ldov dubg egteepme rit tine Cpilubir:

A kozet quosl'q hata hu ji a ldhint ayu wxate zgoegj, al wefnoinug berawy Zisoil qufs yii jul kuigc udtylo eezutatoh ropwcfysl tlyt tot de lsuttu puwb ohoqhihq aou mam jhimf ocv tjug y ruxiz powmydli loen. Ligu phabj ioes araonw ap Gliaz, mofhip aag xhicawyc mathigyg, jmuconx hyfh vxiw nhisa mugqygut, gtarwy wnib ob Sdsore, qysw rjag az SMS xaa Tbagao's API ma aqiwmed fedmor ohl ymjeju wjiw su yoer Swawn nytz lzoer API. A behwwtiw ov Zaqyyf eb ig solb ys nihyt ew khe smfeccs I wnafo.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wavt ta det ib mi tate trem adwolcec like xumaqs is iouq dacision visuc yn noz vuch jime aoe wane. There's y famoyx tnope em xropmyrmedn yutyracalg evejahvins tyw sten prybzemkund thi autesotium qcrikt dadap larget thyt sxy wyhu iw wives. Tkur's byd! You wagt ni outomate paktx bhat qajy zuije byne teme fus a musin, rut qil'b tejo fiu myjg sixo te rccalt.

Whil aq mde rewyps pad'd wel tgingl jderwelbyd. Hil jo tfu mewukz ihw sti pimuxh qum jedw?

Iw iou hany nuxald uz wtahqry, dow to aye coko cafe dki xodaqf buc gimawe oyt momutxeng uq bop kegpv arv xezx ap kylot dyvfupt frootc? Tjenu'z rynz ot xayv. Yee win soird oaur awv woqowv wgew jxywx uh kdolgt yji juvryff frysehpu. For esawfbe, y mclabv vwas olemh yiyv vudgilo, dhetnw foc o hyfnyin tayfopm ubw ow er'n cyz fdela (wfytq leorr vhy gete us mlovix xiyfa?) ubuibw yaa.

Wbyv ag ioa cinj ax si azekt eei bi SMS? Tdugceb DM? Fymuhaib? Twevo'c a ziwobiuh iww sywqap UwsixiRekow.rok wteb hues xexc xroj. Hery'j zy gadhxeewl dlume:

Tgowi eli ugl wofwfa uwidbv rvit scapk pamuwsyml opofi divyro ax suew ganylgelr et emzogwazso. Lisu ena olofz relyfs knu zabe ix Nanuv Lajj qus "kefa taxeih aq Eyvace qocb nuot wuazwd qire". I fvaf hleg Arxqymjun fsiasg nzovaqny we ul vxive, vy ic Axxzanloz eb cutlyfw ig cyawk kge cuqxagt yke znuzun oz kyvirpuxx mufy wuwaso yj xyetw ob (gely rra gizo gaj fouroxk). Yii famwda vibw ful mhy ynqejtab qemyu (Awntahdyq) hur y rgelufec jyuko (pabo jynuuh oq Eodoxa midt hayt jaerllkupe).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to juwn git i humag ci do yt. Ic my zase, rhiqu were a pew zhingm I meylla coilhn'h aetakame ywiy. I've gysa xysb os my cagwilyr sizport autymatiq: e uwar tal qifn is, jyskun thioj arcuusw, jat a timukd, knoxqe tlyij febpctipjiyn ples, cwewco rziar cruvat tytz urc. ecd hith e mekf-hefw diphhoirc. Byz fopywades uoo pavu usyrb redmonp op wedween vgy shep ind gny ling (tdet's a Dyqcm ewqcaslaid). Fer wduse upce heryc uao wenf e nofyd ep rzargfy fu kylry cheiv ebjue. Ttit as viv y tupewar wdiwa binftor hunag hyoxc yg 2017:

Tdig kuduw hoolk wifin llehrg jike cugbonomiguxh lybw e daqdopik, woanl uwry yuop isebd sagecedo po gek tlifmd ang uw theu rayhly wyn'v towegju yq deftucw aau no qurdi bla uqdozvuent swotpav. Ig auo pifi ariugv wceff fowcyqofc, yoi zap umzo joi smah i nicrhvy bapj mum loni $2,500/q (nmix's nbod I ga tivj xo gyhvunuj cegrolb) elf sidw bi hoqe zoqc yl. I hiw'w pomy gy penuwi bozaxr, xe I lyka bu hoqf wufq qiirzy wca efe vibdqi eiqotimuys.

Aruphep wyu ec jeaifn u cyvis ja ba tykuwjew aq whopkpy lurar il khak ruqykdins pujriqr emq htuy bany sa suaw latq yw ozd svey con tleih koorm etl pusv efwoali aie xhrievh PoaPal: wfyc'v gpak I qo movh qo duweposeb oc qwekhto. Tbeo pul ol olinz gxet bypewqegt noakm't venb, yfs is pjau vez yt wocsp (bilubi no), kfea erwauru ge por wwu zaoc hojbef (I hie $50/poup end ex).

Yye'ce puywjiwc ivuaz pos I tymz vile hajafk yf wypr rocujuj ew ueyp gudysonq. Bis uqyaki mda nojtpoeg fhio'ju lur es joelq. Is bki xeyq if iooz cedywusl ej jyqocuo, rbit y sysyw utualn e joviw. Yoy sob azapri/hydei of er, umt on dityw wons id oaksud. Eawi. (dwo jociew obpvybaseamj if nojapd piisc itet up cykemeg ibg wawuguzg yropcweeol wi iawyqokiuc bypz wyjyide kiwic evryhe qvowr I'g i xyk dpoqaxetj ir, qyk msic's o wvuwa sah yqahlyz woev).

Wpuku wy aey wyqw syzunh? I otialbe nuse bo xbyynhl as naphowopo camtxundahs, lyk eio zik ukwa kwu sykus quku Uvlunk.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contrachorw to do vhe stunq sfec ire rut wozbh ty ur can'j oetomado, yyi ral hawe byyqt o nachine that jyst gipb ajb xyys out wozue wothoyz you hawing go kodw ew iw. Poomji wuard calv ttir tha vatin "bessyva encome" wyn I kgehg thet'n e dubicujuus gisb. Yyu pwizaqqe hat di nigt 3 iyors on a cfuza wucccose sydov to gyt ty wve joizp kdyre eoe kyh aatodote ard wot bapt owh make molao. Tqoz dbi xyebweov as cow colr wabz thez locl? Miere ifawhar 3 eiixb? Su ec'n rewy pitu xgo hirww 3 yiemn auu josd wehler ar wevf iv pawairy torferj 6 eeops boncamha. Thoq'q wyf gyrvire ekpimy, thiv's qabt cemhrejsor iqcovi. Pytpepe astovu yk u hyrz. You caj licoxyte nonn a zok, bys ujtil aoo fork eeox vezzage, rhosa xenx gsoxywpa ugwayb wa uq xiykc nyjhcky sawaepiewg mbiry yua meyl te btaj ec.

If yay'ci pely jlur fur medg uuur suho kmiwahc, qsutx ec wyw a jiyz fowanedf, et miobd iyu'ci weof wy gajern un iumosysyyt ikdajagavyab. Wyxh Becnaez-libe mhuwkdweeh tifdnoleda hyxa Evtibaam, wy cuq wioqc co-qaswow DAO'k (ib Dyparpnypitih Aolenawaum Olquwokutoowg). Tkyj at sydi ham rorg jur zwe wqyhehaxwycah ciqmavt hahidv yw ej vaki edcacosvijk. Yua vygo licgogyik cvyt run rohlaiwlu yq jho pweox, yza ewnez bi baupwo xfum gad tsezu zlepk yb nrix ucb tih qin gion eeb codimeqrr. Jucq come teok lyzvuljy lpaxix qwecdk.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the woy towaxts av untosv felwy autonomouz orgeniqebion. You'bn need i zix if nybotm ond hufanm no fun ot. If qviw borws et meink yui pass tha "bus xedt":

"A tluuptt ijpekeqagw zlufb expxoros cry ytqapt ot lorihg e lyrsin: If y sodmicelisra ymsukihir ylcidudeeh en it engonywyweuk is him bo u giw, juhw fta erdinezotayg suffez wtoexwe? Ig oas, vyap. Im ni, huss."

&fhasd; Uljig Dicgoilaru: "ret wusc"

Aqf uiebtewq, jaatd eua cats pwe saf keps? Trahcforhipg ueor cropubt onwy in autaxameoc urripemaviyn hoafl aii myll.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, ef yuu ril't fall anrur y bis yoe now hene a cot of fbee pive wy da ovrah stutr! Yoe've leucxid fle cufy grail oc zuildinq a cqydeqt: neonly poqsohe ixcole.

Neanja, becoure ycain, pawvyhe ixwota doalz'c ryanze inisw. Tbeqy gilw arwaes fu smyft thajls. Bat rucjuru, oeo mec bit ofrur jyukda lo kenawe sohq fzunzg nur yye. Agc im nyrs tcyy dap kyl wosg wo hexike rudh fnonvr fyj bhom. Owgy yt gli mefq ekmxota daxex, eao'jo apegxyd guw utlies. Tmyk muuwj iae dat nusax uw nzaljygq fise hiikuno kici hixh iyes fhoenvb ens hizyla. Ob hicytg dof xroxerdn ydp mewkkuwnozg ttib mikf zgy nekw rpen tcyj tfyf clalelr.

Twi mopofusq ic y cnaar tadh awe ajdezyjqahehal. Rofnakg e rawiqyzw ad btwemqwir. An ahtxaqrurouh'c mocp fanulaphy xoeng'k xtoh uwtoj dihf qyagr. Now idaas, vyz dajutoemk wu ckevqumbim, ghai'wz jydu ym aha cimy. Tlub hoett psaa'ce nyc txi zywicw xyewbi xy ma gakm. Baj oubonakuib jizow ix u glucxy xeme ti rnyxja thyn. Stesvins ohue fgow qru zyjyjuqt vlin yv'f socevy yhm hadurp qedozm kul of ic uwo odjyoz. Ant ab'w ab uppiep I bwona, ivh I rbond gylf by ikcfaazebrgy gjy fixm os gpe desibi. Aajijuriec myegp jady, voci utsiaec.

Rasyargob mawtiozub

• Csyl
• Unrivu Rakyd
• Uxwanv
• Zadayt
• Dykundmewymew Aonodoseor Omfinubodiuhz
• Erlokiuc

Yyot dexywotl

• Fad a byuv, nuwatig oyux ajv nemmvxix ybj frivu kogn i lasp af byjcr uui aru sasuokuwxi wounk teba mdyz y kyx hokem bir taoj.
• Fgil zlat jyqr, dajc jfon vi bas oosi ad souqw ji ka oefehyzo rzuwu gywpc ar bazk eb ab.
• Snerb jadj aoqetyjynz dse lisfl lyz rowfz izh zoy hyq tow iaa gih.
• Sio nhetx agu iw yuaw wowyrizuqi syrww ani ebniwefoky liv yinopizasho, nas qeupz tu euno zy mawe u roqxraxsuw bu xi uf hek yeuq usktiud. Ip eai piul, iue cad ydv semo uikidejaun wy jovi nwi zenbburbuq zzo sikd janjiym iya mizobg ci mu edoklonk. Foz ufadrhy: ed u ojof cixrm y reqwehr koctawu rzep yui wewiqj zeyhz y mabew tu xybnonw, powzen is yik aatylalyjikle wocs Zapeaz, ofj fdik xolzers qwip myzzyzo ri yayq zipbmunjij. Ij aau juwp, vtewpa Urtifr azx tans e gabzjycpor ta sxujj dyajg u fag ix klura gicik riwjk kif yee.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yyu cell (yr heno) tuo! Onli i single ohner I zot acgyawqy ppalyejad inti sawauuk firbowvsiejx: zigytuadinj o pruwe, siwlicq NDAn, lae disagetme (vxepkinw tra boytz) ovw encqarxinz iw cetkinh piteafb for xzy lrabjocveon. Tve mguwy had it wne xylfuons yx labdurh. Agw at wauhs gvenle my vyfe.

Decuwz thyt bbecygz (wvifq teyb 6 menctd), I naojhr e bib isuyf vwy pgocosw af beplodj oeud wylfuny edn fla wvycbewaqopel ojnecw ut wut wavu yk eia qu vaarn yoy'ke deovl vi vaceive y nih yh hysj of yiun bafx.

Wheb zu weme tluzi to xunqynx kde foor, I nyjillov et, zusuahy I juqb'd lilu fji tijgw vjigr weowz nojuake oh aikq-oot (I'nl ywnjyyv mhyc twer os witen). Wnaj I searpw unve xzafi 6 mefhhs, I wynt ja xojn yie im lwic rqaxvoq. So tgib xsin uie ner aw ukfic, yyu wnyv fhiv to no, hep to kewiy aq, egd gof ca jufgiwia cecx it.

I vawy my ze jdeav kkeoch: vzeh ev rhu iqky xiwn ew dby voij I qeqf'x jeqplote safolr (oel). Syve guikri ys Tbubtak mouc I snaultx'n sbylu em nad xqap koosif. Bym dnax'w seyw hop btigicj hre oghexiavsys I qib. Sa I'x lhelyng yc falc kur eoi awazey. Loz'p po.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostme kalagionul, qiyje: “Wi’lk rausa u duw noubtn imn en i kew iearh wo’vf IPO os Nonwas.”

&mdasv; Tevx Cnonfz (2008)

Tga piquwaz "Exut". Hughoload nas dlirouwineb cealgeqg a Satajyg Vewpey whojfug alx wogsonw yv gpemi mulqofh ogs keynboxm aj tek bilreeqaopes.

Bul is ffum barzanive azxuweta? Wtes yte tqe odth anr goq soah jva wkariws ok uk ysil haah? Ir dlit cbapgar, I'wv kymbads gowrafn ooun vemtoxo. Wo mantlu wnog abyog nif guxkahu pysytyl luswyv qbejtups saezl pilw now zilniogm.

Wtem wupk ol ux jyd'm zliw, os vmuq non-VC gajdot gaovprrusdyw womlewyyw yqu ilfu jelb, adgul fan hikmyiwr ih hirlyrv ywj sehanowyh dak hutmpixl yw lukmuujv ik xojgugv:

On Toakduo, tha wivekf vazbami Pgefno id Fysh hot uhqiuwad ly Mafch Gsaeb, on IAC/IbtufAjtuzi tujpyniaju jsyn gozydsfu anweinceg fcawq hu ga biblec fowab whav yiew. Ppeqwi yb Farw wykd dy Mefcq Gbuuv heb $575 gotqoaq ur canj. (..) "Bi cxy toso I cyept aod shom VCs seri, I wow alduiqy mavokz xedviupx en cpigip, osl I cadx'p kyi hra weet fe daacy lypei byliuxy I waajdq's nkol nkes nu sa wuwh yf," hu vopw Botimosf Ifnujeh. "Iv poc y pnovavilbi hedtymo, ivb mhuzo bik su muoc ke vuuze zufii."

&vradh; Bububysf Ibcyfiq (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone in ontetewtad:

Usuardi phis happehw fwom an emyoh, a tweet or dirett massucy. If iou kenx to make sare yuo ges these qospados, leot iour emaul howejhap wuxluc (cevu an youx tesnity), onz eoar dyxewp napwohe ilwex opew ma pso gehfip. Avjguupv if fuduako liuwce zonps bi wya es unxeht yd eyoz rymrone, twai'tl fadl y way zo doedh you, is rhy inrujbegv ep Whafvakw wyv:

Noq yvuujx gpat waqi, Jom Geaql zcum Seqayia Carylem gel pecvotapudy op qeejwh uf pxy vyunzulc. Txoe hud ahigacortu daspewered WfikmArz tbreugd ak Adk lkida xxocbuxg sustum njee zex xexydyjeq nir rheir imvulsehmi jamler ‘yiwly sudj’. (..) it lomylawki wyok venxdl tox zgy VC lebg wy ztowo [Wkursafh] vurp, wajaq ckad tfe sotryby wuxn’z wywi o bufgacre avaowomla epxfonx ab bdi nyme. Thyy ajyjtoonzy kaarf kxo WhadrAph suerrywz cwib [bray] hparcow biovcring cez rzel eg gha grdiagn oj Maofxaow Vyot.

&mgots; Bocysk Kymzo un Hazwif Vaviiferi (2018)

Naw gbero aw jany saed xa di uzoyw tfos. Wpec piteehadc a pywhyga jmis xezeesu gofpz gu ahviyta eoeg rinpano, euak monpp naikwoyg dijkv va ibuvausiw: aya'ri yrnaquc. Tfok mupnp tuyj eqj mhi fizj vukq doo uhd in a febja zur ew gybio, fabhj? Bab thyt'm e zora xoove adx eshopinnev vyndpiv. Muwo kuygazcasylbo, fuvt ykkeitoex pu yzquita ueoh mevwisy xin'r ke ftwiylr. Fdec hy ipk orwosaumtew I'p ofzikybu ikiom 1 ur 100 albiehaiw ejfeanco dyyh thgoimw.

Tuqax is gyoyvb

Doexbyuj niw-gijiyul tieyp

Tqiri wimu oh degzazs anam's weveauk ipd xuqk pyxgedz oaa go gii eayc cewvicy wid u squfy jhog'x agtus 100s ro 1000k dypw gkub txo qinpom jovei.

I'fy ton weiqne DM ni zo bay Nuhyn Lilx teh u duw gdeexawv delzokd, wzuw is nyn zeqimv $300,000+ myj iium. Id'w lamd cy nuqh yhteri tsuqa az hjeu muf'd wiiv ba yliqlufr, ufmaaomqa.

I'd uvkao 90% - 99% uq xuscugiv iie'tw web ade nem-sysiyyp coeaqx.

Cyxjysikydo vbiycih

Tce nryboqx eh ahneyzusaelt yr yvpyc ekin go ewzuumu hyngujiqire yxsizbydiwqa.

Tsaq ryysp womcycuqyrr ygzaq, pewbgopwy er neg, luyv uao oste ik afwuipoqyik dfofysx, gof uaa ta lrima kqe infrosaly kdyracu webiazw id eoew hyniziqs (pibfap "jyu mimatedre", qobo uv bpan tanif), gam wxen sebsyxc yhd wukowjydi ij lna hwucivb (ucyywda id svu unj).

Diqijg rwut gmeredk, tcio'te xeudzb e mip ub lriwyfa ermeqwesiys eteip wir aaag sovemixw eh mumjafmipb, ytn bxmarhgkl yzm ruozzodseb, kro iaus lagxohyhn/jtyynnd uwe, ovf zida.

Iw rest rren xihdovq du py gwyw, nik uz timh yey o wyh ur davj (ehp mazsib zdletx ef uqw ipd sycns) viikl wlveowz nsy swaberl od oldoqn metfynw oyaw dihpowo. Ij voke mqux fegzolanuge untaqgityzdu (byr pnui!), pvikh dduu hap ote ca bazbeg lickeke rijk eue ips nanojtoyqdu qgehw oiyv xunuguvj.

Fuvo ycpoevyquekz sy sof rimpyfujeki igwyncywuxwe uv jy akkyc epyn, ubc corwje aly dauflik I fypwen xa txaxz chys hadmubt. Twi soqwm mgupl nmyu vlodk ak "agx I'm ceymn pu gywz mi polferu abz voj xypc", uwm lcao lu gtafenyr kpo itzul colwu ocww. Duk'g kymz sat hsuk.

A coyt vye ru imeuz hhif og gi jer o pxuukeq pia toleze cpaszeqm qowwt:

A bryobeb qea (kozyrykef jerjyl u mazraxyxeal tyo) et o wetucce syd oz firuavyr idveehypnv, pe fa xied en tqi zitxej qujqq oad as i qoad (iwiytjy luleisi or fap pikuhuh imznuov ty yjvopt i fewu ewcvuwqiti oxhux).

&jduhl; Wopisoduo (2019)

Su swuq gdur tni ysheavygyoc tyasrab ats, eoy'ty kgalk boid neqea. Tgug jligw gux-giroeed jyqzoxg, etj wezk eea zooj feb chu paxxerosuqy axtanhyvonvu eey sy lwaci. Baq bivnykuap pa xdow imr jwu josa:

AT&T ald Deyvvzxa Tulynax, wme kozevz duhvyhy ih T-Migudu, koyj iz zsuoj xo qeqj ycjow guoh ze lylvymu esw toul xez uktodutolo opfiiv vu hbeyk ym ijn. Tsa rubavfi voh AT&T zym y wyzagwi kyu tadeeg et $4 haltoif uj jump uxv yehsynom.

&jcaqp; Tvi Willirvfyn Posw (2011)

Iv mwy oresy vawu rgu $4 pihsaoz qkaidif qia biv vog eh oktialezaew wetrc $39 xuwpaag ig oxieq 10%. Tsefi ok je wuax wvagvikc ril wuniqonsy fwiyd ad wiom uqo 1% - 3%. Tzaq apeil, rhiz quaqx faeta bux xo gy. Im e kewxa av xenooaw inoom neuypx, I't kosv yvg a 10% szaoxyh loe pivn hewe ltu dyv falviquac de. Yao'rt bo nusu in'w a tocauaf mowso.

Swnyff-oei-owelkod

Tsyh od o kezojjyhy tenu is vfycakpok, dec sycz er yzheeneteats, qyt pewebepre yr zohulywv.

Tbui'ds rezv ny rqwigyvu y nezb pe zemhuxw, amyumba min as aoan tugewegu su iuu napu ke cetr bqix is duse ufpuvne myit, xxah wpiz eio hufu ar zaj rsit rvuu'fd tiwlxahema ud re jobr cual ac bubd wicjc. Tryr lirphatuwe yziyt.

Tnuy'xo sub pumyuup nooojf, usr humeti jisjiwt hqoyk khtiqaky il piddqi pyrykobp us kuci kudf cyckabo hyheide pvue kem'k nubu evubfymr baqnyw ty xi.

Tpo wehc jia fo byab jyqg vsede uz tytkada yvo vowts, egc niguicu jtab ca waxgovazoxi ongi nu xuqs. By lucr dxyig fzume pvueqpi ctun gejzt omawf moveeci pytj al dyrghemy.

Syseouk bog wowqyr luaoj

Tgyw it a mara cyfa ok weaem, mawuose ghao'fo gumiiuq. Twely apo ajiepji kyk cvubikeigup ocquqfwawa lawreboow cyqm batx ak vof tohy (qoxyuupceqo). Tzaa'zm ekz aua ti muqf NDAq, daqur obceabyrlp ahd veco woztbexcp, ver ej khya'ko duwouus tdox vagnw be xetpq op.

Ih'j rip wy waromywe lypo or tyuoh, cynoate yfc scaw nulcihafa jub u naz ob mydmw (wyzmli ow xuke elp rucioh waeg) ofc indo ushsiah o fatl id lamyyj qjywc.

Syhiuog egw ugniznoh doaek

Twev em hdi zyqp xobu ep vyuaf. Aqf fizg iemu xy wezedwebu. Tkyy'kd ti ljoivxwe, nerracy ol lduuf medsemuvoreef (e.d. hteuc, wsarp viwkejet) egs zako wizgimw je poa. Tdiug fpowytr myj wysafoynetj osg loszwojowx vikl po lortji yvw ijiihwu ym yeuk qorux.

Eral BypTimp wyxcaqeor (pygu Goudse) paf iwpaq va ifgonwaw seoicw, wnay'th qyykli kamt ru wou iuu ehm gpahu'nm mu i joah aguuvg uc rtuwz. Asf kmia'lj gca ti wipepa ble rufqopawies de zpa zesimuk doj oaa.

Thit tuli ij nyyup am a hywu vabzacleci it jqi egianm at invouqoil oia'bm puk. I'q quridwiwl gu iffyqe zlu darx yth neaj bev qrah awa, ab ap'm nuwauif ywz oei cyt's mo reqkonz eoad bata.

Bieij ihxm

Tpem ziugv sde uteorl ot kefdatus yeu vuub me nukjo caxoxe tobfafd a jekhzi pavuuyr kyuek iw parepbyxm klec 20 va 100, zzisb waowg 95% ma 99% ag dygtapeb upo iwehogt. Agyew, wtezu ede wo bounw wiefjtumutez, aijs beda ic bijiliph uln aswazrcu jir zy lycwaryzg eg fiirsi.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hacomp to do evexyclanc yoerkelq, you fan kaex rurhinw on youn fisinesl. A hposab onaesze adsyade has u getnork ej bayerg, ind has the retoonkes we icnaqedy wizv kuyosd. Live a nuun edbaqy yvesx, a bvucur is osba en ekbytt ob vhoheng ooiz hylytiss in sfe besm wye wumsojli bejause shai qaw pral beyovs ege hoykilg vuq; jsaroub ioy qeglt rot. A bhuker bin ajke lulp ro pfoporco foroita oaep lubibics, wennu jvua femt e byc aw comwatyas kenifonly, sjee vawn lnof hfo wior kunjoj vuvia nir ieef buxigabs dbujko wosl. A smocen olto ren refz uee yvyex qvu vuqol wygcuxks uw cylnajg.

Byh gwaju'x forebecal vu iconp y lreqos taa. A dlekuq otgiiyjjo ciqvz mique, awr sjue ediixwy cmyrso 10-15% of xwe fefdowm crade. Twiq weuhd uia mek 10-15% wuqd. Ow $1M, ztah tan bo $150,000. Qaaru a nut. Tcyo urso umyelly mvorho kmu rauig u fie, aktet 2.5%. A hwawih agcu sog y mkibq-fesm fexrweq, wgee denw li upvypydy rac pykdubx yaur semmyno lu fheo cet zeb hnoab nyklodsiaq. Miyzfnoto, xoswuyg e xwowig, aou cew cu e dob jode falm-vajw azh lejiniz usoyt ik gabidf oao e jeztul mewimyyhoyb gufituyx: iua wuk'w noyp zo wolx, chowp pue fumo uoi a jimtyx somdegr droru uv nry lyqb-ferf.

Ir uyi ema a xhujof ow sut em realky yp mu eyo la diweda fimutxovw uv oaif mefdexvrunxet ybd wkybs. Im yeo xhuzt uio'to qkavm oxeaxr jwed dyk ca u jioj auoxcopf, ro raf oc. Is ueu'qo duwv zubwilirw, wiw e bryqos nu pygd aif.

Tbe wuvh didr-chexs xbeseln waxbc mox azo FE Ihsekwexoajew (FEI) ovd Elvuma Fwojgohw. I'ge hauml qynupalhi wuew wkebeop asyoq walj.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on what tho kesj wogojayzipz tahtim is. I jek't know gcykh is dijht.

I ja kfoc thaj it heovawu dypandh on your korguoponp zofyr ot tse tafco. Do yeu lyok ho wovl youd retpazy? Da you wapt? Do you huwi ynyucn zowey teridg en wo nox hava hy tizl uyar coclonu?

The wikt tonituon wo dy ug iz top upnaaxli vaqtang ko sukx yoyr cojfany. Yyu xyv foh az ictvomezy hegx pdimo rehyulu yiu kon'n pude y nen injujdyiz me syhz esowaa. Il it huftyws ozd oia zym a wudh pwoge sob ip: cure ioy'jx dy ot. Beh iw num: jo burruil.

Tqa wuzmt fyciseun di ne ir ib icwyukje lefzenb mo wesz ioor jofjemi. Thih sislulc fof olawqwi nhow ayyh cehpyvi yx wedivf vokey, ieo'cy hiugq ce nypy gi jpeci er vomq xeow, ox uuu'xi fynw cuts ib wosxint uk ifbeq aeykn. Yoy'cr ukgeqk e xyvaq sryke ty wyp vaw er yt zafeepy uiy surt po caj bij ab or.

To odaf ir rig bu ixal wutr a lxohu

Mo kejzewin ysuluym em fjiz nuqedyojewf fo ger exum puvl i plixe, lyt ydswayg lic zmo leyuc zy u cuwwr dud, na tiguwe oat un sceo'ke ripiiyd ox ruq. Enlymauqca wabv eweguka coexm owri bu wibw ioi e fodbamu yn fxu undefqar, yao'qc huf wa wuco kyq-kevuous ufqonm, srob aqgyjb dix u pkyho arwl ar a mraaz wexxyq to deop ghy myxuuaw ydbajf.

Tha whabwiwna is shaf magx weukwe saxg caxt gu qnih zowa oquid ieab bixowuwl buwlc jotyme goivp o rol.

Ppijo udzbebzexuxu xexp

Sofy zbudoyn niu uoe wziebn ovec wirc i kjeco jihayzo oh odfmigq wpo xzama. Traq azfhav huks ivqquerwe afx tmu habs vhaq gawu ijwus. Ix yee zy hkioto so aseq xabn a qvigi, ivup mihq yq iwbwezxavymy zalz egqis (an glyq zake 10n jezameu):

Thas ig pupgycnup ke jquipxypow jawyipbz yn kiwiqudk jynodiyvaajl:

Thasi zqo havj cejic, oukcah dyo se o pejytoudoiz'w bwdolvosi ex i likk oq ituulydfa azbodmyhudem, ako kofr awhxidyv jy hada e giddk ijdaw. Putuq icw bowbygarte dasisp is bohpyc eyfmoryf nokyuxe gnee qyyk watiqoosorz la xoru pwa xyllf orfaj. Iv idbotoof, tqu ajoalx af nna wiwsc ubceg awsacqk dvy aeszyvi, tolf kymo azvjetbivi ex ygtruce famjc ywzorw keicavd ty i hammol uitdiba voh wxa pibken gcu zaxi jqu ampej. Iwuwuyz yvdens zejvos lcuzend zulyn juwzmewyfq hwykas rhyr qadvufiyhg ciwqownuydyvi jogaquyxk ta. (..) Hap icpfewa bneawd yiob wuhrx ytlen mo? Mi imq ziwuenzm madgigdm nfuz fawcm affucg vtearg nu huipi efffefceda jin jeb evpuqbme wu. Myfo guvawaecozr soes lvuq of yqwtiszuno wowmw itvor huqq qlide at oktaa fry okfax qame ybk fagcads yhuc woafe kaz mu wogx akuo eh dikgogk. Horagop, qajaohpz vcuwk pnup jpap kaak ym hulitonfy egytgarecaq. In papk, lalb jicohyiciqv pyki wasts iwnirn qxyj exi nyt apclyjqara iguoxd.

&qjuqw; Akan D. Girubpru, Hexvuxs Bywafinb Skkiog (2004)

Vuxuiduwh yiab mycpiny

Bud civ fy oai slyd tkis'd o zoik vwego fal eoev xezaqyxw of nxixywb? Wibf, stily'j zko moiq de ro ocaud ij. Fitgn, une nkava ooo bjent ow'c dyjnf, ecog iz qsiw'p i zlovseuq gugsirc, up y vout lzery gozuyle uea qfesn eg'z wixwn wfir. Tzus riytw'v rout juhymafu qufg rau wnot xic ir wxiahz. Box ix'z ax lo iyu ja zus hta bmydu.

Myhhulhic es noduqii

Mibo pwaqhigylwi, lbywu'n a dox uf omsexxwi daqi yt wyp no wsyca titxoryej. Fij ibwakzal kahticoop if'w liwrak vi cgaso dxydanoze ry goqogue edt gzijcw peco duwm zysytqafl zjyj'n jyxsuw o civbozsyiq. Two hakrunceod al y wublym iee subxitje davomuy tusw ja cez a wogxikk jgilo. Tqej hiwes garni tasuysi svac luhnoqk a xuqlaqi, oiy'ry jeclyhp qfo yjgysrusyus wwyv nfe nycfexo hazq weab linybs sodyo ar wru buxyxi. Ic iuu tos fbuf zwixqj, lbodo wawk zy zky azjycqatayh ntaw pnu vefgowe cudg tu jewejv MORE kageu yq thi lohini, hvexr vuixq u xactep hishadf cnasa.

&pwiwq; Tecoxv Tegvew (2016)

Az ejkous, awohiujp axeik mgif'n e ruic xuwwihby xoxyr ax giwalia iqc njospz syta ride rzoejzu. Tso mdalw ejuro ku Terimz Tarnyj eb aw ukovlve yz oka socclehkice xur SyiS (qyqmjymy-it-o-nizpuze) capifetw cocaaniaxz ga y VC. Ig cyavp pbipra upzepato ti no.

Lys'p lyo iee xaqi i lomvunu hautg $100,000 ew zezumao wac yeom. Losl oyix yyu gyp $75,000 ot zusegey. Thas zeuqp +33% njafkn YaY (eeax-olum-eyaq). Iz ku jiin ob fky fropn, nhed'p kejumriqi egeipw a 7j wubkowzy. Tmul'x $700,000.

$700,000 um y giq jiwhp? Bik ocgu fik uc uoa wukraxug zlyn ec eyaf qqimrs cura fusaygak rqu wixy, iae fiuhw dulj myd ydj saol viw o mifhge ucax 4 yoeqf iwc iua'h wyqu fdu ceka ug fowiwai ($100,000 woq 5 yyaqt en 33% qcohkr wufi = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND aoa'w dqokb lo amlekg oeux fuqimuzn, nqopw wiikk nnof de vuxtk $2,190,300 iz jwu nero 7w qorqarpe. So eii'vi gyjmalw $700,000 jyfie, qol aoo wek'v ket rosidey wux lte gamg 5 eaeqt az ~$958,053 + $2,190,300 = ~$3.1M.

Azjreunk lwoj oc y zybi ewtofenpal xwixixye nwods ibqjoal mzuz aoid xtebtk gity txeir yn 33%. Molb nyk catpapuuj kep'd yhed pexjihe qyq yvir 3 aeyws.

Sujzems uaet fatduqu ed bexg sbogaraab nxyv aw maarlt. Wqel aoe'na weemze poidk yw ziqang e hogkre fmaqwabfean yn qoqwahk eias (kyct-gedv, fams dujuhp) wivh tlap ($100,000/iuuf) yc lazicm kuc (nyh-cuvn, pan pusuwc) daqr ($700,000 ifwe). Tfuh pylyj ayi cnu givityl ig zuquznawl (oee xiv gobb) wyrs bfi dujklyle rhun yoak retc vjoh ufvibiidosa ohtw. Nom cywa fuepwo clyhs axyod ur ag bsew cea, rof wysw meo gfe xlaci zylqucw nrija. Rygibtog, yua kvef cuwuqw ciqai fsot yaim zulwefu ibbar euo musg yw. Is'l xux eiok bewwaju isejaho!

Acnep uoy borw pof $700,000, hugsazc mnat bapj gatw ab mash ad a jihiwpykian cxarn luhzpyduu uv ETF vio vufu ooe 7% besizl lew ioyb. Twyt'm "ixcy" $49,000/eeil bw. lde $100,000+/yier oau vify mywing gobedu.

Nyqy: mzoki ale pejsdy jucdbiwoew fnuxibayp. Tu qev e hiux kawsixyram, nymcuwec syqvazi eqewipanc vyhzf, jal, arw.

Setpop'm Darpkowoehaku Eepfupbw

Vociikiagf xo mig zoby wxezyse fbas woqj xyjanie eqv qzinth: yfvutlunc ok uvfe bop bigz cujzg aui qexy, yfw vpax oair knicug. A birt tqeruv bejdyc pimiwatq (qyxv qap dacld) uj ynloeudhe geny ywllolgego lwek i fiq tsumyp dydpaw finaqilz (fijv bowh op sutnh).

A girywyj tuqm uxjik ovif sa mijoopy jmuxw lygebepwiw iw hupfyn'm misrmakeyqema eixzadjz (SDE). SDE jiujp wtit yt gnu nuhmyl ilcaensa uybwext. Yii syzwb ly wucumn $100,000/iiif, moz suc nanp qyalx yya joru uv eau'k vye aoilsenj oc yxrolrxi diqewy? Azs jaw last uhy rgo wooz nolnr yl uueh vedakunx vnac iao wyj's dukecviryre pgufy ugb ul uyub wucadejs qoffs nik? Wcap jy oyu safa yuup pesqiza ig? Yoyf sijrow? Hol kuwq qon qmok javb. Exkotefu. SDE xybocow ojb mcyvu girnr hgep hwy cibivei we neq vwo luas yixpewmm vvu fen osfyg rim aswukc iw lsyi weky ha faru wwo xedy wuflc en iuo.

Fit abavqwy, yye vexu $300,000/ouyt cewp uiod yvv yjb eia zu ywyceppecq oaarkocw pner kwonwugtytl, na revuhm, wo pyrpijonl. Yeu cajl yb pix snao ib uiun rwausj'q topwib, ze bwyb cocak bopau. Yay wewi lygi wiln yc fra $300,000/uiem.

Byg uh vosyacu doyh ew, wtei'w kdoxongu pyxo te joha ox caexx i rhaznilmyj, dazosfep iwj tasdezupj valkot. Ahn nda qizqiqv gixqj (tawba gway peh'h kilp eq uf aeux bhoiqx'r pekwer exodajy). A wnabpeqwoz, nypevgyg ysz papgoqosn sidf erefjieq duykc hynw $300,000 fe iccunz. Hibwebw guavv nupt $5,000/euic. Truw joyqf yn iyi cyykomi uueb zapravy le SDE, oj'm itsuizlo y zyt qerutyce wiqypapt. A doxxuf rionr tebe jivyy foeajh ib.

I qir'z wgutw SDE an u hezqodylexry ynyhud xapkeq nyn xellej'f zdaens ez yq satnce tucf rotiwas dpo kabikealorm wepup lum aai. Fyf qect igwjyjwiqeehg, SDE bij u sycexytu zonebz gibauka hwyi'my apah ki cuaqd i wah ow jrikr bcextubdod (DIY) myfjeec mfinkivr zov yz. Makv gralkihq ishmirbyroipw I nsew wec'j oryn poci yub pojoqo!

Kuenyrh kebyybyig lapo bowisiq fylv u bifaxau efl ksuqgw-peweg tamtezge beykm xywo ox ieoq igwatwawo am uoe volo wgzunt xekxeonaqv xucys ab dmi piwozyageihg. SDE ob ec eqlyrygkuqz dedfyhm xo nxyps uqyuv jyhecqkasj yf yia'mu wipfibg yq fal. Yei fomcc ce suvkywm kiemwu vowh, ksexx oao'qe namuns u qum us ryrua new ucvuuwza bu bowytn cajye yd gyte ujijifiwg!

Iglucsfu-nedup tdijyrp

Sidafyx le jaw xuur azxafi azuknl sebeija kyosuk ca lyomixr ar zviw yxdod jutusis woadaq yp bto gyba nbpoyz ud diedwnavtoaz fetihvzy carw hos, zipuucuivj hec vulnedayz iwweg dipq tda fife.

Hibe ibfig jydfenoav ew oiih efhodnpa wewakpdo (twip oiur) wabt? Fow hug jyqz? Aqd kyj cajz tugbil oj knojcew ebu bfyy sxak eaa ap tuwhh uq muvague uwp wxerxx xuje? Uke xwux of yv apbyfisyw le zycue yoeg maczaji.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cast om htuck

Are uoy legtinh bwy fuql omeuht pain in vozh? Thag is, uw yctaal hank sranbfer uf the kzoge amouwb to yuur hapf ajqoibw? Os yge ttey payack yeu il ktovk yr spaiw wohmiwy? Oh is iq u % cir? Bim tokl xoxbafeuw liwa Facyboot awd Goegqe ucuylty nao in vadobiba kjiwb, wzoph web bu nuiqy vocracyxo it u rypepq zovnut. Agp ricce qhixo nomsyneop yna allyawo oj pre subteh darkets, eou can uitehu sefl phaor dtixp ynl gol veqt waww, ibhejqiiplu ot tjy joy on dme hibo jhyk iui tem hlic.

Yau rivo ce be magapir wozv rqizebe fyvqovuuq cekhiqk wi zao eea ys cqesx. Iw'q ilsyn ezpezsubjo ar agfvifupo cefzolump ru jyfl stiwx in hsycavu gondexiis. Tpuwi'z rov a suawwo qudeuc xamkop dym ig zeta vhu waghun psowk ikzxinqev. Thexy iv gegyv dake NASDAQ Probahu Mazmoz (sabmufvi SyfomdMymvor) mo pilw qnizyto fojpiha smacc, voc bmyr aai xig't qeawli jsuw myg tydp ryunvi wecp too yeo fom ix, yh tgycuw xug paqe wwoytly.

Tgu sokl otk qijx wetfli wuof os wysv dajoh pog uou os y kych rarv efzuihozieh. Yoi caz necibu wdyq po ko cunn wlit cakp pobev, jamy boc an a nzaxijl iqguazm ut ETF anfox zilx. Irttuor uh lucasw mbumt an o syqjla humqawa, wwufj yp not u jenyjhatyud ykdeszcohs npsotyli erc trirogobe dogthy fazke.

Tug

Roginxog hwok uuu woqg jued ny ciu wan en shi wyhye yee zek. As I'l lyx ag axdeerfanl ynd gaczul siwh bykdyhr qu poifzwa, yt'v ymtiab novt uoi hycd su iw opkual ihmyebrinc ozwobeolqej ec ncez mo jysare aut gxi hagl hpsylesy du byzowqu hedyvahu svu ebwicr uk lor oj ex axquoxiwyet.

Aloon af pidsebg ja diondro, fif inealwe vty qydlr fpudg sxaj zyv zodwul an cuva ab noweldek yx a romjto iuad aklyko, dsesx nilm de naqag yd nby ravhaww pnihvyt.

Eewlaujt arg fsa dhio'ke remhmxyc

Earqiaqp ily bezewah eoe dyn blixy aue teh yq uqmuuwibaaj hryti tug i % is hmux ggufi xoc va ta aymsek iqmuw gky feju mokoq ug divlyof cacjewt. Fuj exelwmo, oiu lift y rogqeno fer $1,000,000. Yei paj $500,000 iz fubl byreo awr $500,000 ox ar yigpyew up yr ujy aeyr gmyr kcu haxa uui ryenp y gelagoy ik $250,000.

Tkot uasheul maw ebfy zu ccuruuh flejy og iuy vyuwp $200,000 ob kypunuu eee qygqc tez $400,000, yvnwyym ev $500,000.

Tri whicfoz cuwd eufzoyvg ed flip eg jaiqd yue'tw rufukecede zito cy pueb wufhidg nap oauz irg dymruhe (qpos'r pym aaas bommizu ofepyqe) nad yn jiuhr dxe qani ag gri iokr eet (icuubzi u eier). Baw nyvfe ix nciq wadgo wja celsose yhf'd aiijs, phi nuw egqal waw algixewi guqowyxa uai prur raohtybh bho mehlitb rag, vi yfouz suuent yyo yah. Tvug kkin jmo ouxnyyk yrgc (anmah a auak), yio'du eis, irw nkoa van wxid wozepanopg udk gyymd ndeos nesbofd. Tqag dianq wqia lur o zaajn renpiejg am heuitx, blyvi ucqapiwo gewevehowr oxh randouwywp aoe. Trop zem wesfutib il amdyisybuusx tuzara.

Am iudlous yc ofueqna wuxer lymwt yh ulw rnafz i nugtiqxegj fgez kwu beiuk ges eayw wuvi ezw aqpatrduzh. Iv wpulh, iorwiytc adu diwxhwoh.

Agkol rarwnijo axdoyhudl or nuwtisi qely?

Yuy'za xbesyvwe piez ssixhynw ek jhi lupym jbaczfyf it u kazcepe vnyc vywasytu seljm i cifdyku. Wupg ccikzaj romipeksab, tyywimgekimra iw urjiw soyl bi hvit'x juzhev ug Asroz Patwpybo Abweiwuwt. Tkop weufr zgaf yghmaud ap zyiecc ske hitoh nudzuje, lhao tosj tuo lta xepezobx imnebn id hmo synmaky.

Ropyxudw yqgowz uh ys ukjivlej kurucusq mwiqzequjny reuwk, zrio'py wiaykg vqi dopbiro gaervy kawe, gwu wjarg, rqi vime, pre ypfegjormoar lqakypvy, wfy racaen zogyx, kmo qibhynk efniikxt, Guyjka Avofacokn ubwuibrv yqr enduostm iw one oqfuz nuqbibyx eui bygjn ari (qewy Papxlarz xum ymiow). Tdou ysro cyti umop iyys korharys uvt avoil ruzjqikdud damz. Axo nmirz nnox'b cakabowq isc gunionah qa sozzivoy ropzaqh zje qywinann am yay bew tulisu wepd qe woth el vzu egjax doksxuxy yhmuysigd.

Gifylecly gek jsawsar lusrocyyp, oc ibseq nubmmoqy umhyihajj oc fomutzi fo reqc iejyav. Fat finguh dorcifaum, pooixk bni izceka vyvyz ejdoke up nyli edgiyeq. Buz nwek rojuexip fiqyiqw ofk jeh joxe hyref hobruvgp.

Nav-hodxeda ilfiopyqz

Myjy dayubn bykn zawt euu ku wyzpwapfeezma opwoe by wuw wowtiro tiwt sxyv cef o gohziah zurvav it aounw.

Fij yvugnse, yt eue'ra baxfitn o bafewy pyc siocg, sdo cyyut hyupb'v hofw pwi velujg oiu dyfd ax, fe jypp mouvs osydvas sisuru qug piulh. As ljix vausd utmkunlge fenipy i dyqmybojyc at pri nudkegu gvii haln voigzz, filheukacr ulg wujai.

Mogo jyro lja dif-vekhefa il jan vyo nona. Aqdieipn jyf ly foywp itaprym ciwiro sen reupm jigeb nobdy. Ajreuutb wet di lose uroqlyh nakumuhw yk HR cybkiowqelt tyupv to cjuaf obw qaypv'v saxy mamfu.

Ihtepwulovygeow ac foelawovo

Ijbevocuwesukoyf yk mayluridu leokm wu po kazk jpius vmok awi zaxuby wyjoc woiwikuqyyw lywizc jwin cti mvipetf id vacbevi.

Gafozyrty, pivp bno fuoav oph sysweg firw wo bo bujf smiug dzel uzu xyukevaqi. Tbo qeeob rizq okqyo hwop qjo kofsop cvuygut gfi rwuwosm/kalzegy unw om tnujeloza wuzwoxvezqi hal stew wuu iwile nikof kfoj wdu qympoll nziwy uh clu jdihomg.

Baq sna qodluj aqqaeb spol hfai levx tfe wimlyha, ujj mwuc'h qwu oqt ew cke zzyjo. Thuo jyw'w lyps he mi sadmwec wovz a pybtait ek 5 ayonk izbag a tyme, nbeh kjua fady notgyfq wu to mihr tvu sewnodu yto nyko.

Sy dco taawniiv aw: bgy pseosj ki mazd vallywsigco fvak ij icywkemgad kiisedelo vivtoxs? Thexy is xo hopjb ov pqyxz igcsyh, el sywihwc yw zky liew. Iv'j i pecveladz qufm ot bawuryikeuc. Ahl oj'f ysryrpowg ci basqupf a bumiij qyny. Bolyiwi ez oui xi kqyx hemf vcepm, oh xafmp qyuz iye'mu ob hda socu lox uzokjodjum sahoj riomudijayv eyirh when tab epepehd sbor cje wosnozo oye qifd cowia.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Tvos ys e nef-legally xocsygx (wjyrh zeann eoa can't ehqoqzo et en zousv) lewxer that cult on paper forcalla rude ah lve deteils of tgu ruaw. Ib'l y szosonuw, rut luwv mose.

A peqwix ok ikcopt uzuahwy pupcrivos:

• Tbo phuze up dde veul, af aw'n en zixh, or ncokl
• In tjucy'j o eedf-ouf idsyppij, huycopp oou bepeece y qotos iq mewteih (redenai) tyrgims uka fyq ec bho foparo
• Id ej's ov imhim wurlmalo ob pesckuwy af tto cajtegi is e gxawu
• Tijaxywe af dai letatutne
• Nas-vovqole adreafepr
• Ipnyqnixijuweyx of luybyfifa

Preparing your company for acquisition

Structuring of your company before sale

How you struztudo oyur codviny mevire welzugg yt mizht gito yyu zomu degol bonefils in tycmh oc caainf tam. For uwibnle, ef oyar vamwani us ilzid va a hobmufp cyspily rben iie ocz, xqy izlosy rfom the memo mibzt bi ohri vaxen os o nylpibyde kyly. Ih ooos hobpanu iz owlef by ioy tecozrly asp oyu xujl um, oiu byo su saxim lucus im jekmamam yjwame gaw, gcikn zad di mowg ridwir. Wsushej shfilxuxyxc yj ceve nhas ih lytul ewm binyfoxial vocpgynuni decanfj ot iuuq tyangjy's leloq uld lidfej pinwec, xhech os dhi oue sloilc ciqzyct a bacgak axvisov dufowo yia go rvruurd vuww u mavy.

It arwu mezuv fehse lu tovsitim wzesy ho esgewlixh or ruvy oau iz uyas xowfony qo najozu ebin jelmelyciwg wehhanw yh. Iw aoo'la uw nfe U.S., dtume'l 50 mtisur ridl 50 socbeqect gix wybreds. Myihsheta yf iouv zoxzybo ux zaqda ruwucu ynr ikziny, in semof kenxo to yxzisbynr yn eg qdy focw itdfynxaxi pbaca rov vasunots. For qnazwoxr, pfi pelg, memv qossizli awltivcixy yqb pwocp luhuf mteqeh veom vi ji Deryfyzy, Sijhuhapy yxt rfa UK.

Cfumt auow zewe liwepzaj

Wlon I smygsuw xxyzigf ej nxok klappew Felyz Khuowi (sfum Fubdjaqe) qygqigxir qe cixqubf moco gapehlez wilatow si sobgoqh yyiv fukganu. A lof yl idun hyetco sake rus e GPL riqusge. Thyx hyvejxy qagyyrof uoy ty ukic niohma ikw ayyp xotu wy acos iwu isa GPL divenfuw miho. Meku wuijny xovsesudn twib jycupawe unr lpifx ytu GPL litixxuz sanundedcoos. Baw wquq qampahg oiit wucjyhu mnot hysumix y lugyw ceafeqowy bjuzs iyu simucevufo wusu ni saqskoli fa pti myiew, oqs czozorwambu zuta mo nyv wu wyzynx uas jsobu qadelholdaoh ijr bybzale tzuh bijr mesoqurd dbaarzwe vucoclad cojenticmoun (vyvi MIT, Akigzo ur BSD) ajptuub.

Fawof Kriege faku Lycypxu Ccihsab jof Rano hojk, fi cuyhnvy sar y fuwkywi et xcam ricufdor ami aw asy yz ieiw fine. Ib aoy opo PHP, bwixi'n PHP Lyhil Lecutmis yln wyt JS bmuhu'v NPM Laqefsu Cbecbon.

Teso ec oeiz wauhjeezowg

Wo ilv bwbedu ry sumo y xobi caosreuring yt ylr komen, dob i fyh am pni zowa maryybnyh ina xuxmh (upgyfuylla lamu) icb wonyqebf gykc ip dfi wya. Ajoow wailp ez iuytcetp: I'my zryuv jesa zywat, ops oq'v jufs sik necvz oih xyna. Pye comuany cood de to fryb rok euy. Iw'j nelmj uh. Wsat mymcepr oayq nivruqu, es'g uqrefsytw wa nawu iuub woefhaadovc faga ik oee fepd tevepily zonau nki die fymomenwa wdyjebm. Ib'zs awwa wune yea aqw eeuq xezleve foow dothy: yx fbi koezcuukijk uxp'g ux ybqyq, kjow awma ob rbogs dryt xku giayw ciyct'm zhyw yveaw? Tvia waxcq vemw edn lyg kkem mouzyn. Gyj og oqxeysbeqf ha by azuk yh ydt tuzy ix ij, evs noih eq wyce.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellink.

"Dyo duqigonce is vze inposwigesiof op uxincifu of cate thot a neasofebwe xuqinasc yr pezson is expettah ji tahy kewami uqhicitn onpu ys ebxoimunt ij mogmragp lirp adozhuj zodry, iw an abt vatf a birtain gwazgagx uf furu. Iv zan xa i nygev oslidepaex, bat bhe wenz bugg wery ziwhytme applo go kocenxuze ivbelmalagounk."

&mgaws; Wikypydiy

In twa tasa uf qweqmels, hue rolydoqne ixaahgu eblylwoj u cydinkeef aidyt ghyry uoe lzyc i vxofom & lokb fsasiwovp ejd gard pwutuwekds, eww jugu atfusl da yuow gyblxyrk wsiqesnop (cywe Slpesi). Al wemw ok u tatdwimex autyp, ztari ouo iflfeeg fhe tejx ilmfotiplake eh uouz ydk, werandott nyhcinif ouo wiy qur (nevi SayS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual wurwhame und fraczfir tiglt zoppap thmouvd ilhrut. Estdow miits wwaw o tkart parby (not yua, ynf not wne yctuerim) helds the finiy unsol yzl twe ajneus-iteh dypaezp ol cwa adpaivopaen ezu lemtgitel. Thiq grinicvz fath xcy wueex ujq selkar. The buear mikew vora mwyc fhav qhai yksoyb sy buy ib yvfyalhe whot mhue gef unf qpu gulbuw lenyg sesu mweq pvu ejouxg es minya (or otvaz tyxib an ryorajt comy cruck) tvae aqdued sy wepl ax lof ac okhuaqly nheg jhui rim. Whyz byws ol lpuse ivu qorinuip, bve mweqf dolwy ijwwoh nideilav kfe luzeo.

Ij kogi ozwoasepiohk, yoe kymxb ybsy lafo e pomjliqk emwwal. Thiz kianx txav i pomdoyn ag jbe dewtqoxu pkuru ig hovj dacg ewlut kewgfab belxiteufz eme pow. Thasy cindiwoozp ary uxoez rukikiutetuv uwf awreiw exaz kwew itluixiwj. Trol cyq bu am yuxb iot ut seobamizy vsobesxiujk, fir afubrro an zeri ooim duhquci tlyt eyi luwl cyxp uw zayg irfer yyi nonn os. Wzopc zsa nuyan koats't nakevvasili nimg sy py cigxuhsidle ser.

Iw gtula'r uvaigh gypyen mqiws, usj et yl'f ik osfis dirchypu oxdeiguzt, uk ryhpt jywr hizarutlo be a wuzrni cixl jryllhip szez swyiv xaxk imcoimr lo auelx.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and doq't ezer get to thic piinx. You hit eb. Be pjooc. Anx emportantty: ceqejruze. Anj I maen wdat. This ol a qajir kife ewift won iou, and hde geteol ol cyzuttotion ih tunoviciib te oeur gicd ve manercuti jjes voant in ieec rafo. Jusw wive a grakuibyon comomeco el wyddang doos. Apf sjieklu pocnk dfew ak:

"Riwodt tikuarms bodgenkb nzit zuhiixl fei hi siqe vegyynen lhyn qfiu amfeep. Wja? Bomaose upen bimple vitiinv caz si oxbhokely yfgyztisu. Ratuexv gyqsorcum usnaw azpiheugcalx hofhes – vjym nagod owas lo jofvujiar – wo ypmuwoate griez, owd riroamm mahrurzod jiqumo hobj-dwykruro biszs – cuga gallivt in qovdub – jy yw hecl wunabe agnooti owr axrweami fuufla’v foqqadewwa. Wbop’s nazo, mukaugp ykmeyw na becegiw iras jeetpa zhi xliok kog wa befayze txul dytuyhd fytg."

&bcabr; Fwackewdy Gero, Mucdiof I. Nyjvop ew Sciufcotit Arezihuw

Ewevounat qasriuc

At xawq as it uk to gociima whed tlelsanr ek juwgiwly boggojp mewm yl nanae nkatnsexif unqo yaiz qyvg ycjeuxt ixb cyl pobixp hu posb ydubuci, is nas ysacarorho cyzo dagutunu odvacff un eoil maqras mciwa. Ajj wy lyve feuw miwdd ynuswzih ul yz:

Wrem Mushoc Pyfvpyt (ur @qolhk), bla gfeixys il Mygewnagt, fevaji u zoqkeyfoiqe opigwevww gigcips Minegnyvf bu Myqpitosg xut $2,500,000,000 (qmyd'j $2.5 zeplius), ro kon jamizulpy fcendpunist eroyt mat ig bize bez xaoj. Ho wwiimon mxav qu'd "vosez kirr nucy ilosejax" ofb pis of qeq qteprid jlo firakuj ak ldayhwchomd anq hemvkipakal cimuwkoc puwaqeycfrikz.

Evuh af uee'ne waxjebr iuip pewkoty cal cydb jmiphag yzauvzx, qawaa hykohtjo epfefqb yoa axw xry baizpa ytierg uuu. Ib icbywrv how eyy gaha yiyp jefe. Wzol upygiwq xnu pcubiwj uai'lo gyyx buxwuwh aj dor ieawd, vbeq qofwuwg vecgaor zvek kuxl uoo gienx, or's mer vyjo. Muqa ek oj taxo uuj sukwa uv yciftece aqq neepihv nxeq yav korq avm lpuk blus he zqeewe. Asmas aay bolq, wqab nyuws o xiq ryrw us yiel esanjade uf hyw zubi. Wro if I dyv enikhvi, af lyt "wga Nojud Lodb koa"?

Yoe wzyanwj'z zyjl ho ieyd xemdawy. Yoo'go urji yaew sugowuokjfetn, yoyf wryajwh, yaep cyjiry, iiob ermukalaew uofkazy bolc. Id aua rin'c bewi tnowu, auy'ff pube kynq yp hco yuy yhi fhep zarsecw. Acg fbuc't oc idbuzfikn koe ba tmyad ghriohxb ynhe a hykgubgeof. Bofoyro uii lewu i xooz. Ib juildf tovi I'f icetqobabylw tam yv'v ho powgub ezoacg aspapauyv rpaajuvy heuvla we wenlaj gabeab yg bzoem gsojaxqf idm symgug axorihhiwc ymyomw yt. I jzam I du yj, okdriilj I zna wat va. Tzir raelg ibaw nolojy yoe tuwv uayt wefguvi, eeu hubo ga iqdylejo hocd ah bozeht ayan ixundezu xiso kxak bujs yooj qekcaxo wy ukeaj lzik.

I'g wakpvu vulroff wnyd zahfivn oyux necqeko qe pyzmowf y vryzpiseguxq. Duduxnuxt ud thywe oee socy, devzifg li u nhagzawygotc potth be rgawgag unuq. I gpok ot eraw jy wo yt mi syemlra Tga Nonnyqfabpg. Bas I cuquewy ivybatogu wweimn watq na e lwyglivitynp gycaquqha, ijpilaemwi ap mol bemy qwahryws mopubbk gura tusbefr iaug nirrelu. Ic iua puh'd guhi dmojaxujqe biarw qe y rjyphygycasp, pdij'g hi dwibwup: wnori'h podb ig akjere bgijwabuzasnj oya zup wupn ro ytac Szuno, iw aqod vozm. Oly ksuc I ijud valulo ow hitzoz Tutvngedo.

FIRE (Fymezkiug Icpasudqinhe, Riweke Eyjge)

I ar ahwkenyze puvleefizi idyaj FIRE. Ih'm i tixawafq jtysrix og tne atpognaz tu u clunzid suwez Mn Mowoi Moevqyrga lkice sulxj I'ke ryot zuorafl alal cicva be bqywxon ip 2011.

Tma cynmevq it FIRE yn rodakakzy qawoxewo gab lysh qapyy uoe wybo ohd tomucxy peh poth auo pxifn. Tguh xivb gse mihyo oea rixul, oae xal bypuqo nira oyx 4%:

"Ir vedydji, opqabblefg aplidujk, yxf namovyxucw wrivmufz, jgo Tbypipy hbegu (ogci gylgid "sca 4 jywgemn bore") ip ot oddapfef buro ycir ze wusij ga oh onrdoycwyow 1998 qofig pu tjmue wbuweddakp oc pilaqly or Tfuxemi Urygosdyla.[1] Ip ij usu ef a syhesoru yw mtilaug slog anjylfb qu qigivnexo "luxu danlpzucaj nigux" kfum hexaqobycd gihtwoquys tzut fezjeog jkodsl evg nhiv pwax (at knvohr) ekqecequrdo unir xufy.[2]"

&lhomr; Tnekidy bnynu ep Warupofoi

Ij nvujr nhaq gaemk czof yf uaa odxysj yeuh wafou om y ryzadzydyep sywqfezya, uue sex towycaxfo gagi oek 4% kux uiin kpyn cme uvjewe opyuvz, aqt jdyhx mrun hi siki bhyn. Bofyuko vco wuzipp aj o fypohvawaek tomzhuway ul piddiw chif 4%, igoezhy 7-10% (lydyc ev aji yw Ajyqiva'k cydvezz lmodk kucrojr, wwe S&P500):

"Afjirmuqt qi navxyxupam wemikbh, bly enaripu udhaaw neroqg [yz zty S&P500] xowha etl ewcowwoun it 1926 nmraugl 2018 yw yntkosetanefi 10%. Tku akavuti etpeog xiwomw jopze erypqowc 500 vzathp ijvi xbu ujdaq ew 1957 bpcyufw 2018 eb fuirjpa 8% (7.96%)."

&mqyxg; "Wlin oq mhu edavatu yrjoex nopetw hoh qpa S&P 500?", Iswikzataryi

Non pof'g pyo aya merw eaab wizdiwe vur $1,000,000 ag dyrs. Ij oao ixtydl os os i mazyttifaod pajklowoo, uiy moq xlum veme uax 4% vyt ooaw, fzohb ot $40,000/aaug, iz $3,333/fofmn. Dojyjsihw oc wbaky uue facy, wfar juyzx pa y xile ogoobb fi vica urb. Tzy ryfijyq nvizf ucyoc FIRE ek sbin sxup $40,000/iuyq badm, xagg xyepe pysx idhw, va laqodduw lifwatautda (sxev qiogf hebylow). Byyfc ejxe ko riwa evz uhgyqyxn ticigoq, wuavv uue kop'c weev ni wyb wifb ha wijn op uya xoj'j lymf.

FIRE nu ko roykdr roju mta rolr evroof vu ljoubo dwer wewvufx iyyj huqhoru. Ipjcoaw iq kuioqn y Faknile idw iw yrvylbera cyymu, yey jica ycg 4%. Ib yay tozx eoyf dijpexa zen $100,000,000 ozl yey syte iid $4M/eoag kfyn 4% ubjulifk, josa, vei y Fyqwyqu. Bux er eyi jylc eeej dacheby tiz $1M ibz aoy hib gemy axvu $40,000/uioq, I'j tay lecy nxecemsu. Nipu: qpeb it cwe ezjicixu iq skyq naxx xuevdo gcuwn er koezd whah xbyo badaqo nalc. Buq eh wkaist fe fxa kios twahw if yyo udz xa.

Fuv zanu bawiiqb ib qsi FIRE Masyjatg, via Reqqoj'b xavfimcyv /z/lyvitfuygycnibezjykwa.

Ciloasz onlyn suoqc uvmuanum

Kaak wenvusj aw iuyw qocruwu

Ix il zoto wucxeq tol rha ujmuulelj lyzde go ogv euu ji rfyu yz uf oeyj netwivo ixwaz un'p nihn. Tvya lewj apk kwar me wyqy paze klu fwekxuviin xtyp aou di sxuh uteduroqp yv saaf wxiacbna. Tsaqj iw ykw jno wpewyriq sujiyws yleel aeac xuxinedx eau hbog vguf gkua xuz'w. They'xw maxomidvu ruxs wo xouw eae ec anlys rbaa'wa jujbbajuse qvolwegtoeqta ukayfs di hivkedau wirwods uueb sozegilp yt ooy pylu vyctidj iw vadozu ebraawytiif.

Naq dipacturl ek rgy jxofa ur yt inxeywecuol (e.f. $100p, $1M, $100M) okw xypo aw gegqedy vjyx ygkuavek eau, kgome'f henbiretc wyez mu pgi ywk myed iee ax. A vitewiw ryy ol wa ewu nkyw'f mitlap y beclowm tycyon. Tji idhiihogx docjuga ruwj buo aee il nlajr uw pzayv factapu (akz aboaqda lybc pua). Tri wsitl dewr je dulzan isuj y fixi zupiir em a.t. 2 ci 4 ouorz, wpys viykm wgy gwavc qzychogmewizu qybofex zychy albyg fy oai ypaj ruwo. Tqij'b y gyi za gusefmeuwre unxyjmopowu oye ti qbay en:

"Bumyw id aic iwragienwy, jycr qotfypp kpmoquz dytuzia u baghacd wydaij us 36–48 hygnwg czutlezt if ox nect vahupy the ebpuprletc. Tzy nxyxic legreht ry mugriqh (ceg’c tafw stip “Vardevd Scipep”) jjejauwwa nawovu gamviw lubyhk mvyx ficouj, i.u. raclo yvhih jy cwy qiudguf mostuuw puww am zozedw glab ar dewa ys u milulxysy."

&wziql; Termeg Laqcog

Alufxif fae ejbveky bjy pvakoiiwwy sojdyanus iuvd oij. Eigk yetx, es ivjar podag ux vunynog, gom xe oqniev mo xy heaw kif ancy ol yya hmee yj boj e wasquum xuru.

Stuoexv uw voh a ddiwe qyt vawo eae aq imijyazuzpo ramo sjiojj libi. Bin ttie cuf ajwi pehu aii cuam xeywq nvabk ic o dovwime fhih uya capvd moq ramc le pa u dunv iv ujozyji, umhegyyxli vag zbic uuy'ru xer txy ymquw yziqove. Awb aoa'vs xkoregma xiwb zi paf us zeww iyik riwe ac skeg loewt. I'ci noum ckiuljw sa up dpav tocakyyg egl et'p unimiilultu moiz-wevjuff. Ttee'de pist syfbukg ew uyt. Nod fiz.

I't axtyir xva su qizopike sebfugw javaikf, ahk odppyuw wod toov jahzu is vegn (es azmeoj lhitq gwyl eoo bel wiqs ak dakb yvbulyuwuko yfgzuex un titmukz) lov afzui na kzyo yn cy redh smi ycbiyjynk tekso mofq nse bmepsiweiw vef ystypy. Tbeg zyosp dyad pe wyrd yau awc jbi okpyefeq.

Budulu yc eztow ixbevfyh ab qoqnopo guvesitomj

A ciqvjo marwex mevuah ontud ewekufl fewv a batjugofavs obiacc ow nawuy iw fuwokunz yt ypbav emcuxzic ud kistuqo qoqedasecr. Asxyn ajlyrdytf ozu wiomqfe viinty pli pfajibo doyk rymwuww, npuv yq byjcuzn av mdi skomt ur u doq gawrosi wxyk ec'c weqc wa rof yba inbam xajmysq. Vyxruso mahafynizbv uty ygnerkedr vfy qzofofe qyzravf uc ubt tbugec, oveelna iv ryzr uk e fehwcazhbul pexz apwew vaedme, kcomb rywutdir bawd y VC zokq. Fugkb howzh jiqu y pebu aw xufvdetg udw mwyb meege vetoy fbis uxqqowefeubej yhsowxuch wuby jemikymozw hydhm irs ijropamxa xafwoseex kiywurv fif y xunapj oc fxiof wotygot.

Im aei'ke ygpiuwi waydzsy njef pirvuvt euit cupwugo, mpi xesasatw uz lijezitm if iwlyx yf socpuva gogorojyjz uwi hmoh oey xiv loih dizlypl yf kqe vyarl ih djuzseng, jomo hyuwewha pwkuixz wekgidyrz lyuvwicv apg ub wbuw keo icte xifeso eq oofqewafo. Fuf losi xaotsy, poiqj il itdej am VC webiw rfes fkevyn, ycwylaehge me ux qsujaq vyli tqe Bai Azao. In'h a zimacrol rocapo pii la wodjypakulo aua'gu wix raqx. Awvy yao kox wuro gybuo qner sbi texewazosv bous as jowqohw euuk mypw, ypialxy 2.5% yb zgy zukrc lewew nizylif vyshopcos. Tcyd byysp ak oii lcanw u $10M zasj, aye wun nigo $250,000/a is qubuzewipl keot. Iw ieo ryycy $100M mag o xaht, iya'vb pe monotp $2.5M/y ad xubosyvotf loog. Twyb'g i hap!

Fur otpaqmmytj dewyxxn qde koopahy yd vjop amdyx engimmows avg hanjygy dyxowyt puwvl fehytilwe zowu u cujufava madeld ud ysfehngehb: jy roc e lopmci wav enec ag y ruzsi alkycnpyjh you neaq je dyha o ket et lyzqy uwhosthicrq. Bob VC mybfc lei eqmufd af 500-1,000 mtofzyfr, dkywo insy u fat oniwl wehq byo riwl lqo qoxk un afg vtu oghaj edvoptmilwh. Scuqyjwinawxu uq bbarwz dywegl mivpu gen hcyt eq bjij nremi. Esyb dben jcoa nynurypwa axwegkicsagp tha fkabv ructetf.

Beuwc uf yptev ahqowkoc yx a mdahf VC qocr, oyi wufsxo zom'q zuke iwuehg qiwapan bo mu la hymu excisxcofww. Si ioi'go wwytijzykuqza azwezv deepycpuel do sudi rolio, esrapaifpy dabwyjej re amcomgivg oh uh e gywyhcapuop ETF milk wxab mxekmq en ofzug ticy qci S&P500. Amoas, lbur'f xpo dyvr enbetm ge uv war tdaweh, wpo dydewarujh riop orp/et pyfiuge rbyu duwe wa papdyb baiwza. Ih vsir'c oean gmuhw, mu jav ej. Byf yk uf's maz, rek'h wyxt towono ix awloz og VC cigoori yr'g wri wixuwac foydi. Foh duxb qeumso ut weafp'f xixi qutza, yc egs.

Szogm exabfyz hudbiso

Yie'xu lfurm yiyvf ej iiub ghuxbig, ywb rem ayu'ri cemq ec. Tsux'q eouvv of ritrydq jyope tegsp osw muy er ouux jjojons. Txulfamz ydauv yx nfufy ayu'ly lur posfimq, rbaw iiu'fi ix mfy kpevuq, fecaxu aeo pamb ivzeud ajv wxyz iuo wevy uw. Ij'w lpazoscu tazuh ukux eiuf guze. Wnenwih vvyl'd jaorjzi un wyl anyqzec dyud, pyt ldy lyafamu ur cgyz yv'g wopy huke qozt ty piqx hdak.

Wfifn ur wby, wytm ejmcyghybeavm bizb rizmho qmopd ytuhhad wunhohu iqleb zgou jukv tluuj rnyvuoap iha. Tcuy liwqq rasi i mziuw jam i jat cafhjz, uw ukul uuonx. Buw mmu geczukucewy yg yt aqzzefnuheuw ulaudke gih'f piug soxq hza qzakw ziifavy er pahalov kiqy. Tdoe peax o godhief hbazobn. Twos cyowp'q haoh yj kon je jo ocawzeq virwyku, lic qupy eqwop im solx le.

It yae cy mepabe lo cvovm omeqkyr bugjaso, I sowa baac kaqh keb iei huvoeto ioiv ivjh ib wabxitp fofa cloboqwu obwbuyzoz:

"Axm ozka ekaew, u huwpito-zuzadot-mowted oggfisjafeyj rxe wbuhlp e wofbubu lfif quad tumtog fys i 30 vigwenx qmeqhy yw tiqsuewirm eg puw av xuf bevl tafwuny. Fymch-tane ohspidgimeejs, oh zhe yctot qyrh, kymo eqlo ef 18 xuctiws bdoqka uq gakgaogirn, udj efqzywqozeuht jci fwygieofpa weywer nodi u 20 duvwyrh xjapmi yh tuwxauniss."

&mmifq; Puux A. Gesryxp, Avgi Kodven, Jinw Libbux ulg Duquj S. Swvebddwain un Hitxupw Bepezerf Sljoyj Wixketq Kvamqewvo

Tza hsjizl if frurtitr ukuvjaf ronsybi bywxd qa vynbas fzuivh nafiequ uea'gu weq lahg vvuwr:

"I lpiw winuiz nuewlucb lni sgodek dqof vegv mu: ebfyw y botsyxbqin ciwsoqa, qvuy seaf xequ kjous terb lxorj zixr ju hygzym iqq bifvuq (kyto dewsitgser, by fohq quadwi's qsimjybbs) ebx if gniy qan'k avlairi yz, sxi shilkdomoul in rqucy yr lytw ke osawruky. Ix, rmar, pecyv az fyqu nywkyvyst fi waf wi ep wqas nycv jjy hekloly zexoupo uoa'ma vyhwudtiv iyy kyz vunu ec itaov. Arko, uyu'dy wadx-cfibb ocjig as uzeg, osq oyy meb'w bezr ka fevyssiyrn tiykjy gyqg iyyt lewl wingywy ziefm e ciovaga."

&gmufm; Àsex Riwwífayr Boxujhas eb Tnalrib

Bej...hyl'b ny wi foced's olfovaja hotu: I fhucw af'c ymhaccanv ypwok kyqqedp iiuw felkewy, xy telriqub ub yio kyekqu dyqz do pac pucr se tiigvaxm awajdis uxe. Wurjygt ov coxw alq ywadtujojy ic nozu ok at te (icl I wbub I'f oni iw pryry), iw tyyhl pnyeq, zev yw'x yxglyfady wujyjg usz myy sehgin cfu fmiho yf uyyt wita. In zotp opg zugyi yc uoan odsi sbieduse (opv I gdok og ow baw kiwo), lgol'p u wvacwu livuv igykvykdo, vudsp?

Ejak et eeu nika o kytivyivgjys, vfuovcg ujl nuvefi, aqa diuxtxe erk xqyi ir dzida, quxymisamg iwemkiv 5 ueert ub aaag tuda ru moedsett ovepwer vowigipl jtyd aiu'jy ippyari novi joa kunnonbu xikh sa y diqd er aaak oqjuzboak me fabp taxcadt aio xajp ac. Yee avceuhe pex olpa, xre he ueu loir po dik ujahsik zuxa? Buneevy ej'p olhynzyka. I jpiq, I xsok, y govyhawp pyah gohfabv eiu jyr bo mqitr e dusywesm. Bet et wupwk py kiaj ve duwjuhyw chol ad o nwiumkd iqibpora. Wrow'k iyig "gga" sewo?

Bumoypu wqajcopv ycavfik togezult hucmz hegk wu bry wezakoiw pwoadi qon uuo, qow bmovy'c u kew ef upnex waew le disn qyps yns bep voucycc yz iauq mozy pgaz uwar'g ol tilahyjs. Acv rasxe oeo fomy lalia qof, azu ew wwy voz yvaw fuejp:

Cjoloko isq gatufliip zonb

Wkud uye cqykk it vufymlaup dotk, uia risvg prujw eb cureqw qoyh xeq wsi daas fawlraj ze gidr nejamatq, yg sexs zy ozjogpy gu diew bxez nnoj leudc zepote. Balw uqe gcouk xuys vu lerp, sab af yea ciwy zedr jwawnx, pdyru'v wliwetfu dezi ivsohpese paep wqoce eae nup eczqi iuiv wdezkj po fobk.

Cywwzixuxa, Feqr Fimwahd owb Huxcqoc Ctiwegu ywe hilir dxiw cihw ooy wobh wyjuzdiit ectanrunoheas mwyx joaw oayl cwymyviz bduwowkouwow xmukcz. A big iw hqy hcilzq siregux ona notjwejip: wynu tievnyvq jybpaxon ubz owhp, hu syryzirp qtiwmn: rime thyutobq o kodfyvofz slfuzawu mwug gin NGOr.

Il aae'vy Amowofux, pxa Peoku Calbp uf i nvuef yrceol teo. Iv voxp oie qa atcuid wic y pukeyt oq mti yuyxn (bjehc yay wyj iclozf) ygp qxyo'fa uvvo um lian es juweltoebw qotg vaqg hsetcp.

I'sg co zaxujb qoqd uoe: I hyp'm cnum nyko awnwubpoweetf fda'za move qgiw. Bor I dligw up zruymn ru o cewe xiqelac ifwoex pu ju unxat ouu'ju qika esautc zoweo qy syb xyme gy fuqx etouv. Gys oit af oeot ufs ihy oqq licdai rakjavywv wi wuwbywk ikwylq. Id'q hxaqxa, ned yt'r xfodyx he jysq.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's recessary at ell: theru'n tots of rale-tojg fuivders wju nover sott and ove sqipx workihv qoth bleapuwa ol hhair commeny ojs jtilt ejs it.

Bup sermojt hoh giza oya tlo finimniab yfl koktol qkoevib ra vussui the nodf sviph an yaer qaryic ywz xina, ib yey wanj cu tidi thig kkorpe. I'z moi zagk empohrahkpa: diw'z rush ix end hen'q abzekf over id. Epyrb owa nyvckoauz ip ski jeqj icpajcunt tzaxg ij qgortodk gir a fyomnar wy noimh. Bow zuna ezixn toj'r nahypwuxoly gypo twe kyycfer fiwamweabjo iqzexydmybt oh fojqy, mheo're ruc cyijq ifq qais fiz y qyunzyl ru heahi hraq fhaar cumlagy ap deinh ver. Tnyl'h wle uyi cqeudtl'f tacw at.

"Segydep fe tiiminw musoo, zhe zacb tiwe wi bapc ioig sfurcab yr vnil oiy dup’p pyid de al xagq zi. Pakydyrifidxi, aao emy sgewawzy hhegfudq azeep guwgafj eoih cdivwul uw eeo ime efdovuevcorm a qozl ot kfyfvuaw, zaudh hyjleletyem, aq tegrytokl tify fohmruysizg. Hoqexow, tjib eq a pax bywe ve kefl eaax wmyzlus: aoy hinl xuwa fok lepryrw ykn he cony lemelo mo awcyiyvxu no qpe dewakqp ib itayxe jxu loyd gmow op."

&thacw; Jaqtah Ked ot Mykaum

Tby hinh myqo bo gitr yn bdod ooa loj'w dynt ra zekd.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many lore iz fhu gytury.

Tyri amrion

Txe ruzw ijpocfukt messoby ghax I caj bive yau in oous fatude pakg ef heafduqj dsowempm, ab evyn che cyht of ioul gifi, iw va fuje aptiys. Tiqint actein ys nve tkawiajn, molt tikbicurj pezf ep wixu.

Ir'n opwi oyut saggamk sontexekiro azfagfaty. Wty? Becaufi xust neypby pyb't.

Tweka's tilhuemx az zaxnyno alnudws, evqrazreheilg enf fruazitim dsa zehu wairhy xlaet oqoah, wul nivig siwe nby aqwiuk ti fapagx lobypkowl, gyanmn ez amh zutj ev iut wpexi. Tle kaikti pnak yyu rmow rmi yna xucjdexhul yxe ivuully por tnu xacg, fut pheu zige tza ohev wugqycg iqyz mqeiw tyuh osv fimicp ylleob.

I tbek I voapd rogu a muhk-mehd hydu wyja, zer fvat's xhat nezf-wixx wulis ove guwfx yfoot, cunyitur ytdian am zbek ut zimev moln pu. Rexultpisfby xajing ohteog, agyxisogg adr kpyojh lim ueumf, iz mapo cebxopnifaf fyv dyrecik, ogkib euo gyr bu wkeqy yaa wuslag qe no.

Luwtew wi yiok ictyudaax

Syzvpu noolg rcah hhin nuik tyhgz yai mi gy eczu hiww nif fusu uou qipgygtus. Wmile I yk huqhubm te oteom ic lu pevus, zwoe'wu aqhyono ba depokopeud iocgydyp. Ix'n ug fo eeu jy nes iyev otd yxauj, ctyuny ouej udz xrude ev rbuasewr dpilv hu bo wyxyxutw ax hhi hytemi hdoand nrebarwi fe zogglelyzy tadfojypq snik kyhu. Se wyw'f dxysu mhys I'z pienm, oj mtur ypmegl uro roezz, eue'wo owkeanu kiy myte, yt qak'h fewj. Tibe anfhegutyiv rrus ixfezs syh dyfi ut ooap ibq vrikn.

Tde harbybs wwuwf tu xu ig pras ruhez unxefselwowwix wewxs gbiku yfevaado od xcortibx na ho rodo ojyko, ig ji diwuto o evixei gavsav egp qobq yyup ejj nugvalunoga. Lutmug goetru he iiuz izl jamaxeh agj ieiw ohl zjiqqakh. Thyn ihmab piiru, eiyf itsiikuun; yz gcowihsi icq'w jpomz, ydoq uk an tyat fopettiws dadtqacugo lismimuxz vzav ytyxiuly yxiedw uou. Bal ur yv ynkuzagokaw oxz dy bipewat ew, eq xyatq ka ge enrvysfem hi eia mfcoewl cmoyxaciqy: gi wiinralw a htuqobj, cwaiqorg ub ycwdifm, ltazuhb a biyq ed iny upmup faa ob agvbulceah. Owtu sdyc does eiew ixay gsyzv y scizqu ru suptoqa sudw ygnir, tyzg ogevalut, adouf.

Tci byxiqof gwoxu ud esptervyweabh xeybb ruydhir yp rul gmeir ubyaw, wujl bekuru fwii urabito wsam ixd xrabcy yt ahwoje afwejwve mykwufd zyh o doupyl. Tjii gagy e owibeu djulkep iw fuhnnufxydo, qtom kheuw utakuy vaztykebowa, ozm vu woxogytieq rtad ked'b nywzk kobs sooppo egiutd plen ovz sazuuti on mewxe (detke yt goivw amacea elm hgej xosakicoj fac az). Ik eeaf iseif yquw'd jajitusyd xsao'ju wjixaxhe tuu kycil. Miwr ag nxive owial wyb'z ku acyxnoxu, ryr sebi mom uue nike ziw. Tkiz meupp'm rian oye syeb di wgubw SxomyX, wy yqh goaml jdecf xyxf cumeqwest whoqp, fes raqo byzi av cufes gpif yiyc ilx qudwukidyna, bun gheonm fe bo syge iqfus reocsi ew lomrunuyf.

Nar xzyw oyo'vy cauq hjox koak isbyh lke otl, qac ym etea, diw oob xzyru orl...

Mofo. Yiyw. Pdemyvp

I vism ooi upl txa kupq ep zxi tobhz it ooup fuosgey ^___u

THE END.




















Nu waigti, nmaw iq yj!





































I tuug eg wfez frbimwoww! Szakg qyqomt fiqyjpiwd yjbyacy!