What's the most underrated business move made by a hip-hop artist?
LL Cool J wearing a FUBU hat in a Gap commercial!
- Drake, OVO, the Rapters, and Toronto - Rihanna bouncing back from nearly bankruptcy - Dre, Beats, and Apple - Childish Gambino/Donald Glover x Atlanta - Issa’s latest HBO Max deal - All things Frank Cooper and Pepsi Advertising - All things Wu Tang business - All things Quincy Jones merging jazz/bepop with hip hop - All things Chamillionaire - All things Master P - Founding business story of Def Jam
Nipsey selling physical copies of Crenshaw for $100 a pop has to be up there as a top 5.
Ummm, let me interject with a lil' Ladies First. Queen Latifah diversifying into acting has enriched our whole culture.
Ryan Leslie and SuperPhone
Ice Cube with the Big 3 Nas investment in Coinbase Yo Gotti investment into DC United
Suge hanging Vanilla Ice upside down holding his ankles over a balcony in LA to sign a deal
Magna Carta by Jay.
Ummm Dan.... Michael Jackson. Yes he's pop, but at one point he owned the Masters to the Beatles Elvis Presley, his work etc. He's still making money from the grave. He's also been hugely influential to all artists across genres.
Scale your brand and creative | CMO, Advisor, Dad
2yHere's a real stretch in terms of hip-hop artist but Shaq has made some real big moves from investing in franchises to creating his own ad agency to advising SPACs. He's far from the first person I think in terms of this question (50, Jay, Nas come to mind) but he's made some real smart moves