Katelyn Bourgoin 🧠

Why am I so confident in saying that big budgets paving the way to greatness is a misconception? Because in the realm of content marketing, it's not about the size of your budget— it's about the power of your strategy. I achieve this by starting with #organicsocial media to gain insights into #audience preferences before proceeding to develop larger content formats such as #webcontent (blogs and landing pages) and other long-form content (downloadables and videos). 👉 Only after these touchpoints are established do I consider kickstarting paid campaigns. My tested and proven case studies have reinforced my belief that: ✅ Building #content tactics from the ground up, ✅ Starting with small yet consistent organic #socialmedia efforts, ✅ And gradually scaling up to periodic #paidcampaigns, yield better results. This approach allows us to leverage historical data and #benchmarks to #forecast practical campaign performances. By doing so, I can provide valuable guidance on #targeting , #budgeting , and setting the right #objectives , as I am already familiar with our existing capabilities. It's simply a matter of accelerating these efforts with paid strategies. Don't believe me? Check this out: https://loom.ly/AunEg9o ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 170+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

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🌟 Wow, this is a game-changer! Every second truly counts, and Folloze Website Engager is the perfect tool to make every moment impactful. 🚀 You want to see how it transforms your digital buyer journey? 🙌 take a peek https://lnkd.in/egrijphp #FollozePower

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Struggling with writing content that truly connects with your audience? ✍️ “Guidelines to Effective Website Content Writing” offers actionable insights into how you can transform your website’s content to engage and convert visitors. 🚀 Key takeaways include: How to structure content for maximum impact Tips on balancing SEO without sacrificing readability The art of crafting compelling calls-to-action ✅ If you want to improve your website's content and engage visitors more effectively, this is a must-read! 🔗 Check out the full article here: https://lnkd.in/dWGq7T3v 💬 What strategies do you use for content writing that works? Share your thoughts in the comments below! #WebsiteContent #DigitalMarketing #ContentWritingTips #SEO #SmallBusinessGrowth

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So I built a website... finally. It's like the shoemakers kids never having shoes, or the mechanic who's car is always broken down. https://keving.ca #HubSpot #HubSpotSolutionProvider #MarketingTechnology #Martech #FreeCRM

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IS YOUR WEBSITE YOUR BEST SALESPERSON? Your website should be a 24/7 lead-generating machine, not just an online placeholder. 🚀 If it’s not converting visitors into clients, it's time to upgrade. Learn how we help businesses like yours dominate the digital world! 👉 🌐 www.scaffeomarketing.com
 📧 tony@thescaffeogroup.com
 📲 403-561-2253 Direct Text #WebsiteOptimization | #DigitalSalesMachine | #MarketingAgencyExpertise

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In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and improve SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP Thank you Derek Hovinga (He/Him) at Calgary Marketing Association for reviewing and publishing the article. Thank you for your time and professionalism!

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In the ever-evolving landscape of digital marketing, local SEO has become a crucial aspect for businesses aiming to capture the attention of their target audience. For businesses in Toronto, mastering local SEO can be the key to unlocking new levels of success. This article dives deep into the strategies and techniques that can help businesses dominate seo in Toronto and beyond. Why #GMB #localseo #SEO #seostrategy

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Did you know that 38% of visitors to your website will stop engaging if your content layout is unattractive? 🤔 It's a stark reminder of the importance of a well-designed website. Creating an effective dental practice website is not just about aesthetics; it's a vital part of connecting with patients and showcasing your expertise. Our latest article explores the essential elements every dental website must have to not only attract visitors but also convert them into loyal patients. 🦷✨ Being a dental hero means stepping up your online presence and ensuring that every element of your website works for you. From user-friendly navigation to compelling calls-to-action, these components pave the way for growth and success. What features do you think are most important for a dental website? Join the conversation! 💬 #DentalMarketing #WebsiteDesign #DentalHeroes #EmpowerYourPractice #PatientEngagement https://lnkd.in/gggHAwuz

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One of the problems working with local businesses is their sales process and how they handle the leads that you get them. This is a Google ads campaign I'm doing in Canada so cost per click is high but it is for getting a new driveway installed so one job could be worth a few thousand dollars. His sales process was to call them and give them a price over the phone. Out of these 9 leads so far this month, none converted into jobs. The process should be to call out and give a quote because it's such a high ticket industry but I can only offer advice on what to do. So if you're getting leads and not closing jobs then have a look at your sales process.

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Are press releases still worth it? I think it depends. This question came up with a client today, and two key things came to my mind: 1. What are you hoping to achieve with the press release? 2. What credibility does the outlet have? She heard it was a good idea to get backlinks to her site for SEO, especially since it was a niche outlet in her industry. She has multiple schools in the LA area. I walked her through my process to see if this could be a good investment. First, we looked at the overall traffic to the site using Similarweb (a free website traffic checker Chrome extension). 15k monthly traffic. Not a ton of volume, but also not terrible. Next, we checked the site more in-depth with SEMrush and discovered that the backlinks to the site were all over the map and not really relevant to her business and area. Overall, I think press releases can still be a valuable tool. It just depends on the outlet and what you are trying to achieve. Is there anything else you would check to see if this could be a good idea? #seo #pressrelease #digitalmarketing

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📦 Shipping Made Simple with Shopify 🚀 Shipping can be one of the biggest headaches for small businesses—but Shopify is here to make it easier than ever. Whether you’re shipping across town or across the globe, their built-in tools simplify the entire process so you can focus on growing your business. Here’s why Shopify makes shipping a breeze: 📑 Pre-filled Labels: Generate shipping labels with just a click—no manual data entry needed! 🚛 Carrier Discounts: Save on shipping costs with pre-negotiated rates from major carriers like USPS, UPS, and DHL. 📦 Real-Time Tracking: Keep customers happy with automatic tracking updates. 🔄 Seamless Integration: Manage orders, payments, and shipping all in one place. No more long post office lines or juggling multiple tools. Shopify empowers small businesses to deliver fast, reliable shipping that keeps customers coming back for more. If you’re looking to build or optimize your online store, I can help: ✅ Set up Shopify’s shipping tools for your business ✅ Streamline order management ✅ Create a seamless end-to-end customer experience 💡 Ready to simplify your shipping and scale your business? Let’s chat! Drop me a DM or comment below to get started. ✨ Because delivering great products should be just as easy as creating them! 🚀

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Want to Increase Your Cannabis Business's Online Visibility? Let’s skip the fluff and go straight to the actionable quick tips that you can implement immediately. Quick Tip 1: Optimize Your Website Content with Relevant Keywords. Keyword optimization improves your website's search engine ranking, making it easier for potential customers to find you online. I've seen clients dramatically increase their website traffic and lead generation by implementing strategic keyword optimization. Quick Tip 2: Leverage High-Quality Backlinks from Cannabis Industry Websites. Backlinks from reputable cannabis industry websites not only enhance your website's credibility but also improve its search engine ranking. I've witnessed clients achieve significant improvements in search engine visibility and organic traffic by acquiring high-quality backlinks from relevant sources. Quick Tip 3: Regularly Update and Optimize Your Google My Business Listing. A well-optimized Google My Business listing can significantly enhance your local search visibility, especially for cannabis businesses. Clients who have optimized their Google My Business profiles have seen increased website visits, phone calls, and directions requests, leading to higher foot traffic and sales. What else am I missing? #BlazingSEO #CannabisSEO #ComplianceStruggles #GrowWithSEO

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Q: What’s often overlooked when building hotel websites? A: The experience of those managing the website Watch to learn how we make website management easy for hotel marketers. ____ Learn more at wallop.ca/

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Not sure whether to invest in long-form or short-form content? 🤔 “Long-Form Content vs. Short-Form Content” breaks down the pros and cons of both strategies, helping you choose the right approach for your business. 📊 Here’s what you’ll learn: When to use long-form content to build authority How short-form content captures quick attention The best content length for SEO and engagement ✅ If you're debating which content style will bring the best ROI, this guide is a must-read! 🔗 Dive into the article here: https://lnkd.in/dCDgyFw9 💬 Which content length works best for your audience? Let’s discuss in the comments! #ContentStrategy #SEO #LongFormContent #ShortFormContent #DigitalMarketing

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