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Sick of the focus on freebies and discounts? Want to know how to sell full price books instead? I got you.
00:00 Intro - How To Sell Full Price Books
00:57 #1 - Email Marketing
04:58 #2 - Branding & Presentation
09:41 #3 - Facebook Trad Ads
13:54 #4 - Paperback Trickery
19:45 #5 - The Deals Springboard
** RESOURCES **
🤨 [POWER OF EMAIL] If you are skeptical about email marketing, read this blog post: https://davidgaughran.com/email-marke...
🚀 [BEST BOOK ON EMAIL] Newsletter Ninja by Tammi Labrecque is my email bible: https://www.amazon.com/dp/B07C6J8HP9/
👨🏫 [FREE COURSE] My free course Starting from Zero has helped 8000 authors learn about how to build their mailing lists, among many other things, and will actually show you on screen the emails I use in my welcome sequence for both fiction and non-fiction. This course will also go into much more depth on the Deals Springboard idea where I was channeling Archimedes near the end: https:…...more
Sick of the focus on freebies and discounts? Want to know how to sell full price books instead? I got you.
00:00 Intro - How To Sell Full Price Books
00:57 #1 - Email Marketing
04:58 #2 - Branding & Presentation
09:41 #3 - Facebook Trad Ads
13:54 #4 - Paperback Trickery
19:45 #5 - The Deals Springboard
** RESOURCES **
🤨 [POWER OF EMAIL] If you are skeptical about email marketing, read this blog post: https://davidgaughran.com/email-marke...
🚀 [BEST BOOK ON EMAIL] Newsletter Ninja by Tammi Labrecque is my email bible: https://www.amazon.com/dp/B07C6J8HP9/
👨🏫 [FREE COURSE] My free course Starting from Zero has helped 8000 authors learn about how to build their mailing lists, among many other things, and will actually show you on screen the emails I use in my welcome sequence for both fiction and non-fiction. This course will also go into much more depth on the Deals Springboard idea where I was channeling Archimedes near the end: https://davidgaughran.com/startingfro...
🎨 [KILLER COVERS] Monster guide here which will help you nail the most important part of branding and presentation: your cover. Not only will it show you how to find an excellent cover designer (even if money is very tight) but it will also teach you how to brief your designer so that you get a cover which nails your niche. It even has advice for intrepid types designing their own: https://davidgaughran.com/book-cover-...
✍️ [WINNING BLURBS] An enticing blurb is also critical for converting browser into buyers. Here's a book on the topic from a professional copywriter: https://www.amazon.com/dp/B07ZB5NJLL
🎥 [EMAIL VIDEO] There's no point building a big list if no one opens your emails. Here are 10 Ways To Boost Your Open Rate so you can get more readers opening your emails - and so they keep opening them too. • 10 Ways To Improve Your Email Open Ra...
🤓 [DECODING AMAZON] Check out my guide to Amazon's algorithms and how you can design marketing campaigns which will convince Amazon to take over and do the selling for you: https://davidgaughran.com/books/amazo...
🌟🌟🌟🌟🌟 [BEST EMAIL PROVIDER OVERALL] MailerLite is the best choice for most authors, and what I use. This is an affiliate link, so I receive a commission if you sign-up to a paid plan (it does not affect what you pay!): https://www.mailerlite.com/a/m2lormdbko
🌟🌟🌟 [BEST EMAIL PROVIDER FOR MORE COMPLEX NEEDS] ConvertKit is also a great choice. More expensive, but perhaps more suitable and worth it for those with more complex needs around automations etc. (Not an affiliate link, just happy to recommend.) http://convertkit.com/
🌟🌟🌟 [BEST EMAIL PROVIDER FOR THE FANCY CROWD] Active Campaign is another great choice and what you might call the "fancy" option. (Again, not an affiliate link, just happy to recommend.) http://activecampaign.com/…...more