There are times when this is great. For example, a dating service. What can you possibly know of every country and culture in the world. Ridiculous. Better white label it for local partners.
The same can be said for many services, even if you sell them yourself.
Many companies are even selling via indirect sells. I.e. via partners. Either via the brand itself or rebranded or cobranded. It really depends on the target market. You can't be generic if you have dependencies. Instead of fighting it, think about partnering...
A really important piece here is considering whether or not you're able to gain "power user" status of the software you're reselling. Meaning, you're able to speak directly with the original seller of the software about upcoming changes to the software as well as having opportunities to give feedback, etc.
Otherwise you really need to watch out for the following which could tank your business pretty quickly:
Software sellers being bought out (the software could change hands)
If the intent is to get something out quickly to "test the market", sure, that would be a good use case.
In the long run though, there's always going to be a deviation of the paths to success - builder of SaaS moves more towards path A, while reseller moves more to path B.
I have a buddy who earns most of his revenue from selling his product to companies that resell it with "bonus" features like very minor personalization for their local market.
He's super introverted and it's amazing that he's found something where he does virtually no marketing but makes decent money (he doesn't even have a landing page!). And his clients end up doing very well too. Of course he had to find his original clients, but there are plenty of marketplaces that host/sell white labeled software for a fee.
So, I agree that for certain personalities this is sort of a dream way of doing business.
A slight twist on reselling - selling one-off data analysis reports from expensive SaaS products (Ahrefs Site Explorer reports are one example), with extra analysis to add value. Analysis could start off custom and then be automated or copy/pasted over time.
There are times when this is great. For example, a dating service. What can you possibly know of every country and culture in the world. Ridiculous. Better white label it for local partners.
The same can be said for many services, even if you sell them yourself.
Many companies are even selling via indirect sells. I.e. via partners. Either via the brand itself or rebranded or cobranded. It really depends on the target market. You can't be generic if you have dependencies. Instead of fighting it, think about partnering...
A really important piece here is considering whether or not you're able to gain "power user" status of the software you're reselling. Meaning, you're able to speak directly with the original seller of the software about upcoming changes to the software as well as having opportunities to give feedback, etc.
Otherwise you really need to watch out for the following which could tank your business pretty quickly:
If the intent is to get something out quickly to "test the market", sure, that would be a good use case.
In the long run though, there's always going to be a deviation of the paths to success - builder of SaaS moves more towards path A, while reseller moves more to path B.
I've seen this work out first hand, but I don't know how hard it is to pull off.
While this sounds like a good idea, I wonder how easy it is...how likely are founders willing to offer you to "white label" their SaaS?
I have a buddy who earns most of his revenue from selling his product to companies that resell it with "bonus" features like very minor personalization for their local market.
He's super introverted and it's amazing that he's found something where he does virtually no marketing but makes decent money (he doesn't even have a landing page!). And his clients end up doing very well too. Of course he had to find his original clients, but there are plenty of marketplaces that host/sell white labeled software for a fee.
So, I agree that for certain personalities this is sort of a dream way of doing business.
This comment was deleted a year ago.
Reselling is short-term. What happens if/when owner decides to shut down the program?
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A slight twist on reselling - selling one-off data analysis reports from expensive SaaS products (Ahrefs Site Explorer reports are one example), with extra analysis to add value. Analysis could start off custom and then be automated or copy/pasted over time.
Definitely a valid approach, but I love building too much to do it :P
That’s what I just did
Anyone here successfully done this and reached $1k+ MRR?
I haven't but customers using my platform have.
Most of them are sales guys reselling email finder tools.