(from the latest issue of the Indie Hackers newsletter)
Subreddit moderators can now sign up for the waitlist:
Want to share something with over 70,000 indie hackers? Submit a section for us to include in a future newsletter. —Channing
from the User Acquisition Channels newsletter by Darko G.
Reddit Talk launched on Monday, and mods can now sign up to try the feature in their subreddits. Founders can hop on this new feature by becoming active in subreddits related to their products, and holding live chats when the feature fully rolls out.
The live audio wars have begun: Reddit launched Reddit Talk, a Clubhouse clone that will allow subreddit moderators to start live audio rooms.
Live audio will soon be everywhere: Reddit Talk joins the live audio fray with Clubhouse and Twitter Spaces. Last week, Facebook announced various social audio features, one being the ability for Facebook Group admins to create live audio rooms for their members.
What this means for you: Communities are going to get even more powerful. Text is a human invention, but voice has been around since the dawn of evolution. Hearing a voice creates a bond faster than just typing a bunch of keystrokes onto a computer/phone screen.
The opportunity: Now might be the best time to start a community for your industry. Choose a platform you like and get onboard soon, because live audio is coming everywhere. LinkedIn and Slack have announced that they will add this feature soon, while Discord and Telegram have already implemented it.
Around 72% of the US population uses social media. A recent Pew study showed that YouTube is the most popular social media platform for US adults, with 81% using it regularly. Facebook is second with 69%, and Instagram is in third place with 40%.
Supply/demand: YouTube and Facebook had a similar market share in 2019 (73% and 69%, respectively), but things changed after the pandemic with YouTube jumping to 81% and Facebook staying at a flat 69%.
The opportunity: There's an obvious supply/demand gap between YouTube and Facebook. Go to Google and type "Facebook ads." Now do the same for "YouTube ads." The ecosystem around small businesses advertising on Facebook is HUGE. YouTube? Not so much.
2021 might have created a gap in supply/demand that you can use to your advantage if you use YouTube ads in an efficient way.
A data-driven marketer tweeted about how he used Facebook broad dynamic product ads (BDPA) to reach a cold audience and get return on ad spending (ROAS) > 3.5x.
The key: The marketer gave Facebook some additional values for his products. He's into the e-commerce space, so he added an extra field: "google_product_category." This small tweak helped the Facebook algorithm better understand what his product is about. That resulted in the algorithm showing the product to more relevant people, ultimately getting him better return on investment.
Why this works: The Facebook algorithm has gotten so advanced that many top marketers don't even scratch the surface on all the targeting capabilities. They just target the whole country and leave Facebook to figure out to whom to show their ads.
The opportunity: Explore different ways through which you can give the Facebook algorithm more information about your product. That allows it to better understand what your products are about, and start showing them to relevant people. This second part of the experiment explains how to do this. Some of the tactics involve interacting with the Facebook Marketing API, but doing this can potentially give you an unfair advantage.
What platform's live audio do you like the most? Share in the comments!
Discuss this story, or subscribe to User Acquisition Channels for more.
🍔 The global market for plant-based meat alternatives will reach $450B by 2040.
🚲 Peloton stock fell 5% after a child died in a Peloton-related accident.
🚙 Cadillac rolled out electric vehicles amid plans to exclusively offer all-electric vehicles by 2030.
🤫 A new US federal privacy bill would close a loophole that allows law enforcement agencies to obtain identifying information.
🛍 LVMH, Prada, and Cartier have formed fashion's first blockchain alliance.
from the Indie Economy newsletter by Bobby Burch
A recent BBC report found that Bitcoin consumes more carbon emissions per year than the country Argentina. In light of this news, some crypto creators are eyeing a more sustainable future.
The background: The distributed network that makes Bitcoin secure also consumes significant energy to validate transactions and mine the cryptocurrency. Bitcoin’s “proof of work” algorithm, also known as mining, requires members of a network to compute math puzzles that prevent others from cheating the system.
The Bitcoin Energy Consumption Index estimates that a single Bitcoin transaction uses enough electricity (985 kilowatt hours) to power a US household for nearly 34 days.
Carbon conundrum: As Bitcoin’s price has skyrocketed, so has its energy consumption. Energy use from computers mining Bitcoin transactions has increased 83% in the last year, per the Digiconomist. In just the last two months, Bitcoin’s energy usage has jumped an estimated 33%.
Value begets competition: Charles Hoskinson, a co-founder of Ethereum, said that Bitcoin’s quadrupling of value in the last year has created more revenue for miners, spurring more competition:
The more successful Bitcoin gets, the higher the price goes; the higher the price goes, the more competition for Bitcoin; and thus the more energy is expended to mine.
Coal-powered crypto: The Cambridge Center for Alternative Finance notes that nearly half of all Bitcoin mining operations are located in China, which relies heavily on coal power. Cambridge estimates that coal powers about 38% of Bitcoin miners.
Eco-friendly alternatives: Bitcoin gave birth to the blockchain, but the concept has evolved into more energy efficient crypto options:
Nano has cut out mining operations entirely, opting instead for a low-energy consensus mechanism called Open Representative Voting. For each transaction, Nano says it uses about 0.0001 KWh, as compared to Bitcoin’s 985 KWh and Ethereum’s 62.5 KWh.
Cardano created the Ouroboros, an energy efficient blockchain protocol that's based on peer-reviewed research. Cardano says its network consumes about 6 GWh of power per year, making it roughly 4M times more efficient than Bitcoin.
Ripple may be facing heat from the Securities and Exchange Commission (SEC), but it was designed with sustainability in mind. Ripple has also eliminated mining operations and uses a consensus procedure to validate and execute orders. The company says its network is 57K times more energy efficient than Bitcoin.
Counterarguments: Meltem Demirors, chief strategy officer of the digital asset management firm CoinShares, argues that emails also use electricity, but are not criticized in the same way. He points out that banks and stock exchanges also draw significant power but aren’t held to the same scrutiny:
What we have here is people trying to decide what is or is not a good use of energy, and Bitcoin is incredibly transparent in its energy use while other industries are much more opaque.
Energy policy vs. crypto costs: The CATO Institute, a Libertarian think tank founded by Charles Koch, argues that claims of environmental damage caused by cryptos are exaggerated. A CATO researcher maintains that the environmental impact of Bitcoin is a function, not of the technology, but of the countries’ energy policies in which miners operate:
There is no evidence that cryptocurrencies have environmental externalities beyond those that can be ascribed to any electricity user wherever electricity is inefficiently priced. But public policy, not cryptocurrency innovation, is at fault there.
Unused electronics dwarf crypto: While crypto’s energy bill is growing, Americans’ idle electronics are more of an environmental issue than the Bitcoin network. The amount of electricity consumed in the US every year by always-on, yet inactive devices like laptop chargers and microwaves could power the Bitcoin network for nearly two years, according to Cambridge University.
What do you think of the environmental effects of mining Bitcoin? Please share your thoughts below.
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The lie: You need to go viral.
The truth: Word of Mouth (WOM) is far more realistic and applicable to most startups.
WOM is the result of a product that:
Removes obstacles or pain from people's lives: Slack removes the pain people feel when sorting through inefficient email threads.
Gives people dopamine hits of delight: Airbnb's refreshing take on traveling like a local is delightful.
Create something that people can't help but share.
Discuss this story.
from the Trends.vc newsletter by Dru Riley
Prospera, a tech charter city in Honduras, recently opened for business. Amid gripes of poor governance, particular in the global handling of the COVID-19 pandemic, could charter cities be the solution?
What separated East and West Germany? Zhuhai, Shenzhen, Shantou and Xiamen from China? What separates North and South Korea?
Governance.
Bad laws lead to poverty.
Poor governance works. For a few.
Benefits are concentrated. Costs dispersed.
Charter cities are new cities with better laws.
They go by many names: Special economic zones (Dubai Internet City), special administrative regions (Hong Kong) and countries (Singapore).
As expert economist Tyler Cowen points out:
There are a lot more charter cities than we think. It's just that the successful ones stop looking like charter cities.
Charter Cities
Special Economic Zones
Special Administrative Regions
Organizations
"Lots of charter cities have failed."
There are more than we think. The same goes for no-code tools like WordPress. We move goalposts.
"Charter cities will be unequal."
We don't need charter cities for that. Will Durrant reminds us that:
Economic development specializes functions, differentiates abilities, and makes men unequally valuable to their group.
"Charter cities will discriminate."
We don't need charter cities for that either. Teams behind relocation incentive programs run competitive screening processes to decide who receives thousands of dollars to relocate.
"This will lead to gentrification."
Most organizations focus on greenfield cities. Those who don't could argue that unshared upside, not gentrification, is the issue.
"East and West Germany. SEZs in China. The difference was a market economy. That's low-hanging fruit. Now what?"
I asked lots of people what they would change about their city. Everyone had answers.
"What about seasteading?"
We covered it. Costs need to drop, political issues need resolutions, there's a quality of life question and practical things like wave breaks.
Go here to get the Trends Pro report. It contains 200% more insights. You also get access to the entire back catalog and the next 52 Pro Reports.
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Special thanks to Jay Avery for editing this issue, to Nathalie Zwimpfer for the illustrations, and to Darko G., Priyanka Vazirani, Bobby Burch, Julian Shapiro, and Dru Riley for contributing posts. —Channing