Sharing the lessons that I've learned growing content marketing VIP newsletter to 1400+ subscribers.
Let's get started โ
Make sure your newsletter sign-up page answers these three questions.
Who's this for?
What's their benefit?
How often (once a week/ Twice a month/etc.)?
Don't just share the same content that you add on other channels. It should be exclusive.
Otherwise, why'd someone join the newsletter to get the same content?
The real growth happens when you get the word of mouth benefits.
Try adding share buttons within the content.
Test placing the share button in different places.
Share the newsletter content on different platforms with a CTA to your landing page. Platforms worked for me:
-Indiehackers
Feature expert tips, strategies in your newsletter.
Benefits?
Your audience gets high-quality content.
It saves your time.
Tag contributors while promoting. Maybe theyโll share it too.
Don't assume that your newsletter is subscribe-worthy.
Your goal should be to make your copy as short as possible and as actionable as possible.
Include:
What makes your newsletter different from others in your niche?
Areas you can focus on:
Content format (Mine is custom visuals heavy)
Subject line (e.g., thehustle, Morning brew)
The tone of writing (e.g., Backlinko's to-the-point content), etc.
In my case, I am near 1000 subscribers after 20+ weeks of consistent content delivery.
Select the frequency and stay consistent with that for a long time.
Subscribe to the newsletter and get SEO and content marketing insights every other Monday: https://contentmarketingvip.substack.com/
This was super helpful! Just started one last week for the users of my app but looking into adding a subscriber form for anyone else whoโs interested.
You've raised some key points here.
Just started a newsletter about Products and Product Hunt trends in statsph.com
I'll have to apply these in my new venture :)
Glad it helped you in some ways. Good luck with your newsletter :)