TOOLS

Reels

Get discovered and grow with video.

See Requirements

Reels is available in more than 150 countries across the globe on iOS and Android. In order to upload reels, the following technical specifications and content requirements must be met:

Technical requirements

Device specific format specifications for reels are listed below for Apple (iOS) and Google (Android):

Reels length can be between :03-:90 seconds. Additionally, on Instagram standalone videos uploaded through the app and under 15 minutes long will be shared as reels.

.mp4 format

Minimum 1080P, and 4K if available (note: video will be capped at 720p after upload)

Upload aspect ratio: 9:16 (iOS) and screen aspect ratio of your device (Android)

Content requirements

Reels content must comply with:

Meta’s Data Policy

Community Standards and Community Guidelines from Facebook and from Instagram

Get discovered and grow with Facebook Reels, a gateway to help you find new audiences, express yourself, and help you earn money on your own terms.

grayscale line drawing of a painter's palette

Expand your community

Get discovered and reach new fans by making your content discoverable to the wider Facebook community.

grayscale line drawing of three people with hearts above their heads

A fresh way to create

We've taken the guesswork out of content creation. Create inspiring short videos with ease. Use our easy tools, like clipping and templates to get started.

grayscale line drawing of a line graph showing growth

Earn money doing what you love

Earn money on your own terms in ways that make sense for you, your community and your reels.

By using Facebook and Instagram together, you can reach even more people looking to you for inspiration. Crossposting lets you find the largest audience possible, gain access to more tools and help maximize your earnings.

Get inspired

Inspiring reels to get your creative juices flowing.

CREATOR SPOTLIGHT

Dr. Kojo Sarfo’s secret sauce for community: consistency, caring and Reels

Dr. Kojo Sarfo has grown his community across Facebook and Instagram at a meteoric rate, in large part thanks to Reels and a savvy video strategy. He shared with us his tips for sustainable and meaningful growth.

Dr Kojo Sarfo in scrubs leaning against a phone with colorful background

Earn money with Reels

Reels is the fastest-growing content format on our platforms, and we want to help creators maximize their monetization opportunities.

Learning more

How to create engaging reels

This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.