Logos remain popular despite designers wanting to get rid of them

Designers have long proclaimed the death of the logo, dubbing them an anachronism. Since the average Western consumer is exposed to 3,000+ logos daily, they argue that logos are no longer memorable. However, over a million new logos were filed for registration in the US in the last 10 years – 65% more than in the previous decade. This underscores people's logomania obsession despite what designers say.