Both distribution and marketing are necessary for a successful business, and the relative importance of each may depend on factors like the industry, the target market, and the specific goals of the business.
When something breaks down in your home, it can be tempting to try and fix it yourself to save some money. However, in many cases, it's better to call in a professional repairman instead. Repairing appliances like air conditioners or refrigerators can be complicated, and attempting to fix them yourself could end up causing even more damage or creating a safety hazard. Plus, if you don't have the right tools or knowledge, you might not be able to fix the problem at all. Instead, call a trusted repairman to come to your home and take care of the issue for you. It might cost a little more upfront, but it's worth it for the peace of mind and the assurance that the job will be done correctly. https://experttoday.pro
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
This is absolutely correct. You can tell 1,001 kind of great things about your products, but if there is no way I can access your product, I cannot buy.
I spent good 4+ years in helping many global fashion brands and consumer electronic brands to solve this problem to enter into Asia market. Many of the markets actually have protectionism that manufacturers can't sell direct to end consumers, they have to work with distribution partners (and sometimes with retailers too) to reach to the end consumers. This is not only affecting the way consumer buying the products, but also product returns and post-sales support, such as installation, maintenance and repair.
Similarly, for digital product, you can advertise that you create an SaaS that can be integrated into Wix, SquareSpace or Wordpress; however, if I cannot find your SaaS service in the list of plugins in Wix, SquareSpace or Wordpress, I will not likely to buy your service. Especially for digital product, often, the distribution channels also help you to market your products to your potential targets.
@SnehaSaigal Content distribution plays a very important role in capturing more eyeballs for your content these days. That's why we have developed a proper plan for our tool, churnfree.com, and have received some good referral links due to our content distribution strategy.
For those who want to use a similar distribution strategy, they can start by sharing their blog posts and content on platforms such as Medium, Indie Hackers, Reddit, Twitter, Dev.to, and other community sites, depending on the category. They can also share their content on their personal social media profiles, groups, and pages, as well as on image and PDF sharing sites, which have good traffic.
We hope this will help others who have not yet started promoting their products.
That's great, Bucky. Absolutely good to use personal and brand profiles to repurpose content and share it across channels. I started using Medium as one such platform to document my founder journey, struggles and so on. It really helps to put some perspective and that is how new customers can start to build trust with you too.
Noob maker here! What do you guys understand by "distribution" here?
I am starting to build something, and I realize I have no clue of how to get it out there!
Tips on this are welcome :)
Thanks
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
Think about how you want to approach the buyers for your product. Start hanging out with them, find communities, spend time in those groups whatever it is slack or facebook etc.
Thanks a lot for explaining. It is indeed a very good point I barely thought of. I kind of had the idea to ask some friends to distribute it a bit, share on Linkedin, and twitter.
Which product? Good question...so far, It's meant to be a small solutions for influencers, but still shaping it!
I was also wondering if I should interview some of my (so far) target audience, get feedback, etc. In one hand, I see the value on this, but at the same time, I have the idea that customers don't always know what they want :p.
Any tips around this, more than welcome. Thanks!
Yes. Great job on developing an effective content distribution plan and receiving good referral links. Keep refining your strategy based on what works for your audience and goals, and track your results to optimize your efforts. You can visit <a href="https://reminiproapk.net/ai-photography-apps-for-android/">Ai photography app</a>.
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
Ok, then definitely agree. Choosing the right channel to reach the audience you want to talk to is key!
But I feel like distribution IS part of the marketing strategy...but it's not a strategy in on itself.
I hear a lot of people say for example "tik tok is my marketing startegy"...and to me, that doesn't make sense. You are trying to reach a certain audience with a specific message...that is your strategy, and Tik Tok is just the channel.
Both distribution and marketing are necessary for a successful business, and the relative importance of each may depend on factors like the industry, the target market, and the specific goals of the business.
For sure, you can't ignore both. Often distribution is not given as much importance so it gets misused or underused.
True. Here're some thoughts on this: https://moz.com/blog/content-distribution-playbook
Thanks a lot for this article - extremely helpful!
Thank you for sharing this useful resource.
Thanks so much for sharing this! I'll check it out.
Not right to compare the two, Distribution is a function of marketing
Fair enough, I meant that marketing is not complete without distribution.
When something breaks down in your home, it can be tempting to try and fix it yourself to save some money. However, in many cases, it's better to call in a professional repairman instead. Repairing appliances like air conditioners or refrigerators can be complicated, and attempting to fix them yourself could end up causing even more damage or creating a safety hazard. Plus, if you don't have the right tools or knowledge, you might not be able to fix the problem at all. Instead, call a trusted repairman to come to your home and take care of the issue for you. It might cost a little more upfront, but it's worth it for the peace of mind and the assurance that the job will be done correctly. https://experttoday.pro
You realise that distribution is part of marketing
Yes, Akram it is a part of marketing but often overlooked.
distribution COMES FROM marketing.
i dont like moz...
they aren't the most informed when it comes to SEO.
Absolutely agree here
Most founders seem to think distribution only applies to physical products and not SaaS
But that's just wrong. Get your SaaS integrated with multiple platforms, form partnerships, do everything.
That's what we're doing with Evoke, with the first step being Bubble integration
Absolutely Richard, distribution is key no matter what kind of product you're building. All the best with Evoke.
What do you mean by distribution?
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
This is absolutely correct. You can tell 1,001 kind of great things about your products, but if there is no way I can access your product, I cannot buy.
I spent good 4+ years in helping many global fashion brands and consumer electronic brands to solve this problem to enter into Asia market. Many of the markets actually have protectionism that manufacturers can't sell direct to end consumers, they have to work with distribution partners (and sometimes with retailers too) to reach to the end consumers. This is not only affecting the way consumer buying the products, but also product returns and post-sales support, such as installation, maintenance and repair.
Similarly, for digital product, you can advertise that you create an SaaS that can be integrated into Wix, SquareSpace or Wordpress; however, if I cannot find your SaaS service in the list of plugins in Wix, SquareSpace or Wordpress, I will not likely to buy your service. Especially for digital product, often, the distribution channels also help you to market your products to your potential targets.
Well said, and totally agree! Once you have the distribution figured out you can also find ways to get feedback from potential customers.
@SnehaSaigal Content distribution plays a very important role in capturing more eyeballs for your content these days. That's why we have developed a proper plan for our tool, churnfree.com, and have received some good referral links due to our content distribution strategy.
For those who want to use a similar distribution strategy, they can start by sharing their blog posts and content on platforms such as Medium, Indie Hackers, Reddit, Twitter, Dev.to, and other community sites, depending on the category. They can also share their content on their personal social media profiles, groups, and pages, as well as on image and PDF sharing sites, which have good traffic.
We hope this will help others who have not yet started promoting their products.
That's great, Bucky. Absolutely good to use personal and brand profiles to repurpose content and share it across channels. I started using Medium as one such platform to document my founder journey, struggles and so on. It really helps to put some perspective and that is how new customers can start to build trust with you too.
4Slash is a Digital Marketing and Creative Branding Agency for startups & SMEs that need to stand out in the crowd.
https://4slash.com/
You are right
Noob maker here! What do you guys understand by "distribution" here?
I am starting to build something, and I realize I have no clue of how to get it out there!
Tips on this are welcome :)
Thanks
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
Think about how you want to approach the buyers for your product. Start hanging out with them, find communities, spend time in those groups whatever it is slack or facebook etc.
What kind of product are you building?
Thanks a lot for explaining. It is indeed a very good point I barely thought of. I kind of had the idea to ask some friends to distribute it a bit, share on Linkedin, and twitter.
Which product? Good question...so far, It's meant to be a small solutions for influencers, but still shaping it!
I was also wondering if I should interview some of my (so far) target audience, get feedback, etc. In one hand, I see the value on this, but at the same time, I have the idea that customers don't always know what they want :p.
Any tips around this, more than welcome. Thanks!
agree with your point!
Totally agreed
Absolutely. If you are marketing well, but there is no availability of product in the market, then it is a futile exercise.
Yes. Great job on developing an effective content distribution plan and receiving good referral links. Keep refining your strategy based on what works for your audience and goals, and track your results to optimize your efforts. You can visit <a href="https://reminiproapk.net/ai-photography-apps-for-android/">Ai photography app</a>.
How is distribution (or, you know, placement in 4Ps of marketing) not marketing?
Marketing is not just promotion.
Good point, you can say distribution is a big part of marketing but often it is not thought through as well.
That's true. Building an audience is crucial, and it's the most challenging task for makers.
It's challenging but also once you get a hang of it you start enjoying it all the more!
Read the blog: The Future of Digital Marketing which have become essential for businesses to stay competitive in 2023.
Website: http://bit.ly/3LHs75x
Thanks for sharing!
What do you mean by distribution in this context?
By distribution I mean how are you getting to your customers and your audience. What channels are you using and how easy is it for your message to get to them.
Ok, then definitely agree. Choosing the right channel to reach the audience you want to talk to is key!
But I feel like distribution IS part of the marketing strategy...but it's not a strategy in on itself.
I hear a lot of people say for example "tik tok is my marketing startegy"...and to me, that doesn't make sense. You are trying to reach a certain audience with a specific message...that is your strategy, and Tik Tok is just the channel.
10000% agree! TikTok is one of the channels of distribution that you are adopting.
This comment was deleted a year ago.