While participating in #14DayProduct Challenge by Gumroad, I realized that I didn't know what to write on the Gumroad Sales Page.
So I have analyzed over 50 successful products on Gumroad and grouped the best practices into categories. Hope you find it useful.
The first thing the user sees when opening the link is the first picture. Grab the user's attention by explaining the value you provide.
A real person inspires trust. The absence of a photo and a nickname gives the impression of a hastily made product.
Take the user from point A - Problem to point B - Your Product as Solution. It's also a great idea to tell this through your story, but more on that in point 10.
The structure shows what's inside the product. Parts of the structure to the question of what the buyer gets.
Useful samples can build confidence that an entire product is high quality. Also free samples play on the Rule of Reciprocity.
FAQ is great opportunity to address customers that:
By writing about the refund you show confidence in the quality of the product.
Social proof adds instant credibility to the value you promise.
BUT it is important that the reviews look believable and not like odes.
If you have no social proof, write the total number of sales. Your other customers are also social proof.
Let a prospective buyer ask you a question personally, this an upsell opportunity. Also it gives the ability to promote your social networks.
The personal story can help to sell more because:
it increases the trust level between you and the listener
It helps you position your services in the mind of the listener
It increases the level of emotional connection between you and your listener
It explains why you are so passionate about your services or products
It can even help you overcome potential objections towards your offering
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Nice one. It can be also used websites.
Nice Ivan. A detailed informative guide, thanks for sharing!