Consumers pay 14.1% more for pumpkin-spice products

A study has found that retailers charge more for pumpkin-spice items than for the standard versions of the same products. The pumpkin-spice 'tax' average is 14.1%, up from 8.8% in 2020. Trader Joe's charges 161.1% more for its Pumpkin Spiced Teeny Tiny Pretzels, while Starbucks levies an 18.3%' tax.' This shows how companies capitalize on seasonal trends.