Rivals see an opportunity as Twitter roils in chaos

Tech companies are rolling out Twitter-adjacent features as people look for alternative platforms. Mastodon has gained 489K new users since Musk bought Twitter, while Cohost and BlueSky recorded jumps. Tumblr and Substack have also rolled out new features. Even marketers are seeking more "brand-safe" spaces. This comes amid concerns like reduced content moderation and a rise in hate speech.