How to make your users share feedback?
Hey indiehackers, I recently spoke with a bunch of indie founders who said they connected over Twitter with their users to get feedback.
I am building inboxpirates.com - an email preview testing tool for cold emailing sales teams and email marketing teams to optimize where their subject line gets cut off, how it looks on notification bars, etc.
The product is freemium and the users will pay only when they create more number of previews or want access to certain premium views or when they need collaboration features.
I use posthog, clarity, crewcharge and splitbee to analyze their usage how they found the product etc.
With knowing so much about their usage, I'm still unable to get feedback on
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How sad they would be if this didn't exist (Pm fit survey type)
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How did they discover the product (customer acquisition)
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What features do they value the most (the mistake I made previously was to just put customer requests on the roadmap but now I focus on what makes customers pay more)
I have tried:
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Adding feedback widgets
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Sending hand written emails with follow ups
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Sending them requests on LinkedIn and Twitter (as suggested by fellow indie hackers) and sending them messages.
I had one person reply to one of my messages but out of the 20+ odd signups I got organically I'm unable to get any further.
Do you have any new strategies for me or is this something I should be okay with and just keep trying to get new users who will talk.
🔥 Roast My Landing Page
So I built a feedback widget (https://www.zigpoll.com) so I think about this a lot. I think the most important thing to keep in mind is that context matters. For example the response rate on a post purchase survey is close to 50% because the user is highly engaged with your brand at that point in time. The response rate for an identical survey drops to around 2-4% (or less) if it's anywhere else on your website.
So if you really want to get some feedback, try placing your survey at a key point in your product funnel. Typically this right after they have signed up or come close to signing up and abandoned the purchase. In both of these scenarios the customer is actively thinking about your product and is very likely to share his or her opinion if you know WHEN to ask. Best of luck!
Here are a few more ideas/examples to add to the great advice you've already gotten here:
Either way, studies show that just asking for feedback, even when no one responds, decreases churn. So you're doing something right just by trying!
Really useful, thnaks.
Here's a growth hack for you: Many cold email providers have an "email warmup" feature where customers automatically send emails between each other. You can see those emails. Take them and send them an email along the lines of: "hey, I'm building a software tool to improve X. Wanna give it out for free to 5 people in exchange for some feedback. Interested?"
Hey, you can try using www.consuma.ai to get insights on what features users like/dislike and want in this space
This way you can leverage data from similar products and get those insights in minutes instead of following up with existing users
DM people on Twitter until they answer ;) I am using that strategy for my bootstrapper's guide and it's working quite well. Especially if they are paying for your product that will have things to say for sure
Maybe you could offer a survey incentive with something like a chance to win a gift card or free access to something? Keeping the form simple is key but without an incentive, it's soo hard to get feedback. ... One of my friends literally picks up the phone and goes through a survey with his customers. It might seem silly, but he gets way more helpful info and garners more feedback than I ever did. You can also use it as an opportunity to get testimonials if they're open to that.
Our team at Instant Logo Design is about to send out surveys through email, and here are some amazing and simple tips we're able to compile:
Create a newsletter - not by you, your developer, or designer. Ask a good copywriter to them for you. If you need infographics, that's the time you'd call your design team.
Add a survey form on your sales funnel. It can be right after they signed up, along the purchase, or right after their purchase.
Offer rewards. Trust me, people loves freebies and rewards!
We've been getting some feedback through our Discord channel. It seems to be popular as an easy, low-stakes option. We're still small enough that I (the founder) can interact directly with them, which also helps.
How do you add them to your discord channel? Is there an email being sent out when someone signs up?
Yes. It's part of our onboarding campaign. We encourage them to join. Not everyone does, but the ones that do typically participate.
How did the a/b tests go?
It is very interesting information. I will apply it for the sunshine coast structural engineer's site https://www.oprojectservices.com/sunshine-coast/.
Sounds like you're doing a lot of things right! To me this is all about culture. You want your customers to feel like they are a part of something and that they can actually impact it. So start creating that culture. Reach out to them (as yourself, not the business) frequently with updates about what you're up to. As them to vote on your feature roadmap. Make it known when you add a feature that someone requested. Etc.
It's also a good idea to ask for feedback after you've done customers a solid. Give them a new feature, or a free month, or whatever, and then ask for feedback. It might skew their response a bit so keep that in mind, but at least they'll be more likely to respond.
I've also heard that some people have had success adding a feedback form on every screen of your product.
If they sign up you have their email, right? If you use full story or similar you can also see what they used your tool for and maybe can approach them (In a none creepy way) and get feedback