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having an MVP is not enough anymore

Having an MVP is not enough anymore

It is going to be replaced by MAP

What is MAP?

This is another concept that is used in the Lean Development methodology. The abbreviation stands for Minimum Awesome Product, and is also worth considering if you want to test your product hypothesis.

“Awesome” means just that – a product that customers will call awesome. An MAP is what customers expect from products in 2018.

MAP is an evolution of MVP and a way of preventing your MVP from being too “minimal”. Nowadays, users are already very UX-savvy, and are unwilling to explore a website with black Times New Roman over a white background and one “Subscribe” button. However, this does not mean you should go to the other extreme and load your MVP with lots of fancy animations, images, videos, and other special effects.

The main distinction of an MAP when compared to an MVP and MAP is that the MAP may have a slightly wider set of features, and consider UI and UX design as well. When selecting the scope of your MAP, think of what users are accustomed to finding in applications of the same type. A better UI design may make the user believe that the application is more effective than one with a “barebones” design. Also, consider the way your competitors design their products. Yours should not look meager in comparison.

on July 18, 2022
  1. 4

    I posted 1 second ago a question about it, this is a good response for my post 🤣😅. Thanks

    1. 1

      haha welcome, glad it helped

  2. 3

    I think you have the wrong definition of "minimal". "Minimal" can also mean the minimum required to help people get to the "aha" moment where they accomplish their goal with your software and want more. Things like design have nothing to do (except for the halo effect) with it.

  3. 2

    Funny, I didn't know of MAP, but in the Netherlands, we started using the concept of MLP (Minimal Lovable PRoduct), it is the entire same thing. In the end, you should probably focus on the least features with the most value.

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      It's not just in the Netherlands, pretty much accepted everywhere ;)

  4. 2

    Lots of good thoughts here.

    My $0.02 - it’s an MVP/MAP if it solves the core problem (whether it looks sexy or not) - sometimes that means a nice UI, other times that means reliable business logic, and other times (though I doubt often) both. In my case, reliable business logic and performance outweigh anything fancier than standard Bootstrap as design.
    My first users are people I’ve recruited personally and understand that they get to be part of the feedback loop (beta testing).

  5. 2

    There is another term for this that's been around or nearly a decade: MLP - Minimum Lovable Product. There's a nice article that describes the idea here.

    We tried to do this with Squeaky essentially as we thought this was especially important because we were entering a crowded market. It's kind of too early to tell if it's working, but we do have people regularly telling us they love the product and/or it's better than some of the existing tools on the market they've used - that wasn't happening in our first release where it was frankly not worth spending time using haha.

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      I also hear this described as Minimal Lovable Product, though typically in the larger tech space and not necessarily among indie hackers

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        do you hear anyone saying MAP though?

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          I hadn't heard of it before, but they seem fairly synonymous

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            Yeah, I'm now starting to wonder if the MLP person stole the idea from the MAP people haha. I dunno, I like lovable more than awesome, but both are a bit awkward. Not as bad as that whole phase of companies saying they were trying to create 'delightful' customer experiences 🤦‍♂️

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      Sounds like too much effort... I'll got for a Minimal Likable Product

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        Like, Love, I don't think it really matters - it's just that 'Viable' simply isn't good enough for many products nowadays :)

        1. 2

          For sure, I was joking :-)

  6. 1

    SLC - Simple Lovable Complete - I like this version of the same type of thinking - from an article written in 2017.

    SLC - Simple, Lovable, Complete vs MVP -

    https://blog.asmartbear.com/slc.html

  7. 1

    I think it depends on how big the differentiation is from the solutions that exist on the market. If it’s small then a MAP is definitely needed otherwise a MVP will suffice for a large differentiation or completely new way of solving the problem.

  8. 1

    I like the phrase from 37signals where they say “make a half product, not a half-assed product”. In my mind it was always synonymous with MVP, just phrased more clearly.

  9. 1

    this is a clear case of misunderstanding the original concept and creating a fancy term for what in essence was the original point

  10. 1

    You have a great point butI think there are several phases to a product. Each with their own value and importance in the life cycle.

    • Landing Page 👉 Launch Page 👉 Full SEO optimized Website

    • Personal prototype 👉 MVP 👉 MAP 👉 Iterative Production Version.

    Let me know what you think.

  11. 1

    I think it could also depend on the product type, if it's purely just a utility, for example a product calculating your capital gains tax, users may not care so much about the UI, and might even prefer if there is no UI at all! eg a chrome extension that pulls transaction statements from your broker.

  12. 1

    Keep in mind that everyone's project is different. If you have a mobile app, this is 100% correct. — MVPs don't cut it. But if you have, say, a SaaS product and indie hackers are you target market, then it's MVP all day long.

    In fact, I'd say for most of us, MVPs are the way to go.

  13. 1

    From a project management perspective, this is dangerous. "Viable" is at least somewhat objective. "Awesome" is completely subjective. So telling people they need a minimum awesome product could essentially mean anything. And it will tend to lead to delayed launches and lots of scope creep.

  14. 1

    don't loose yourself by building too many features instead of talking to people, finding customers and a problem that really matters to them

  15. 1

    Definitely agree that the standard for MVP's are much higher nowadays and MAPs are much more appropriate. However, I'm curious to get your thoughts on whether a Beta should be a MAP or a more well developed version?

  16. 1

    I think fabform.io is a MAP but I might be a bit bias here.

  17. 1

    MAP! Thanks @elfalehed for giving this concept a name that is in my mind for a longer time now.

    From my point of view:

    • MVP implements the core functionality and serves to (in)validate assumptions about the value proposition.
    • MAP follows after a successful MVP phase in order for the value proposition to gain its full potential. As Mohamed said, UI/UX becomes important (see the Aesthetic-Usability Effect)
  18. 1

    Not sure I agree with this. I think that the misconception with MVP is that people think that it must be a product that "kind of works", which is wrong. The idea of an MVP is to have the minimum set of features to solve the problem, and those features must work really well. In my bootstrapper's guide the "Build the MVP" step is only the 4th because before that one must validate the audience, problem, and solution.

  19. 1

    The MVP is an outdated concept, so the MAP should take over. The minimal awesome product, unlike an MVP, is focused on building a cult-like fanbase. The MVP product, by comparison, is more likely to reach more people, but convert less of them into hardcore fans of the brand. MAPs are more brand conscious, in that even if the product fails the company or creators are seen in a positive light. When an MVP fails, the creators aren't seen as favorable, since they haven't really converted anyone into followers. Instead, they've got a group of people lukewarm towards their efforts.

  20. 10

    This comment was deleted a year ago.

    1. 2

      One of the biggest problems for entrepreneurs is product-market fit. If users are willing to put up with a bad product that technically solves the problem, that is good evidence that you're on the right track. Furthermore, launching quickly and frequently increases your iteration rate.

      Another common problem for entrepreneurs is perfectionism.

      Both of those problems are mitigated by having a "less awesome" MVP.

      On the other hand, some products may not garner any interest until it hits some critical mass of features. Even then, if the features technically work but the quality is initially low and people are willing to use the product regardless, that's a good sign.

      I sat there for a few minutes trying to meet you halfway and think of even one example where an awesome MVP was necessary but could not think of one. Conversely, there are plenty of examples of now very successful companies which started with horrible MVPs.

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        This comment was deleted a year ago.

        1. 2

          The first company that jumps to mind which had a horrible MVP but is now very successful is Doordash. They had DIY posters advertising their service and they went to pick-up and deliver the food themselves. There wasn't even an app, you had to call them to place an order.

          Looking at mohamed's graph above, every single one of those companies without exception had bad MVPs. Let's take Uber, the company which (according to this graph) had long crossed the MVP threshold:

          "Famously, people had to email one of the founders to gain access to the service. The MVP they created allowed people to text their address to the service and in turn, Ubercab would find the nearest driver and send the driver to the address provided." https://blog.appsumo.com/5-greatest-minimum-viable-products/

          According to the above website, Uber had one of the greatest MVPs of all time and you had to first email the founders to gain access to the service then SMS your address.

          I am making every effort to see your perspective here but it just doesn't seem correct. It is obvious to me that founders, particularly bootstrappers with extremely limited resources should just focus on getting the most basic thing out there as fast as they can and once they see some sort of response from the market, they can then double down and make something special for the world.

          But maybe you are on to something. What examples can you give that would support your argument that an MVP has to be awesome?

          This is quite an interesting and useful discussion to have as we collectively build up a more predictable approach to launching successful products and services.

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            In a nutshell, you say that a higher quality MVP is better and I say that a lower quality MVP is actually the way to go for all the reasons I have stated and with lots of evidence.

  21. 1

    This comment was deleted 5 months ago.

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