SaaS UX tips - 3 reasons your website doesn’t convert, how to make your value ridiculously clear, and more
It's Jim here - this week all of my 5 tips are about making your SaaS website convert better 💰
Let’s get into it.
Estimated read time: 2 minutes & 5 seconds.
Tip #1: Think and act like a sneakers store
Let your visitors get in your store, look at your product, feel it and play with it, without signing up. Here is how Userflow does it with an interactive public demo.
Tip #2: Express your copy visually
UI tip for your SaaS landing pages:
"Express your copy visually"
Example from my design mentor Ben Issen. The word "creative" is highlighted and expressed through colours and character animations.
Tip #3: Make your SaaS value ridiculously clear
Golden rule for your SaaS website:
"Make your SaaS value ridiculously clear and specific"
How? With examples and interactive product visuals. Amazing example from Wordtune.
Tip #4: Look outside of your design to understand why your website doesn't convert
Design is NOT the only reason your SaaS website visitors are dropping off.
It could also be that:
-
They aren't your ideal customers
(low-quality traffic) -
They aren't ready to try yet
(too early in their buying process) -
The problems your SaaS solves aren't valuable enough
Tip #5: Check my top 3 SaaS websites to get inspired
My top 3 favourite SaaS websites:
What are yours? Drop a comment I am curious!
Join 1005+ indie makers getting better at SaaS UX design
Shameless plug, we use Hubalz (hubalz.com) at Hubalz to monitor our landing pages, we watch session replays of users and view the heatmaps to see what the users interact with the most
#1 is a great point. We have an interactive demo on our landing page as well which is the highest source of our inbound conversion as well.