REPORT ABOUT THIS STUDY Now in its 39th year, The Industry Report is recognized as the training industry’s most trusted source of data on budgets, staffing, and programs. This year, the study was conducted by an outside research firm May-July 2020, when members from the Training magazine database were e-mailed an invitation to participate in an online survey. Only U.S.-based corporations and educational institutions with 100 or more employees were included in the analysis. The data represents a cross-section of industries and company sizes. INDUSTRY Industrial Classifications Respondent profile by industry (weighted per Dun & Bradstreet) P u blic Admini str a t ion 1% Ed u ca t ional Se r vice s / Academic In st i tut ion 7% Con stru c t ion 3% Ho sp i t ali t y 2% O t he r 3% Man u fac tur in g 10% Whole s ale/Di str ib ut ion 3% Comm u nica t ion s 1.5% B us ine ss Se r vice s 7% Gove r nmen t / Mili t a r y 7% Con su l t in g 1.5% Heal t h/Medical Se r vice s 17% Safe t y/ Sec ur i t y 2% Real E st a t e/ In sur ance 8 % 2O20 TRAINING SURVEY RESPONDENTS Small companies (100-999 employees) 40% 34% 26% 202 Finance/ Ban k in g 11% T r an sp o rt a t ion/ U t ili t ie s 5% Technolo g y/ Sof t wa r e 6% Re t ail 5% Midsize (1,000-9,999 employees) Large (10,000 or more employees) Total respondents Note that the figures in this report are weighted by company size and industry according to a Dun & Bradstreet database available through Hoovers of U.S. companies. Since small companies dominate the U.S. market, in terms of sheer numbers, these organizations receive a heavier weighting, so that the data accurately reflects the U.S. market. About Survey Respondents: • 63% are managers or above in the organization • 14% are developers or instructional designers • 20% are mid-to low-level (based on title selection) associates • 57% determine the need for purchasing products and services • 29% set the budget • 25% manage requests for proposals/bids • 67% recommend the purchase • 24% have the final purchase decision 22 | NOVEMBER/DECEMBER 2020 training www.trainingmag.com