Customer Buying Behavior
Those who are involved in sales or marketing know this term very well
But do we truly understand what drives them to buy? Their demographics and purchase history only tell part of the story.
Increasingly, personality-based insights are emerging as a powerful tool to unlock the hidden layers of their buying behavior.🎯
Why just Buying Behavior isn't enough?
➤ Limited Scope: Tracking purchases only tells you "what" customers buy, not "why."
➤ Overlooked Segments: Similar buying behavior may mask diverse underlying personalities. You might miss specific customer segments with tailored needs and offerings.
➤ Ineffective Communication: Generic marketing appeals might fall flat.
Personality Intel makes the difference -
✅ Motivation Uncovered: Identifying a customer's dominant personality trait reveals their buying drivers, guiding product development and marketing strategies.
✅ Personalized Experiences: Tailor user journeys, communication styles, and even product features to resonate with each personality type, boosting engagement and conversion.
✅ Stronger Relationships: Personalized messaging based on personality nuances can be more impactful.
Remember, "Dependence is Intertwined, Not Linear"
Customer buying behavior and personality are not cause-and-effect.
They influence each other in a complex interplay.
Personality shapes buying tendencies, and certain purchase decisions reinforce specific personality traits.
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Congrats on your expert analysis. Keep up the good work! Cheers
Thanks @Germerlo
Cheers!!!
This perspective underscores the importance of recognizing the dynamic and intertwined nature of these factors, urging businesses to consider both aspects for a more comprehensive understanding of their customers.
yes, absolutely. Glad the message was conveyed!
thanks for the comment!
I just learned really good words and want to share here: Your customers don't want more features, they want less pain :)
Absolutely, and that's why you need one tool to understand your customers and for your customers to understand theirs :)
Interesting concept. is this geared more towards B2C or B2B environment? if i may ask. Very thoughtful post.
This is mostly for B2B environment. If you are interested in understanding a tool that could help with this we could connect on LinkedIn.
Thanks for the appreciation, hope to post a few more similar posts daily :)
Love the post man! Tried to reach out via LinkedIn but it sends me to an error page
Thank you, I'm glad it conveyed the thought.
Oh i see, that must be because my LinkedIn profile changed, let me try and find you, or you could try again
Totally agree with you. In order to navigate complex connections between personalities & purchase decisions, personalisation is simply a tactic. It's a gateway to meaningful relationships and impactful experiences.
Yess, absolutely.
thanks for commenting