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There's so much potential in small scale niche products - you don't need to think that big

I have been a Java/JS developer and 'wantrepreneur' for years. My goal is being able to quit my dev job to work on my own business, but none of my 1000 ideas seemed "significant" enough to be able to replace my ever growing dev salary.

It was during my second maternity leave that I decided before I went back to work, I would make a decision on what type of business (digital products, ecommerce, service, saas, etc) and what niche/problem I would focus on.

After consuming way too many podcast episodes, I stumbled upon Indie Hackers episode with Jordan O'Connor of Closet Tools (Poshmark automation) and learned the potential of a small niche product making $20k+ MRR as a solo bootstrap founder.

--------- What I learned from that episode that changed my life ---------

  • I can do this as a solo founder and there is potential to make way more than my desired 10k MRR goal
  • Niche audiences talk, and there is great potential for word of mouth growth
  • Small audiences have problems that are too small and not profitable for larger companies to solve, but for solo founders they are great opportunities with little competition
  • if you choose an interesting niche with profit potential, you can build multiple products ranging from small to large over time and serve that market over and over
  • Think about the communities you are already apart of, and that you know some of their problems (lurking in niche facebook groups for help posts is just one way)
  • You can do this even if you have kids

--------- How this has played out for me so far ---------

  • 5 years ago I built a small script for a previous colleague that owned an Etsy shop. It was just a script behind a google form that helped Etsy sellers post their listings to their social profiles. I made a post on reddit but then kinda forgot about it. Only paying attention when people emailed me with questions or issues.
  • 2021: I decided to start collecting sellers' email when submitting the form so I could build an audience & send updates, and even charged some sellers a one time fee to have their stuff run daily. (list is at 700 with no marketing other than a reddit post and a single blog post, made $700 to date from one-time sales)
  • Q1 2022: Committed to building a SAAS frontend for the existing script tool and other helpful utility tools to help sellers grow their shop; learned a new stack (Firebase, Vue)
  • Q2 2022: Getting ready to release first "polished" version of the app and start marketing to my audience to sign up and try the free version or upgrade to Pro
  • Slower progress than I would like, but only able to work on this 5 hours per week after work and the kids go to bed

Curious, what have other indie hackers learned focusing on niche "mini-saas" products?

  1. 2

    So nice to hear your post today. I just wrote a post about niches also.
    I have to listen that episode then. I love niches:)
    How do you find your niche or why did you did that script for Etsy. What is your niche trigger?

    1. 3

      Thanks! Share your post link, would love to read it. So I have always been "crafty" and have dabbled in so many different artisan hobbies. With each one I have this idea that I want to start an Etsy shop and sell my creations. But, then I always come back to the fact that I don't want to manage inventory, deal with shipping, or spend time making the products over and over. So I have been "lurking" in the Etsy seller community and even recently started a digital product shop selling SVG cut files. So when it finally dawned on me that I could serve the market that I really wanted to be apart of, but in a way that more aligned with my lifestyle goals and existing technical skills it just clicked!

      1. 1

        Here is the link https://www.indiehackers.com/post/can-you-search-for-a-niche-or-does-a-niche-find-you-31d54f0e66.
        Your idea on the long run is that will be your full time job or you are happy of being a "hobby"

        1. 1

          I am looking for it to be a full time opportunity, but I have so many ideas that I am not tied to this being the only path. Even if it makes a certain amount and I pursue something else in addition, I am good with that.

  2. 1

    That's an amazing story to hear! Indeed, there is gold in the niches. There is significance in playing a significant role in small niches :). Thanks for sharing.

    1. 1

      I really like the way you put that - play a significant role in small niches. I think it's flipping the script rather than what most people think "that niche is not significant enough to make an impact"

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