We’ve invested in hundreds of small businesses and noticed a trend: not only will the next generation own the laundromats, cleaning companies and car washes of the world, but we will also make them run faster and cheaper with better operations. Bye-bye invoices on sticky notes and hello cash-flowing autopay.
While everyone is focused on Web3, the metaverse, and all that Silicon Valley hoo hah, we’re obsessed with growing boring businesses that can scale to billions, especially when the market pulls back. No FOMO, all focus. How are we going to do it?
Own the entire small business ecosystem
Invest in the tech that powers it
Strive for VC-like returns in boring businesses
Seize the opportunity
Baby Boomers own the lion’s share of boring businesses—and they’re retiring.
10K
retiring daily
19%
own small businesses
99%
of their kids want to be Youtube stars, not own a lawn care company
Our portfolio
Types of companies we invest in
Automates processes for service companies. $400M valuation.
Turns future invoices into capital. $2B valuation.
Pays international contracts compliantly. $5.5B valuation.
Meet our founder: Codie Sanchez
Codie is the founder and CEO of Contrarian Thinking, with over 1.5+ million subscribers. She is the co-founder of Unconventional Acquisitions, focused on small business acquisitions in the micro-PE space with an emphasis on roll-ups. She runs a holding company of SMB’s below $10M EBITDA focused upon what she calls “boring businesses,” or service-based businesses. She is a former partner at private equity firm EEC, and built First Trust’s $1 billion+ AUM Latin America business. She held leadership positions at Goldman Sachs, State Street, and Vanguard. She started as a journalist where she won the JFK award and Howard Buffett Foundation. She was listed as a 25 Most Innovative Leader in Cannabis, and a Top Female Investor by Forbes. She has an M.B.A. from Georgetown University, a master’s from ESADE and Fundação Getúlio Vargas, and a B.A. from Arizona State University. She sits on the board of Permian Investment Fund, and Magma Partners Chilean Venture Fund.
Are you a company that wants to submit for investment?
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