Visuals & Theme
🎥 Create an IG reel or TikTok video to promote Chewy Canada + send 3 additional images for brand’s future promotional use.
🎥 Make sure the video is 20-45 seconds.
🎥 Please mention or show Chewy within the first 5 seconds.
🎥 Please mention that Chewy CA currently delivers exclusively to Ontario. Let’s highlight this positively! In your video, you can mention something like, “Ontario pet parents get all their pet supplies from Chewy."
🎥 Include speaking to the camera or a voiceover.
🎥 Include sound and closed captions/relevant text to optimize for sound-off.
🎥 Content draft is due within 7 days upon receipt of the package.
🐾 Have fun and stay true to your style! Please don’t come off as ad-like.
🐾 Incorporate Chewy’s products into your content and make it feel natural to your audience.
🐾 Utilize a storytelling approach in creating the video, sharing with your audience why you love Chewy and the products you’re promoting.
🐾 Include a call-to-action to shop at
Chewy.com/ca
✅ Submit the content for approval before posting (7 days upon delivery of the package)
✅ Have fun and get creative! We want to see your own personal style in your image or video
✅ Include a call-to-action to shop at
Chewy.com/ca✅ Mention that Chewy CA currently delivers exclusively to Ontario. Let’s highlight this positively! In your video, you can mention something like, “Ontario pet parents get all their pet supplies from Chewy."
✅ Ensure videos showcase how the product fits into your life in a relatable and engaging way
✅ Showcase the products in a fun and engaging way
✅ Talk about personal positive experience
✅ Provide tailored, clean content with great video quality
✅ Videos should have smooth transitions
✅ Keep the video content fun, natural, and organic, avoiding overly scripted or promotional messages
✅ Content should be authentic & relatable
✅ Include your vanity code in your caption (you will receive your code upon content approval)
✅ Must tag @chewy_canada in the post and/or story
✅ Please use #ChewyParter, #ChewyCA, #ChewyDelivery and #ad in the caption
✅ IG stories: Add the link to your storefront as a button
✅ IG stories: Save your story to your Chewy Highlight
❌ Talk negatively about the product or brand
❌ Show any alcoholic beverages in your post
❌ Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption. Make sure there are NO brand logos in the video
❌ Heavily filter your image in order to maintain the true colors of the product packaging
❌ Use copyright music or original video
❌ Mention politics or use offensive language
TIMELINE:
🕛 Please send content for review (before posting) within 7 days of receiving your package.