Delivering Pet Happiness to Canada with Chewy CA
Launched Mar 11, 2025
by Chewy Canada
Compensation
Paid campaign: $175 to 350 USD
Please note, a 5% processing fee will be deducted from the final negotiated payment amount for all paid campaigns.
🐾 At Chewy, we're all pet parents at heart. We love finding new ways to keep pets happy and healthy and make it easier for you to be a great pet parent.
🐾 Get ready to spoil your furry friend! You have the opportunity to receive a $100 CAD voucher to shop at Chewy.com/ca, where you’ll find everything from delicious treats and nutritious food to fun toys and cozy beds. With hundreds of options to choose from, there’s something your pet is sure to love!
🐾 In addition, you will receive a $250-500 CAD payment.
Retail Value: $100.00
Campaign Details
At Chewy, we believe that every decision you make for your pet matters, and we’re here to make it easy to find products you can trust. With Chewy, you can embrace the joy of pet parenthood with the confidence that we’re always here for you—365 days a year.
🐾 You will receive a $100 CAD voucher to shop for your pet at Chewy.com/ca
🐾 Chewy CA currently delivers exclusively to Ontario.
🐾 Showcase your pet enjoying Chewy’s products.
🐾 Share why you and your pet like Chewy CA’s products.
🐾 Share the benefits of ordering from Chewy.com/ca
🐾 Tell your personal story to share why you like these products.
🐾 The key message is to focus why Chewy’s products are reliable, high-quality, and convenient, designed to support pet health, happiness, and care with ease.
About the Brand
Hi, we're Chewy. We started in 2011 with the goal of providing high-quality products at great prices, all with unmatched customer care. At Chewy, we're all pet parents at heart. We love finding new ways to keep pets happy and healthy and make it easier for you to be a great pet parent. Happy customers are our #1 priority, and to us that includes you and your pet. We're so proud to be able to deliver that same love to Canada.
- High quality, low prices: Keep your pet happy and healthy with great prices on the best products. If an item doesn't work out, just let us know. We'll take care of it.
- Fast, free 1-2 day delivery: Your pet doesn't have to wait. Get everything delivered right to your door with free 1-2 day delivery over CA $35.
- 24/7 support: Got questions? We've got you 24/7. Our pet experts are just a call, email or chat away.
Qualifications
You must meet the following requirements to participate in this campaign. For multi-channel campaigns, you need to meet the follower & engagement criteria for at least one channel.
Followers2,000+Engagement2%+
Followers2,000+Engagement2%+Age21+
Residence
NicheAny niche
Deliverables
ShoutOutVideo (1)Story (1)Reel (1)Post (1)Visuals & Theme
DELIVERABLES:
🎥 Create an IG reel or TikTok video to promote Chewy Canada + send 3 additional images for brand’s future promotional use.
🎥 Make sure the video is 20-45 seconds.
🎥 Please mention or show Chewy within the first 5 seconds.
🎥 Please mention that Chewy CA currently delivers exclusively to Ontario. Let’s highlight this positively! In your video, you can mention something like, “Ontario pet parents get all their pet supplies from Chewy."
🎥 Include speaking to the camera or a voiceover.
🎥 Include sound and closed captions/relevant text to optimize for sound-off.
🎥 Content draft is due within 7 days upon receipt of the package.
🐾 Have fun and stay true to your style! Please don’t come off as ad-like.
🐾 Incorporate Chewy’s products into your content and make it feel natural to your audience.
🐾 Utilize a storytelling approach in creating the video, sharing with your audience why you love Chewy and the products you’re promoting.
🐾 Include a call-to-action to shop at Chewy.com/ca
DO:
✅ Submit the content for approval before posting (7 days upon delivery of the package)
✅ Have fun and get creative! We want to see your own personal style in your image or video
✅ Include a call-to-action to shop at Chewy.com/ca
✅ Mention that Chewy CA currently delivers exclusively to Ontario. Let’s highlight this positively! In your video, you can mention something like, “Ontario pet parents get all their pet supplies from Chewy."
✅ Ensure videos showcase how the product fits into your life in a relatable and engaging way
✅ Showcase the products in a fun and engaging way
✅ Talk about personal positive experience
✅ Provide tailored, clean content with great video quality
✅ Videos should have smooth transitions
✅ Keep the video content fun, natural, and organic, avoiding overly scripted or promotional messages
✅ Content should be authentic & relatable
✅ Include your vanity code in your caption (you will receive your code upon content approval)
✅ Must tag @chewy_canada in the post and/or story
✅ Please use #ChewyParter, #ChewyCA, #ChewyDelivery and #ad in the caption
✅ IG stories: Add the link to your storefront as a button
✅ IG stories: Save your story to your Chewy Highlight
DO NOT:
❌ Talk negatively about the product or brand
❌ Show any alcoholic beverages in your post
❌ Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption. Make sure there are NO brand logos in the video
❌ Heavily filter your image in order to maintain the true colors of the product packaging
❌ Use copyright music or original video
❌ Mention politics or use offensive language
TIMELINE:
🕛 Please send content for review (before posting) within 7 days of receiving your package.
Caption
🐾 Create a caption that feels authentic to you and your audience while keeping in mind the content guidelines
🐾 Include a call-to-action prompting your followers to shop at Chewy.com/ca
🐾 Include your vanity code in your caption (you will receive your code upon content approval)
🐾 Tag @chewy_canada
🐾 Include #ChewyPartner, #ChewyCA, #ChewyDelivery and #ad in the caption