Care for Your Hair with Cleure
Launched Mar 12, 2025
by Cleure
Compensation
Paid campaign: $250 to 500 USD
Please note, a 5% processing fee will be deducted from the final negotiated payment amount for all paid campaigns.
✨ Transform your daily routine with Cleure’s safe and effective hair care solutions. Designed for sensitive skin and free from harsh chemicals, our products bring you the confidence of knowing your health comes first.
✨ You have the opportunity to choose up to three Cleure hair products to add to your everyday routine and share with your audience—giving you the freedom to experience the best of our hair care line firsthand!
✨ In addition, you will receive a $250-500 payment.
✨ Please find the list of products to choose from below:
🫧 Shampoo: Sulfate free, volumizing, and hydrating shampoo for itchy, sensitive scalps
🫧 Conditioner: Strengthening, fragrance free conditioner for dry, damaged hair
🫧 Conditioner With Shea Butter: Fragrance free conditioner with pure, unrefined shea butter for extra dry, damaged hair
🫧 Leave-in Conditioning Mist: Detangling, leave in conditioner for heat protection and frizz control
Retail Value: $50.00 - $120.00
Campaign Details
✨ At Cleure, we are committed to wellness for the whole family—proving that self-care can be simple, effective, and safe. Whether you’re starting your morning with a refreshing cleanse or winding down with gentle scalp care, Cleure ensures your hair care routine works with you, not against you. Designed for sensitive skin and free from harsh chemicals, Cleure delivers clean, safe, and effective solutions to nourish your hair and scalp without irritation. With thoughtful, fragrance-free formulas, Cleure is here to support healthy, balanced hair every day. Let Cleure be your trusted choice for hair care essentials that put your well-being first.
🫧 You can choose up to three Cleure hair products that will enhance your everyday clean routine.
🫧 Incorporate Cleure products into your morning/night time routine.
🫧 Share why these Cleure products make you feel clean and fresh.
🫧 Tell your personal story to share why you like these products.
🫧 The key message is to focus on how Cleure’s clean ingredients products are a trusted and dermatologist-recommended solution for sensitive skin.
About the Brand
Cleure founder, Dr. Flora Stay developed Cleure beauty and personal care products over 20 years ago. She initially formulated a fluoride-free toothpaste that would not require an FDA warning and would be safe if accidentally swallowed by children.
Since 2012, Cleure Original Flavor-free Toothpaste has become the recommended toothpaste by dermatologists across the USA. American Contact Dermatitis Society and dermatologists recommend Cleure oral care due to its proprietary formula being free of common irritants that exacerbate sensitivities.
As customers and physicians began to ask for more personal care products, with continued research and testing, Dr. Stay has grown Cleure to an extensive line to include oral, hair, skin and body care.
According to the National Institute of Health, approximately 70% of women and 60% of men have some type of sensitive skin. The aim and goal of the Cleure website is to educate and help consumers avoid sensitive skin flare-ups by choosing beauty and personal products not by what the label says, but by what ingredients are in the bottle.
Cleure stands out as the trusted brand for sensitive skin personal care products because we formulate focusing on ingredients with intention that are free of common irritants.
Our testimonials speak for themselves, when someone tries Cleure, they love it, tell others about it and continue to use it.
Qualifications
You must meet the following requirements to participate in this campaign. For multi-channel campaigns, you need to meet the follower & engagement criteria for at least one channel.
Followers15,000+Engagement2%+
Followers5,000+Engagement1%+Age21+
Residence
NicheAny niche
Deliverables
ShoutOutVideo (1)Story (1)Reel (1)Post (1)Visuals & Theme
DELIVERABLES:
🎥 Create an IG reel + 3 images to promote Cleure.
🎥 Create two videos to promote Cleure, each with a different intro hook (the body and ending can be the same).
🎥 Make sure the video is 45 seconds or less.
🎥 Please mention or show Cleure within the first 5 seconds.
🎥 Include speaking to the camera or a voiceover explaining why you like to use Cleure’s products in your daily wellness routine. Feel free to add the products’ key benefits (without sounding ad-like).
🎥 Include sound and closed captions/relevant text to optimize for sound-off.
🎥 Content draft is due within 7 days upon receipt of product.
🫧 Incorporate Cleure products into your content and make it feel natural to your audience.
🫧 Utilize a storytelling approach in creating the video, sharing with your audience why you love Cleure and the products you’re promoting.
🫧 Explain the benefits for the products without being too ad-like.
🫧 Have fun with the content! We want it to feel natural to you and authentic to your audience.
🫧 Include a call-to-action to shop at Cleure.com
VIDEO CONCEPT IDEAS:
🫧 Create a before and after video. For example…
- Frizzy hair vs. smooth shiny hair
- Some mention of the changes in skin sensitivity since using Cleure
🫧 Please use a strong intro hook to grab your audience’s attention. Find examples below.
INTRO HOOK IDEAS:
🫧 General Hooks
- "I'm no longer gatekeeping this brand"
- “Here’s what worked for me"
- “You'll thank me later for this”
- "This tiny change made a difference"
- "This is the secret to stopping my itchy scalp"
🫧 Problem-Aware Hooks - For those already struggling
- “Are you tired of haircare that leaves your sensitive skin irritated?”
- “Are you dealing with constant scalp irritation?”
- “Does your haircare routine irritate your sensitive skin?”
- “Are you struggling to find the right hair product that won't irritate your sensitive skin?”
🫧 Solution-Focused Hooks - Positioning Cleure as the answer
- “Finally, a haircare line that understands sensitive skin.”
- “Meet the brand that says no to harsh ingredients.”
- “Discover the secret to healthy hair—without the harsh chemicals.”
- “Get the silky, shiny hair you deserve with Cleure’s scalp-friendly formula.”
🫧 Relatable/Personal Experience Hooks
- “I used to think everything irritated my skin. Then I found this.”
- “I thought all hair care products were the same—then this completely changed my routine.”
- “If your skin reacts to everything, you need to hear this.”
🫧 Skeptical/Curious Hooks - For people who’ve tried everything
- “I didn’t believe this would work… until it did.”
- “Another ‘sensitive skin’ hair product? I was skeptical too.”
- “Tried everything? So did I. This was different.”
DO:
✅ Submit the content for approval before posting (7 days upon delivery of the product)
✅ Pronunciation of Cleure: CLEan-pURE
✅ Have fun and get creative! We want to see your own personal style in your image or video
✅ Include a call-to-action to use your promo code found in your caption
✅ Ensure videos showcase how the product fits into your life in a relatable and engaging way
✅ Show the product in a fun and creative way
✅ Talk about personal positive experience
✅ Provide tailored, clean content with great video quality
✅ Videos should have smooth transitions
✅ Showcase the way the product is used without being too step-by-step; show the product in action/use
✅ Keep the video content fun, natural, and organic, avoiding overly scripted or promotional messages
✅ Content should be authentic & relatable
✅ IG: Can be a collab post with @cleure
✅ Please use #cleure, #IngredientswithIntention and #ad in the caption
DO NOT:
❌ Talk negatively about the product or brand
❌ Show any alcoholic beverages in your post
❌ Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption. Make sure there are NO brand logos in the video
❌ Heavily filter your image in order to maintain the true colors of the product packaging
❌ Use copyright music or original video
❌ Mention politics or use offensive language
TIMELINE:
🕛 Please send content for review (before posting) within 7 days of receiving your product.
Caption
🫧 Create a caption that feels authentic to you and your audience while keeping in mind the content guideline
🫧 Include a call-to-action prompting your followers to shop at Cleure.com
🫧 Include promo code (it will be shared with you upon the content approval)
🫧 Tag @cleure
🫧 Include #cleure, #IngredientswithIntentions and #ad in the caption