Wallet-Opening Words with Katelyn Bourgoin & Phill Agnew

Ikram Mohd

Every marketer should read this ebook! This ebook is life altering. I rarely leave reviews but i'm halfway through it and just awed. It gives a lot of insight about “the why behind the why” people take action based on scientific evidences.

Rameel Sheikh

I can't believe this was so cheap for everything offered! I was able to earn my money back within a week

Teresa Ottewell

WOW! Moooore than I expected! I spent thousands of dollars on course content and copywriting hacks in 2023 alone — I was tired and fatigued and still didn't have good clean copy for my new website. In less time than one Breaking Bad Episode, I got MORE value, MORE tips, MORE concrete, ready-to-apply advice with Wallet-Opening-Words than anything I learned in 2023. I excitedly made tweaks to my website copy in real time, it was THAT GOOD. I launch my new site in 4 weeks and WOW couldn't have come at a better time. Thank you for a fantastic resource!!

Joshua Weston

Learned more from buying this book than a few $$$ fucking courses I've bought. Love the fact that you see real marketing followed by suggestions on how to implement. I deserved this.

Jess

WOW is all I can say! Wallet Opening Words is better than every other damn copywriting course I've purchased, and I've purchased a lot, even from the big names. It's advanced copywriting hacks that you haven't heard of, but you will use. I only wish there was a Wallet Opening Words Volume 2!

Terri Lonier

Katelyn and Phill are word wizards! They know both sides of our brains. In Wallet-Opening Words, they reach our creative half with colorful images and memes, while our analytical part is fed with the science behind their work. It's a genius combination that's (almost) better than peanut butter and chocolate.

Grace Pillers

This guide blows my expectations out of the water! It's easy, and dare I say, fun to read. I love using the bots. There is SO much helpful and practical information. I will keep this up on my desktop from now on!

Easlo

It's really easy to consume and get into action. I have so many ideas popping up, and we'll be revisiting this from time to time.

Maarten Verheyen

This is an instant classic, right up there with Cialdini. I will drag this motherfucker into my digital swipe file and keep it handy when i write ads. Ps. Loved the interaction with Sparky!

Joel Collins

Tired of slogging through a course to get the nuggets? WOW is just - well, *bleeping* WOW! I bought this product to cut through all the fluff. And boy howdy does it do exactly that. Direct, actionable ideas backed by research and real-world examples. Worth every penny? Absolutely! Open your wallet right this minute. PS - You'll LOVE the formatting!

Charlene Rex-Waller

I am interested in improving my marketing copywriting skills. I get Katelyn's weekly emails, which teach me something new each time. So when the wallet opening words came out, I grabbed it. This is very similar to her emails and is a good way to have everything consolidated in one place making it easy to reference instead of digging around my email.

Richard Muskett

Pleasantly surprised with WOW! Most copywriting courses I have done do not deliver on actionable takeaways or are just soooooo long. This has actions, and examples and is backed up by fact! Love it

Nitya Rao

This was soooo useful and such an easy read!

Brett Kraiger

Freaking amazing collection of tools and structures to work to spice up any copy. Presented in a very easily readable way with lots of examples and reasons why this sh*t works. Wallet Opening Words distills things down things down to their very essence. The bots are great too. It's unusual to have bots so very specific to one task, rather than a generic marketing bot. Very clever indeed.

Simon Harper

Wallet Opening Words completely blew my mind! The frameworks, chatbots, and course content were beyond anything I expected. I've been repeatedly reviewing the content and the course PDF, and I feel fully equipped to implement my learning. WOW! I had some questions, and Katelyn answered them in detail, which was reassuring.

Celia Faye Meisel

This book has helped me to make simple changes to my copy that have increased my confidence and results. Wallet opening words is easy to read, digestible and actionable.

Annette Mashi

So amazed that small tweaks can make such a big difference.

Ann V.

Absolutely jam packed with actionable items I can put to use right away to make any copy a million times better. I wasn't expecting much to be honest, but it's ridiculously good. So good that I really don't want to share it with others!

John McIntyre DDS

I can't stop reading! Every chapter has a concept I can use for my newsletter. The best thing? It's not a bunch of tired shitty templates. WOW inspires you to think up your own ideas. Highly recommended!

Stacy Eleczko

I love that WOW offers science-backed insights and examples. Katelyn and Phill share tested and true techniques that go beyond the basics of copywriting. It's comprehensive without being overwhelming. Each section is digestible and includes actionable insights. I also love the templates and frameworks they share. Honestly, the video interview at the beginning was worth the cost alone. I'm sure I'll reference this for years to come.

Vaggelis Rekkas

I have to admit. WOW from Katelyn & Phil is so enlightening. A true source of comprehensive, easy-to-follow copywriting insights.

Aazar Ali Shad

Fucking good work! The presentation, the data, the bot, the checklist -- probably the best digital product I've ever bought (sorry, the golden-nugget review mining). Don't buy this if you want to make too much money from your ads and landing page. -- Best, A customer who wished this course wasn't popular but -rather a secret.

Eric Freeze

WOW is awesome! It is so easy to consume, digest, and put into action. I can't wait to see the impact these small changes to our copy has on our outcomes. It's a f**king fantastic product. I'm thrilled I invested.

Every Tom, Dick or Harriet can generate reams of marketing copy with just a few keystrokes.

Ads? No problem. Sales emails? A walk in the park. A landing page? Easy peasy.

If you've tried ChatGPT and you're still struggling, no sweat. There are plenty of internet-famous writers who will happily share their "proven templates"... for a modest fee.

And it's your lucky day because these templates will help you "20X your conversions while working less than 2 hours a day from the beach". Yeah... right *eye roll*

Jeni Rogers

Wanna stop writing crappy copy and become a genius copywriter? In just 49 minutes, I'm already banishing boring copy and writing moving messages with Wallet-Opening Words by my side. And WOW's Sparky the AI Bot is the perfect personal copywriting assistant making it all easier, faster, and more fun. WOW is the antidote to bloated (and expensive!) copywriting courses that just don't deliver the immediate results people like us need to turn our readers into buyers.

Annie Kip

Wow - so comprehensive, yet accessible. I am so glad I scooped up WOW. My biggest challenge now is takijng everything I'm learning an editing sales pages, website copy, and email sequences. (I really appreciate that they included tips and strategies for doing all of this!) I've always known that copywriting was important, but I've never had such a great resource for actually creating effective copy. Thank you!

Tim Goodwin

I am a 17+ year 'veteran' of copywriting, but always looking to find an edge with my email, ad copy, landing pages and scripts. Wallet Opening Words delivers the WOW without the bullshit filler you get in every other book, course and presentation you see on the subject. It's almost as if Katelyn and Phill are immune to 'small talk'... Just the FACTS ma'am! Even if you're 93.2% of a newb with copy, WOW will wow your copy to the next level. Yes there are some tried and tested concepts experienced marketers will have come across before, but framed in a unique way to really amplify the effectiveness of the concept. Now is the time to grab this, no matter the investment, don't miss this!

Bryan Smith

You need book, because as a startup tech founder you deserve a fast track with marketing. As a founder who comes to startups with at tech background I know I have a blind spot when it comes to marketing and copywriting. I got WOW because I didn't want a long drawn out book that treats me as if I don't know my ABC's. I need something packed with data backed and actionable methods. This is that. I feel like I've got actual tools I can go and test now with the right framing to do it. When you finish their book you'll see what I did in that first sentence. :)

Gavin Hepp

You never know what you're going to get with this type of purchase. Wallet Opening Words delivered fresh ideas, old ideas renewed, and gave me that little boost of inspiration going into 2024. I recommend to anyone in search of a marketing shot in arm. Cheers!

Mandell Conway

I purchased WOW because I've been receiving Katelyn's "Why We Buy" emails and they are helpful. I also messaged Katelyn and she was kind enough to reply and offer up tips. That said, I also purchased WOW because I want to be a better communicator. I'm more than halfway through and I'm loving the pace as well as the examples.

Robin Timmers

All copywriters will agree that you’re never done learning. So having bought, and liked, Katelyn’s other products, buying Wallet-Opening Words was a no-brainer. (Or was that because they used WOW on the sales page?) It’s quick, it’s easy and it’s full of insights you can apply right away – while growing your conversions. 5/5 would recommend.

Annie Ball

I learned a lot from Wallet-Opening Words. Now I'm going to create a list that I put on my desk and will refer to it often!

Naomi Cataldo

This playbook was so clearly organized with actionable items for the copy I plan to update on my site and in my social media - so damn excited to implement as much as I possibly can!! Loved not only the scientific research that is provided but all the clear examples from other brands and even how I think about marketing messages in my own daily life, it all made so much sense!

Annie

I've been a career coach for over a decade, and I still dread writing copy for my business. As a former lawyer I know how to be persuasive in technical writing, but marketing copy is a different story. I gave up on copy templates and hacks years ago, but when I saw WOW I knew it was going to be different from the repackaged copy-writing bullshit all the marketing bros tout. Sure enough, WOW delivers--it's accessible, actionable, and authentically accurate.

Raj

WOW! It is a freaking good guidebook. Loved the AI boot to assist further. Overall a good investment.

Peter Osborne

I love Katelyn's blog so I decided to give the book a chance. It's Saturday and I thought I'd spend some time getting a feel for it before moving on to some project deliverables. I need to do some copywriting for a client on Monday morning and I quickly realized this book is going to be a game-changer for that project. What I particularly like is that Katelyn and Phill wrote it in a way that makes it easy and fast to capture my notes and test the bots. I twitched when I bought it because it felt like it was a bit expensive. Halfway through it, I realize that it's a tremendous bargain! Well done.

Sparky is your AI-powered copywriting assistant. He can help you brainstorm ideas or suggest specific copywriting tweaks to drive more clicks, opt-ins, and sales.

Technically speaking, Sparky is a series of bots powered by Open AI’s GPT-4. Each unique bot is designed to help you apply a specific copywriting technique covered in the playbook. There is also a ‘Super Sparky’ bot. This bot is more of a generalist. It can help you rewrite your copy by applying up to 5 WOW copywriting techniques.

Absolutely.

Wallet-Opening Words isn’t your typical copywriting course. We won’t repackage well-known best practices as “copywriting secrets”. Every technique we teach is backed by peer-reviewed scientific studies.

If you’re an expert copywriter then some of the 26.5 techniques we cover may be familiar, but we’ll teach you the science behind it so you know *why* it works. The majority of the techniques we share will be new and, to our knowledge, have never been covered in any other copywriting program.

Make tiny copy tweaks that drive BIG sales

Phill and Katelyn are recommended by marketers, copywriters, and founders from the world's fastest growing companies like:

Today anyone with a pulse and access to ChatGPT thinks they're a copywriter...

You’re a good writer. But you know you could be better.

Spending hours writing copy that doesn’t convert kills your confidence and makes you feel like an imposter.

Do you often feel like there’s a missing link that’s holding you back from hitting your conversion goals?

Tiny copy decisions can make or break your conversions

Don’t wing it.
Take a scientific approach.

Wallet Opening Words was created by Katelyn Bourgoin and Phill Agnew.

We’re geeky about buyer psychology and love sharing what we learn to help other marketers, copywriters, and entrepreneurs.

Phill is the host of Nudge,
the UK's #1 marketing podcast.

Katelyn is the founder of the Why We Buy newsletter, where she teaches buyer psychology to over 62,000 subscribers.

Become a copy scientist and master the psychology of persuasion

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