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Headers
Features
Social Proof
Story
Lead Magnet
Ads
Simple
Outcomes
Creative
Contrast
Rhetorical
Conversational
B2B
B2C
Type TYPE
Headers
Features
Social Proof
Story
Lead Magnet
Ads
STYLE STYLE
Simple
Outcomes
Creative
Contrast
Rhetorical
Conversational
AUDIENCE AUDIENCE
B2B
B2C
NEWSLETTER NEWSLETTER
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“#1 Marketing Newsletter”
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Marketing Examples
#1 objection. Handled.
Link Copy 10
Hinge's tagline


1. USP - “designed to be deleted”


2. Made memorable by alliteration - “d, d, d”
Link Copy 10
A simple header pattern


Dead straight. Drain objections.
Link Copy 10
“If you’ve got something great to say, go ahead and say it. Free beer is free frickin’ beer.”


— Ian David
Link Copy 10
If your product is unique explain it as simply as possible
Link Copy 10
Comedic misdirection


1. Setup - “Somebody mentions Jordan”


2. Punchline - “you think of a Middle Eastern...”
“Tap into the imagination of the consumer and your ad can run all day” — Don Draper
Link Copy 10
Say it strange. Make it yours.


“New Yorkers” → “Humans of New York”
Link Copy 10
The kind of copy I like


• Facts - “All ingredients you'd eat”


• Facts - “NYC chef and pet nutritionist”


• Facts - “#1 ingredient is...”


• Facts - “19 antioxidants...”


• Facts - “8% coconut oil...”
Link Copy 10
How to approach “lead magnets”


1. Make something customers want


2. Make it easy to get
Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
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