Katelyn Bourgoin 🧠’s Post

Scaling isn’t a magic trick. It’s hard work, strategy, and persistence. When we started scaling, it wasn’t pretty. I was doing 15 times more work. Email designs. Paid ads. Fixing problems to keep things running. It was chaos. Scaling is not about shortcuts. It’s about showing up and doing the work. Here’s what worked: → Delegate tasks to avoid burnout. → Focus on strategy to stay on track. → Build systems to manage the chaos. Growth isn’t easy, but it’s worth it. Put in the work, stay consistent, and results will follow. Scaling isn’t for the faint of heart. But the results are worth it. 👌🏻 ♻️ Repost if you believe in sustainable growth. ✚ Follow Oliver Allen for expert advice on authentic and transparent marketing strategies. I’m on a mission to set a new standard of honesty in marketing and help brands achieve clarity and results.

9 lessons from "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours" by Noah Kagan: 1. Identify a Profitable Niche: To build a successful business, start by identifying a niche with high demand and low competition. Research market trends, customer pain points, and potential gaps in the market to find an area where your product or service can thrive. This foundational step ensures your business has a solid market fit. 2. Leverage Your Strengths and Passions: Focus on a business idea that aligns with your strengths, skills, and passions. When you work in an area you are passionate about, you are more likely to stay motivated and overcome challenges. This alignment also allows you to bring unique value to your customers, setting your business apart from competitors. 3. Create a Minimum Viable Product (MVP): Develop a simple version of your product or service that addresses the core needs of your target audience. An MVP allows you to test your idea with real customers, gather feedback, and make necessary improvements before investing significant time and resources. This iterative approach minimizes risks and ensures you meet market demands. 4. Build a Strong Value Proposition: Clearly articulate the unique benefits and value your product or service offers. Your value proposition should address the specific problems or needs of your target audience and explain why your solution is the best option. A compelling value proposition attracts customers and differentiates your business from competitors. 5. Utilize Effective Marketing Strategies: Implement marketing strategies that reach your target audience efficiently and effectively. Leverage digital marketing channels such as social media, email marketing, and search engine optimization (SEO) to create awareness and generate leads. Tailor your marketing messages to resonate with your audience and drive engagement. 6. Network and Collaborate: Build a network of mentors, advisors, and like-minded entrepreneurs who can provide guidance, support, and valuable connections. Collaborating with others in your industry can lead to partnerships, joint ventures, and opportunities for growth. Networking also helps you stay informed about industry trends and best practices. 7. Focus on Customer Experience: Prioritize delivering exceptional customer service and creating a positive experience for your clients. Satisfied customers are more likely to become repeat buyers and brand advocates, helping you build a loyal customer base. Collect feedback regularly to understand customer needs and continuously improve your offerings. 8. Optimize Your Operations: Streamline your business processes to increase efficiency and reduce costs. Use tools and technologies that automate repetitive tasks, manage inventory, and track performance metrics. 9. Monitor Financial Health: Keep a close eye on your financials to ensure your business remains profitable and sustainable.

Launching a Successful Small Online Side Business: 9 Key Steps ( This post is not for everyone) Most people dream of starting their own business, But often get stuck before even taking the first step. If you're looking to start a profitable online side hustle, here are 9 essential strategies to help you get started: 🟢 Identify a Viable Niche ↳ Research trending products, services, and pain points in your areas of expertise. ↳ Choose a niche with strong demand and limited competition. 🟢 Validate Your Idea ↳ Survey potential customers to gauge interest and willingness to pay. ↳ Test your concept with a simple landing page or minimum viable product. 🟢 Develop a Low-Cost MVP ↳ Create an initial version of your product or service with core functionality. ↳ Prioritize the most essential features to launch quickly and cost-effectively. 🟢 Build an Online Presence ↳ Design a professional website to showcase your offerings. ( Optimize your social media profile) ↳ Establish social media accounts to connect with your target audience. 🟢 Leverage Digital Marketing ↳ Implement SEO, content marketing, and paid ads to drive traffic and sales. ↳ Utilize email lists and influencer partnerships to build your customer base. 🟢 Streamline Operations ↳ Automate repetitive tasks with tools and software. ↳ Outsource non-essential functions to boost efficiency. 🟢 Analyze Data and Iterate ↳ Continuously track key metrics to identify opportunities for improvement. ↳ Solicit customer feedback and adjust your approach accordingly. 🟢 Expand Product/Service Line ↳ Add complementary offerings to increase customer lifetime value. ↳ Diversify your revenue streams for long-term sustainability. 🟢 Consider Going Full-Time ↳ If your side hustle proves successful, evaluate transitioning to a full-time venture. ↳ Ensure you have sufficient financial runway and a solid business plan. Remember, Building a thriving online business takes time, dedication, and a willingness to learn and adapt. By following these steps, you can turn your entrepreneurial dreams into a profitable reality. ♻️ If you found this helpful, repost it so others can learn from it too. Simply follow me (Ruksar Bano) #sidehustle #smallbusiness #onlinebusiness #profitablebusiness

I’ve been there... when you’re hustling day in and day out, but somehow, it feels like you’re just spinning your wheels. You're always busy, but the growth you imagined just isn’t happening. It’s like you’re running on fumes, right? There was a time when I believed the only way to succeed was to grind harder. You know the drill—push through, ignore the burnout, because that’s what everyone says: Hustle 24/7, and you’ll make it. But let me tell you something that changed my life: That kind of hustle? It’s a trap. It drains your energy, kills your creativity, and worst of all, it steals your passion. When I realized this, I knew I needed a different approach. It wasn’t just about working harder; it was about working smarter. I started to focus on building systems—systems that run like a well-oiled machine, even when I’m not there to push every button. And guess what? My business didn’t just grow—it scaled beyond anything I could have imagined. Look, if you’re feeling burnt out, tired, and not seeing the results you’ve been grinding so hard for, it’s time to rethink how you’re doing business. I’m talking about creating a lead generation system that works for you—one that attracts clients and grows your business, even when you’re not glued to your phone or computer. I know it sounds too good to be true, but I’m here to tell you, it’s absolutely possible. And I want to help you get there. Let’s stop glorifying the grind and start building something sustainable. Imagine waking up to a business that’s growing while you’re out living your life. #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #instagram #marketingstrategy #entrepreneur #marketingtips #socialmediamanager #advertising #graphicdesign #digitalmarketingagency #smallbusiness #like #socialmediatips #design #webdesign #socialmediamanagement #socialmediastrategy #marketingagency #digital #instagrammarketing #follow #digitalmarketingtips

Happy Tuesday to everyone, except those preying on early-stage founders. I see you with your: 🤑 giant monthly retainers for 'marketing strategy' 💩 $20-$150K estimates for 'minimal viable products' 👿 fear mongering and ultimatums to spend more $$$ 💣 unethical 'growth hacks' that are likely to bomb 💨 incomplete and fake 'overnight success' I am sick to my stomach hearing horror stories from founders who spend their savings, waste months (or years!), and burn themselves out. Founders are being preyed on by these “specialists”. 📣 So, here's me committing to get louder... • I'm going to do my best to share honest, actionable information. • For founders on their path to 100 Happy Paying Customers. • I'm here with common sense business fundamentals. I've already been doing this work 1:1 with founders for over 2 years now. Here’s what a founder posted on LinkedIn recently: “Sweta fills a gap in the 0-1 space that has been traditionally murky and without playbooks. Yet she does so with an eye towards customization and relevancy to your start-up. If you need clarity, the right next steps to take, or generally feeling lost in 0-1 land, book a chat with Sweta and she'll give you the plan to figure it out.” Discovering your first replicable Happy Paying Customer to turn into 10, then 100 and beyond, is what I’m working with founders on inside the Founder-Led Marketing Club. (I'm introducing new ways for you to join soon. DM me if you want to be the first to know!) On here, I’ll share my learning and actionable tips so you, too, can focus on the only thing that matters when you’re launching your business: → Getting your first 100 Happy Paying Customers, WITHOUT burning founder cash, time, and energy. I'm here for underestimated founders beating the statistics to build thriving businesses on your terms! Who else is with me? What are you getting loud about? ♻ Repost and 👍 to help combat misinformation about the 0-1 stage (and de-prioritize the predators). And, hit the 🔔 on my profile to be notified with no-nonsense essentials on how to get to 100 Happy Paying Customers. P.S. DM me your dumbest questions about 0-1, go-to-market, and marketing. P.P.S. If this post offends you, I encourage you to debate me in the comments. Happy to hear diverse perspectives as I, too, continue to learn.

Running Your Business Alone? You’re Losing More Than Just Time. Solopreneurs, juggling everything is costing you money and growth. With 77 Media Marketing’s Startup Media Kit, you can focus on what matters—building your empire. Let us handle your Digital Marketing and Email Campaigns so you can scale fast. Don’t let burnout steal your success. Message us today and let’s get you on the fast track! #Solopreneur #Success #BusinessAutomation #StartupGrowth #77MediaMarketing

Everything we stand for is against the below type of startup scams preying on founders. Let’s build thriving businesses with Happy Paying Customers!

One of the biggest mistakes I’ve seen business owners make… is taking on more than they can handle. I'm going to share a few tips on how not to do this, but first, a bit of background. A few years back, I took on a role as a content manager. - I set up SOPs and strategies - I managed the writing and social media teams - I wrote email campaigns and maintained website SEO It started off great. But, when I had some time off, the company overestimated what our tiny team could handle and doubled our workload in a matter of days. When I got back, it was chaos: - Tasks weren’t getting done on time - The content quality was suffering - And we lost some teammates That meant those of us who stayed had even more work to do. (Working 50+ hour weeks isn’t fun). And eventually, 8 months later, I left too. Having experienced this first-hand, I know the impact one poor decision has on content, clients and staff (me). So, how can you stop this from happening to you? Here's what I'm doing at Cabomba Content🦉 1. I offer limited space. Instead of serving everyone, offer a premium service with limited availability. This means you can raise your prices and market your services using the fear of missing out (FOMO). (First come, first served or join the waitlist). 2. I have frameworks and systems in place. Knowing what you're doing at every stage of your business is the best way to stay organized, on track, and professional. Onboarding (I have the Foundation mapper for that) Content production (The Content Engine comes in handy here) Ongoing marketing (The Client Finder is a game changer for this part) 3. I have an email list that functions as my Lead Incubator. If you're interested in my services and I can't help you right away, I'll add you to my wait list AKA the Lead Incubator. P.S. How do you overcome your business challenges? P.P.S. Does anyone else put their dogs on charge?

From Selling Spinning Tops to Scaling Businesses: My Journey of Hustle, Passion, and Growth When I was a kid, I discovered my entrepreneurial spirit early. I started selling spinning tops in my neighborhood, cycling 2 km every day to make a small profit. It wasn’t just about the money—I was learning the basics of business: spotting demand, building relationships, and earning trust. At 13, I took it further, reselling spinners, designer scoobies, and eventually used mobile phones and pets. These small ventures taught me the value of persistence and adaptability. Later, I ventured into content creation on TikTok and YouTube, where I learned the art of storytelling, editing, and shooting videos. That experience sparked a new idea—I started selling ring lights and shoes online, blending my creativity with e-commerce. But as life often does, I hit roadblocks and had to start over. I joined my family business, read countless books on self-help and business, and realized one thing: my heart was set on creating something of my own. I tried real estate sales with my father’s support, but high expenses like fuel and food made it tough to generate profits. I then explored remote sales and work-from-home roles but found myself unfulfilled. That’s when I returned to my passion: content creation and digital marketing. I immersed myself in learning everything about social media marketing (SMMA), Meta ads, and lead generation. I experimented, failed, and learned again until I mastered strategies that genuinely work. Now, I help businesses scale by crafting impactful campaigns that drive real results. Key Lessons I’ve Learned: 1. Failure is a Setup for Success: Every time I fell, I got up stronger and more focused. 2. Skills Compound: Storytelling, marketing, and sales are timeless skills that transform lives and businesses. 3. Helping Others = Growth: Watching businesses succeed with my strategies is the most fulfilling part of my journey. Let’s Work Together If you’re a business owner looking to: • Scale your business with social media marketing. • Generate high-quality leads. • Launch impactful Meta ad campaigns. I’m here to help. Let’s collaborate to turn your business goals into reality. 💡 How to Connect: • Drop a comment or message me directly. • Let’s discuss how I can help take your business to the next level. Your Turn: What’s your story? Share it below—I’d love to hear and connect.

Dropping Value Bombs About Growing Your Business to $100k Revenue! You would ask: "Who is this guy giving so much GYAN"?Well Let me just give you a brief introduction. I'm the Co-Founder of a company that hit $100k in revenue within a year—all while holding down a full-time job. Sounds interesting? Let's get started! And I would love to know your thoughts as well! First off, let’s talk about the power of niche. 🎯 Find a specific problem and solve it better than anyone else. We zeroed in on a niche market that was underserved. This allowed us to become the go-to experts in that field. Next, leverage the power of community. 🤝 Build a tribe around your brand. We created a Facebook group where our audience could interact. This not only built loyalty but also gave us invaluable feedback. Now, let’s discuss the importance of MVP—Minimum Viable Product. Don’t wait for perfection; launch and iterate. Our first product was far from perfect, but it was functional. We improved it based on real user feedback. Marketing is your best friend. 📣 Don’t underestimate the power of social media. We used LinkedIn and Instagram to share our journey. Authenticity resonated with our audience, and they became our advocates. Automate and delegate. 🛠️ You can’t do everything yourself. We invested in automation tools and hired freelancers. This freed up our time to focus on strategy and growth. Lastly, measure what matters. 📊 Track your key performance indicators religiously. We monitored customer acquisition costs and lifetime value. This data-driven approach helped us make informed decisions. So, there you have it—our journey to $100k in a nutshell. It wasn’t easy, but it was worth every sleepless night. What strategies have worked for you in growing your business? Drop your thoughts and let’s learn from each other!