Idea in Brief

The Problem

Even a company with a world-class risk management system will come up against novel risks it has not planned for.

Why It Happens

Some risks are so remote that no manager imagines them. And even if the firm does envision them, it may be unwilling to invest in the capabilities and resources to cope with them because they seem so unlikely.

The Solution

Recognize novel risks by being alert for anomalies, interpreting reports from the field, and scanning for unusual events outside your industry. Once you’ve identified a novel risk event, mobilize an incident team or empower your people on the front lines to deal with it quickly.

Well-run companies prepare for the risks they face. Those risks can be significant, and while they’re not always addressed successfully—think Deepwater Horizon, rogue securities traders, and explosions at chemical plants—the risk management function of a company generally helps it develop protocols and processes to anticipate, assess, and mitigate them.

A version of this article appeared in the November–December 2020 issue of Harvard Business Review.