In an era where AI and technological advances push us to move faster than ever, Seth Godin's "This Is Strategy" arrives with a crucial reminder: It doesn't matter how fast you're going if you're going in the wrong direction. This insight alone makes the book worth reading, but Godin offers so much more.
What sets this book apart is its nuanced understanding of systems and change.
Rather than pushing the typical "hustle harder" narrative, Godin helps readers see and work with the invisible systems that shape our results. His unconventional structure - numbered sections that facilitate ongoing conversations - reflects the book's core message: strategic thinking requires dialogue and perspective-sharing.
The book's strength lies in its approach to change and disruption. Using metaphors like surfing ("A useful skill in surfing is picking the right place and time to go surfing."), Godin shows how to spot and leverage opportunities when systems are disrupted. This is particularly valuable as we navigate the AI revolution - it's not about resisting change but understanding how to make it work for us rather than letting it use us.
Particularly valuable for:
- Leaders seeking to create meaningful change without burning out
- Entrepreneurs navigating technological disruption
- Anyone feeling pressured to "move faster" without clear direction
- Teams wanting to have better strategic conversations
The companion Strategy Deck (54 cards with 5 million possible combinations) adds a practical, interactive dimension to the strategic thinking process.
Most importantly, this book encourages us to pause and ask essential questions before accelerating: What change do we seek to make? Who are we serving? Are we pushing against the wrong things? In our AI-driven world, these questions matter more than ever.
This isn't just another business strategy book - it's a compass for navigating complexity while staying true to your purpose. Whether you're leading a team, running a business, or seeking to make an impact, "This Is Strategy" helps you ensure you're moving fast in the right direction.
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Popular Highlights in this book
Strategy is the hard work of choosing what to do today to improve our tomorrow.Highlighted by 938 Kindle readers- Elegant strategies use systems. Even when they set out to change the system, they don’t fight it directly but use the system as a tool to change the system.Highlighted by 787 Kindle readers
- Strategy is difficult to see and not easy to talk about, because it happens over time. To find a better strategy, we need to be prepared to walk away from the one we’ve defaulted into.Highlighted by 513 Kindle readers
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Mine came with deckle edges
I haven't read the book yet, I assume I'll love it, as I love everything Seth Godin does, hence the 5 stars.The only reason I write this review is to give a heads up that my copy came with deckle edges, whis is very unconventional for a business book and not specified in the description. I have to admit I personally wasn't pleasantly surprised about it, but it wouldn't be fair to make this cosmetic detail affect the book star rating. But I still wanted to put this comment out there in case anyone is buying it as a gift, the deckle edges may come across as a defect.If it is not supposed to have deckle edges please someone let me know! :-)
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- Reviewed in the United States on October 23, 2024
I haven't read the book yet, I assume I'll love it, as I love everything Seth Godin does, hence the 5 stars.
The only reason I write this review is to give a heads up that my copy came with deckle edges, whis is very unconventional for a business book and not specified in the description. I have to admit I personally wasn't pleasantly surprised about it, but it wouldn't be fair to make this cosmetic detail affect the book star rating. But I still wanted to put this comment out there in case anyone is buying it as a gift, the deckle edges may come across as a defect.
If it is not supposed to have deckle edges please someone let me know! :-)
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Top reviews from other countries
- Abdullah AlhussainReviewed in Saudi Arabia on February 12, 2025
This book is the best to understand the strategy in a very easy way
- Amazon CustomerReviewed in Germany on November 27, 2024
Misleading title, and not like earlier works. Disappointing.
