I analyzed over 4200 marketing/tech headlines last week to identify the most relevant and useful news for founders. These are opportunities that, if you're one of the first to take advantage of them, can give you a competitive advantage in attracting more paying users. Here they are:
The news: Instagram has announced that they will allow anyone on their platform to include links in their Stories.
Previously, this was only possible if you had more than 10,000 followers.
The opportunity: Influencer and affiliate marketing on Instagram just got a whole lot easier.
Do you know any Instagram influencers that your target audience follows? If so, chances are (especially if you're in a smaller market) that many of those people have fewer than 10,000 followers.
With this update, you can contact those people, and ask them to publish an Instagram Story with your link in exchange for a free product/cash. You could also provide them with an affiliate link through which they can earn a commission.
How to get started with this: Go to SparkToro and find influencers followed by your target audience (SparkToro will show you mainly influencers on YouTube and Twitter).
Look for those influencers' Instagram account (chances are they have an account with way less followers than on Twitter or YouTube). Get in touch with them, asking to post a Story with your link in exchange for something. Chances are, you'll get a way cheaper price than if you asked them to do the same on their primary platforms (YouTube, Twitter, etc.)
Last week, all major platforms released their quarterly earnings. Let's see how much they made from ads in Q3 2021:
Some takeaways from these earnings reports:
The opportunity: According to many analysists, adapting to Apple's privacy changes will take years, not months for large platforms like Facebook. If you advertise on Facebook and Snapchat, you've probably seen lower ROIs after iOS 14.5. It might worth experimenting with Google and Twitter, which weren't affected that much (probably due to the fact they use contextual-based, rather than behavior-based targeting).
Btw, if you want cool opportunities like these delivered to your inbox every week, feel free to subscribe below:
A week ago, Google released their latest "Quality Raters guidelines". It's a 172-page document that instructs Google's Quality Raters on how to, well, rate a site.
AHrefs did a recap of the most important parts from the PDF:
The opportunity: After you get a certain amount of Google traffic, you're bound to get a quality rater looking over your site. Knowing what to do (and, more importantly, what not to do) can mean the difference between increasing your SEO traffic and being penalized.
Maybe the first useful guide I've seen from Google (though I think it started by being leaked and then Google decided to make it public).
For people with <10k IG followers, was it previously possible to just link in bio?
Yes
Affiliate marketing can work with #1, but not if the actual link is opened with Safari (which mostly blocks third-party cookies).
The link gets opened in Instagram's internal browser
Anyone here has any experience with podcast ads?
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