How to NOT interview potential customers

It's a nice tweet. Honestly for me, since I already built my tool (it was quick), I think I'll just start reaching out to prospects to see if they go "Oh, cool" or "____" silence. And if I can get a customer, I'll interview them and ask them to reflect on their pains and stuff.

You can talk to customers all you want during your research phase.

At the end of the day, it's still educated guesswork at best.

What people say they want/like/will do is often different from what people actually want/like/will do.

That doesn't mean you have an excuse not to talk to customers at all.

You still need to understand if the problem you're solving is a real and painful one.

Whether your solution does the trick, regardless of what the customer says at this point, that will require you to actually build the thing and put it in front of the customer to see if they use and buy it.

That's why entrepreneurship is synonymous to risk-taking.

You can research all you want, but at the end of the day it's still a gamble, a black box.

If we can just talk, talk, talk and guarantee sales at the end of talking, without making any initial investment whatsoever, everyone would become an entrepreneur.

Love that quote by Steve Jobs, "It's not the customer's job to know what they want." 🔥 If you remember this, then you're pretty well set to avoid a lot of the pitfalls the author mentions here, like, asking what the customer would buy or what they would use. I like her suggestion to as much as possible try to understand what people actually do today and where they struggle, then work backwards to a solution.

Thanks for the share @zerotousers 👌

Thanks for the great advice!

In the wbe space, the peeps are always talking great things about the Mom Test. I really have to read it

thanks @zerotousers for sharing this tweet! indeed when i read it, it reminded me of the Mom Test book which i read and highly recommend

I liked the part on "WHEN" to interview people (before their puchase, when they bought from a competitor, etc.)