We grew a SaaS at +140k users by organic TikTok: Ask Me Anything!

Hey there, 👋🏻 It’s Gianluca, co-founder of Teta, a low-code full-stack app builder, or if you like it better, an all-in-one low-code app builder.
It was first published on 28 Sept 2021 in the Alpha version.

Today, after 9 months Teta is in +170 countries worldwide and with +140,000 registered users (80% of them acquired organically through our socials and especially TikTok). Teta was the first SaaS to use TikTok as the main channel to launch alpha, with +50M global views, +400K global followers on socials, and a discord server with 12K members and 11 language channels.

I hope that my experience will help you, let's dive right in!

Initial numbers and launch. Goal: to be Global from day zero

Sept 28th: 130 alpha testers by invitation
Sept 29th: first viral video on TikTok
Oct 1st: 285 alpha testers by invitation
Oct 6th: second viral video on TikTok
Oct 9th: third viral video on TikTok
Oct 10th: fourth viral video on TikTok
Oct 14th: 6211 we opened the alpha version to everyone, without invitation
Oct 29th: 22,000 registered users
Nov 28th: 60,000 registered users

Ok we are only talking about TikTok
Here is a 2021 Recap video 👉 https://www.youtube.com/watch?v=Ii48yDMxzZk
we were all incredulous at times by the results generated by TikTok and I learned that putting limits on yourself, filters, and not trying is the biggest mistake you can make on Social. I learned, also thanks to Andrea, the CEO of Teta, and a great friend of mine that we have to dream bigger and bigger and push harder and harder as long as all our strengths allow, feeding off the small achievements along the way.

Competitors, GenZ approach, trend research, and a lot of fun.

We were the first in the SaaS world to use TikTok as the main social to tell the product. Super important acquisition channel for us, and if you wonder why just think that thanks to TikTok in 2 months we reached 60,000 registered users (80% of them organically).

We wanted to be disruptive to the current competitive market (all the other players were always on the same social and with very institutional communication at times or at any rate always distant from the many young talents), the intent was to create super catchy content to go viral and acquire as many leads as possible in a very short time. We started from the analysis of the content that was running at that time on TikTok and we acted in two ways:

• horizontal, seeing all the global visual and music trends
• vertical, seeing all the trends in the tech and dev world.

So we applied a Munari-like design process and methodology: What should I do? Has anyone done this before and better than me?
We research, analyze, and take the positive values by scaling our product. We take the negative values and figure out what creates pain, and what is wrong, to avoid reproducing those mistakes.
Now you may ask, "where is the fun in that?" What!? Do you think it's not already cool to do all these things? I go crazy, I get excited. But we didn't miss anything. We added a "PLUS": having fun ourselves first, joking around, being self-deprecating and laughing along with the community, and even becoming the court jesters. Why not indulge in a TikTok dance by showing some of the backstages of the startup? Do it.
At the beginning of November, we had 40,000 registered users (80% from organic acquisition, thanks to TikTok content) with an acquisition cost of 0.02€ per user (0.40€ if we take into account paid, made on TikTok Ads only) going viral with 84 videos.
Here are some links to the videos that generated the first 30M views (you can find all of them on our TikTok channel: @teta.so)
3.2 M views 👉 https://www.tiktok.com/@teta.so/video/7013318818906836229
7.1 M views 👉 https://www.tiktok.com/@teta.so/video/7016763289405263110
Product Meme 👉 https://vm.tiktok.com/ZMN5xkaTj/?k=1
From Scratch Part 1 👉 https://vm.tiktok.com/ZMN5x5mYh/?k=1

What have I learned?

I learned that consistency is everything.
From the day we started publishing speedcodes, we did it every day, never skipping a publication and especially never stopping responding to comments. I also learned that users were fed up with structured, institutional, grown-up Tone of Voice. They needed normal people with whom they could talk, and share thoughts naturally. We simply spoke our own language, fresh, natural TOV that spared no jokes or fat laughs. I learned first of all that well-researched content can really win and even win on TikTok Business, which does not go well with large acquisition numbers (Am I advising against using TikTok Business? At least in the initial phase yes, my personal experience was that we did very well to push first with organic with beautifully crafted content. Since activating the Business Profile, TikTok's metrics have dropped dramatically.)

What about today? We are going to launch TetaCMS on Product Hunt 👩‍🚀

Today Teta is the most globally followed low-code full-stack builder on socials, present in more than 170 countries with more than 140,000 registered users on the platform. You can find Teta on Instagram, TikTok, Twitter, Facebook, Linkedin, Reddit, Youtube, and a Discord Server with 12,000 members, super active and helping us every day to improve Teta.

Get quick access to all our social 👉 https://linktr.ee/teta.so
See more trivia and our Open metrics 👉https://teta.so/metrics/

✨ July 18 will be the launch of our CMS on Product Hunt, we are super excited about this event and can't wait to tell you more. In the meantime, if you want to take a look, here is the Upcoming Product you can sign up for

👉 https://www.producthunt.com/upcoming/teta-cms

Wish us good luck ✨ and if you want to help us out, share the upcoming product with your best friends or anyone who might be interested in our product. 🚀

I am available for questions in the comments!
Gianluca @Teta