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NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
2 min

Sky Bet's Perfect Offer

Copywriting
3 mins

One line. Eight Rhetorical Devices.

Copywriting
1 min

My favourite “Meta Images”

Landing Page
2 mins

How Chamaripa turned celeb heights into shoe sales

SEO
30 secs

“Press B anytime to Buy”

Landing Page
2 mins

Posting seltzer. Making money.

Creative
30 secs

Four (not boring) ways to name a new product line

Copywriting
30 secs

I love True Classic's upsell

Landing Page
30 secs

Barbie Newsjacking

Creative
30 secs

“Make Ugly Ads”

Ads
1 min

I love this DTC retention strategy

Retention
1 min

The tale of two Twitter strategies

5 mins

17 tips for great copywriting

Copywriting
1 min

Apple’s “Shot on iPhone” campaign

Ads
1 min

Signal's Instagram Ads

Ads
20 secs

How to stop a competitor leeching off your brand name

Ads
2 mins

Veed, Miro and Canva's strategy in one line

Content
1 min

Rows' homepage test that doubled conversions

Landing Page
1 min

Growth Design's 60% open rate

Content
2 mins

The cold email that started a $100M / yr company

Sales
2 mins

The chocolate that goes viral every day

Ads
2 mins

Seven ways to build your “founder brand”

1 min

This rebrand cost Tropicana $55M

Brand
30 secs

A Table of Contents can work wonders for SEO

SEO
30 secs

A crafty social media giveaway

30 secs

Four ways to write a CTA

Landing Page
1 min

The content marketing sweet spot

Content
20 secs

How to approach viral content marketing

Content
30 secs

Barilla's pasta playlist

Creative
1 min

The most upvoted Reddit ad ever

Ads
30 secs

Should you offer a free trial?

Landing Page
30 secs

Innocent’s Wooly Hats

Creative
6 mins

My Twitter Inspiration Handbook

2 mins

Cronitor's Little Side-Project

SEO
30 secs

One Tweet. Eighty media placements.

Brand
1 min

Taylordle

Content
2 min

How Loom Created a Category

Brand
1 min

Wine List's Counterintuitive Pricing

Landing Page
30 secs

4 years. 4 AMA's. 1M views.

10 secs

My favourite indie rock band

Creative
2 min

70% of Calvin Klein's tweets are questions

30 secs

Sticker Mule's plain text emails

Sales
2 min

Adobe's Perfect TikTok

Ads
1 min

A crash course in improving your open rate

Retention
1 min

How to grow a YouTube channel in 2022

Content
25 secs

How Basecamp makes $99/month feel cheap

Landing Page
30 secs

Reforge and the Strategic Use of Language

Brand
1 min

I love Blinkist's free trial paywall

Landing Page
1 min

The Vegetable Name Change

Creative
1 min

An influencer ad that doesn't SUCK

Ads
1 min

How Vogue tapped 5M views from a 3 year old interview

Content
3 min

Nine marketing examples that tap into cognitive biases

Creative
2 mins

I love Billboards designed for social

1 min

People Warm to People, Not Brands

Brand
3 mins

One thousand replies to cold emails

Sales
4 mins

My step-by-step guide to landing pages that convert

Landing Page
40 secs

If you want to grow on social make yourself easy to sum up

30 secs

Neiman's magazine ads

Ads
1 min

Arc'teryx's TikTok Fame

1 min

I love this abandoned cart hook

Sales
1 min

Why is the Angostura bitters label too big?

Creative
20 secs

My favourite sales email pattern

Sales
1 min

Copywriting is more like math than you suspect

Copywriting
2 mins

A simple idea that’s makes Gillette $60M/yr

Referral
1 min

Surprising a customer with birthday cake

Retention
3 mins

How I promote my content

Content
2 mins

Counterpunch like Carl

3 mins

The genius of no name's brand

Brand
3 mins

How Nomad List dominates longer tail keywords

SEO
2 mins

Real Marketing

Brand
30 secs

Why Burger King sponsored Stevenage F.C.

Creative
2 mins

Let your customers write your copy for you

Copywriting
3 mins

Why Notion's sign-up form converts so well

Landing Page
4 mins

The marketing genius of Lil Nas X

3 mins

7 practical ways to write copy that converts

Copywriting
3 mins

“Michelin Guide” Marketing

Content
4 mins

A crash course in getting press and building links

SEO
30 secs

27 words that sum up the psychology of copywriting

Copywriting
2 mins

How Steve Jobs clarified Apple's message

Copywriting
3 mins

How Chewy delights customers

Brand
2 mins

The genius of Tesla's marketing strategy

Brand
2 mins

The 1903 Tour de France

Content
4 mins

How to get 30,000 Hacker News visitors to your website

Content
3 mins

Refactoring UI: A lesson in high prices

Landing Page
3 mins

Using GIPHY for free brand awareness

Content
1 min

How Volvo won the Super Bowl (without running an ad)

Creative
1 min

Share a Coke

Referral
3 mins

The marketing genius of Andrew Schulz

Content
4 mins

My guide to conversational copywriting

Copywriting
4 mins

My favourite low-budget viral ads

Ads
3 mins

A story about my dad and PPC ads

Ads
3 mins

How I got 2,000 new subscribers from Product Hunt

3 mins

6 keys to sharing content on Twitter

3 mins

Basic SEO and Specsavers' FAQ page

SEO
1 min

Worldle's referral loop

Referral
3 mins

How LadBaby started a movement

Brand
2 mins

The best word of mouth strategies in the world

Referral
1 min

CD Baby's confirmation email

Brand
30 secs

Ahrefs' Social Proof

Landing Page
4 mins

How Jeff Johnson sold Nike's first shoes

Sales
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
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