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Writing this newsletter has been extremely rewarding for me.

Over the past few months, it has:

• Added a weekly disciplined practice

• Developed my creative thinking

• Made my writing clearer and more concise

• Improved my storytelling (a bit)

And from a marketing standpoint…

A newsletter lets me speak to an interested audience.

Each person on this email list gave me permission to send to their inbox (thanks again to you, btw).

What’s more, I own this list — unlike my social media profiles, which could disappear tomorrow.

If you don’t have a newsletter yet…

You could literally get one started in an hour.

No need for a domain, a website, or SEO.

Assuming you know what you’ll be writing about, you just need to figure out which newsletter format is right for you.

So…

Today, I’ve outlined 5 types of newsletters for you to consider.

But before we do that, I’d like to take a moment and give a shoutout to Ciler Demiralp — and her newsletter about newsletters…

Shoutout to “Newsletter Circle”

If you write a newsletter or if you’re just starting one, Newsletter Circle is an excellent resource for learning how to grow and monetize your publication.

Ciler Demiralp interviews successful newsletter creators and shares their unique journeys — including their processes, challenges, and growth strategies.

Each issue is jam-packed full of insights to help your newsletter succeed. Check it out here:

👉️ Subscribe to Newsletter Circle for Free!

Alright, Dynamite… you ready to rock?

5 Types of Newsletters for Solopreneurs

Note: Most of the examples below link directly to a newsletter issue, so you can quickly see the email format.

Note note: These are just broad categories, and there tends to be a lot of crossover. Feel free to create your own format!

1. Curated Newsletter

This is a collection of links to topic-focused content, usually with a short summary of each. This saves readers the hassle of searching through endless amounts of content to uncover the gems.

Suitable for people who:

• Aren’t great writers

• Have limited time or resources

• Consume a lot of content

Example:

• Ben’s Bites by Ben Tossell – A daily round-up of AI tools, resources, and research

2. Practical Newsletter

A practical newsletter gives readers immediate value by teaching them “how to achieve x” or “how to build y”. Its focus is on utility, rather than detailed explanations or theory.

(This is the format that I use.)

Suitable for people who:

• Aren’t great storytellers

• Love sharing strategies, tactics, workflows, examples, etc.

Example:

• The Steal Club by Alex Llull – How the best creators use content to grow their audience and businesses

3. Personality-driven Newsletter

This type is centered around the author’s unique journey and worldview. It’s a flexible type of newsletter that may have varying topics and value offers.

Suitable for people who:

• Are great at storytelling

• Have lots of life experience or a unique perspective

Example:

• A Life Worth Living by Harry Duran – Insights and lessons from Harry’s entrepreneurial and personal journey

4. Analytical Newsletter

This is often a long-form newsletter written by an industry expert. It requires more research and usually includes charts and graphs, plus the author’s opinions on the subject.

Suitable for people who:

• Are industry experts or excellent researchers

• Love digging deep into how things work

Examples:

• Practical AI by Thomas Sorheim – AI applications and implications on business and work

• Force of Infection by Caitlin Rivers, PhD – Writing about outbreaks and public health

5. Blog Newsletter

This newsletter is an extension of your blog and is meant to drive traffic to your site. It may have a bunch of links to your articles with a summary for each, or it could just have a single summary and link to your latest article.

Suitable for people:

• Who write regular blog articles

• Who want to drive more traffic to their site

Example:

• For The Interested by Josh Spector — Proven strategies to grow your audience and business

Let me know if you write a newsletter — I’d love to check it out.

If you haven’t started one yet, feel free to run your ideas by me, and I’ll give you some feedback.

🤖 Robert

🤔 Like my content? Share this newsletter with a friend. Noice!

🐦️ Catch me on Twitter @RobertHacala for branding tips and bad puns.