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121 Comments

I created a site that gets 300K-500K organic visits/month in 12 months - AMA

Hey Folks,

I was planning to write a post explaining everything since two months ago but I had no time to write it. *So I decided to make it a AMA .. * to share the experience anyways.

The short story:
I have created a side project/experiment web site starting from ZERO with a new domain and grew it to 500K organic visits/month in 12 months. The reason I am not revealing the site's name is that it's in a niche that is very sensitive to local competition and I am not feeling comfortable revealing it at the moment. Feel free to ask me anything though.

Quick facts:

  1. 90% of the traffic is organic from google
  2. 88% of traffic is mobile traffic
  3. 90% of the traffic is local, there is a lot of competition in the niche.
  4. I didn't do any back links, but I gained some organically.

Edited:

Things that I think worked well to my advantage:

  1. I focused on mobile experience, I expected my traffic will be mobile anyways to focused solely on optimising for mobile. (installable PWA)
  2. I did a ton of interlinking between pages, that's when I started to see big jumps happening.
  3. I did two languages, helped a lot with initial traction.
  4. I made sharing a page very easy that created social shares.

What I did wrong was:

  1. Didn't put a way to retain the users early enough, however 20% of the traffic is recurring.
  2. I some times pushed many pages to google at once cause I was in a rush to find out later that I had made a bulk mistake and that would result in non-indexed pages due to errors (just caused a lot of delays).

Back to you AMA.

  1. 1

    @Linkology hey Wael, I love your story!

    I run IndieHustle.co, where I feature indie founders like you on how they started and grew their business.

    The site currently has 30,000 monthly visits and 4,700 newsletter subscribers.

    Would love to feature and share your story!

  2. 4

    Thanks for sharing and for the honest answers that you provide below!
    You mentioned in one of your answers that On/OFF Seo checklist that you are contemplating to put together, that would be really helpful! Thanks a lot mate!

  3. 4

    Congrats on achieving this. I have a few questions:

    1. How many blogs / content pages do you publish every month? How many in the last year?
    2. Did you focus on specific keywords with low competition but high volume or what did you focus on for writing the content?
    3. What is the average length of such a blog page?
    4. What are the type of content that you publish? Are these listicles or infographics or simply blogs on a topic?

    Thanks!

    1. 0

      Thanks Jason, please review the thread for answers for details regarding content. But basically it's not a blog it's factual content from multiple data sets that I have collected for this site.

  4. 3

    how did you get so much traffic is it a blog site ?

    1. 0

      Hey Patrick, please scan the thread all info are given there.

      1. 2

        To be honest, it's not very nice to make people scan the thread. You kinda try to share your knowledge and experience, but said nothing in your post so why wouldn't answer a question? Even if people ask the same questions. Else, you could tell everything they asked right in the post.

  5. 3

    Cool man is it a content site or some kind of tool?

    1. 2

      It's short content site, somewhat like yelp but localized

      1. 3

        Very nice. Congrats 🥳
        Not sure if you answered yet, but is the content user generated in addition to your content?

  6. 3

    Thanks for sharing! I especially like your focus on the responsiveness.
    Today, most website accesses happens via mobile devices. Therefore it really makes no sense to focus more on the Desktop website design.

  7. 2

    Congratulations on growing your side project to 500K organic visits per month in just 12 months! That's an incredible achievement. I'm curious, what do you think was the biggest factor in your success? Was it the mobile focus, interlinking, or something else?

    It's interesting to hear that you didn't do any backlinks, but gained some organically. Could you share any tips or strategies for acquiring organic backlinks?

    Also, I can understand your hesitation in revealing your site's name due to competition in your niche. But I'm still curious, what niche is your site in?

    Thanks for sharing your experience and offering an AMA. It's always inspiring to hear about successful side projects and the strategies behind them.

    1. 1

      Thank you for the encouraging words. Regarding backlinks I didn't really have a plan I think what helped here was that the site looked trustworthy and unique to be referenced for information and it was appearing high in search results so it was easily findable to other content creators.

      Regarding the niche is it is general business services.

  8. 2

    Do you manage to live on that money?

    1. 1

      not really, this is a side project for me

  9. 2

    I earn between $30k - $50k/year. It's good to know there are people ten times more valuable than me who are still willing to field questions.

  10. 2

    This is amazing. Great results man!

    I have a few quick questions:

    1. What SEO practices did you focus on ON page or OFF page?
    2. Is it mainly content-focused or service based?
    3. Are there any known competitors in your niche?(I know you can't reveal niche)
    4. What's your future plan on this?
    1. 2

      Hey, Thank you.

      1. I focus on ON page cause this I can control. Then try to do a little bit off page.
      2. Content+Service.
      3. Not known globally but locally yes they are known.
      4. For revenue to start to match the potential, I need to do other things than Ads, but will need to get a partner or so to help with this part.
      1. 1

        Thanks for the info!

  11. 2

    That's impressive! Congrats!

    "I did a ton of interlinking between pages, that's when I started to see big jumps happening." - I'd appreciate it if you could expand a little bit more on this.

    1. 1

      Sure, from a SE crawler bot point of view if it enters the site on any page it will be able to crawl all other pages within the site. I focused on providing good UX but still tried to balance that with making it easy for search engines to crawl and index all pages.

  12. 2

    Congratzz buddy!!! That's a great success.. Well done👍

  13. 2

    How is internal linking adding "big jumps" in traffic? isnt that more for ux

    1. 2

      Here is my guess, it helps search engines crawl faster and make context for the pages

      1. 1

        i understand that, but I guess I was wondering how crawling faster and better ux result in more traffic.

        You can waste money on ads and get tons of clicks yet, have a horrible site and not convert any traffic to frequent users.

        1. 1

          Ah, among other factors that google use to rank sites is UX (example core web vitals/page experience) you can see this clearly in search console .. so if you are competing with someone and all other factors are equal if you have better UX you will rank first. 2nd more crawling means you get indexed faster and changes are recognized faster .. hope it clarifies. It's like a snow ball no one factor alone will mean success but a mix of the right things will give better reaults

  14. 2

    Well done!

    Some questions (apologies if I missed these answers in the thread):

    1. How much is data collection/organization and site maintenance costing you?
    2. Can you elaborate a bit more on the niche selection and manual analysis you described. It sounds like this was a problem you had yourself and realized others might be looking for the same thing?
    3. Can you describe the low competition metrics and search volume you mentioned that indicated this would perform so well?
    4. Are you technical? How technically intense is the data collection and cleaning/publishing process?

    Thanks!

    1. 2
      1. Automation is my game, it takes time to do right but once is set it helps.
      2. It was a personal problem that I faced that's true .. I started searching for who is providing the information that I'm looking for but it was too scattered and very dated user experience, I had the tech that would give much better UX but was missing the data (that took time to get)
        3.Basically the problem was frequent, competition was not optimized for mobile, it was hard to get to the user answer in seconds,I know people are searching in two languages "I do" but the data was available in one and finally countries population is huge 80+ mil.
        4.It was quite technicall, This was my edge really as a solo founder competing against teams .. I know how to get and clean/organize data.
  15. 2

    Well done. Amazing results!

  16. 2

    thanks
    that is amazing
    I am wondering why I haven't seen one of my posts on rank on indiehackers

  17. 2

    That's impressive; Congrats!

  18. 2

    Can you reveal what industry this is and a type of product? SEO strategy will be very different for e-commerce vs some SaaS product vs News & Entertainment site etc.

    1. 1

      That's indeed true, it's somewhat similar to yelp

  19. 2

    Congratulations! I have a few questions for you.

    1. How do you monetize the traffic?
    2. Which ads formats do you use?
    3. Do you lose any money because of adblockers?

    Thank you!

    1. 3

      Thanks Jennifer

      1. Currently Ads, started adding sponsored newsletter
      2. Adsense mobile ads (I am fixing the size) not the best for revenue but I am prioritising UX.
      3. 90% of the traffic is mobile traffic, not sure if Adblockers work on mobile too
      1. 1

        Thank you for answering my questions. Yes, mobile users can block ads as well using apps. However, I assume we are talking about a very small portion of users.

      2. 0

        Brave has an Adblocker built in.

  20. 2

    Questions:

    • how much revenue is this generating?
    • whats the industry?
    • for newsletter what tool do you use?
    1. 2
      1. Ads revenue is about $500 - $1000/month. Can also do sponsors and so but requires more time to handle.
      2. It's like a local yelp answering questions about businesses and services, so multiple industries are included.
      3. I am using sendinblue, like their APIs and they work well for me.
      1. 2

        revenue seems low for such high traffic?
        last Q, what do you think is the key of your rapid growth? Content, UX, Keyword research...?

        1. 1

          That's true, revenue is very low for such traffic. I am just doing Ads at the moment with one or two ads max per page for UX.

          I want to pursue other avenues like direct Ads, premium services or sponsorships but I am not living in the same country and is limited a bit on time.. but will update if I managed to do so :)

          The key to the growth in my opinion was UX (very mobile optimised, somehow google liked that) and going with two languages helped with initial traction and getting organic backlinks.

          1. 1

            What ad network are you using? Have you tried Mediavine?

            1. 1

              Currently static Adsense, I have tried ezoic but it did reduce page speed. It's a paradox cause I want to keep the good UX and personally don't like ads on mobile .. best way would be to get direct ads, sponsors or premium listings IMHO?

              1. 1

                With this much traffic you should apply to adthrive or mediavine asap. Your revenue will skyrocket

                1. 1

                  I will give it a shot 👍

      2. 1

        Here's their pricing page: https://www.sendinblue.com/pricing/

        (I have no affiliation and hadn't heard of them until reading the comment above)

  21. 2

    How awesome do you feel achieving this result?

    1. 1

      It's great specially that I wasn't expecting it, challenge that I am facing now is that I feel it needs more attention but it has never been my plan from the beginning :)

      1. 2

        I can understand! Launched a small side project last summer. Never looked at it. Got its first click 2 weeks ago 🙃.

        Still got me really excited haha

        1. 2

          Btw, this is how it all started I published some pages when I started and submitted to google search console then waited and waited .. when I started receiving clicks I considered adding more into it and was doing that in iterations .. like working two weeks consequently on the site then wait again for a month at least to see if this improves anything and repeated

  22. 1

    awesome story. Thanks for sharing!

  23. 1

    Great Grow mate. What is next?

  24. 1

    Amazing! Share more

  25. 1

    Awesome!

    • how often did you post?
    • how many people actually "install" PWA?
    • where are social share buttons actually used?
    • what is your target audience?
    • is your topic very niche?

    thanks!

    1. 1
      • I prepared content in iterations every quarter or so. I publish a lot but not often cause It's not my main thing.
      • It's very optimised for mobile as I mentioned performs like a mobile app than a website so about 3-5% of the visitors install it.
        -It's embedded on every page just beside the most important piece of information that people would be looking to get.
        -Niche is broad business services related.
      1. 1

        Thanks again! Trying to build my own site now two. Very far away from what are you hitting now. :D

        1. 1

          Any time :) My advice is just be patient, SEO isn't an overnight success it takes time for search engines to rank your traffic and algorithms are changing all the time.. so you will see fluctuations .. Best of luck

  26. 1

    What tool are you using for metrics and dashboard in the screenshot you posted?

    1. 1

      Left one is Google Analytics

      1. 1

        to be precise it's google search console. The other one is uber suggest but the same graph can be seen with any other search research platform like semrush and the like.

  27. 1

    This is cool. Most people think that investing in SEO will not yield results, but in reality, SEO still works well and helps multiple businesses grow their business fast without breaking the bank.

  28. 1

    This is really cool, great job man!

  29. 1

    Wow, that kind of traffic is insane in such a short period of time. Did you create a lot of content? How many content pages/articles do you have?

  30. 1

    What would you recommend for others trying to set up a niche website focused on SEO?

    1. 1

      Not an expert opnion, but try to honestly answer this question "can I do something better than the top 5 results for my keyword or niche?"

  31. 1

    Congratulations on creating a website that generates such high traffic!

    Did you use any paid advertising or promotion to boost your traffic, or was it entirely organic?

    1. 2

      Just organic so far of course got social shares from visitors as well

  32. 1

    sorry if this is obvious, but can you explain what you mean by:
    "2. I did a ton of interlinking between pages, that's when I started to see big jumps happening."

    1. 2

      Yes I mean internal links between pages .. it helps search engines find your content faster and make sense of how it relates per my experience

    2. 1

      I would assume he means internal linking, but I dont see how simply linking pages together would do much for SEO.

  33. 1

    That's really amazing for starting a new site from scratch and focusing just on internal SEO, for using both languages did you just create copies of pages in each language or a way to change the language?

    1. 2

      Yes Tim, 2 copies of the page one in each language and added a way to switch the interface language

  34. 1

    How are you monetizing it? Through ads? Approx monthly revenue?

    1. 0

      Hi Ellen, please scan the thread quickly all answers are there

  35. 1

    can you elaborate on seo that you did for your sites? I am currently preparing my site for seo and so far i have added meta tags, og, json-ld, twitter card, sitemap and robots. Are you using anything else?

    For inter linking i have added recommendations is this how you are interlinking ?
    any more suggestions/advice for someone starting.

    1. 2

      It's all this plus page speed and core web vitals and user experience in general.

      My information is very interlinked so I make sure if a search engine robot crawls a page it will be able to crawl the whole site no page is orphaned and so, will probably post a check list soon if there is an interest

      1. 1

        Isn't sitemap.xml enough?

        1. 2

          For discovery yes but internal links show the importance/contexts of a page at least this has been my experience

  36. 1

    What programming language / framework did you build it in and how does speed/performance (for SEO) play a role in those choices?

    1. 1

      The real gain is happening on the front end where I have removed all the unnecessary css/code and made things static with good caching policies. This also included using webp images as well etc.

  37. 1

    What platforms do you typically use to scope out competition for a given niche? Do you use tools like Ahrefs for that or other?

    1. 1

      I use ubber suggest, ahrefs for high level research but then start diving deeper with a lot of manual inspection to see how I can add more value.

  38. 1

    When you bought the domain name, was it already "aged" with any existing value and is that a big factor to consider?

    1. 2

      Was absolutely new, but has the keyword and very short and memorable so had to do for something that isn't a .com or .net

  39. 1

    How much revenue/profit do you make and via what ad/affiliate platforms?

    1. 1

      Ah sorry I see you answered that already below, $500 - $1000/month right? Mostly via AdSense. I'm surprised the revenues aren't higher than that for that level of traffic. Are those revenues considered low, normal or high and any ideas why?

  40. 1

    Félicitation j'aime bien celà

  41. 1

    which hosting are you using to run this site? It'll be great if you could also share the plan you're on.

    1. 2

      It's running on a Linux VPS from contabo that costs $7/month .. nothing fancy at all

  42. 1

    How do you market it given it is hyper local?

    Whats your goal with it?

    1. 2

      I didn't do any marketing, it was a side project idea that I didn't know will grow that much. My thought when I did it was if I got 30k -50k visits a month with this it would be great but turned out I managed to hit a lot of search terms and rank well for them.

  43. 1

    Congrats, that's impressive!

    I would have expected more questions on this subject. Now there are:

    1. Did you use any automation tools or everything was hand crafted?
    2. Did you do extreme on-page seo optimization? Do you use WordPress with some seo plugin, or everything is hand crafted.
    3. Are you retaining users somehow(login, newsletter,...)
    4. Did you establish some social media presence, did it have any impact?
    5. How much of your time you allocate to produce quality content(generated content can be quality one) and how much strictly for seo purposes?
    6. How many pages does your have in total and how many of them are generating half of the traffic? Do you rely on long tail keywords?
    7. What seo research tools do you use(ahrefs,...)?

    Are you planning to expand your efforts in retaining users or gaining them using other means, in order to be more resilient to google algo changes?

    1. 4

      Thank you, that's a big list let me try to break down quickly :)
      1- I did a lot of automations starting from collecting the data points for my data set to site management. 90% hand crafted (involved some IFTTT web hooks).
      2-I tried to hit every bit of technical SEO that I can by that I mean (core vitals, UX, etc), the whole thing is hand crafted so I have a lot of control over everything within my stack.
      3-I do retain users via newsletter, thing is I didn't start this in early enough, cause it was just an side experiment in the beginning.
      4-I just started doing Facebook/instagram pages but even later than the newsletter.
      5-The content is high quality cause it's factual information that comes from a data set and I don't really need to craft content think Wikitravel or Zapier integration pages for example, what is challenging though is to keep it up to date.
      6-Not sure about the number of pages, and yes I rely on long term keywords .. however I rank for some high volume keywords.
      7-I used ubber-suggest and lot of manual analysis for the niche before hand.

      I see a lot of potential actually to expand but I would need to have a small team to take it forward at this stage I think.

  44. 1

    How did you find the niche and the dataset for doing programmatic SEO?

    1. 3

      The niche was a complete coincidence, I was on a long travel and I found that I have been looking for information everyday to contact and know information about local services, so thought why not get all this in one place. Did a quick check and found that all competition was not at the level that I had in mind. Started collecting the data (a ton of scraping) to collect and organize that data set that I needed and started generating the pages by blending the data together from different perspectives.

      1. 1

        can you elaborate more on how you are finding data/datasets

        1. 1

          that was the hardest part, and it took most of the working time .. I identified the high level idea and then listed what data points are needed to deliver a good user experience. The next step was to find out sources (many sources). Finally setup crawlers.

  45. 1

    I am not revealing the site's name cause it's in a niche that is very sensitive to local competition.

    This doesn't make any sense. Would you mind elaborate more on this?

    1. 2

      Sure, that choice took me a some time and was one of the reasons I delayed this post.
      I wanted to post the link to the site itself but felt it is safer not to do so at this stage. It's a local niche with 5-6 eager competitors and since this is a AMA anything I really didn't want to gift them everything about my strategy .. so either to answer all questions openly or to reveal the site and hide some details and I chose the former. Hope it clarifies.

      1. 1

        I'm sorry for my ignorance and rudeness, but this sounds like bullshit to me, mate.

        1. 13

          No worries mate, you can think of it as bullshit indeed, both of us are doing personal judgements. If you think I can help you with a question answered let me know.

          1. 2

            Fair response IMO - I appreciate the elegance

        2. 1

          Obviously you have never had a website that generates significant traffic like this. the mindset is completely different than a saas. When you find a niche and it performs well, nobody in their right mind would give it away

          1. 0

            You are correct that I don't have a website with such traffic. If you have a site that gets 300K-500K visits monthly, you shouldn't worry about competition that much. OP mentioned it's like Yelp, a shareable website, and none of the information shared here will pose a threat to the website as the information shared is pretty generic.

            I might be wrong, but I'd like to question this claim. What if this is just a made-up story to gain attention? Can the OP provide proof? How can I legitimately trust this?

            1. 1

              I'm also hesitant if that is made up or not. What do we know. Not .com , not .net, uses sendinblue, analytics, AdSense, launched with a fresh domain in early 2022 (graph says September 21) presumably a lot of pages, domain authority 13, 90% from Google, 88% mobile, two languages, 300-500k visits, 1900 Backlinks.

              Any detectives out there? 🔎

  46. 1

    Are the content all programmatic pages? Do you use ChatGPT to create any pages?

    1. 2

      Everything is almost programattic, some pages has human touch but minor. That was before chatgpt became a thing :)

  47. 1

    Have you introduced ads? How much are you making?

    1. 1

      Yes Ads, since it's a side project for me I'm monetizing via ads. More could be done probably but would require more attention and team. It's ranging between $500-$1000 per month cause I'm not loading the page with a lot of ads just 1-2 and this is one of the reasons I believe that helps with UX.

  48. 1

    impressive!
    was it all done via SEO? how much content you had to create? was it all done by a single person?

    1. 1

      Yes all only SEO, this was a form of programattic page creation. So I managed to create large amounts of pages by organizing the data in different variations with a lot of interlinking

      1. 1

        programmatic sounds like GPT-3 being involved :) if so, how much $ did it cost you? and do articles actually provide any value for potential readers?

        1. 1

          No GPT, I strated this early 2022 before chatgpt and it's mainly based on factual data for people get what they need in a very organised way so there is no long form content.

  49. 0

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