Shopify Eases Talent Pinch as App Developers Map Way to Millions

  • Finkelstein has called hiring challenge a growth ‘limiter’
  • Pair of Bangalore developers say marketing help yielded profit
Shopify’s outside developers are vital to keeping its more than 1.7 million independent merchants happy as it continues to grow at a breakneck pace.Photographer: Andrew Harrer/Bloomberg
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Before their developer friends turned them on to Shopify Inc., Tarang Agarwal and Mukul Chaware had hit a wall.

Like so many software engineers, they had comfortable, well-paying jobs but craved independence. So the Bangalore, India, duo spent a couple of months dedicating their free time to building apps for platforms like GitHub and Slack. They attracted little attention -- “barely one or two downloads a day,” Chaware said -- and almost no revenue.