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26 Comments

Made $2,157 from indie projects last month!

Break down of July revenue from my indie projects:

PageFactory - (Just launched!) No-code tool for programmatic SEO
$1,449

Fantasy Congress - Fantasy sports for U.S. politics
$701

Garden Auntie - A niche site I started with programmatic SEO
$6

This was my highest grossing month ever as an indie maker. Two big things from July that made it happen:

First, I launched PageFactory to a waitlist of almost 300 people. Much of my revenue came from the purchase of annual subscriptions with a coupon sent out for the launch. So, I probably won't be able to replicate that again this month. My MRR was around $400 by the end of July.

Second, I'm going into the busy season for Fantasy Congress, so sales have started to pick up for that project. The timing for this lined up perfectly with the successful launch of PageFactory to add a nice bump in revenue.

You can check out my July retrospective for full details on each project and my big launch.

I'm not ramen profitable by any means, but I'm celebrating that this was a "ramen month" for me anyways. It's a small win, but hopefully proof that I'm headed in the right direction!

  1. 2

    This is so cool, nice work Allison!

  2. 2

    Congratulations! More on the PageFactory, It's amazing how it really got that much traction at launch.

    1. 1

      Thanks! Yeah it's a good sign for sure. But we'll see if I can continue growing it!

    1. 1

      aw thanks Janet :)

  3. 2

    Absolute W.
    Awesome reading the July Retro as well.
    Thanks again for the review on my blog, you rock.

  4. 2

    Congrats, that's a big sum for indie hacking!

    1. 1

      Thanks! It's a pretty good sum for me :)

  5. 2

    Amazing job Allison, congrats! Do you mind sharing how long did it take you to get from idea generation up to your first sale with PageFactory? Any challenges on the way? Thanks! ;)

    1. 2

      Hm, it's kind of hard to put a finger on the timeline.

      I built a very rough version of the app for my own personal use and wrote a blog post about it last November. That blog post got some traction, and in March I cleaned up my personal app and put it online as a "beta test". I didn't touch the beta for about two months while I collected feedback, then at the end of May I went all in on building a proper MVP.

      Sort of the took the approach of "ship the smallest thing possible", validating each small iteration along the way.

      1. 1

        very wise! and at the time of building the very first version of it, were you checking out if there were any competitors?

        1. 1

          I asked around to see how people were solving the problem currently and noticed it was a real pain.

          1. 1

            Very interesting. So even if you had known that such product already existed, you would have still continued building it, simply because there were people around who needed it?

  6. 2

    Hey congratulations for the results, I would like to ask you what language you used to create it? especially the dashboard is very interesting I should create one for my side project.

    Another super question, do you think it is possible to replicate pagefactory with a no code platform?
    (Just because I want to understand how far no-code is actually advancing in potential use)

    1. 2

      I built it in python using @czue's SaaS boiler plate SaaS Pegasus.

      Honestly I'm not too familiar with no-code tools. I've seen people do similar things in excel but it's quite convoluted!

  7. 2

    That's so impressive Allison, I would love to use PageFactory, but I simply can't come up with how I can utilise programmatic SEO for Planzer.io

    If you have any insights then I'm all ears. And lastly, keep up the good work, you're doing fantastic!

    1. 1

      Thanks! Yeah, programmatic SEO isn't a perfect fit for every business. Not only do you need to have some kind of data set, but your users need to actually be searching for things that follow a pattern. Those two things don't always line up.

      A good place to start is looking at the current keywords your site ranks for. Sometimes patterns will reveal themselves there. Since your app involves "planning your day", maybe you could do something time based.

  8. 2

    Hey, congrats! Sounds like PageFactory might have some momentum if you focus energy there.

    1. 1

      Thanks! Yeah, I'm not completely sure if I should consider the idea "validated" at this point, but it feels like there's something there.

  9. 1

    Congratulations! Page Factory looks has it has massive potential.

  10. -1

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