Millions are downloading BeReal but not many are using it

BeReal has become the hottest social media app, with over 53 million downloads this year and a 2,234% jump in monthly active users since January. However, it seems some people aren’t using the app daily, as only 9% of BeReal’s Android downloads opened the app every day in Q3 2022. This is even more interesting considering daily Q3 2022 Android users of TikTok and Instagram were 29% and 39%.