Virtual influencers have very real influence

Virtual influencers, already popular in Japan and China, have made waves in the US in recent years. E.g., Lil Miquela can charge up to $10,000 for a post, and Hatsune Miku sells out concerts by playing as a hologram. Many BAYC characters have also become individually successful. With Superplastic and Hume creating more virtual characters, you can expect more digital avatars that only exist online.