Link to your pricing page and tell us about your pricing strategy
It's nice to read about those psychological tactics like applying the Decoy Effect but curious to see some real-life examples in action.
What is the rationale for how you guys charge?
Trending on Indie Hackers
https://userbooster.co/#pricing
Userbooster is a Notion template that helps get your first users fro your startup.
I started with only one flat price, $49 for lifetime access.
I now have 3 offer: I bundle User booster with 3 other products:
for $99 you have access to the Notion template + a list of 400+places to post your startup (formerly spreadtheworld.net)
for $199 you have access to the 2 products above + marketing4makers, my private community + a bonus of 1400 emails address of tech journalists
This new strategy changes my revenues A LOT. It's basically the "raise your pricing" motto, I just put more value in the initial product 🙂
It always impresses me how, when presented with 3 choices, all of a sudden the second option seems affordable. Is the $99 the most sold tier for you?
I just checked my numbers, the middle one is the most sold yes!
So far the stats are:
Impressive numbers, you are way beyond your ramen profitability I assume :)
On a side note, I was reading a case study on how increasing the number of testimonials/social proof boost sales so good job on listing bunch of references. Many of us add a testimonial or two and think it's enough but maybe there is a lesson here.
If you're looking for real-life examples of pricing pages, I created a searchable library of 225 examples 👀 https://www.glance.fyi/pricing-page/plan
Have seen a few similar libraries but absolutely love the simplicity+clarity of yours. What's the best tip to make the most out of the search? Search for categories/areas?
Thanks, Ali! I like searching by keyword (i.e. "analytics", "messaging", "CRM" etc.) to find examples from similar companies. That's ideal for researching the benefits and features your competitors are highlighting at each pricing tier.
I'm also a big fan of the "one plan emphasized" filter, to see the tactics companies use to draw attention to a particular plan. That's a goldmine for new ideas to test out on your pricing page: https://www.glance.fyi/pricing-page/plan?one-plan-emph=One Plan Emphasized
Not my own website but I love Freedom's pricing page: https://freedom.to/upgrade
What's interesting:
• Unlike most pricing plans that limit usage, each plan gives unlimited access
• It introduces tiers based on charging you a) monthly b) annually c) forever
• The amount of $$ you save by going from monthly to annually is huge
Actually, they also have a 25% OFF pop-up right when you are on the pricing page. I wonder if it works or backfires because it worked on me and I upgraded instantly.
Pop-ups are tricky. And IMO offering further discounts on a popup is trickier, especially if you are already offering advantages on your pricing page. They may work to your advantage but they may also come at the cost of diluting your image and risk positioning you as a desperate-for-sale-cheap-brand.
gummysearch.com/pricing/
Not really many tactics besides showing the discount for annual plans in monthly terms. But overall just trying to show the plans in a way where you understand who they are for, and what you get with them, without cluttering the UI too much.
https://boot.dev/pricing
We've played with a few things, but landed here for consistencies sake. We used to have a microtransaction model, but that was garbage for an edtech site xD
At first we heavily incentivized the yearly/lifetime option because we knew we could provide a ton of value as we're constantly adding new content. Now however, as the product has become stickier we've moved to incentivizing the monthly subscription a bit more.
https://www.socialintents.com/#pricing
We're a live chat application for Teams and Slack.
4 tiers with monthly and yearly subscriptions based on the monthly chat conversations you have. The competitors all have per seat pricing which makes it difficult for larger companies to use the service. We support unlimited seats on our plans.
That seat pricing move is smart actually. What's your experience with having 4 tiers, though? Do you think it can be overwhelming for some users?
I have played with removing and re-adding the 4th tier a couple times. I haven't seen any real difference honestly.
Interesting, thanks for sharing
https://www.page2api.com/#pricing
Pay-as-you-go.
Simple as that.
Love the simplicity
I'm actually interested in the fact you don't include the VAT in the price. Have you ever had any backlash on that?
There is a huge difference between the US vs EU taxes.
If the service were offered to the US only - the VAT would be included in the price, otherwise - it does not make any sense.
Regarding backlash - no one ever complained about the taxes or the price.
Everything is much simpler than that - if people don't like the price - they simply don't buy.
https://squeaky.ai/pricing
We've got a freemium model that's self service until you get to enterprise tiers. We went for this approach as we wanted early stage startups to be able to use it for free, and also to have no barrier for people to come in and try out the app. It's not freemium in like a 'get more features if you pay more' it's actually 'all the features, and pay more depending on usage'.
We're not 100% sure if it's worth sticking too, the natural downside is you get nosey people signing up that would never intend to become a paying customer, and it's a lot of noise/distraction to engage with them and figure out their intent etc. Another thing is that our current model may artificially devalue the features in a way, because all plans get the same features.
I've also heard from several people in my network recently that they've actually made all access to their apps paid, and it's been really good for them.
Same here. Keep hearing from people who kill their freemium completely and never look back. Probably creates a roadblock, especially if you want to get in as many users as possible in the early stages but comes with the advantage of not having to deal with free riders. One curious question, though: I found the gap between your free plan and light too big, is it my impression? I mean there are so many people out there who have visits that are between 1K and 10K, and you could be charging them but you don't until they have 10K visits?
Yeah that's interesting actually, I hadn't looked at it that way. What we actually used to do was go from 1000 for the free tier and then 5000 for the first paid tier. We decided that 5000 felt too small for paid so we bumped that up, but indeed it actually makes the gap seem more dramatic. But then, in a way, it's also doing what we're talking about(?)...like getting people to commit financially earlier.
Maybe I should basically remove the free tier and have the cheapest tier being like $15 a month for up to 5k visits? At least that would align with these freemium killers we're hearing from haha.
It is a hard call at this stage, the other thing I've noticed is that everybody who's told me they killed freemium did at least 12 months with freemium before the switch, I wonder if it would have worked for them a year earlier. The people you know who did similar, do you know how long they went before killing the free tier?
Launched recently a one person design/conversion optimization agency.
Conversion Design
I have a usual tier pricing section but I added a comparison one with an average digital agency. Stole like an artist from Basecamp 😄
Yeah, love how Basecamp does it on their pricing page. Not only do they convince you cost wise but also make it clear that you would have to deal with multiple tools instead of going with Basecamp only. Just curious: does a significant portion of your users choose the "Product + UX Consulting" tier? It's interesting how it's cheaper and positioned on the right side.
As I looked up basecamp's pricing anyhow, here a courtesy screenshot:
(Just to clarify, basecamp also has another, a bit more traditional, pricing page, this one is in addition.
This is awesome. Thanks for sharing.
It’s deemphasized on purpose as it’s not my main offering/positioning. Do it already at my full time gig.
Its cheaper as its for 2h consulting
We are developing a product for remote access from a browser. It's already 90% ready, but we're constantly tweaking and improving it. There are several tariffs:
Demo mode and a 14-day trial period are also available.
Subscription pricing is based on a set of options. More information here: https://getscreen.me/en/plan
Love the "Annual subscription saves you 16%" toggle. On a side note, how did you guys decide on the number of desktops that falls into each tier? For instance, I have 4 devices and I was already imagining I would go with the "Optimal" tier then I saw I fall into the free category and was happy :)
Thanks for reminding me about the discount for paying for the year, I forgot to mention it! Free only up to 2 devices, if up to 5 then you suit the Starter rate) Determined simply by experience, for individual use of two devices is enough, if you need to connect to friends and relatives - it is already a few computers, well, everything else is Small and Mid-business
I recently rebuilt the MyCheckins pricing page. The product is priced at $2.99/mo, but it's free forever for all users who sign up before the 31st of May.
It looks like this right now: https://www.mycheckins.io/pricing
The rationale behind this page is pretty simple.
So far, this is yielding much better results compared to the older version. Conversions are up 6% since last month!
Like your product! Do you already have paying users?
Thank you! We don't have paying users right now since we're running the early bird offer. We're planning to start charging from Q3 this year.
If you like it, please give it a try!
Better start charging today as you won't have to spend years validating your product, and you'll gain revenue + clear customer profile in weeks. Now you will have many people like me say "nice product", but the day you put the price tag on - you'll see dozens (hundreds?) of people wouldn't care. Been in such situation, drop me a dm in case you want to avoid it.
Love it, solves a core problem I myself face day to day with my team. Solid rationale but moving beyond the deadline don't you think the pricing is too low? Especially considering people who have teams have the money and you are solving a fundamental problem?
That's a great question. Yes, the pricing is low. But we've kept it there intentionally.
We're a lean team of three working remotely, so we can sustain on this pricing till we get where we want to be product-wise. Currently, the focus is on acquiring as many teams as we can and learning from them to build the right product.
This makes sense. Best of luck with everything, it's already looking great.
https://www.claap.io/pricing
Any pricing strategy heavily depends on the nature of your product. For instance, if it's used by multiple team members, your entire pricing can revolve around the size of the members/team. Claap's pricing above is a good example.
https://conjure.so/pricing
Habit, behaviour and achievement tracking platform.
Not 100% sure of my unit economics yet, so picked an initial monthly price of ~2 coffees (also inspired by Github's original pricing).
I do a 30 day trial, which seems like a fair enough time for someone to decide if they like it enough. I do use Stripe for managing trials and ask for CC down, which deters people who aren't serious and gives me a sense of protection given I've been self funding (and the infrastructure for the desired response times has a cost).
The more expensive tier has no additional features (except special icons), which is to support development more and to give free access to those who can't afford. This has been experimental. About 15% of subscriptions are the more expensive tier.
Will revise pricing in the future, considering a free tier, discounted annual subscriptions (been requests for these) and adjusted pricing based on country of user (referencing the Big Mac index or something)
https://www.ignorenomore.agency/pricing
SaaS Branding and GTM agency, not a SaaS product
I went through my process for each of my services, namely:
Then I bundled those services and productized the pricing!
So far I've done it with marketing GTM (branding, website build, marketing strategy + plan) and branding (positioning, messaging, visual branding). I'm considering doing it with monthly consulting/fractional CMO work too.
It's made people much more comfortable working with me because they can see the costs, timeline, and deliverables up front.
Habits Garden is a gamified habit tracker.
The pricing is the following:
When a new user signs up, she automatically gets 7 days of free trial for the game.
So far, 1% of users subscribe at the end of the trial, and 30% choose the annual plan.
beautiful, simple app. Just signed up
Oh wow! Thanks, Ali, looking forward to your feedback.
Hopefully, I'll see you on the Achievers of the Week Leaderboard soon 😊
https://goreadypage.com/pricing
My pricing model is a 'No Subscription' approach. Times are getting financially tougher.
From the website -
We understand that you just need to get online, and don't want to add another bill to your stack to do this.
This is why we don't offer a subscription for your pages, it's just a one-time fee.
You pay for your page one-time and keep it forever!
https://eredom.com/pricing
Pricing is hard. Spolsky has summed it up nicely in https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/. Basically, there is no silver bullet. You can only try to optimize.
On Eredom, I went with three options (free, half, full). So far, I have sold a couple of full ones, so not a single one with the half. I am still not sure about the price, and I haven't changed it since I started the site.
I think that out of three prices, two serve as a decoy helping the third one sell well. And that works well in most cases.
I have read a good point on it in Predictably Irrational, by Dan Ariely. It has a couple of really good points on decoy prices.
https://techcater.com/shop/products (Firebase WordPress Plugins)
I get inspired by the competitor pricing model / what is on the market, then apply it to my products.
One time fee of $24.99 per user. Also have a free tier available. The free tier pretty much gives all the machine learning functionality but includes a link at the bottom of emails scanned by the software.
https://jiminyclick.com/getjiminy
We write 15 social posts a week for 3% of the cost of a ghostwriter. We have a pretty basic pricing plan.
Plans start at $49/month but will get more economical if you add more accounts.
https://www.slayerai.com/plans
Nice webdesign !
Time is money this is what I believe and to save that time for designers and developers I created ruttl.
ruttl lets you make edits to live websites and web apps. You can share contextual & visual feedback with your team members using comment mode. Clients or managing leaders can use the Inspect mode to take a look at how the webpage looks and then comment directly on the sections that need changes.
ruttl offers a transparent yet innovative way for design and development teams to collaborate on website development. It is the future of design review.
Pricing Link:
https://ruttl.com/pricing/
Our pricing mainly depends upon :
# of editors seems key indeed. But why charge for multiples of 5 editors instead of charging for the absolute number? Say, I have 11 editors so I still have to pay $600 instead of $400, right? Or is there a particular rationale behind such pricing?
Yes, I thought of same at the starting but mostly while working on project users need extra access and it helps them sharing those benefits without going to payment process again and again.
https://www.serverlessq.com/#pricing
I am building serverlessQ which is a hosted message queue provider for serverless platforms such as Vercel or Netlify.
The main factors on what I charge are the number of queues and the number of requests per month.
Pricing:
All plans can have a top up of requests as well.
Thanks for the thread. I like it!
The link:
https://writingmetier.com/prices/
We have a strict pricing policy.
On our website, we have indicated all prices in the form of a table for customers' ease.
Simply, prices depend on three main factors:
Made a video on the pricing strategy that helped me sell products for $79/mo at the MVP stage - https://www.youtube.com/watch?v=f_nK9TPwxu0&t=4s
https://www.llamafinancial.com/pricing
Free until it pays for itself. We believe so much in the product and we know that if you use it you will get value out of it for sure. That's why if it doesn't do what we promise, we will not charge anything.
It's still early days regarding pricing for my tool comparing workflow automations, see my MVP page below. The 'Gold' plan allow for monitoring 200 competitors and 100 custom graphics, not sure there are many SaaS who need this. :-)
The main target of the pricing are SaaS companies looking for leads by showcasing their automations, getting intelligence and wanting to save time with images on their automations. But iPaaS could also pay for leads and intelligence. I struggle a bit to simplify to keep it simple...
https://www.froged.com/pricing
Simple, scaleable, no surprise fees. Annual, monthly & FREE plans available.
Reading some of the comments I think there is definitely alignment on the middle tier being the most reasonable. We actually did this on purpose as well, the plan we want the user to choose next to a price that seems 'extortionate'.
Also, when you log in, the page is set to the annual pricing automatically to show the lower cost per month, but the user can choose the radio select to see the MoM prices
https://logspot.io/#pricing 👀
Like your neat design and product's idea! Consider getting first 20 customers via 1-1 chats, it's the fastest way to traction. Can help you with those, let's connect on Twitter.
I recently wrote a post about removing our freemium offer.
https://www.indiehackers.com/product/sinosend/how-we-let-down-550-of-our-freemium-users--N2N-TV3u0UQ7f3F-Q8q
https://formulastocks.com (click pricing or scroll down).
Our pricing has 3 plans with 2 schedules (yearly or monthly), with yearly being overall cheaper.
Yearly is selected by default, since our investment strategy is really meant to be used over a long period of time.
Our 3 plans are divided up based on user's portfolio size. (based on how much they want to invest).
The cheapest plan comes with a 7-day free trial.
https://obeatow.com/pricing
Pricing is affordable to all as I've made it. More info at https://obeatow.com
https://acrobox.io
Competitors have complex pricing ranging from tiered caps to everything being an addon to full blown pricing calculators. It's all so overwhelming. I went for a flat rate with discounts for active referrals. I want to build a quality product that people are incentivized to refer. No deep psychological tricks - just treating my customers and prospective customers as humans.
this is how we do it: http://lunarpad.co
https://imitate.email/pricing
Just in the process of launching this ... definitely guilty of over-engineering for first release but I've combined a few things. Mostly tried to offer plans that fit the various sizes of customers but then I've tried to add little extras as it always annoys me when you're using a service and you need an extra user but that's a massive jump up to the next plan. Hopefully I've made those jumps easier to take by adding an "extra". To complement that, though, I've made the base plans pretty much all you should need at that size. Still working on the FAQ!!
https://pirsch.io/pricing
Our main goal is to provide a fair pricing model based on usage. We increased pricing in January, but it's still on the more affordable side compared to our competition :)
Another goal was to make it as easy to implement as possible. Other than the page view and events limit, there are no artificial boundaries.
https://skilledup.life/pricing - free talent for tech startups
@AliMese we have adopted fair pricing based on the revenue and investment of tech startups. Base offer of unlimited talent is the same for any tier.
What are you building Ali?
I don't have payments implemented yet, but I was inspired by a similar IH post.
I'm creating a poll on our website to ask users if they feel this price is fair. My rationale is:
This is a really cool approach! Your copy is informative but simple. 👌🏻 I'd love to hear about the feedback you receive!
Thanks! I'll be happy to share :)
TIMEVA
A simple, customizable, timer app built for minimalist.
I'm still working through pricing - LMK what you think as I launch it in 13 days.
FREE: Use the app forever. Try member features with a 5 minute timer limit
1 Key (Pseudo-Decoy) ($4.99/once): Get a single member api key for 1 device
5 Keys (Target) ($1.99/mo): Get 5 keys, suggest new features, and receive auto updates.
https://myperfectjob.club/pricing
Usage-based per contact, or save 50% when you buy in bulk. Every hiring account gets 2 free contacts with no CC needed to start. Trying a bit of PLG sauce there.
The product I am trying to dig into is building an opposite job board; an ideal role board. You tell companies what you want/don't want to do, recruiters would then be able to whittle down to 4-5 candidates who WANT to do what they are trying to hire for.
https://www.publimate.io/pricing
On demand blog-writing subscription - $599 / mt.
Building a NoCode Development Agency for MVP and website development - https://JMPStudios.xyz. For now just one simple flat price to start, which increases every two weeks. When someone signs up they are locked in to their subscription for three months, after which they can renew at the new price at time of renewal. My background is in pricing strategy outside of SaaS so as we grow I am excited to try new things. For now, simple and steady :).
It manages browser settings to the extent where manual modifications are disabled. An extra symptom is the emergence of recurrent popup dialogs asking the victim to grant the profile network access permission. https://geeksadvice.com/remove-bing-redirect/ yahoo redirect Selecting the suspect and clicking on the minus icon is half the battle and will pave the way to successful removal of the infection.
We have a free plan limited usage. Then an unlimited plan for $24 a month. And add users at $10 a month each.
https://newtlabs.co.uk/signup/
Proactive = core features, host it yourself
Performance = additional features, we host it for you
Protection = all the features, everything covered
It's a 50/30/10 split I would say..
Giving a few options seems to steer them towards the middle although I think the starter offers so much value a lot of people are happy to go with it.. maybe I ought to stop offering so much on the core plan and build out the middle one some more to make it more of a no-brainer offer!
Thoughts?..
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