Trending Products for Web and Graphic Designers

Editor's note: This post was originally published on Feb.1 , 2024 on the LinkedIn Collective.

LinkedIn Trending Products is a new roundup of B2B software products trending across various roles, powered by unique LinkedIn data and insights. 

There are over 100,000 products on LinkedIn across 900 product categories, all capable of helping you discover new ways to solve problems at work or stay ahead of the curve in your career. The new LinkedIn Trending Products list is designed to make it easier than ever to find products that are trending among people like you, and that will help set you up for professional success. 

Web and graphic designers have an interesting and rapidly evolving role in the marketing realm. Compelling and brand-distinguishing creative is more important than ever, but the complexity of digital channels, software technology and team collaboration dynamics keeps these highly specialized talents on their toes. Fortunately, evolving software helps them meet these challenges and take their skills to new heights. Products popular with this role include CRMs, marketing automation platforms, and of course, software focused on creating amazing visuals, videos and other multimedia.

This list highlights 15 products on LinkedIn that web and graphic designers rely on every day. These products were selected based on criteria such as the company’s followers on its LinkedIn Page, employee growth each year, and percentage of followers who are senior leaders. 

We built these lists exclusively using LinkedIn data, but to provide even more context around the featured products, we’re including additional insights. We’re sharing average product ratings from TrustRadius. In addition, we're showcasing the top-rated features from G2.

Think something’s missing? Tell us what your favorite products are here. Please note that the order of this list is not a ranking. Read more about our methodology at the bottom of this list. 

15 Trending Products of 2024: Web and Graphic Designers

Company name: Atlassian | Company founded: 2004 | People skilled on LinkedIn: 1,914,181 | Popularity: Atlassian is one of the most followed and growing every year | Average rating: 8.0 out of 10 across reviews on TrustRadius | Top rated features: Display Functionality, Campaign Dashboard, Campaign Optimization, Reach on G2

Keeping things organized and on track is essential for successful software development. Jira Software is built around agile methodologies, helping designers coordinate with their teams and track progress through an integrated platform.

Company name: Zoho | Company founded: 1996 | Growth: Zoho has both a high follower base and high yearly follower growth | Average rating: 7.6 out of 10 across reviews on TrustRadius | Top rated features: Workflow Capability, Contact & Account Management, Opportunity & Pipeline Mgmt, Task / Activity Management on G2

As a mainstay for small businesses around the world, Bigin from Zoho is used by designers and their teams to communicate, manage tasks and collaborate. 

Company name: Salesforce | Company founded: 1999 | Popularity with senior leaders: Sales Cloud not only has high follower count and growth overall, but many followers who are Director+ | Average rating: 8.3 out of 10 across reviews on TrustRadius | Top rated features: Contact & Account Management, Opportunity & Pipeline Mgmt., Task / Activity Management, Territory & Quota Management on G2

Salesforce’s popular CRM is another that shows up on this list because of its sheer prevalence across the business landscape. Web and graphic designers can plug into the flexible Sales Cloud in a number of ways to track or contribute to projects and tasks, playing a key role in business growth.

Company name: Canva | Company founded: 2012 | People skilled on LinkedIn: 622,691 | Popularity: Canva has had notably high follower growth year over year | Average rating: 9.1 out of 10 across reviews on TrustRadius | Top rated features: Image Upload, Stock Image Library, Drag & Drop Editing, Variety Of Banner Types on G2

Canva’s big selling point is its ease of use for anybody – non-designers can whip up quality visuals with minimal know-how. But when you put a tool like this in the hands of experts, you really unlock the deeper efficiencies and capabilities it can offer.

Company name: Apple | Company founded: 1976 | People skilled on LinkedIn: 104,142 | Popularity: Apple has a high following on LinkedIn that continues to grow | Average rating: 9.1 out of 10 across reviews on TrustRadius | Top rated features: Baseline, Alerting, Multi-Site Monitoring, Reporting on G2

Designers often work across mediums, meaning Apple’s audio production software is frequently used by those in the field for a variety of purposes. These include multimedia projects, video editing, sound design and more.

Company name: Figma | Company founded: 2012| People skilled on LinkedIn: 537,875 | Popularity: Figma is the most followed in its product category | Average rating: 9.1 out of 10 across reviews on TrustRadius | Top rated features: Modeling Tools, Feedback and Communication, Framework Libraries, Editing Tools on G2

Figma’s collaboration features are highly valued by designers, who are able to work together on projects simultaneously, create interactive prototypes and gather feedback in a central platform compatible with many operating systems.

Company name: Autodesk | Company founded: 1982 | People skilled on LinkedIn: 481,316 | Growth: Autodesk’s followers grow steadily each year | Average rating: 8.7 out of 10 across reviews on TrustRadius | Top rated features: Design, Move, Store & Manage on G2

Those designers who dabble in the third dimension can find a litany of uses for this 3D modeling, animation and rendering software from Autodesk. Creating 3D assets for websites or visualizations of design concepts are among them.

Company name: Google Ads | Company founded: 2000 | People skilled on LinkedIn: 1,000,012 | Popularity with senior leaders: A significant portion of Google Ad’s following is at the Director+ level | Average rating: 8.2 out of 10 across reviews on TrustRadius | Top rated features: Paid Keyword Optimization, Bid Rules, Ad Creation and Editing, Ad and Landing Page Scheduling on G2

Google’s paid search platform is a key component of business development strategies for B2B companies far and wide. Web and graphic designers use Google Ads to develop visually impactful campaigns, A/B test creative assets and more.

Company name: Adobe Creative Cloud | Company founded: 1982 | People skilled on LinkedIn: 1,378,336 | Growth: Adobe has continued gaining new followers each year at a healthy rate | Average rating: 8.9 out of 10 across reviews on TrustRadius | Top rated features: Audio Mixing, Transcription, Text Animation, Time Mapping on G2 

Beyond its robust utility as professional video editing software, Adobe’s Premiere Pro can be used to create on-site video content, motion graphics and eye-catching social posts. Software like this helps bring engaging visual narratives to life.

Company name: Atlassian | Company founded: 2004 | People skilled on LinkedIn: 166,036 | Popularity: Atlassian is one of the most followed and growing every year | Average rating: 8.1 out of 10 across reviews on TrustRadius | Top rated features: Creation & Assignment, Due Dates, Task Prioritization, To-Do Lists on G2 

Trello is a project management tool owned by software powerhouse Atlassian, but provides a more accessible and user-friendly experience rather than being specialized for the complexity of software development. The simplified structure around boards, lists and cards helps facilitate smooth cross-functional teamwork.

Company name: Autodesk | Company founded: 1982 | People skilled on LinkedIn: 281,116 | Growth: Autodesk’s followers grow steadily each year | Average rating: 8.1 out of 10 across reviews on TrustRadius | Top rated features: Sculpting, Topology, Drawing, Brush Variety on G2

Another offering from Autodesk, Maya specializes primarily in computer animation. Designers can take advantage of key capabilities like character rigging and powerful rendering options to create connective content and assets.

Company name: Freshworks | Company founded: 2010 | Growth: Freshworks has had healthy year over year growth in its following | Top rated features: Communication, Internal Use, Conversational Platform, Support Automation on G2

Like many products on this list, Freshmarketer (via Freshworks) is a team collaboration platform that helps designers smoothly and seamlessly partner with teammates to produce great work. Take an insight-driven approach to developing site content designed for conversions.

Company name: Meta | Company founded: 2004 | People skilled on LinkedIn: 280,186 | Popularity: Meta is a highly followed company that continues to grow |Average rating: 8.1 out of 10 across reviews on TrustRadius | Top rated features: Display Functionality, Campaign Dashboard, Campaign Optimization, Reach on G2

As with any social media channel, engaging visuals are key to standing out on Facebook and Instagram. Designers play a key role in shaping success for campaigns, using Ads Manager to develop creative and multimedia content tailored to Meta's platforms and their audiences.

Company name: Unity | Company founded: 2004 | People skilled on LinkedIn: 405,483 | Growth: Unity’s following grows each year | Average rating: 8.8 out of 10 across reviews on TrustRadius | Top rated features: Effects, Animate, Render, Views on G2

The presence of a 3D game development platform on this list is another indicator of how much interactivity and gamification have disrupted the branding and marketing spaces. Unity’s software is valuable for designing UI interfaces or immersive online experiences.

Company name: Shopify | Company founded: 2006 | People skilled on LinkedIn: 159,610 | Popularity with senior leaders: A significant portion of Shopify’s following is Director+ | Average rating: 8.8 out of 10 across reviews on TrustRadius | Top rated features: Storefront Design Tools, Product Visualization, Recommendations / Personalization, Promotions and Discounts on G2

Companies that want to take a brand-forward approach to this popular e-commerce engine let their designers take control of aesthetic elements and user experience qualities for their online storefronts.

Our Trending Products lists use LinkedIn data as part of a three-part methodology. The methodology time frame is Aug 1 2022 to Dec. 31 2023.

The Established Score measures a company's popularity based on the total number of followers the company’s LinkedIn Page has, relative to the highest-ranking company.

The Trending Score gauges a company's growth by analyzing the year-over-year increase in employee count reported on LinkedIn member profiles.

The Expert Score evaluates the portion of the company’s LinkedIn Page followers holding Director plus roles, relative to total followers.

To ensure a diverse representation, the selection encompasses companies of various sizes categorized as small, medium, and large. Exclusions from consideration include LinkedIn and LinkedIn Learning products, Product Pages without any buying modules, and freelance platforms. 

About additional product insights:

Average review ratings were sourced from TrustRadius and top rated features were sourced from G2. Both TrustRadius and G2 are LinkedIn Marketing Partners for Audiences – learn more here.