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Headers
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Story
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Outcomes
Creative
Contrast
Rhetorical
Conversational
B2B
B2C
Type TYPE
Headers
Features
Social Proof
Story
Lead Magnet
Ads
STYLE STYLE
Simple
Outcomes
Creative
Contrast
Rhetorical
Conversational
AUDIENCE AUDIENCE
B2B
B2C
NEWSLETTER NEWSLETTER
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Marketing Examples
Copywriting doesn't mean copying writing


“Develop your own style. Celebrate your own individuality. It's a lot more fun.”


— Simon Dicketts
Link Copy 10
Write with conviction


“email alternative” → “replaces email”
“Sell the photo, not the pixels”


— James Copeland
Link Copy 10
“You can't sell a woman who isn't listening”


— Bill Bernbach
Link Copy 10
Show the transformation


“a moment” → “something real”

h/t Dave Gerhardt

Three words — The perfect number for a poster
Link Copy 10
Write the line only you can
Link Copy 10
“The best headlines tease at stories”


— Thomas Kemney
Link Copy 10
Make it inviting to look at


Think appetising chunks.


Headers. Subheads. Bullets. Keywords. Short paragraphs.
Link Copy 10
Memorable is more important than likeable
Link Copy 10
Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
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