Writing fresh newsletter content every day is a big challenge for anyone. Some tasks like formatting emails and refining copy can be time-consuming and repetitive. Even the best email marketers in the world would love to spend less time creating new content.
That’s why companies like Mailchimp, Phrasee, and more have started using AI newsletter tools to help their customers create new content. The latest AI for newsletters can help people write, optimize, and personalize their emails.
For smaller businesses, AI can act like your virtual assistant—pitching in with content generation, branding help, and more. For bigger teams, these AI tools can free up internal resources to give you more time to work on high-value projects.
Is this new AI for email worth a try? Let’s explore 5 AI tools that can help you automatically deliver a relevant and personalized email experience.
1: Boosting marketing skills with HoppyCopy’s AI email generator
HoppyCopy is a web-based AI platform that transforms email marketing with high-converting content. Developed by an innovative startup, it offers the prowess of a full-scale agency, accessible to email marketers and newsletter creators everywhere.
How it works
HoppyCopy offers advanced editing tools and seamless integration with popular writing platforms, streamlining the content creation process. Additionally, it provides real-time tracking of competitors’ emails and the ability to repurpose content across different marketing channels. For example, HoppyCopy will turn a blog post into a tweet, or convert an email into a blog post–all in a matter of seconds.
Benefits
HoppyCopy streamlines email creation with its AI, producing engaging content reminiscent of popular newsletters like Morning Brew. Key features include:
- Tone Customization:
Shift from funny to professional emails effortlessly. - AI Email Writer and Editor:
Aligns your writing with proven frameworks, such as AIDA and PAS. - Email Templates:
Grab a template for any messaging you can imagine, from product launches to abandoned cart emails. - AI Chat:
Acts like a marketer’s ChatGPT, perfect for idea generation and content refinement. - Spam-Checker:
Evaluates subject lines, content, and tone to prevent spam triggers.
It’s a tool designed by email marketers, for email marketers, offering a suite of powerful features to enhance any type of campaign.
Pricing
7 day free trial, no credit card required. Paid pricing starts at $23 per month for the Starter plan, $39 month for the Pro plan, and $79 month for Pro +. All options include a 7-day free trial and features to boost email marketing, with word limits and competitor monitoring varying by plan.
2: Creating better emails with Mailchimp’s Content Optimizer
The latest AI tool from Mailchimp brings machine learning insights to email marketers. The Mailchimp Content Optimizer helps small biz email writers craft effective copy, fine-tune images, and select good fonts. Mailchimp believes their Content Optimizer can make small business customers feel like they have a digital creative assistant at their fingertips.
How it works
Mailchimp’s artificial intelligence works by analyzing your draft email against data-driven best practices in 5 areas:
- Effective Headers and Subject Lines
Uses GPT-powered AI to evaluate your email’s subject line and headers. - Skimmability
Reviews your copy to make sure it’s clear, concise, and easy to read. - Links and CTAs
Checks hyperlinks and calls to action to make sure they’re effective. - Text and Visuals
Analyzes images and headings to assess the visual interest of your email. - Typography
Checks font sizes and text styles for consistency and readability.
Benefits
Ever sent an email with “Hi, FNAME!” by mistake?
That’s where Mailchimp’s Content Optimization steps in. It’s a marketer’s safety net, automatically catching those sneaky errors and hyperlink issues before you hit send. Plus, its savvy advice helps you craft emails that your subscribers will actually enjoy reading.
Since the tool is powered by AI, it’s getting smarter every day. Thanks to its trove of customer data, Mailchimp is in a unique position to discover and implement more insights on successful emails. Mailchimp plans to expand the tool in the future with features like email branding advice on tone, messaging, imagery, and more.
Pricing
Mailchimp’s latest AI tools are available for standard marketing plans and above. The price for this tier currently starts at $20.00 per month, making it one of the more affordable email AI options on the market. If you’d rather not upgrade, free tools like the AI Subject Line Helper are available for all Mailchimp accounts.
3: Crushing writer’s block with Rasa.IO’s AI-generated emails
Next on our list of AI tools is Rasa.IO. One of the most challenging parts of email marketing is coming up with new things to share with subscribers. If you need a little extra help building out your next newsletter, Rasa.IO can help.
You know how social platforms like Facebook and Twitter curate a unique feed of content for each user, based on their interests? Rasa.IO brings this technology to your email newsletters. This AI technology can save thousands of hours in email prep time and boost subscriber engagement.
How it works
Rasa.IO’s AI assesses the interests of individual subscribers and helps you send them personalized emails every time. The tool automatically pulls in relevant in-house and industry content to your newsletters, all branded under your company’s name. The AI tailors your email campaign to every individual recipient, in real-time, automatically.
Benefits
The biggest benefit of rasa.IO: it generates relevant content fast. According to customers, the tool makes it feel effortless to generate daily newsletters and stay in touch with an audience.
The engagement results are impressive, too. Many Rasa.IO customers experience a significant increase in email open and click rates. With robust integrations with top marketing tools and user-friendly features, this tool is ideal for teams that need help generating newsfeed-style content in record time.
Pricing
The pricing for rasa.IO’s Standard email writing tool starts at $29.00 per month, which makes it another affordable choice for small businesses.
4: Improving brand language with Phrasee AI
Next up is Phrasee, a powerful AI email generator that helps enterprise brands fine-tune the language of the entire customer journey. Phrasee’s AI automatically generates marketing copy that aims to be relevant, on-brand, and scandal-proof.
Using deep learning algorithms, the “Phrasee brain” generates language that’s designed to win an audience’s heart. To do this, Phrasee builds a language model that’s tailored to a specific brand’s style, tone, and audience goals. Then the AI generates professional-quality emails in real time.
How it works
Phrasee’s Brand Language Optimization AI assesses the quality of email marketing copy in the following areas:
- Subject lines
- Body copy
- CTAs
Next, the AI evaluates the email and recommends copy that fits the tone you prefer:
- Curiosity
- Directness
- Friendliness
- Offbeat Humor
- Urgency
Benefits
The quality of Phrasee’s AI-generated email content is impressive. In a head-to-head subject line writing contest, Phrasee says their AI emails beat the open rates of human copywriters 98% of the time.
Phrasee is trusted by many enterprise and B2C clients like Dominos, Virgin Atlantic, and eBay. With robust CRM integration and loads of revenue-boosting features, this AI tool is ideal for digital marketers at larger businesses who want to scale their email marketing efforts.
Pricing
While Phrasee doesn’t list their pricing on their site, you can contact their sales team for more information and a free demo of their AI email generator.
5: Making genuine connections with RAD AI
The final tool on our list is RAD AI. This unique platform focuses on brand storytelling through machine learning. RAD claims to be the only AI tool on the market that can infuse emotion and authenticity into email marketing.
How it works
Before an email newsletter is finalized, RAD AI’s proprietary machine learning system can predict how your email will perform. The AI offers actionable suggestions that can generate more engagement, and then fine-tunes your email to fit the target audience’s profile.
RAD AI optimizes content in the following areas:
- Writing Style
- Topic Density
- Styling and Formatting
- High-Performance URL Selections
- Email Best Practices
- Marketing Intelligence
Benefits
RAD AI is trusted by top global companies like Delta, Tinder, and Fanta. With powerful reporting tools, RAD AI makes it easy to measure content improvements and share wins with stakeholders, whether it’s boosted sales or better engagement.
Here’s a great example. After using RAD AI to improve their email marketing copy, the Fortune 500 company Accenture experienced a 32.9% increase in email open rates.
Pricing
RAD AI doesn’t share pricing on its website, but you can reach out to them for a demo at radintel.ai.
Can AI write emails for us?
A recent study found that AI enhancements increased the overall reach of emails by 35%. As you build your newsletters, think about trying a new AI tool to save time and make your day-to-day work more effective.
While these tools probably won’t replace human writers anytime soon, AI is proven to streamline content creation workflows and drive opens and clicks, too. Marketers who embrace AI can increase deliverability, engagement, and revenue from their email campaigns.
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Want to stay up-to-date on the AI trends or advertise to audiences interested in AI? Check out our AI Newsletter Roundup.
