SheSpeaks Influencer Application & Rate Request: Royal Dansk Danish Butter Cookies 

SheSpeaks has an exciting opportunity with Royal Dansk at Walgreens and Kroger. We're looking for influencers to help promote Royal Dansk Danish Butter Cookies at Walgreens or Kroger by creating high-quality holiday focused gifting and entertaining content. The ideal campaign content will bring Royal Dansk cookies top of mind as a must-have to enjoy with family and friends for the upcoming holiday season.

Featured Products:

Royal Dansk Danish Butter Cookies at Kroger

Royal Dansk Danish Butter Cookies at Walgreens

Please answer the questions below and provide us with your rate. We are primarily looking for influencers on Instagram, who are U.S. residents with over 20k followers, post high-quality holiday/entertaining content, frequently shop at Walgreens or Kroger, and are interested in participating in the in the Royal Dansk Danish Butter Cookies Campaign.

Deliverables:

1 (one) Instagram Reel
1 (one) Instagram Story Set (3 frames) - mix of video & static
1 (one) In-feed share to story

Timing: Content will be created the Week of October 7th. Content will go live on or about Friday, November 1st.

Exclusivity: Agree to not post any other sponsored social content in the cookies category for 30 days (10/18/24-11/16/24, dates to be confirmed during enrollment).

Usage: Allow SheSpeaks, the brand and retailer the rights to use your content on brand website, social channels and media usage through 2024 (approx. 11/1/24-12/31/24).

If you have questions, please email rebecca.fox@shespeaks.com
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What is your name? *
What is your age?  *
What is your email address? *
Please indicate which of these gender identities best describes you. *
Required
What do you consider yourself?  *
Required
Please confirm you are a U.S. resident.  *
Required
Where are you located? (City, State) *
Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
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Please confirm that you are available to share draft concepts by October 3, shop for the product at your local store (Walgreens or Kroger as assigned), share draft photos/videos & captions by October 16, and publish content on or about November 1. *
Required
Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram? (or put N/A). *
Instagram Rate for Reel + Story: Please enter your requested pricing for the following: 1 Reel with Reel Cover Image + 1 Story Set (3 frames min, mix of video + photos) + 1 share of your Reel to your story. Agree to exclusivity in the cookies category for 30 days, and agree to give the brand/retailer and SheSpeaks the usage rights to repost any content within their social channels, website and for media usage through 2024 (approx. November 1-December 31). Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A.
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Have you done sponsored or organic content in the last 3 months for competitive cookie brands other than Royal Dansk? Let us know below or write N/A. *
Have you previously bought Royal Dansk Danish Butter Cookies?  *
Which of the following Retailers do you shop at? Check all that apply.
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Required
How often do you shop at Walgreens AND/OR Kroger? How often do you post about shopping at Walgreens AND/OR Kroger? Add a past content example if you have one.
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Please provide a link to a post that showcases holiday gifting/entertaining content. We're looking for engaging, high-quality videos! 
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Please share your content ideas for this campaign! How might you showcase original engaging content that brings Royal Dansk Danish Butter Cookies top of mind as a must-have to enjoy with family and friends for the upcoming holiday season?

Please be specific as we will be sharing your ideas with the brand. 
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Please let us know why you think you'd be a good fit to create content for the Royal Dansk Campaign. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart!
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