As the digital ecosystem evolves through innovations with newer ad formats, it is imperative that advertisers understand the potential of running their campaigns on Meta as a platform to make the most of their marketing dollar in the short term & the long term.

For this report “Maximizing the impact of Meta Video ads in the Short term & Long Term”, Meta partnered with Nielsen to determine the short term & long-term impact of marketing on Meta through Marketing Mix Models & Long-Term Effects Models run for a diverse mix of within Food & Beverage and Beauty & Personal Care categories across Australia, Indonesia, Thailand, Malaysia, Philippines and Taiwan.