Mountain Dew says ‘welcome to Hell’ with national retail release of Flamin’ Hot flavor

Mountain Dew Flamin' Hot

Mountain Dew Flamin' Hot is now available at retailers nationwide after selling out online last year in less than an hour.

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Mountain Dew is celebrating the nationwide retail release of its Flamin’ Hot flavor in Hell - Hell, Michigan, that is.

A one-night-only event called “To Hell with Mountain Dew Flamin’ Hot,” will be held on April 30 in Hell, Michigan, with DJ Pauly D and chef and rapper Action Bronson.

The celebration will include Mountain Dew Flamin’ Hot inspired mixology at Sparky’s Saloon, Bronson serving a curated VIP menu on the grill and the Mountain Dew takeover of a local 18-hole miniature golf course.

Mountain Dew said Bronson “brought the doubly fiery pairing of Mountain Dew Flamin’ Hot and Flamin’ Hot snacks to life in a four-course spicy meets sweet menu that’s bold as hell.”

Mountain Dew Flamin’ Hot was launched online last year and sold out in less than an hour, according to the company.

Now, the flavor has been made available nationwide at major retailers and convenience stores in 20-ounce bottles and 12-ounce cans.

a mountain dew flamin hot billboard

Mountain Dew Flamin' Hot will take over Hell, Michigan, for a one day party on Saturday, April 30, 2022. (Photo from PepsiCo)

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