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The Inkey List is opening a pop-up store
The immersive space will offer one-to-one skincare consultations
Few brands have capitalised on the collective demand for straight-talking skincare quite like The Inkey List. In just four years, the brand has grown revenue a remarkable 600 per cent to become a go-to for those who like their products performance-led yet affordable – despite a notable lack of shelf presence outside the digital space.
Now, The Inkey List has announced it will be opening the doors to its first ever pop-up space in London’s Covent Garden, which is fast becoming the ultimate destination for disruptive beauty brands to experiment with immersive spaces (just step inside the new Glossier flagship to see what we mean).
From 18 to 27 March, The Inkey List’s ephemeral home will bring their famously friendly customer service out from behind the screen and into real life. Drop in for a real-life version of the brand’s Ask Inkey service, where a consultant will perform a one-on-one skin consultation and help you to build a routine that works for your skin and your lifestyle.
Moving around the space is a wholly interactive experience. Scan QR codes to learn more – or simply to add a favourite to your basket – and get hands-on with a proper product testing space.
Find The Inkey List pop-up from 18 to 27 March at 2/3 James Street, Covent Garden, London, WC2E 8BH
Below, see the Bazaar team’s favourite Inkey List products:
The brand’s cult acne-tackling cleanser sells out almost immediately following every re-stock. Containing humectant glycerin alongside spot-clearing salicylic acid, this gentle gel works hard to clarify congestion without sending your skin barrier into panic mode.
Another best-seller, this no-frills serum simply contains multi-weight hyaluronic acid alongside other classic humectants to draw water into the skin – and keep it there. For a plumper, dewier complexion in an instant, this is your winner.
There’s really no need to spend a fortune on a make-up melter – and this cleansing balm is proof. Infused with sweet almond oil and soothing oat, it makes light work of waterproof mascara, leaving skin clean enough for a thorough second cleanse.
A true cult hero, this light eye serum features caffeine to shift lingering fluid that contributes to bags, and a specialised peptide that encourages skin firming.
A niacinamide serum is a brilliant ally in the fight against midday shine, and this one is a simple yet effective option. Hyaluronic acid keeps your complexion in balance, while the substantial dose of niacinamide puts an end to oiliness and blemishes.
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